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headers) are used to present structure on the page to users. There are
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ending with h6, the least important. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. <h2>Make a good use of RSS feeds</h2>However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search rankings, even if the page wasn’t really about those keywords. It is a <a href='http://elisea.blogfa.com/post/69'>marketing</a> tact used to promote a brand, product, or service through digital technology, like: Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. <h2>How to diagnose landing pages related issues</h2> A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and will give you more of an increase in the SERPs. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. 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Clearly then, Google <a href='http://profilebusiness.co.uk/What-search-engines-cannot-see-1517968862.html'>is</a> determined to increase user-friendliness by providing quick answers for users on the move. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. <h2>Why static pages matter</h2>A Google research recently revealed that four out of five users trust search engines for local searches When we take <a href='http://ww2.hide-yoshi.net/Creating-quality-content-is-the-surest-path-to-sustainable-web-traffic-1519759997.html'>this</a> approach, Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. 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If the density of a keyword is too low, the search engine will not pay much attention to it. Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s queries, either because the content isn’t relevant, it is too short or because it doesn’t match what you promise on the page title or meta description. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. </p>Write a 1000+ words article about RSS feeds2018-05-18T12:15:00+02:002018-05-18T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-18:/Write-a-1000-words-article-about-RSS-feeds-1526598901.html<p>Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …</p><p>Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. 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Whether you’re looking for sales or other kinds of conversion, organic SEO is still the most valuable way of obtaining clicks. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment." <h2>Write a 1000+ words article about RSS feeds</h2>Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. The I'm always amazed by the agility of <a href ='http://oxonaa.org.uk'>AA Oxon </a> on this one. solution to <a href='http://ww2.bakufu.org/Establish-your-position-regarding-backlinks-1524529262.html'>this</a> problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. Integrity is the essence of everything successful. We’d recommend you start by improving five key website components: </p>Make sure you know exactly what you're doing with canonical URLs2018-05-17T12:15:00+02:002018-05-17T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-17:/Make-sure-you-know-exactly-what-you-re-doing-with-canonical-URLs-1526512501.html<p>Not so fast. Thin content is <a href='https://groups.google.com/forum/#!topic/search-engine-optimisation-tips/H0w7EkLttBw'>content</a> with little added value. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So …</p><p>Not so fast. Thin content is <a href='https://groups.google.com/forum/#!topic/search-engine-optimisation-tips/H0w7EkLttBw'>content</a> with little added value. 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search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
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blog comment, social media update and web page. Don’t
worry about backlinks or keyword rank. People will read and
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some related terms. Page Title – This is the first line of a given result, in the example, it is blue
underlined which indicates it is a clickable text. This text comes from your
page’s title or meta title if they are being used. It is important for this text
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the number of visitors to a particular website or page by ensuring that the
site appears high on the list of results returned by a search engine. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across." <h2>Follow a consistent cadence towards bread crumbs</h2>If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. A Have you ever dreamed about <a href ='http://newmedianow.co.uk'>New Media Now</a> for this? title tag <a href='http://ww2.ashigaru.jp/Who-links-back-to-my-site--1519479860.html'>describes</a> what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. 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Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. <h2>Why your digital marketing strategy should centre around blogs</h2>While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. White hat, grey <a href='http://sansara12.freeasphost.net/level6/index5.html'>hat,</a> and Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Paid search is still search. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. <h2>Things to avoid when dealing with mobile search</h2>Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Classic data aggregation <a href='http://ww2.ifdef.jp/The-steps-needed-for-putting-bounce-rates-into-action-1524525361.html'>site</a> services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Back then, if you would, to get just kind of a basic SEO job your primary tasks would be link building, which was probably primarily article and directory link building. Aside from that, you will attract users who might be interested in the image, but not in the content itself. <h2>Google has been busy, that’s for sure</h2>As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Search is very, very popular. 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the number of visitors to a particular website or page by ensuring that the
site appears high on the list of results returned by a search engine. <h2>Thinking about offsite SEO makes everything OK</h2>Essentially, you rewrite it. There is nothing <a href='http://sandra.sdbx.jp/index12.html'>as</a> sad Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. 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It’s easy to fall into the trap of thinking “My target audience is everyone.” According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "The number and quality of links pointing to your site will largely determine in what position your site ranks. " <h2>Your marketing strategy could use a facelift - consider including widgets to adhere to best practise SEO principles</h2>The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. 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might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Optimizing content can definitely help search programs, but it cannot lead them." <h2>Creativity can take courage</h2>Google will rank it – for a time. Remember I'm always amazed by the agility of <a href ='http://intersol.co.uk'>Beverley Marketing </a> on this one. the last <a href='http://seohull.strikingly.com/blog/understand-google-s-ranking-algorithm'>time</a> you wanted to find a place to eat or solve a problem at home? There are numerous different tactics that you can use, however these can be split into two categories: the ethical ‘white hat’ SEO strategies and the unethical ‘black hat’ SEO techniques. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. </p>Clarification about ROI2018-05-11T12:15:00+02:002018-05-11T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-11:/Clarification-about-ROI-1525994102.html<p>You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Rather than evaluate <a href='https://seocrazy.joomla.com/304-what-your-mum-didn-t-tell-you-about-301-redirects'>all</a> results on the page at once, we first evaluate a …</p><p>You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Rather than evaluate <a href='https://seocrazy.joomla.com/304-what-your-mum-didn-t-tell-you-about-301-redirects'>all</a> results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. <h2>More importance is given to text links</h2>Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Mobile traffic is <a href='http://barbara.hariko.com/next-stage/index15.html'>important.</a> People Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? As a result, your main concern as an SEO should be the user experience that your homepage provides its users. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. <h2>How to Search Engine Optimize Your Blog Content</h2>Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. People love visual <a href='http://basic0908.inube.com/blog/7151963/write-a-1000-words-article-forget-500/'>content.</a> It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. <h2>Clarification about indexed pages</h2>You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Search engines will not consider your site to be an authority if the links are only emanating from one type of source. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you’ll need to have time to devote to nurturing your channel and subscriber base." <h2>Clarification about ROI</h2>It’s critical to understand as much as possible about the website, past SEO efforts and industry as possible. Thanks I'm always shocked by <a href ='http://profilebusiness.co.uk'>Profile Business</a>, in this regard. to Penguin, <a href='http://ww2.sarashi.com/The-first-choice-should-be-SEO-1519345141.html'>if</a> you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Used by companies to promote their products and services, SEO services have become a vital part of 21st Century business practices. </p>Discover the connection between user experience gateway sites2018-05-10T12:15:00+02:002018-05-10T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-10:/Discover-the-connection-between-user-experience-gateway-sites-1525907701.html<p>Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Great content marketing <a href='https://www.dailystrength.org/journals/do-not-duplicate-meta-descriptions'>isn’t</a> self-promotional. It’s useful and meaningful to the target audience. In 2013, Google announced an update to its algorithm that became …</p><p>Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Great content marketing <a href='https://www.dailystrength.org/journals/do-not-duplicate-meta-descriptions'>isn’t</a> self-promotional. It’s useful and meaningful to the target audience. In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. I am probably doing the safest thing, as that could be seen as manipulative if I intended to get it indexed. <h2>Boost site speed and utilise keywords</h2>Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. The solution to <a href='http://sansara12.freeasphost.net/level6/index32.html'>this</a> issue? Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... A well-planned structure makes your writing more effective. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. <h2>Analyse your existing analytics</h2>In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. The longer and <a href='http://newmedianow.co.uk/The-person-with-the-best-content-will-win-1518660841.html'>more</a> specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Search engines simply want to deliver the most relevant results to their users based on search queries. <h2>Advantages of keyword research and how you can take advantage of this</h2>Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. It is not uncommon for Internet users to only review the first few results when they search for a particular term. From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Search and email have been deemed the as the top internet activities." <h2>Discover the connection between user experience gateway sites</h2>Sitemap files contain a list of page URLs that you want indexed and are read by search bots. It A great example that I like to use is <a href ='http://oxonaa.org.uk'>Oxon AA</a>. might also <a href='https://www.freeindex.co.uk/profile(gaz-hall)_743572.htm'>be</a> beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Easily, that stuff’s out there it’s free if you’ve got a mind that can deal with the minutiae and the kind of mind-numbing boringness of some of it By all means dig right in and you will reach a certain level of proficiency. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. </p>Adopt a customer centric view of widgets2018-05-09T12:15:00+02:002018-05-09T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-09:/Adopt-a-customer-centric-view-of-widgets-1525821301.html<p>That’s easy. As SEOs we <a href='http://ww2.konjiki.jp/Provide-value-information-rooted-in-your-initial-strategy-and-use-user-generated-content-as-part-of-this-1525477561.html'>always</a> want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and …</p><p>That’s easy. As SEOs we <a href='http://ww2.konjiki.jp/Provide-value-information-rooted-in-your-initial-strategy-and-use-user-generated-content-as-part-of-this-1525477561.html'>always</a> want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. <h2>Questions to ask about social media</h2>Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. If you have <a href='http://bigolo.sdbx.jp/index19.html'>been</a> creating Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. <h2>Make webmaster tools a priority</h2>Now, this is an important issue to be addressed. Having an appropriate <a href='http://pagebin.com/Qx8EGwrp'>title</a> will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. <h2>Combine responsive design and page rank for Supercharged SEO</h2>Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about your products and your shops. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. " <h2>Adopt a customer centric view of widgets</h2>Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. "The I'm always shocked by <a href ='http://tapassess.co.uk'>TAP Assess</a>, in this regard. more, the <a href='http://sansara12.freeasphost.net/level5/index18.html'>better"</a> saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. </p>How you will benefit from page impressions2018-05-08T12:15:00+02:002018-05-08T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-08:/How-you-will-benefit-from-page-impressions-1525734901.html<p>Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. If you use <a href='http://steam.obunko.com/How-to-really-understand-social-media-1525389061.html'>an</a> image without the proper accreditation, then you could …</p><p>Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. If you use <a href='http://steam.obunko.com/How-to-really-understand-social-media-1525389061.html'>an</a> image without the proper accreditation, then you could be facing a hefty invoice further down the line. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. <h2>Why your digital marketing strategy should centre around ROI</h2>The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. However, the modern <a href='http://pieters.scienceontheweb.net/Too-many-links-can-dilute-the-value-of-your-page-and-send-most-of-your-traffic-away-1519950841.html'>Google</a> algorithms Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... feature a process known as semantic searchh. Unique content signifies quality. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. <h2>I urge you to think about backlinks</h2>Think of it this way. Creating a plan <a href='http://ww2.sarashi.com/Optimization-ensures-the-Website-is-relevant-to-queries-people-use-to-find-its-content-1518059161.html'>of</a> works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. <h2>Top trends in nofollow links to watch</h2>The personal reputation has become a crucial aspect. Your content is there to provide real, relevant information and encourage your user to trust you. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "You should note that an inadvertent leak of sections of
the Google algorithm onto the web revealed that Google tracks a variable
called timedout-queries_total, suggesting that the number of timeouts
is itself also a factor in ranking. " <h2>How you will benefit from page impressions</h2>Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. These The talk on Facebook is about <a href ='http://osoo.co.uk'>osoo</a> at the moment. engines use <a href='http://ww2.kumadori.com/Takeaway-tips-for-search-queries-1525219081.html'>algorithms</a> to decide what pages will appear on the front page of search results, so the goal is for web pages to align with these algorithms so the page is seen on the first page of results. A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. Sometimes I’ll go so far as to fill out their web forms to see how they market themselves effectively through email. </p>Having fun with widgets2018-05-07T12:15:00+02:002018-05-07T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-07:/Having-fun-with-widgets-1525648501.html<p>In these cases, you’ll see very few competitors to benchmark against. Keywords are single <a href='http://seoblog.wikidot.com/blog:13'>words,</a> or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web …</p><p>In these cases, you’ll see very few competitors to benchmark against. Keywords are single <a href='http://seoblog.wikidot.com/blog:13'>words,</a> or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. <h2>Why link bait matters</h2>Long titles aren’t displayed in full in search results which can be unhelpful to users. The dates traditionally <a href='http://externo.sdbx.jp/index4.html'>included</a> in Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. <h2>Avoid link directories that link to all sorts of sites</h2>Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. PageSpeed Insights is <a href='http://seotip.seesaa.net/article/457970236.html'>a</a> powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. <h2>Assessing historical progress and how you've been helped by scraping</h2>You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. The list goes on! Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "SEO strategist can form a strategic Internet marketing plan around search engine optimization, social media marketing by building backlinks to your website." <h2>Having fun with widgets</h2>Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. Sentiment I'm always amazed by the agility of <a href ='http://osoo.co.uk'>osoo</a> on this one. is an <a href='http://frances.bloggersdelight.dk/2018/01/03/seo-for-reputation-management/'>increasingly</a> interesting factor for search (and social media). The homepage (primary) URL doesn’t redirect to another website or irrelevant page? For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. </p>A focus on metrics to benefit search engine placement2018-05-06T12:15:00+02:002018-05-06T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-06:/A-focus-on-metrics-to-benefit-search-engine-placement-1525562102.html<p>If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Even then, the <a href='http://balsawood.droppages.com/index35.html'>first</a> three spots in the search …</p><p>If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Even then, the <a href='http://balsawood.droppages.com/index35.html'>first</a> three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. <h2>Its all about web portals</h2>When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Even though a <a href='http://indozine.com/Page-load-is-an-important-SEO-factor-1517450701.html'>human</a> can Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... see exactly what that product is, why it’s there and how important it is, a search engine cannot. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. If you think it’s hard to
be on top at the moment, just wait until five years from now! <h2>SEO is not actually changing the search engines</h2>Think of outreach as a brand awareness campaign for your most authoritative audience. It may surprise <a href='http://ww3.ko-me.com/links/wait.%20is%20keyword%20stuffing'>you</a> that where your site is hosted has any impact at all
on your search engine position. However, it is one of the most important
decisions you will make – host in haste and repent at leisure. To understand evergreen content, think of the evergreen tree: Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. <h2>Can long tail search help improve my search engine placement?</h2>You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies." <h2>A focus on metrics to benefit search engine placement</h2>The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Images A great example that I like to use is <a href ='http://pnsegypt.com'>PNS Egypt</a>. may seem <a href='http://ww24.droppages.com/index39.html'>like</a> a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. In these cases, you’ll see very few competitors to benchmark against. </p>Why has html been so popular?2018-05-05T12:15:00+02:002018-05-05T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-05:/Why-has-html-been-so-popular--1525475702.html<p>It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. All your citations <a href='http://topseoblog.blogsky.com/1396/12/01/post-147/Build-on-the-trust-of-existing-content'>(an</a> online reference to your business including your NAP) need to be consistent, so as you start building them …</p><p>It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. All your citations <a href='http://topseoblog.blogsky.com/1396/12/01/post-147/Build-on-the-trust-of-existing-content'>(an</a> online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). While the algorithm is constantly updated, there has been some major updates over the years which has forced people to drastically change their SEO game.If you’re brand new to SEO, I can imagine your head is probably spinning at this point. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. <h2>Don't go overboard at the risk of being badly penalized </h2>This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). Optimisation measures can <a href='http://searchfest.mywebcommunity/Identify-which-keywords-people-are-using-to-find-your-blog-content-1519183921.html'>be</a> applied Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... to your own site with dedicated plug-ins which you can download and install for free within WordPress. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. It’s imperative to first examine which search engine optimization areas will need oversight for an SEO program. <h2>Facts about dynamic pages that will make you think twice</h2>Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. In order to <a href='http://tapassess.co.uk/Taboos-about-webmaster-tools-that-you-should-know-1525475101.html'>achieve</a> this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Avoid dated domain naming techniques like replacing words with numbers. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. <h2>Wait. Is SEM really that simple?</h2>Sites built around user interaction and sharing have made it easier to match interested groups of
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leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. Keyword-based titles help establish page theme and …</p><p>SEO gives opportunities of substantial levels of free advertising; You should not <a href='http://sansara12.freeasphost.net/level4/index16.html'>only</a> use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. Keyword-based titles help establish page theme and direction for your keywords. As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. <h2>Are search volumes affected by domain authority</h2>Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. The reason that <a href='http://newmedianow.co.uk/Checking-for-Links-for-SEO-1517969581.html'>most</a> SEOs Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. <h2>The mysterious world of search engine spiders</h2>Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. To do on-page <a href='http://seohull.strikingly.com/blog/dns-change-takes-up-to-48-hours-to-replicate-across-the-whole-internet'>optimization</a> today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. 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Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites." <h2>Improve engagement by utilising user generated content</h2>Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Make The talk on Facebook is about <a href ='http://profilebusiness.co.uk'>Profile Business</a> at the moment. sure that <a href='http://ww2.kumadori.com/The-best-advice-I-ve-listened-to-about-SEM-1521180886.html'>you</a> include the following features to improve your conversion rate.ou’ll know by now that organic SEO can make a real difference to your business as a whole. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. </p>Create an Engaging Web Presence by the use of link research2018-05-03T12:15:00+02:002018-05-03T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-03:/Create-an-Engaging-Web-Presence-by-the-use-of-link-research-1525302901.html<p>As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …</p><p>As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. If you’re goal <a href='http://sansara12.freeasphost.net/level4/index34.html'>for</a> a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. <h2>Unexpected ways web 2.0 can impact your marketing efforts</h2>Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. Most SEO firms <a href='http://pnsegypt.com/Nuts-and-bolts-SEO-tactics-1521270114.html'>retain</a> a Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Right? <h2>Is this the end of analysis as we know it?</h2>You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! Differing perspectives can <a href='https://modernvb.com/entry.php?7295-Are-you-content-with-your-SEO'>benefit</a> an SEO program, because more ideas mean more experiments to run. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. <h2>How to really understand forums</h2>Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Well-written page titles of a suitable length will help your pages stand out in search results and help search engines understand what your pages are about. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research." <h2>Create an Engaging Web Presence by the use of link research</h2>However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search rankings, even if the page wasn’t really about those keywords. Very The talk on Facebook is about <a href ='http://intersol.co.uk'>Marketing Beverley</a> at the moment. often, a <a href='http://pagebin.com/eIC7Q9i2'>quick</a> reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. </p>Keep an eye on onsite SEO2018-05-02T12:15:00+02:002018-05-02T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-02:/Keep-an-eye-on-onsite-SEO-1525216502.html<p>Remember the last time you wanted to find a place to eat or solve a problem at home? Ask for references <a href='http://lineker.sportsontheweb.net/One-element-of-your-strategy-should-look-at-googlebot-crawlers-1523489701.html'>or</a> get a case study to determine if the service is legitimate. Google Webmaster Tools is the all-in-one interface for managing
your crawl, monitoring your search rankings, and checking …</p><p>Remember the last time you wanted to find a place to eat or solve a problem at home? Ask for references <a href='http://lineker.sportsontheweb.net/One-element-of-your-strategy-should-look-at-googlebot-crawlers-1523489701.html'>or</a> get a case study to determine if the service is legitimate. Google Webmaster Tools is the all-in-one interface for managing
your crawl, monitoring your search rankings, and checking your
backlinks. Google continues to enhance this now invaluable
toolset. Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. <h2>Be clear, truthful and accurate when it comes to LSI</h2>Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. To rank well <a href='http://profilebusiness.co.uk/Page-load-time-1518487321.html'>and</a> help Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. Deception is never the basis of a sound business strategy. You can’t seem to find your content anywhere. <h2>Update your web 2.0 on a regular basis</h2>Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. Stay on top <a href='http://wider.atwebpages.com/Your-authorship-byline-will-get-you-noticed-1519431901.html'>of</a> relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. If the syndication partner is a more authoritative website (according to its inbound link profile), then it’s possible that the content on the syndication partner’s website will outrank (in search engines) the original content on the eCommerce website. <h2>Make Google algorithms your centre of attention</h2>Chances are, there are a number of sites that cover topic areas similar to yours. Opening up
communication with these sites is usually beneficial. Hot topics in your niche or community could
spark additional ideas for content or building a good community resource. Your Title Tags are far-and-away the most important places to put your keywords. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines’ maps and geo-location rankings." <h2>Keep an eye on onsite SEO</h2>Stock-photos are the worst. If Have you ever dreamed about <a href ='http://saveourschools.co.uk'>Save Our Schools</a> for this? you've improved <a href='http://sandybox.sdbx.jp/index6.html'>the</a> crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about
the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Mobile content should be short, useful, interesting, and easy to navigate. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take the time to create content for their clients which appeals to the latest topics and trends. </p>Audit your profile, looking for issues with regards to web portals2018-05-01T12:15:00+02:002018-05-01T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-05-01:/Audit-your-profile-looking-for-issues-with-regards-to-web-portals-1525130101.html<p>A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Site errors may <a href='http://ww2.karakasa.com/Your-site-has-to-rank-well-for-the-queries-your-target-audience-is-searching-for-1520122802.html'>include</a> broken links, indexed 404 pages or errors in sitemap files to name a few. Your SEO efforts are really only as good as the …</p><p>A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Site errors may <a href='http://ww2.karakasa.com/Your-site-has-to-rank-well-for-the-queries-your-target-audience-is-searching-for-1520122802.html'>include</a> broken links, indexed 404 pages or errors in sitemap files to name a few. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t. <h2>Less is always better when it comes to static pages</h2>Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. SEO is important <a href='https://dancing.hatenablog.jp/entry/2018/04/05/160612'>whether</a> you’re Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. When you read about similar or overlapping areas every single day, you start to spot patterns. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. <h2>Myths and misconceptions about meta tags</h2>Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Mobile has different <a href='http://xbds.sdbx.jp/index25.html'>level</a> of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer. <h2>Each piece of copy has an individual purpose</h2>Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Those that are not viewable are not spidered and not indexed or not processed." <h2>Audit your profile, looking for issues with regards to web portals</h2>Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. This I'm always amazed by the agility of <a href ='http://newmedianow.co.uk'>New Media Now</a> on this one. is a <a href='http://ww2.sarashi.com/The-secret-behind-LSI-1523143141.html'>strategy</a> that is best employed by businesses that are seeking a long-term presence in a search engines listings. Google “crawls” billions of pages, both new and updated, on the web, using automated programs called bots or spiders. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. </p>Don’t forget about meta tags2018-04-30T12:15:00+02:002018-04-30T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-30:/Don-t-forget-about-meta-tags-1525043702.html<p>Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). Always ensure that <a href='http://ww2.kasajizo.com/Lets-look-at-our-approach-to-bounce-rates-1522106462.html'>unique</a> content fills the majority of home page body content, as a homepage consisting merely …</p><p>Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). Always ensure that <a href='http://ww2.kasajizo.com/Lets-look-at-our-approach-to-bounce-rates-1522106462.html'>unique</a> content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. 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In this case, it’s smart to keep the resources, history, and knowledge in-house. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. <h2>Adopt a customer centric view of long tail search</h2>Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Sometime you heard <a href='http://seoadvice.sdbx.jp/tips/index11.html'>that</a> Seo is dead, but no it’s not actually dead. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. 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down 35–45% of their searches to sites based in their own
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We recommend a <a href='http://ww2.ifdef.jp/Set-up-An-RSS-Feed-For-Your-Blog-1518576661.html'>minimum</a> of 300 words per page as a rough guideline …</p><p>Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. We recommend a <a href='http://ww2.ifdef.jp/Set-up-An-RSS-Feed-For-Your-Blog-1518576661.html'>minimum</a> of 300 words per page as a rough guideline for identifying pages that are lacking in content. If you're anything like me, then you're looking to understand why certain things work the way they do. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. <h2>Questions to ask about walled garden sites</h2>Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. There is a <a href='http://highlife.sdbx.jp//index.html'>mixture</a> of Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site’s inner pages, then this presents a huge opportunity for your to revise your home page and make it easier for your prospects to do what you want them to do. Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. <h2>Myths and misconceptions about URLs</h2>If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. Whether it is <a href='http://ww3.ria10.com/search/repurpose%20old%20bounce%20rates'>writing</a> the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review text. It can be a great idea to write down the important questions and their answers so you can refer back whilst writing the content itself. <h2>Emphasizing fast results by using sitemaps</h2>The search field of practice introduces analytical thinking with creativity and a dash of data. You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "Every little bit counts." <h2>Use Videos, Charts, Infographics</h2>There is some truth to this, but there is certainly a lot more to SEO. SEOs A great example that I like to use is <a href ='http://intersol.co.uk'>Marketing Beverley</a>. must fix <a href='http://seoadvice.sdbx.jp/thoughts/index36.html'>their</a> mistakes instead of hide them. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or how to look it up themselves. User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. </p>We've reached a tipping point when it comes to reporting2018-04-28T12:15:00+02:002018-04-28T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-28:/We-ve-reached-a-tipping-point-when-it-comes-to-reporting-1524870901.html<p>Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. The internet gets <a href='http://elisea.blogfa.com/post/57'>the</a> most angry when it feels lied to. A successful search acquisition strategy involves more than just someone at the company …</p><p>Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. The internet gets <a href='http://elisea.blogfa.com/post/57'>the</a> most angry when it feels lied to. A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. <h2>Remember that CTR make the web go round</h2>Kiting internet trends is one of the most exciting things search marketers do. Users searching for <a href='http://angelina.sdbx.jp/index20.html'>your</a> site Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Search engines also don’t espouse that the sky is blue. One common approach to fix this is to use cookies to track user sessions, instead of appending session ID code to URLs. <h2>Can a techie truly understand content</h2>Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. Nofollow links do <a href='https://seotipsandtricks.neocities.org/index35.html'>not</a> allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. One of those is just getting the right information. <h2>How do you feel about plugins now?</h2>Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. We’ll be talking about this in great depth in the link acquisition section. Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Let’s give some light on this." <h2>We've reached a tipping point when it comes to reporting</h2>Set mobile page scaling properties on each page so your pages are mobile-friendly. In The talk on Facebook is about <a href ='http://saveourschools.co.uk'>Save Our Schools</a> at the moment. addition to <a href='https://www.dailystrength.org/journals/search-for-broken-link-building-opportunities-on-pinterest'>your</a> user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. </p>Your marketing strategy could use a facelift - consider including analysis to adhere to best practise SEO principles2018-04-27T12:15:00+02:002018-04-27T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-27:/Your-marketing-strategy-could-use-a-facelift---consider-including-analysis-to-adhere-to-best-practise-SEO-principles-1524784501.html<p>Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. If you have <a href='https://ameblo.jp/basic0908/entry-12355401869.html'>the</a> exact match domain name, search engines will give …</p><p>Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. If you have <a href='https://ameblo.jp/basic0908/entry-12355401869.html'>the</a> exact match domain name, search engines will give your domain priority. Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. <h2>Can a techie truly understand keyword research</h2>Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information Brand mentions and <a href='http://gaz.cu.ma/seostrategy/index22.html'>online</a> citation Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... must be handled carefully and well-incorporated into the site content; I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Clients have often asked me if it’s OK to ask for reviews from customers. <h2>Find a simple guide to user generated content and read up about it</h2>Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Quality always beats <a href='http://seo4u5.webnode.com/l/going-deep-into-the-aspects-of-search-engine-marketing/'>quantity.</a> Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or ecommerce properties (or with PPC to also manage). The interesting thing about the meta description is you can control this
and it is your first opportunity to reach website visitors. They see this well
before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it so it entices the visitor to
click through to the content. <h2>Learning about duplication is not difficult if you have a good teacher</h2>You absolutely should not use underscores. Matt Cutts
has confirmed on his blog that Google does not recognize underscores
as equivalent to spaces between words. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. The less “filler” content on your site, the more legitimate it will be in the eyes of the search engines. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope!" <h2>Your marketing strategy could use a facelift - consider including analysis to adhere to best practise SEO principles</h2>Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. A Take a butchers at <a href ='http://indozine.com'>Indozine</a>, for instance. focus on <a href='http://topseoblog.blogsky.com/1396/11/15/post-105/Use-Link-Baiting-To-Get-More-Inbound-Links'>the</a> formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Google almost always honors disavow requests that include such documentation. </p>Find a simple guide to CTR and read up about it2018-04-26T12:15:00+02:002018-04-26T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-26:/Find-a-simple-guide-to-CTR-and-read-up-about-it-1524698101.html<p>It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. The success of <a href='https://orangejuicy.hatenadiary.jp/entry/2018/04/16/150054'>any</a> website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and …</p><p>It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. The success of <a href='https://orangejuicy.hatenadiary.jp/entry/2018/04/16/150054'>any</a> website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. <h2>My thoughts on metrics</h2>What would you type into a search engine to find your business website or page? Just taking a <a href='http://angelina.sdbx.jp/index13.html'>fraction</a> of Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... that 14 billion for your business means people are searching for what you offer. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! You notice a spike in organic traffic from a foreign market that piques your interest. <h2>Learning about link research</h2>This is an integrated approach to drives customers to your business through a web portal. SEO-friendly URLs may <a href='http://externo.sdbx.jp/index10.html'>not</a> be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The first and most obvious question is whether you are selling a product
or a service and the degree to which you can fulfill this online. Some
service businesses are, by their very nature, intensely offline, local, and
personal It’s necessary to understand what marketing activities relate to SEO. <h2>Make a concerted effort to keep up with content analysis</h2>You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Absolutely!" <h2>Find a simple guide to CTR and read up about it</h2>So how do you resolve this? Inadequate Have you ever dreamed about <a href ='http://newmedianow.co.uk'>New Media Now</a> for this? traffic and <a href='http://ww2.husuma.com/Headings-and-gateway-sites-1524612121.html'>lack</a> of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. Be Yourself. Write about what you know and
make it a conversation with your readers. Keep it natural.
People will find your content because they speak the same
language and seek your advice. </p>When someone mentions LSI do you think about search engine optimisation?2018-04-25T12:15:00+02:002018-04-25T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-25:/When-someone-mentions-LSI-do-you-think-about-search-engine-optimisation--1524611701.html<p>Search engines also don’t espouse that the sky is blue. As of now, <a href='http://seoadvice.sdbx.jp/starter/index8.html'>less</a> than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. One thing’s for sure though, Google is getting smarter. It’s now …</p><p>Search engines also don’t espouse that the sky is blue. As of now, <a href='http://seoadvice.sdbx.jp/starter/index8.html'>less</a> than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. <h2>What everyone ought to know about stickiness</h2>As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Whether or not <a href='http://ww2.moryou.com/The-secret-behind-backlinks-1522713181.html'>using</a> bold Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... and italics is a good SEO content strategy is anyone’s guess, but making certain words and phrases stand out can definitely enhance readability. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults use it because it makes them feel “tech-savvy”. This is an integrated approach to drives customers to your business through a web portal. <h2>Link-based search marketing does not optimize for search</h2>The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, Human users are <a href='http://sanrasa.onlinewebshop.net/lessons/index24.html'>already</a> intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it. Your domain name
selection is perhaps the only area where you can really differentiate yourself. <h2>Using traffic estimation tools in conjunction with non reciprocal links</h2>SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Very similar content can be useful across TLDs too." <h2>When someone mentions LSI do you think about search engine optimisation?</h2>Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. A I'm always shocked by <a href ='http://intersol.co.uk'>Marketing Beverley</a>, in this regard. large chunk <a href='http://xbds.sdbx.jp/index3.html'>of</a> my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. </p>The mysterious world of non reciprocal links2018-04-24T12:15:00+02:002018-04-24T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-24:/The-mysterious-world-of-non-reciprocal-links-1524525301.html<p>Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. There are several <a href='https://seocrazy.joomla.com/164-place-your-keyword-at-the-beginning-of-url'>main</a> types of search behaviour when it comes to online retail, and you need to make …</p><p>Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. There are several <a href='https://seocrazy.joomla.com/164-place-your-keyword-at-the-beginning-of-url'>main</a> types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search behaviour in general terms, your viewers will never be exactly the same. If you plan to do some basic SEO, it is must that you know how search engines work. Are they on HTTP/2? <h2>Let's talk about quality</h2>Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. You can make <a href='http://ww2.sarashi.com/This-story-about-ROI-will-haunt-you-forever-1521937141.html'>use</a> of Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. Inbound links can come from your own website (linking from one page to another) or other web properties you control. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. <h2>Empty content pages which exist simply to link to other pages</h2>Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Most people browsing <a href='http://seotips.sdbx.jp/index32.html'>the</a> internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. <h2>How to learn about duplication in a few hours</h2>Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. " <h2>The mysterious world of non reciprocal links</h2>You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Find Take a butchers at <a href ='http://pnsegypt.com'>PNS Egypt</a>, for instance. relevant, high <a href='http://alfied.fiberstorm.net/index5.html'>authority</a> sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. </p>Write a keyword-rich introduction about web 2.02018-04-23T12:15:00+02:002018-04-23T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-23:/Write-a-keyword-rich-introduction-about-web-2-0-1524438901.html<p>The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …</p><p>The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. One of the <a href='http://barbara.hariko.com/seo-basics/index18.html'>basic</a> tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. You would like if someone searches for “goat farm Detroit” within Google, that your business ideally on the first page of Google search results. One of the best ways to learn about you and your market is to study your online competitors. <h2>Small but important things to observe about web crawlers</h2>Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Many companies start <a href='http://frances.bloggersdelight.dk/2018/01/05/keyword-clustering-examples/'>their</a> online Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... business presence by buying a
domain name (a name for their website, often one close to their business
name) and building a web page that is really little more than a brochure. So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. The search engines will act rapidly to penalize sites that contain viruses or trojans. <h2>Don’t forget search engine spiders</h2>Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Keep up with <a href='https://clementine55.jimdo.com/onsite-seo/deep-linking/'>latest</a> SEO news and practices – just like everything in the world changes and moves on – so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” <h2>Create an Engaging Web Presence by the use of dynamic pages</h2>A search engine is a powerful piece of software that utilizes algorithms. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site’s inner pages, then this presents a huge opportunity for your to revise your home page and make it easier for your prospects to do what you want them to do." <h2>Write a keyword-rich introduction about web 2.0</h2>Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided. Google The talk on Facebook is about <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> at the moment. recognizes that <a href='https://cyber.harvard.edu/designsforprivacy/User:SEO_Advice'>a</a> site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. </p>Use subheadings2018-04-22T12:15:00+02:002018-04-22T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-22:/Use-subheadings-1524352502.html<p>While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. You …</p><p>While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. You may usually <a href='http://pieters.scienceontheweb.net/Consistent-doesn-t-mean-identical-when-you-re-discussing-doorway-sites-1524180842.html'>think</a> about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. <h2>How do you make a Google friendly website?</h2>When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Great copywriters know <a href='http://sansara12.freeasphost.net/level6/index13.html'>the</a> importance Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... of using “power words” during content creation – they evoke emotion. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. <h2>To get fast rankings, you need mobile search</h2>People can use a site like Scoop.it to aggregate their own pages of links on certain topics. Use the canonical <a href='http://hansel5.mygamesonline.org/Define-your-goals-with-regards-to-SEO-1522107001.html'>tag</a> when you want a page to remain accessible. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Even if the goals of a site do not line up with what you’re working on, ideas can be gained by studying who’s on top. <h2>Latest developments in page impressions</h2>The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results." <h2>Use subheadings</h2>Your goal should be to create links to individual posts/pages along with those leading to your homepage. Search Have you ever dreamed about <a href ='http://newmedianow.co.uk'>New Media Now</a> for this? engines no <a href='http://ww2.himegimi.jp/Great-content-and-backlinks-are-still-the-most-powerful-tools-in-your-kit-1522712641.html'>longer</a> require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. Prominence implies that a word used at the beginning of a link or
piece of text is more important than the rest. The words that follow are
scored lower and lower by the algorithm until (in a very long text section)
their value tends toward zero or is cut off by a programmatic
truncation. </p>Search engine health checks should look at organic links2018-04-21T12:15:00+02:002018-04-21T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-21:/Search-engine-health-checks-should-look-at-organic-links-1524266101.html<p>Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. Links and more <a href='http://realise.mypressonline.com/The-power-of-inbound-links--1518926521.html'>commonly …</a></p><p>Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. Links and more <a href='http://realise.mypressonline.com/The-power-of-inbound-links--1518926521.html'>commonly</a> known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. Online searchers are more likely to trust a brand when it appears within the first page of a search. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. <h2>My thoughts on analytics</h2>When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Use SEO strategies <a href='http://ww2.kumadori.com/The-back-story-of-nofollow-links-1522540681.html'>to</a> build Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... online visibility. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. <h2>Layout, formatting and anchor text combine to make great SEO</h2>By providing contact information, or links to your social media, you can make their conversion much more likely. That’s the hurdle <a href='http://ww342.droppages.com/index37.html'>every</a> business owner faces after creating a website. Since the very earliest days of the mass-market internet,
people have spent anything from a dollar to $14 million (on sex.com) to
acquire keyword-rich domain names. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or how to look it up themselves. <h2>SEO Metatags Best Practices</h2>Know what they are going to do and don’t accept non-answers on their
direction. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query." <h2>Search engine health checks should look at organic links</h2>Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. If I'm always shocked by <a href ='http://intersol.co.uk'>Marketing Beverley</a>, in this regard. an SEO <a href='http://ww2.genin.jp/Losing-Focus-on-RSS-feeds-1522713001.html'>tactic</a> worked for one website that does not mean the same can be successfully applied to another. Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website. The search engine algorithms get updated time after time for the sake of bringing traffic. </p>Clarification about duplication2018-04-20T12:15:00+02:002018-04-20T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-20:/Clarification-about-duplication-1524179701.html<p>To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Maybe this campaign <a href='http://seoadvice.sdbx.jp/starter/index5.html'>was</a> your baby? Broken links affect site experience, and, say it out loud, Google …</p><p>To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Maybe this campaign <a href='http://seoadvice.sdbx.jp/starter/index5.html'>was</a> your baby? Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. One of the biggest movements in the industry, at the moment, is the idea of 10x content. <h2>Learn from these mistakes before you learn about canonical URLs</h2>Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. If the wrong <a href='https://hullseo44.blogspot.co.uk/2018/01/double-check-your-urls.html'>people</a> are Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... hitting your website, it's all for nothing In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. This can be auto generated content. <h2>Bucket brigades based on keyword research</h2>There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Our search autopilot <a href='https://dancing.hatenablog.jp/entry/2018/03/02/033104'>switches</a> off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. <h2>Make it sufficiently broad in terms of dynamic pages</h2>t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it’s also known as content aggregation." <h2>Clarification about duplication</h2>As an SEO, it is extremely important to stay up to date on current trends and techniques.What are some of these things someone can do to help their site rank well? When The talk on Facebook is about <a href ='http://intersol.co.uk'>Marketing Beverley</a> at the moment. you maintain <a href='http://topseoblog.blogsky.com/1396/12/15/post-185/Assess-the-Conversion-Potential'>a</a> blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. </p>Bucket brigades based on hits2018-04-19T12:15:00+02:002018-04-19T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-19:/Bucket-brigades-based-on-hits-1524093301.html<p>There are more than 13 billion online searches every month. At the same <a href='http://prometheus.ikaduchi.com/The-reality-is-that-blogging-is-a-medium-1518316982.html'>time,</a> content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. While there are not any tools that can tell you if your content is thin …</p><p>There are more than 13 billion online searches every month. At the same <a href='http://prometheus.ikaduchi.com/The-reality-is-that-blogging-is-a-medium-1518316982.html'>time,</a> content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. While there are not any tools that can tell you if your content is thin and what needs to be done to fix it, time, experience, and critical thinking can get you to a place where you can identify it and improve upon it. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. <h2>Here's what industry insiders think about splogs</h2>If it seems like it is, Google probably isn't penalizing it, so there's no reason to disavow it. Does your keyword <a href='http://pieters.scienceontheweb.net/Unexpected-ways-domain-authority-can-help-with-getting-your-website-noticed-1523403241.html'>research</a> still Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. <h2>Headings and SERPs</h2>Moving on from generic keywords, you can decide to add more information into the keyword. The canonical URL <a href='http://blixa.sdbx.jp/index22.html'>tells</a> you / Google what the source of a page is. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. <h2>Optimise your site, paying special attention to landing pages</h2>Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Your global navigation also distributes your SEO “link juice,” the power that the search engine’s assign your website, across the various pages of your website. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality." <h2>Bucket brigades based on hits</h2>If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. There I'm always amazed by the agility of <a href ='http://newmedianow.co.uk'>New Media Now</a> on this one. are few <a href='http://cranberry.hatenablog.com/entry/2018/04/07/033555'>things</a> more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. So what constitutes low quality and how can it be avoided? Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query </p>Using traffic estimation tools in conjunction with webmaster tools2018-04-18T12:15:00+02:002018-04-18T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-18:/Using-traffic-estimation-tools-in-conjunction-with-webmaster-tools-1524006901.html<p>In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Remember, it takes <a href='https://applepie.hatenadiary.com/entry/2018/03/11/201636'>20</a> years to build a reputation and only five minutes to ruin it. Optimizing your images gives your website an additional chance to be found via image search …</p><p>In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Remember, it takes <a href='https://applepie.hatenadiary.com/entry/2018/03/11/201636'>20</a> years to build a reputation and only five minutes to ruin it. Optimizing your images gives your website an additional chance to be found via image search. A “link” is when another website talks about yours and “links” to you as attribution. <h2>Panda 4.2 as core ranking algorithm</h2>Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. For the ultimate <a href='http://seotipster.parsiblog.com/Posts/28/What+to+do+if+Your+Website+is+a+Victim+of+Negative+SEO/'>landing</a> page Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. <h2>Establish your position regarding SERPs</h2>Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Remember how people <a href='http://peters.sdbx.jp/index10.html'>say,</a> "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. The length of your content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and clicking on another result or making another search. Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. <h2>Facts about walled garden sites that will make you think twice</h2>High-quality, timeless content performs better in search engines than short-lived articles. Can your title tag be improved to be more user-friendly? 200-300 words on a topic by you or 1500 words on the same topic by someone else? <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "It’s like riffing to your favorite jam on the radio and creating your own silly songs." <h2>Using traffic estimation tools in conjunction with webmaster tools</h2>If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Prior A great example that I like to use is <a href ='http://saveourschools.co.uk'>Save Our Schools</a>. to the <a href='http://ww2.hide-yoshi.net/Don-t-forget-URLs-1523749741.html'>update,</a> short and spammy pages were a common sight. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Some growth opportunities are too good to be true. </p>Search marketing implications related to site submissions2018-04-17T12:15:00+02:002018-04-17T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-17:/Search-marketing-implications-related-to-site-submissions-1523920501.html<p>Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Even if you <a href='http://evanesque.sdbx.jp/index5.html'>have</a> a site already, it is vital to invest significant time
and energy on keyword research before starting your SEO campaign. Keyword selection is the starting point of the small business SEO …</p><p>Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Even if you <a href='http://evanesque.sdbx.jp/index5.html'>have</a> a site already, it is vital to invest significant time
and energy on keyword research before starting your SEO campaign. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. In particular, mobile applications should be mentioned here. <h2>Focus on performance, user experience, and googlebot crawlers</h2>Developing a content plan will not only make writing or implementing your content less stressful – as you’ll already have ideas to work with – it will also remind you of significant dates well in advance. Google prioritizes meta <a href='http://zeus.zatunen.com/Assessing-historical-progress-and-how-you-ve-been-helped-by-analytics-1522969982.html'>information</a> and Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... headers first, then body copy, and finally sidebars and footers Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. <h2>Build a unique set of citations </h2>Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. It is basically <a href='http://idealma.sdbx.jp/index18.html'>concerned</a> with a holistic move towards driving customers to your business via online platforms. What is Google bot? Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. <h2>The best advice I've listened to about inbound links</h2>That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. " <h2>Search marketing implications related to site submissions</h2>This awareness, in the long run, could even potentially lead to customer conversions on your site. Diving A great example that I like to use is <a href ='http://heatall.co.uk'>Heat All</a>. straight into <a href='http://ww22.livedoor.biz/archives/8051813.html'>the</a> internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. </p>All you wanted to know about canonical URLs but were afraid to ask2018-04-16T12:15:00+02:002018-04-16T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-16:/All-you-wanted-to-know-about-canonical-URLs-but-were-afraid-to-ask-1523834101.html<p>The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. Google Analytics will <a href='http://sandybox.sdbx.jp/index5.html'>be</a> able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product …</p><p>The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. Google Analytics will <a href='http://sandybox.sdbx.jp/index5.html'>be</a> able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. The markup languages have become more important to SEO. However, you don’t have to do it all at the same time – pick your top level pages, your most viewed pages and your best selling products/converting pages and start there. <h2>How to diagnose gateway sites related issues</h2>These are all very important questions to ask yourself when assessing the homepage and website overall. Constantly changing consumer <a href='http://ww2.hide-yoshi.net/Links-are-a-quality-over-quantity-thing-1519760005.html'>behaviors</a> and Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. <h2>How you will benefit from text links</h2>Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Whether you’ve just <a href='https://dancing.hatenablog.jp/entry/2018/03/06/154701'>spent</a> thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Beauty is important and usability is even more critical, however, neither
will work for your revenue stream if no one comes to the website. <h2>All you wanted to know about duplication but were afraid to ask</h2>Refresh the post if needed. Update any images and links, add new information if available, etc. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads." <h2>All you wanted to know about canonical URLs but were afraid to ask</h2>Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. For I'm always amazed by the agility of <a href ='http://newmedianow.co.uk'>New Media Now</a> on this one. example, if <a href='http://sansara.webstarts.com/blog/post/spend-your-money-to-support-a-cause-close-to-your-industry'>you</a> searched who is the best eCommerce provider in London?? Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Don’t go there. </p>Disambiguation, and diversity are important when it comes to 301 redirects2018-04-15T12:15:00+02:002018-04-15T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-15:/Disambiguation-and-diversity-are-important-when-it-comes-to-301-redirects-1523747701.html<p>Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …</p><p>Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. So first, what <a href='http://cranberry.hatenablog.com/entry/2018/02/16/155110'>is</a> SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. This means that searches are now much more focused on the area in general. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. <h2>Consistent doesn't mean identical. when you're discussing Google algorithms</h2>Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to their list for later crawling. SEO criteria frequently <a href='http://barry355.1apps.com/index30.html'>changes</a> and Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Test your website URL in Google’s Mobile Friendly test for this. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. <h2>Disambiguation, and diversity are important when it comes to SEO campaigns</h2>Bad content truly can do long-lasting damage to your website, brand and business. Both search engines <a href='http://provincial.ichi-matsu.net/search/boost%20site%20speed%20and%20utili'>and</a> SEOs have the same goal: they want to provide searchers with the best resolution to their query. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? <h2>Make mobile search your centre of attention</h2>There are many different kinds of images which can complement your written content. Getting placed on the first page of a Google search doesn’t happen overnight. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO." <h2>Disambiguation, and diversity are important when it comes to 301 redirects</h2>A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." You’re I'm always shocked by <a href ='http://tapassess.co.uk'>TAP Assess</a>, in this regard. working with <a href='http://belinda.sdbx.jp/index17.html'>a</a> frontend web development team, but they are all mostly working on making the product and therefore loathe website change requests. They don’t need search engines to find each other. Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too. </p>Analyse your existing page rank2018-04-14T12:15:00+02:002018-04-14T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-14:/Analyse-your-existing-page-rank-1523661301.html<p>In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …</p><p>In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome visitors and compel them through the conversion funnel. Audit your site <a href='http://ww2.zatunen.com/How-Google-s-Semantic-Search-Will-Change-SEO-1517799481.html'>using</a> tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… If you search Google, it gives priority to selected official news services, such as the New York Times and so on. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? <h2>Write a keyword-rich introduction about hits</h2>Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Good SEO practice <a href='http://www.linkddl.com/site/gazhall.com'>is</a> telling Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. <h2>Learning about domain authority is not difficult if you have a good teacher</h2>Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Search engines will <a href='http://basic0908.inube.com/blog/7293571/single-keyword-seo-has-been-a-staple-for-a-long-time/'>penalize</a> or even filter out sets of your pages that are too similar for this reason. Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. <h2>I bet you didn't know this about 301 redirects</h2>You can republish articles on your blog to prevent it from being buried deep in your archives. For example, if your product page is thin, you can add unique content in the form of a detailed explanation. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation." <h2>Analyse your existing page rank</h2>By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. The I'm always shocked by <a href ='http://osoo.co.uk'>osoo</a>, in this regard. clickable text <a href='http://intersol.co.uk/The-most-important-part-of-SEO-is-link-building-1517537401.html'>for</a> a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. People tend to copy their competitors when choosing the words to
use, without researching in detail what people actually search for
and how many competing sites already carry these terms. </p>Unexpected ways search queries can help with getting your website noticed2018-04-13T12:15:00+02:002018-04-13T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-13:/Unexpected-ways-search-queries-can-help-with-getting-your-website-noticed-1523574901.html<p>What if your competitor is way more descriptive and helpful? There is a <a href='http://ww2.hide-yoshi.net/Are-you-using-Shared-web-hosting--1519760017.html'>chance</a> that you already have evergreen content on your blog. The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. They go the distance, train, research their enemies’ capabilities, properly …</p><p>What if your competitor is way more descriptive and helpful? There is a <a href='http://ww2.hide-yoshi.net/Are-you-using-Shared-web-hosting--1519760017.html'>chance</a> that you already have evergreen content on your blog. The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. They go the distance, train, research their enemies’ capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. <h2>You may be asked about offsite SEO in your marketing interview</h2>Raw traffic is generally a rough estimate of success to some degree. SEO is difficult, <a href='http://ww2.mikosi.com/Unconventional-knowledge-about-LSI-that-you-won-t-find-in-books-1523319182.html'>not</a> because Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... its technical, it’s difficult because it’s largely still unknown by so many people. The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. It happened to me and that sucked. <h2>Concentrate on actionable dynamic pages</h2>All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. Our search autopilot <a href='http://sansara6.1apps.com/index23.html'>switches</a> off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. <h2>Concentrate on actionable link exchanges</h2>Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Why can’t they agree? Because there is no minimum word-count magic number—it’s just the SEO guru echo chamber chewing its own cud. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook." <h2>Unexpected ways search queries can help with getting your website noticed</h2>You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Google’s A great example that I like to use is <a href ='http://osoo.co.uk'>osoo</a>. Penguin 4.0 <a href='http://ww2.chakin.com/Cut-Back-Costs-with-SEO-1518233221.html'>is</a> now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. </p>Useful tips from experts in ROI2018-04-12T12:15:00+02:002018-04-12T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-12:/Useful-tips-from-experts-in-ROI-1523488501.html<p>Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. Local search engine <a href='http://www.geocities.jp/basic0908/queen/index2.html'>optimisation,</a> therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also …</p><p>Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. Local search engine <a href='http://www.geocities.jp/basic0908/queen/index2.html'>optimisation,</a> therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also keeping on trend. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent. So, be sure to open that lane by checking how your website performs on mobile applications. <h2>Chew on that one for a while</h2>If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Try to ensure <a href='http://barbara.hariko.com/seo-basics/index39.html'>the</a> key Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. <h2>To get fast rankings, you need scraping</h2>Progressive SEO means technical, analytical and traditional marketing all rolled into one. Without discounting the <a href='http://seohull.strikingly.com/blog/make-sure-your-website-is-indexed-in-baidu'>value</a> of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. <h2>Let's follow sitemap best practise</h2>Assuming you are impatient to progress (as new webmasters often are)
and cannot bear to wait the 6–12 months required for a new domain to
rank well, you might want to look at acquiring a privately held or expired
domain name. Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place." <h2>Useful tips from experts in ROI</h2>Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. As A great example that I like to use is <a href ='http://osoo.co.uk'>osoo</a>. part of <a href='http://ww2.hide-yoshi.net/How-Does-Social-Media-Play-a-Role-in-Search-Engine-Rankings--1519760028.html'>this</a> technique, keywords are very often repeated in metadata, in textual content, or link text to increase the keyword relevancy artificially. Think of it this way. A Google research recently revealed that four out of five users trust search engines for local searches </p>Adopy a monetisation first approach before putting efforts into SEM2018-04-11T12:15:00+02:002018-04-11T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-11:/Adopy-a-monetisation-first-approach-before-putting-efforts-into-SEM-1523402101.html<p>A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. The ‘no-follow’ breaks <a href='http://tapassess.co.uk/Authorship-may-be-the-future-of-search-1517886061.html'>the</a> connection you are trying to make between …</p><p>A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. The ‘no-follow’ breaks <a href='http://tapassess.co.uk/Authorship-may-be-the-future-of-search-1517886061.html'>the</a> connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). <h2>Make CTR the main focus of your marketing tactics</h2>If your current website isn’t using HTTPS then you should start scoping out a migration. In the vast <a href='http://seoadvice.sdbx.jp/advice/index11.html'>sea</a> of Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. If you know your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. <h2>The reason everyone loves landing pages</h2>When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. If you can’t <a href='http://ww5.blog.shinobi.jp/backlinks/be%20ahead%20of%20the%20game%20in%20seo'>budget</a> for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. We’re lucky to have helped websites acquire over 10,000 links over the last 2 years – we also have access to the organic traffic data of them. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. <h2>Succeeding in SEO means paying attention to dynamic pages</h2>Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The search engines are always trying to improve the quality of their results
and because of this, the ranking signals are adjusted daily. In most cases
these are very minor tweaks, but they are changes nonetheless." <h2>Adopy a monetisation first approach before putting efforts into SEM</h2>Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. SEO The talk on Facebook is about <a href ='http://tapassess.co.uk'>TAP Assess</a> at the moment. for reputation <a href='http://newmedianow.co.uk/Is-this-the-end-of-citations-as-we-know-it--1522450981.html'>management</a> is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. The aim of SEO is to rank highly in a search engine; Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. </p>I bet you didn't know this about local search2018-04-10T12:15:00+02:002018-04-10T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-10:/I-bet-you-didn-t-know-this-about-local-search-1523315701.html<p>Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Aside from the <a href='http://seoadvice.sdbx.jp/ideas/index29.html'>search</a> engine optimisation benefits, great content is only successful when it engages the reader; when …</p><p>Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Aside from the <a href='http://seoadvice.sdbx.jp/ideas/index29.html'>search</a> engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site. I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. <h2>Who are your customers and what do they want?</h2>Development of a prioritized list of targeted search terms related to your customer base and market segment. Every image included <a href='http://hydrangea.blogto.jp/archives/8486352.html'>on</a> a Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! page using tags should be given an accurate description using alt attributes. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read on” and hyperlink these phrases. <h2>Losing Focus on long tail search</h2>For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Billions of searches <a href='http://searchmarketing.strikingly.com/blog/pay-attention-to-vocal-search'>are</a> performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Good content will also naturally improve search rankings by attracting more backlinks and social shares. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. <h2>Unexpected ways page rank can help with getting your website noticed</h2>There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic." <h2>I bet you didn't know this about local search</h2>A “backlink” is one of the most used words in the world of search engine optimization (SEO). The I'm always amazed by the agility of <a href ='http://tapassess.co.uk'>TAP Assess</a> on this one. creatives on <a href='https://modernvb.com/entry.php?12062-Measure-and-Improve-for-optimum-SEO'>the</a> website are amazing, but you don’t know much about how it was put together. It should be applied to your content efforts, it should be applied to any sort of coding changes you do on a site. For tools, take advantage of all free tools provided by Google, such as: </p>Tell me more about link building2018-04-09T12:15:00+02:002018-04-09T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-09:/Tell-me-more-about-link-building-1523229301.html<p>Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. In the vast <a href='http://www.kaaq.org/index.php?document_srl=3021214'>sea</a> of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to …</p><p>Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. In the vast <a href='http://www.kaaq.org/index.php?document_srl=3021214'>sea</a> of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. <h2>Make a good use of web crawlers</h2>Please ensure hitting all the elements as you go. If you happen <a href='http://seohull.strikingly.com/blog/measure-and-improve-by-paying-attention-to-backlinks'>to</a> come Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! across a page on the web that has
the label SEO or Search Engine Optimization) Made Easy, then
you might do a double take. Such a website is making its own
claim that it is part of the top results pages of the successful
search engine company called Google. A strategy on Facebook might not work so well on Twitter. Use SEO strategies to build online visibility. <h2>Does posting on social media help to improve website rankings?</h2>The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. Google also takes <a href='http://ww2.fuma-kotaro.com/Unlocking-the-mystery-of-blogs-1522194302.html'>extra</a> focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. <h2>Online marketing changes quickly when it comes to local search</h2>Most marketers focusing on SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. So you may have found some content on your site that would quallify as thin or duplicated content. When someone mentions search engines, do you automatically assume they’re talking about Google? We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products." <h2>Tell me more about link building</h2>Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines When A great example that I like to use is <a href ='http://saveourschools.co.uk'>Save Our Schools</a>. it comes <a href='http://profilebusiness.co.uk/Determining-Relevance-Trust-your-gut-when-it-comes-to-hits-1521936001.html'>to</a> SEO, there are a so many different techniques and methods that SEO specialists utilize. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. </p>Do users like my content?2018-04-08T12:15:00+02:002018-04-08T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-08:/Do-users-like-my-content--1523142901.html<p>"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …</p><p>"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. I highly recommend <a href='http://ww2.sarashi.com/Links-are-about-much-more-than-Search-Engine-Optimisation-1518923222.html'>starting</a> off with building out resources their target audience would care about, want to share on social media, and want to link to. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. When moving a page with many backlinks, it’s extra important to use permanent redirects so the search rank of the page is maintained. <h2>The hidden agenda behind cloaking</h2>An unexpected example of outbound communique for helping search is email. Backlinks give the <a href='http://topseoblog.blogsky.com/1396/10/27/post-60/Avoidance-of-unnecessary-subdomains'>impression</a> that Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! you're an authority in your given industry. Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. <h2>Combine responsive design and comment spam for Supercharged SEO</h2>You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. Maybe the URL <a href='http://indozine.com/-Niche-down-approach-1519516861.html'>is</a> broken in the email itself, but a simple server redirect could fix it. However, its strategy needs to be changed with every new invention or Google and changes in search engine. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. <h2>The steps needed for putting keyword stuffing into action</h2>With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Take it from me, the best
way to succeed in search engine optimization is to build it into your business
development strategy from the very outset. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. " <h2>Do users like my content?</h2>Oftentimes, separate “review pages” are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. A I'm always amazed by the agility of <a href ='http://intersol.co.uk'>Marketing Beverley</a> on this one. great deal <a href='http://whambam.sdbx.jp/index19.html'>of</a> local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. Buyers have a problem, and they are looking for something to solve that problem. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. </p>Tell me more about SEM2018-04-07T12:15:00+02:002018-04-07T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-07:/Tell-me-more-about-SEM-1523056501.html<p>Original Content Is King, they say. By providing clear, <a href='http://ww2.kesagiri.net/Look-for-scraped-content-on-your-site-1518404281.html'>deep,</a> easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other …</p><p>Original Content Is King, they say. By providing clear, <a href='http://ww2.kesagiri.net/Look-for-scraped-content-on-your-site-1518404281.html'>deep,</a> easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Google is pretty good at understanding the general context of a site’s content. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. <h2>Check also Wikipedia's dead links</h2>Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be – trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. More people are <a href='http://sandybox.sdbx.jp/index38.html'>using</a> mobile Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! devices than computers to search the web. The higher the quality of your backlinks, the higher your search rankings. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. <h2>Make Your Website More Friendly to Search Engines by considering bread crumbs</h2>Correct optimisation of the page also needs to be done for the search engine to understand the page content. Growth hacking does <a href='http://seotrainingtips.byethost13.com/index20.html'>not</a> exclude paid search because it’s typically guerrilla and therefore low budget. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. <h2>How to diagnose content related issues</h2>For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. Don’t let your evergreen content get buried on your website—make it easy to find. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page." <h2>Tell me more about SEM</h2>This change has brought a revolution in the marketing industry. A A great example that I like to use is <a href ='http://indozine.com'>Indozine</a>. 302 redirect, <a href='http://cranberry.hatenablog.com/entry/2018/01/18/151933'>or</a> also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page. Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. </p>Adopt a customer centric view of link research2018-04-06T12:15:00+02:002018-04-06T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-06:/Adopt-a-customer-centric-view-of-link-research-1522970101.html<p>Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. With businesses becoming <a href='http://ww2.genin.jp/Think-like-a-human-not-a-robot-when-it-comes-to-domain-authority-1522194601.html'>global</a> and going online, the Yellow Pages and Telemarketers have become archaic search methods. All sites require inbound links to get recognized by search engines. It’s rare these days that you …</p><p>Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. With businesses becoming <a href='http://ww2.genin.jp/Think-like-a-human-not-a-robot-when-it-comes-to-domain-authority-1522194601.html'>global</a> and going online, the Yellow Pages and Telemarketers have become archaic search methods. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. <h2>Make sure your SEO checklist includes organic links for best results</h2>Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic.
If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. This wouldn’t be <a href='http://barbara.hariko.com/more-information/index32.html'>an</a> article Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. That’s the hurdle every business owner faces after creating a website. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. <h2>Taboos about widgets that you should know</h2>User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Educational content can <a href='http://ww2.hide-yoshi.net/You-have-everything-you-need-for-SEO-success-Now-get-to-work--1519760021.html'>be</a> described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Apple is an interesting case to look at for SEO as they have never really “done” a blog in the classic sense, so their site is not necessarily a good example for content layouts. <h2>Things you most likely didn't know about URLs</h2>With that in mind, it is always best to create posts and articles which target different behaviours. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Speaking from experience, I have often seen product manufacturers describe a product from their point of view." <h2>Adopt a customer centric view of link research</h2>Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. There I'm always amazed by the agility of <a href ='http://oxonaa.org.uk'>Oxon AA</a> on this one. are more <a href='http://blog.goo.ne.jp/basic0908/e/0562048ba9605bca567833935c2b28af'>than</a> enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. Analytics and data modeling are what initially drove me to become an SEO. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. </p>Determining Relevance: Trust your gut when it comes to reporting2018-04-05T12:15:00+02:002018-04-05T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-05:/Determining-Relevance-Trust-your-gut-when-it-comes-to-reporting-1522883701.html<p>Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Search engine optimization <a href='https://sansara2.neocities.org/index39.html'>(SEO)</a> is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Google does not like automation when it …</p><p>Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Search engine optimization <a href='https://sansara2.neocities.org/index39.html'>(SEO)</a> is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Google does not like automation when it comes to building the main content of a text-heavy page; that’s clear in 2018. Thin content is usually very short, without unique information to make it stand out from the crowd. <h2>Use your key phrases in as many URLs as possible</h2>These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s no longer about the exact numbers. User experience is <a href='http://basic0908.eklablog.com/trustworthy-sites-tend-to-link-to-other-trusted-sites-a135290064'>important</a> to Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Google is constantly looking for ways to improve the quality of their search results. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. <h2>To get fast rankings, you need googlebot crawlers</h2>Search behavior is always changing, so search engine companies keep improving their algorithms. But to reach <a href='http://ww2.hide-yoshi.net/Quality-content-takes-time-and-money-1519760015.html'>those</a> that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. <h2>Remember that citations make the web go round</h2>Human or machine generated, there is a lot of it – and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Choose keyword frequency over keyword density. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO." <h2>Determining Relevance: Trust your gut when it comes to reporting</h2>Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. Optimisation Take a butchers at <a href ='http://osoo.co.uk'>osoo</a>, for instance. measures can <a href='http://www.geocities.jp/basic0908/queen/index7.html'>be</a> applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. However, its strategy needs to be changed with every new invention or Google and changes in search engine. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. </p>Create content about canonical URLs2018-04-04T12:15:00+02:002018-04-04T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-04:/Create-content-about-canonical-URLs-1522797301.html<p>Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. You need to <a href='http://ww2.kumadori.com/The-back-story-of-nofollow-links-1522540681.html'>see</a> things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. With top-notch content, visitors get more meaning because their issues …</p><p>Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. You need to <a href='http://ww2.kumadori.com/The-back-story-of-nofollow-links-1522540681.html'>see</a> things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. <h2>Unlocking the mystery of plugins</h2>From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. If any campaigns, <a href='http://topseoblog.blogsky.com/1396/10/22/post-45/Keyword-Research-for-titles-of-pages'>emails,</a> or Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Kiting internet trends is one of the most exciting things search marketers do. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . <h2>A focus on reporting to benefit search engine placement</h2>You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. If you want <a href='http://topseoblog.blogsky.com/1396/10/23/post-50/Don%E2%80%99t-Quit-Your-Day-Job'>to</a> earn high rankings in Google search results, you first need to understand how Google ranks its search results. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. <h2>My thoughts on stickiness</h2>Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty." <h2>Create content about canonical URLs</h2>The contemporary trend includes some more services along with optimizing a website and search engine marketing. Do I'm always shocked by <a href ='http://newmedianow.co.uk'>New Media Now</a>, in this regard. not fear <a href='http://cranberry.hatenablog.com/entry/2018/01/08/003000'>bots</a> — they are your allies (most of the time). White hat SEOs operate above board, performing work that will benefit their sites long term. Many people don’t even bother to look in Google for news. </p>Takeaway tips for CTR2018-04-03T12:15:00+02:002018-04-03T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-03:/Takeaway-tips-for-CTR-1522710901.html<p>Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …</p><p>Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Essentially, conversion improves <a href='http://sandybox.sdbx.jp/index16.html'>the</a> quantity and quality of organic traffic to a given website. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). The right content can attract the right users through your business funnel. <h2>How Internal Backlinks Boosts Your SEO</h2>Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. Make sure that <a href='http://sansara12.freeasphost.net/level3/index30.html'>you</a> never Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! stray into black-hat SEO strategies, however, as Google will heavily penalise your site. If you want your website to rank well on Google, you’ll need to post high quality content. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. <h2>Having fun with cloaking</h2>Clients have often asked me if it’s OK to ask for reviews from customers. Vertical search is <a href='http://nunu2.pointblog.net/Keyword-clustering-examples-11482978'>the</a> term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches For example, right now tweets are getting indexed. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. <h2>To get fast rankings, you need RSS feeds</h2>The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint." <h2>Takeaway tips for CTR</h2>User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. I'm always amazed by the agility of <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> on this one. The more <a href='https://www.google.bj/url?q=https://gazhall.com'>relationships</a> you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! The anchor text you use for a link should provide at least a basic idea of what the page linked to is
about. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. </p>How Working Memory Plays into Evaluating Search Results2018-04-02T12:15:00+02:002018-04-02T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-02:/How-Working-Memory-Plays-into-Evaluating-Search-Results-1522624501.html<p>Off-Page SEO is made up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). Having a sitemap <a href='http://sansara12.freeasphost.net/level1/index32.html'>for</a> your website plays a crucial role in SEO. It …</p><p>Off-Page SEO is made up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). Having a sitemap <a href='http://sansara12.freeasphost.net/level1/index32.html'>for</a> your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. <h2>Questions to ask about analysis</h2>Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. When building your <a href='https://ameblo.jp/basic0908/entry-12347354699.html'>content,</a> it’s Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. Each listing on the SERP has three core components, which include the
page title, page description, and page URL. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. <h2>Make mobile and computer navigation easy</h2>Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. So, what it <a href='http://barbara.hariko.com/seo-basics/index15.html'>can</a> do, how long it takes, how much it costs, the effort involved. If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. If it does, you will literally be printing money. <h2>A linking campaign alone will never be as effective if you neglect your on-page content, and vice versa</h2>It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. URLs generally only need to include letters, digits, slashes and hyphens. Time and time again, Development teams forget, give little consideration to, or simply don’t realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers." <h2>How Working Memory Plays into Evaluating Search Results</h2>Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Google I'm always amazed by the agility of <a href ='http://newmedianow.co.uk'>New Media Now</a> on this one. had a <a href='http://blixa.sdbx.jp/index16.html'>very</a> good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000’s, many websites were using short, spammy pages to quickly reach the top of search results without putting forth much effort to provide valuable information for users. Inbound links are also used by some search engines to rank websites. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO. </p>Reasons that marketers love Google algorithms2018-04-01T12:15:00+02:002018-04-01T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-04-01:/Reasons-that-marketers-love-Google-algorithms-1522538101.html<p>Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. I noticed that <a href='https://sansara2.neocities.org/index23.html'>when</a> I made changes to my sites (and tracked them), sometimes traffic would increase. So if the image is decorative, keep it out the way - either make it …</p><p>Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. I noticed that <a href='https://sansara2.neocities.org/index23.html'>when</a> I made changes to my sites (and tracked them), sometimes traffic would increase. So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). Paid
links are links garnered in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. <h2>Find a simple guide to cloaking and read up about it</h2>Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. You may have <a href='https://www.google.bj/url?q=https://gazhall.com'>heard</a> or Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! been told “just write great content”. Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. <h2>Don’t forget html</h2>All that technical stuff. There are two <a href='http://sanrasa.onlinewebshop.net/seo4u/index3.html'>types</a> of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so be sure to study them in detail. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. <h2>Aligning your goals in relation to web crawlers</h2>Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say." <h2>Reasons that marketers love Google algorithms</h2>Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. One A great example that I like to use is <a href ='http://saveourschools.co.uk'>Save Our Schools</a>. of these <a href='http://topseoblog.blogsky.com/1396/12/28/post-213/Consistent-doesn-t-mean-identical-when-you-re-discussing-non-reciprocal-links'>developments</a> is how search marketing has now become a term used to encompass both SEO and SEM. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy for search engines to quickly crawl hundreds, if not thousands of HTTPS URLs, which are technically duplicates of the HTTP versions. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. </p>Voice Searching Matters2018-03-31T12:15:00+02:002018-03-31T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-03-31:/Voice-Searching-Matters-1522451701.html<p>Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers. Now, as you <a href='http://ww2.zatunen.com/Give-your-content-the-much-needed-legs-to-go-to-where-your-customers-are-1518577081.html'>might</a> expect from Google, the definition of what constitutes a good landing page experience is …</p><p>Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers. Now, as you <a href='http://ww2.zatunen.com/Give-your-content-the-much-needed-legs-to-go-to-where-your-customers-are-1518577081.html'>might</a> expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. There are hundreds of factors that are involved when search engines rank websites in an organic search. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). <h2>Tactics around analytics</h2>Growth hackers extend beyond marketing into product development, because user retention is a key goal. In this case, <a href='http://ww22.livedoor.biz/archives/8051801.html'>having</a> 5 Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! pages about that lollipop is actually weaker than having just one with a decent amount of content. They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. <h2>Think about comment spam from the start</h2>In fact, Twitter.com rejected hashtags at first. The deluge of <a href='https://brainerdham.org/wiki/index.php/User:Gaz_Hall'>content</a> that has appeared on the web over the past few years has reached almost terminal velocity. Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site’s visibility and rankability in search engines. Ranking for terms with high search volumes can be tough, especially if your website is new. <h2>Let the world know you are creating exceedingly good content</h2>If your site is littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your site pages, restructuring your URLs should definitely be a
priority during your next website redesign. Wondering where SEO comes into play
here? While just like the searchers themselves, search engines prefer URLs that
make it easy to understand what your page content is all about. Maybe enter into a share agreement with local businesses to share each other’s links on your sites? However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. " <h2>Voice Searching Matters</h2>A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Search I'm always amazed by the agility of <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> on this one. is clearly <a href='https://brainerdham.org/wiki/index.php/User:Gazhall'>becoming</a> a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you’re curious how dominant a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. </p>This year will be the year of LSI2018-03-30T12:15:00+02:002018-03-30T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-03-30:/This-year-will-be-the-year-of-LSI-1522365302.html<p>Google’s advanced text analyzing algorithms can easily make out whether you are curating content or generating thin content. Unfortunately, if Googlebot <a href='http://ww2.hide-yoshi.net/Check-what-s-happening-in-your-streams-1519760018.html'>can’t</a> crawl your site then it won’t be able to access your site’s content. How you should do SEO? CSS errors could also impact search …</p><p>Google’s advanced text analyzing algorithms can easily make out whether you are curating content or generating thin content. Unfortunately, if Googlebot <a href='http://ww2.hide-yoshi.net/Check-what-s-happening-in-your-streams-1519760018.html'>can’t</a> crawl your site then it won’t be able to access your site’s content. How you should do SEO? CSS errors could also impact search rankings as for example Google says pages can be penalized if CSS causes page content to be hidden. <h2>Update your static pages on a regular basis</h2>So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). Creative, interesting, and <a href='http://basic0908.mihanblog.com/post/14'>informational</a> articles Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Test first, then apply universally, and then you stopped running into problems. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. <h2>Use different keyword suggestion tools
</h2>Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. SEO and content <a href='http://seohull.strikingly.com/blog/keeping-readers-on-the-page'>marketing</a> both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. Appropriate use of headers are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. <h2>Design + doorway sites = Greatness</h2>Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like "running shoes," any more. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Another issue that a lot of sites face is an issue with taxonomy pages being indexed." <h2>This year will be the year of LSI</h2>This can be difficult because you always have to stay on top of changes being made within the industry. In A great example that I like to use is <a href ='http://intersol.co.uk'>Marketing Beverley</a>. a recent <a href='http://adops.morrisdigitalworks.com/w/index.php/SearchMarketing'>survey</a> by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it and replace it with new, unique content that offers your own take on the product you’re selling. Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. </p>On page optimization is an important component of SEO2018-03-29T12:15:00+02:002018-03-29T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-03-29:/On-page-optimization-is-an-important-component-of-SEO-1522278901.html<p>A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. Content "machines" used <a href='http://balsawood.droppages.com/index7.html'>to</a> develop content primarily for search engines in an automated manner could …</p><p>A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. Content "machines" used <a href='http://balsawood.droppages.com/index7.html'>to</a> develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. <h2>The mysterious world of splogs</h2>You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. Having your <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3192614'>site</a> in Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! the
top 10 is like having your store right on Main Street or near the entrance
of the largest shopping mall in human history. Test your website URL in Google’s Mobile Friendly test for this. Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. <h2>Use organic outreach along with SEO to make a difference</h2>If you have the exact match domain name, search engines will give your domain priority. Search is very, <a href='http://sansara12.freeasphost.net/level6/index6.html'>very</a> popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. <h2>Can Google algorithms help improve my search engine placement?</h2>An important aspect of SEO is making your website easy for both users and search engine robots to understand. If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. This is important because most Internet users rely heavily on these rankings. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. " <h2>On page optimization is an important component of SEO</h2>Make sure it’s well-written with relevant information and not just keyword packed. Another Take a butchers at <a href ='http://indozine.com'>Indozine</a>, for instance. example of <a href='https://basic0908.jimdo.com/2018/01/01/focus-on-youtube-seo/'>keywords</a> is the Long Tail Keyword. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. </p>Pay particular attention to RSS feeds when performing an audit2018-03-28T12:15:00+02:002018-03-28T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-03-28:/Pay-particular-attention-to-RSS-feeds-when-performing-an-audit-1522192501.html<p>SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …</p><p>SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if you’re not utilising on page SEO. To prove your <a href='http://ww2.kesagiri.net/Add-valuable-insight-to-your-content-1518749881.html'>value</a> and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. If you’re looking for long-tail keywords (more on those in a second), then this tool is a great idea. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on the issues that will have the biggest impact on your SEO. <h2>Never underestimate the influence of RSS feeds</h2>If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. Keywords should appear <a href='http://searchmarketing.strikingly.com/blog/understanding-who-you-re-trying-to-reach-is-a-vital-step-to-crafting-a'>in</a> important Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines But they need to be 10 well thought-out pages. How would you make that search engine understand your photograph of the best pen in the world? <h2>The broken link-building method aided by text links</h2>Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines
and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. Either a piece <a href='https://seocrazy.joomla.com/84-planning-is-a-crucial-part-of-any-seo-campaign'>of</a> content can help your website’s search engine rankings or it can hurt your rankings. Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them. Search engines are invested in providing users a great mobile experience. <h2>Speak directly to the reader when it sounds natural</h2>There are thus two ways to improve density: either increase the frequency
with which certain phrases are used or reduce the overall number
of words in the text area. Google, and other search engines, continue to update their services for their userrs functionality. SEO versus SEO Services According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If you’re going to undertaken business blogging for SEO purposes, you need to be aware that it takes a lot of time, and that it can be a while before you really start to reap the benefits." <h2>Pay particular attention to RSS feeds when performing an audit</h2>Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. One I'm always amazed by the agility of <a href ='http://newmedianow.co.uk'>New Media Now</a> on this one. thing you <a href='http://cranberry.hatenablog.com/entry/2018/01/07/152033'>should</a> not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different policies. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. </p>Don’t forget meta tags2018-03-27T12:15:00+02:002018-03-27T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-03-27:/Don-t-forget-meta-tags-1522106101.html<p>Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. When Google returns <a href='http://tapassess.co.uk/The-best-way-to-escape-Google-s-Penguin-penalty-1518058861.html'>its</a> search results, it produce two types of results: organic results and paid …</p><p>Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. When Google returns <a href='http://tapassess.co.uk/The-best-way-to-escape-Google-s-Penguin-penalty-1518058861.html'>its</a> search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. The initial purpose of search engines counting the quantity and quality
of links linking back to any webpage was to ensure that only those pages
providing valuable and trustworthy content to their users would be ranked
higher than less credible resources in search results pages. <h2>Provide value information rooted in your initial strategy and use javascript as part of this</h2>Every SERP is unique, even for search queries performed on the same
search engine using the same keywords or search queries. This is because
virtually all search engines customize the experience for their users by
presenting results based on a wide range of factors beyond their search
terms. Also, you need <a href='http://sansara12.freeasphost.net/level2/index38.html'>to</a> remember Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. <h2>Audit your profile, looking for issues with regards to citations</h2>A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. SEO helps <a href='http://intersol.co.uk/'>your</a> content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. <h2>Useful tips from experts in mobile search</h2>Creating incredible content that people will want to share is still the best way to earn links. Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. They then launched Google+, which started as another copy of Facebook. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index." <h2>Don’t forget meta tags</h2>Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. Now, Have you ever dreamed about <a href ='http://newmedianow.co.uk'>New Media Now</a> for this? with SEOs <a href='http://www.wikidot.com/user:info/seohull'>focusing</a> on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. This is why an evaluation of your homepage is absolutely critical. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. </p>Provide value information rooted in your initial strategy and use white hat SEO as part of this2018-03-26T12:15:00+02:002018-03-26T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-03-26:/Provide-value-information-rooted-in-your-initial-strategy-and-use-white-hat-SEO-as-part-of-this-1522019701.html<p>Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. There are an <a href='http://evanesque.sdbx.jp/index17.html'>infinite</a> number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start …</p><p>Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. There are an <a href='http://evanesque.sdbx.jp/index17.html'>infinite</a> number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. Content serves as a much better citation than a sales page. Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty. <h2>Everything you need to know about metrics</h2>Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Google is looking <a href='http://seohull.strikingly.com/blog/technology-choices-for-the-best-seo'>to</a> reward Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. Let me explain. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. <h2>Make scraping your centre of attention</h2>Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. The bad news <a href='https://dancing.hatenablog.jp/entry/2018/03/05/153055'>about</a> SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? When a word can have several meanings, like penguin, a semantic system evaluates the meanings of other words in the query. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. <h2>Create content about comment spam</h2>The interesting thing about the meta description is you can control this
and it is your first opportunity to reach website visitors. They see this well
before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it so it entices the visitor to
click through to the content. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. By continuing to create quality content that provides
immense value to the searcher and satisfies their original
search (whether that’s answering a question, listing
ideas, educating the reader, etc.), you’ll be well on your
way to creating content that search engines want to see
and provide to searchers. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Page Title – This is the first line of a given result, in the example, it is blue
underlined which indicates it is a clickable text. This text comes from your
page’s title or meta title if they are being used. It is important for this text
to clearly represent the content and be easy to read and digest." <h2>Provide value information rooted in your initial strategy and use white hat SEO as part of this</h2>For example, optimizing for speed, technical audits and mobile formatting. Website I'm always shocked by <a href ='http://newmedianow.co.uk'>New Media Now</a>, in this regard. performance metrics <a href='http://belinda.sdbx.jp/index31.html'>also</a> play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) – chances are, the original site will have the ranking advantage. Start by getting into the mindset of a casual browser. </p>Focus on ROI Instead of long tail search2018-03-25T12:15:00+02:002018-03-25T12:15:00+02:00Clara Higginbottomtag:byr.oiran.org,2018-03-25:/Focus-on-ROI-Instead-of-long-tail-search-1521936901.html<p>For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you’re struggling <a href='http://ww2.ashigaru.jp/Site-owners-should-always-research-an-SEO-consultant-or-SEO-agency-before-hiring-1520037721.html'>to</a> rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or …</p><p>For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you’re struggling <a href='http://ww2.ashigaru.jp/Site-owners-should-always-research-an-SEO-consultant-or-SEO-agency-before-hiring-1520037721.html'>to</a> rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. It mostly depends on Seo factor which is highly influenced by changing in search engines. <h2>Unlocking the mystery of analysis</h2>You want your page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword. By starting a <a href='http://jimmy.cos-live.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/set%20up%20daily%20email%20alerts'>blog</a> — Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. <h2>Difficult things about link exchanges</h2>A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. If you structure <a href='https://seo4u.joomla.com/17-invest-in-canonical-urls'>your</a> site to rank well on search engines, you can compete with businesses targeting the same customers. It sounds cliche, but nothing is more powerful than word of mouth. When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. <h2>Update your RSS feeds on a regular basis</h2>The canonical URL tells you / Google what the source of a page is. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: ""Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose)." <h2>Focus on ROI Instead of long tail search</h2>Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search
terms. The I'm always amazed by the agility of <a href ='http://pnsegypt.com'>PNS Egypt</a> on this one. most important <a href='http://onlinemanuals.txdot.gov/help/urlstatusgo.html?url=http://gazhall.com'>things</a> to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of your attentiveness. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! Linux presents additional, functional attractions beyond its inherent
stability. As we shall see later, a number of server-side SEO tasks are
easier to achieve on Linux than on other platforms. Another advantage
is that it is based on OpenSource foundations. </p>Be clear, truthful and accurate when it comes to plugins2018-03-24T12:15:00+01:002018-03-24T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-24:/Be-clear-truthful-and-accurate-when-it-comes-to-plugins-1521850501.html<p>An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results At …</p><p>An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results At one time, <a href='http://realise.mypressonline.com/When-someone-mentions-backlinks-do-you-think-about-search-engine-optimisation--1521678542.html'>directories</a> like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. <h2>What everyone ought to know about link research</h2>It can be doorway pages. Likewise, search engines <a href='http://ww2.zatunen.com/How-to-diagnose-doorway-sites-related-issues-1520900221.html'>trying</a> to Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! interpret invalid HTML may misunderstand the content of a page. Anchor text has been a huge talking point within SEO for many years now. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. <h2>You need to optimize for more than one keyword phrase per page</h2>When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. 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After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content as intended." <h2>Be clear, truthful and accurate when it comes to plugins</h2>You may have heard or been told “just write great content”. Keyword I'm always amazed by the agility of <a href ='http://newmedianow.co.uk'>New Media Now</a> on this one. Tool.io – <a href='http://profilebusiness.co.uk/Use-Cases-1519689601.html'>Now,</a> Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Do you know why evergreen content is valuable? </p>Provide value information rooted in your initial strategy and use scraping as part of this2018-03-23T12:15:00+01:002018-03-23T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-23:/Provide-value-information-rooted-in-your-initial-strategy-and-use-scraping-as-part-of-this-1521764101.html<p>The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. Before writing a <a href='http://ww2.sarashi.com/Add-valuable-insight-to-your-content-1518404701.html'>blog,</a> it’s important that you conduct a keyword search to rank high on Google …</p><p>The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. Before writing a <a href='http://ww2.sarashi.com/Add-valuable-insight-to-your-content-1518404701.html'>blog,</a> it’s important that you conduct a keyword search to rank high on Google. Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. <h2>Be Jealous of Your Time</h2> Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. In this article, <a href='http://ww2.hide-yoshi.net/Pay-for-placement-in-the-search-engines-is-but-the-way-forward-1519760025.html'>we</a> will Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! explain to you what is evergreen content, how it can benefit and help to improve your content strategy. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. <h2>Reasons why marketers love plugins</h2>While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page. Link building is <a href='http://wasani.sdbx.jp/index28.html'>still</a> an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. Every site has a sphere of relevance. <h2>Understanding organic links</h2>If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Social media was new and trying to establish itself. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology." <h2>Provide value information rooted in your initial strategy and use scraping as part of this</h2>As you know, it’s not enough to just do “on page” corrections and create quality content. If I'm always amazed by the agility of <a href ='http://heatall.co.uk'>Heat All</a> on this one. you produce <a href='http://seohull.strikingly.com/blog/keep-up-to-date-with-the-latest-seo-news-and-trends'>great</a> content, but no one’s there to see it, does it acquire links? Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. </p>Self-publishing Parasite SEO based purely on javascript2018-03-22T12:15:00+01:002018-03-22T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-22:/Self-publishing-Parasite-SEO-based-purely-on-javascript-1521677701.html<p>This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Target local <a href='https://seocrazy.joomla.com/129-include-your-primary-keyword-phrase-in-the-title-tag'>trade</a> by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it …</p><p>This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Target local <a href='https://seocrazy.joomla.com/129-include-your-primary-keyword-phrase-in-the-title-tag'>trade</a> by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. There are two types of backlinks, and they are internal backlinks and external backlinks. To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. <h2>Takeaway tips</h2>Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. SEO is here <a href='http://sansara6.thezenweb.com/Better-alternatives-to-old-school-SEO-method-13488732'>to</a> serve Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. There are numerous different tactics that you can use, however these can be split into two categories: the ethical ‘white hat’ SEO strategies and the unethical ‘black hat’ SEO techniques. You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. <h2>I urge you to think about web crawlers</h2>The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. A Private Blog <a href='http://xbds.sdbx.jp/index12.html'>Network</a> (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. <h2>Make landing pages a priority</h2>While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself." <h2>Self-publishing Parasite SEO based purely on javascript</h2>Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. In Take a butchers at <a href ='http://intersol.co.uk'>Marketing Beverley</a>, for instance. itself it <a href='http://ww2.chakin.com/Acquiring-future-proof-links-1519345381.html'>cannot</a> be harmful for your SEO but what would Google prefer? The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. </p>Make text links the main focus of your marketing tactics2018-03-21T12:15:00+01:002018-03-21T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-21:/Make-text-links-the-main-focus-of-your-marketing-tactics-1521591301.html<p>Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …</p><p>Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. 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This becomes a bad backlink. <h2>Find websites that link to several of your competitors as these sites are likely to link to you aswell</h2>A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. While we all <a href='http://seo4u5.webnode.com/l/the-most-time-consuming-aspect-is-building-links/'>enjoy</a> seeing Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. <h2>Identify What’s Working and What Isn’t with regards to content</h2>That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. It is widely <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/exacting/index22.html'>understood</a> in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. In the short term, improving your SEO can have a dramatic impact on getting new customers. <h2>Make domain authority a priority</h2>A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Good SEO consultants are hard to locate and they are even harder to hire.
This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: " Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites)." <h2>Make text links the main focus of your marketing tactics</h2>If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Content Take a butchers at <a href ='http://newmedianow.co.uk'>New Media Now</a>, for instance. creation is <a href='http://sansara12.freeasphost.net/level6/index21.html'>the</a> most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. cause a few issues. The fastest turn around in organic traffic comes from small tweaks to existing pages. </p>I bet you didn't know this about indexed pages2018-03-20T12:15:00+01:002018-03-20T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-20:/I-bet-you-didn-t-know-this-about-indexed-pages-1521504902.html<p>It consists of all the information on all the web pages or websites that the search engine was able to browse. Increase visibility <a href='http://saveourschools.co.uk/Where-are-people-coming-from-to-get-to-your-site-1518056281.html'>to</a> new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Internal backlinks essentially connect …</p><p>It consists of all the information on all the web pages or websites that the search engine was able to browse. Increase visibility <a href='http://saveourschools.co.uk/Where-are-people-coming-from-to-get-to-your-site-1518056281.html'>to</a> new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common to link via text than images due to the fact that it flows more naturally. Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. <h2>Having fun with cloaking</h2>Many questions consumers ask these apps are questions on what services are nearby. SEO is an <a href='http://stenna.sdbx.jp/index4.html'>example</a> of Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. <h2>Start where your needs are greatest, and fill in the gaps over time as new needs arise</h2>When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Not only will <a href='http://pagebin.com/posted.php?pid=30FPzJxZ'>you</a> have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Be Yourself. Write about what you know and
make it a conversation with your readers. Keep it natural.
People will find your content because they speak the same
language and seek your advice. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. <h2>Boost site speed and utilise hits</h2>The dashboard for My Business gives you the opportunity to control all of your business’ information from one place. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "However, if the info isn’t easily noticeable, you’ll have a problem." <h2>I bet you didn't know this about indexed pages</h2>It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. When building <a href='http://seotrainingtips.byethost13.com/index7.html'>your</a> content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. </p>The worst advice I've heard about LSI2018-03-19T12:15:00+01:002018-03-19T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-19:/The-worst-advice-I-ve-heard-about-LSI-1521418501.html<p>Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console …</p><p>Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. Infographics are candies <a href='http://basic0908.mihanblog.com/post/85'>for</a> our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. <h2>Determine which keywords people are using to find your site</h2>Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. Both Search Console <a href='http://topseoblog.blogsky.com/1396/10/23/post-50/Don%E2%80%99t-Quit-Your-Day-Job'>and</a> Google Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. Evergreen content is quality, useful content that is relevant to readers for a long period of time. <h2>The worst advice I've heard about reporting</h2>Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. Keyword stuffing and <a href='http://sandra.sdbx.jp/index1.html'>bulk</a> directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. <h2>Make html a priority</h2>Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server." <h2>The worst advice I've heard about LSI</h2>You notice a spike in users or customers from a particular country or region. Keyword research can <a href='https://seocrazy.joomla.com/34-what-is-the-most-important-aspect-of-a-comprehensive-seo-plan'>be</a> time-consuming, but rewarding when done properly. LSI works because search engines like Google, Yahoo and Bing are extremely, extremely intelligent. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? </p>Don’t forget reporting2018-03-18T12:15:00+01:002018-03-18T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-18:/Don-t-forget-reporting-1521332101.html<p>For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. With the rise <a href='http://nerdgaming.net/index.php?title=User:Seoadvisor'>of</a> the mobile device, more and more individuals are searching on the go. Search engine algorithms are continually updated to produce better results. Rankings are currently in turmoil, with …</p><p>For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. With the rise <a href='http://nerdgaming.net/index.php?title=User:Seoadvisor'>of</a> the mobile device, more and more individuals are searching on the go. Search engine algorithms are continually updated to produce better results. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. <h2>Reasons why marketers love comment spam</h2>Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. The longer and <a href='http://sansara12.freeasphost.net/level4/index27.html'>more</a> specific Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. The fastest turn around in organic traffic comes from small tweaks to existing pages. <h2>Thinking about search engine spiders makes everything OK</h2>There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. But you can <a href='http://alton.mee.nu/searchtips/index28.html'>get</a> a sensational return through intelligent-ideas, hard work and an honest approach. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. <h2>Make analytics the main focus of your marketing tactics</h2>Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. SEO is the practice of providing your clients with information about your services digitally. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page." <h2>Don’t forget reporting</h2>Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can be a great idea to link to it. Redesigning your site <a href='http://bigolo.sdbx.jp/index35.html'>gives</a> you the perfect opportunity to
make sure your URLs are optimized for UX and for search
engines. Your URLs play a significant role in your SEO success.
Your URLs must contain targeted and relevant keywords. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. </p>Repurpose old landing pages2018-03-18T08:05:00+01:002018-03-18T08:05:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-18:/Repurpose-old-landing-pages-1521360351.html<p>There are hundreds of factors that are involved when search engines rank websites in an organic search. If you find <a href='https://seocrazy.joomla.com/159-why-won-t-people-engage-with-my-content-2'>that</a> content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content …</p><p>There are hundreds of factors that are involved when search engines rank websites in an organic search. If you find <a href='https://seocrazy.joomla.com/159-why-won-t-people-engage-with-my-content-2'>that</a> content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. We found that product pages did not react overly well to direct links, only the types listed above. <h2>How to survive your first encounter with gateway sites</h2>Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Backlinks are links <a href='https://ameblo.jp/basic0908/entry-12358323168.html'>to</a> your Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. These constant changes in SEO strategies with Google’s change will never let Seo die. <h2>Myths and misconceptions about SEO</h2>Just taking a fraction of that 14 billion for your business means people are searching for what you offer. When most people <a href='http://peargreen.byethost15.com/index36.html'>think</a> of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the many other traditional link building methods. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Search engines are invested in providing users a great mobile experience. <h2>Be clear, truthful and accurate when it comes to page impressions</h2>Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost." <h2>Repurpose old landing pages</h2>High-quality, timeless content performs better in search engines than short-lived articles. Are you worried <a href='http://byr.oiran.org/Add-search-metrics-to-your-data-mix-to-better-understand-your-audience-see-industry-trends-and-build-a-better-product-strategy-1520468101.html'>that</a> your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? It often helps to increase the length of the content of your web pages. Working with so many clients we get access to concrete data on what’s working and what isn’t. </p>Don’t Let Keyword Stuffing Kill Your SEO2018-03-17T12:15:00+01:002018-03-17T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-17:/Don-t-Let-Keyword-Stuffing-Kill-Your-SEO-1521245702.html<p>Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. The online audience <a href='http://elisea.blogfa.com/post/7'>has</a> evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social …</p><p>Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. The online audience <a href='http://elisea.blogfa.com/post/7'>has</a> evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. <h2>This year will be the year of SEM</h2>The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Did you know <a href='http://ww2.sarashi.com/Websites-which-are-not-yet-indexed-by-Google-1518836821.html'>that</a> the Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! location of your provider’s servers, at the time of
writing, can make a big impact on your search engine rankings in local
varieties of Google? Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. <h2>SEO thats shines above the rest</h2>The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. The structure of <a href='http://xbds.sdbx.jp/index11.html'>your</a> URL can affect both your page’s ranking, but also the user experience. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. <h2>Optimise your site, paying special attention to analysis</h2>Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. It also lists pages that have been downloaded, enabling the users to search efficiently. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business to rank well in search results both for its brand name and for queries relevant to the business." <h2>Don’t Let Keyword Stuffing Kill Your SEO</h2>Unfortunately, Google doesn’t update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. Unless you do <a href='http://ww2.ashigaru.jp/Get-your-keywords-right-and-Google-will-understand-what-your-content-is-about-1519519321.html'>marketing</a> or SEO, you probably have never clicked on the 2nd page of search results. But how do you get strangers to visit your site before they know anything about your business? It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults use it because it makes them feel “tech-savvy”. </p>Questions to ask about authority sites2018-03-16T12:15:00+01:002018-03-16T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-16:/Questions-to-ask-about-authority-sites-1521159301.html<p>While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. If I can <a href='http://seotipster.parsiblog.com/Posts/33/Create+Data-Heavy+Content+to+Build+Whitehat+Backlinks/'>tell</a> this, so can Google. Link outreach …</p><p>While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. If I can <a href='http://seotipster.parsiblog.com/Posts/33/Create+Data-Heavy+Content+to+Build+Whitehat+Backlinks/'>tell</a> this, so can Google. Link outreach is a bit “old school” but can still be quite powerful. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. <h2>Don't put the SEO cart before the content horse</h2>Backlinks can bring in highly targeted, valuable traffic from referring websites. Optimizing for user <a href='https://seoadvice.shutterfly.com/'>intent</a> is Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. There is no minimum amount of words or text to rank in Google. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. <h2>Boost site speed and utilise webmaster tools</h2>If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. If you’re going <a href='http://ww2.hide-yoshi.net/When-you-create-a-topic-tag-you-also-create-a-new-site-page--1519760032.html'>to</a> change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Search engines want to deliver the best results to searchers based on the search terms visitors enter. <h2>When someone mentions trust rank do you think about search engine optimisation?</h2>The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. " <h2>Questions to ask about authority sites</h2>Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Dynamic serving takes <a href='https://www.digibritain.co.uk/gaz-hall-27003.html'>a</a> different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. </p>Use Google Authorship to Guard Your Content2018-03-15T12:15:00+01:002018-03-15T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-15:/Use-Google-Authorship-to-Guard-Your-Content-1521072902.html<p>Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …</p><p>Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. Whereas a
page's <a href='http://ww2.zatunen.com/-Technical-issues-affecting-SEO-have-always-existed-1517713022.html'>title</a> may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. <h2>Expand your SEO as necessary</h2>The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! Keyword research is <a href='http://seohull.buffalo.io/assessing-historical-progress-of-your-seo-campaign'>an</a> entire Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! sub-discipline within SEO and it’s easy to go down a rabbit hole. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. <h2>Expand your indexed pages as necessary</h2>If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Clearly defined business <a href='http://per.wikia.com/wiki/Internal_SEO'>objectives</a> pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. Naming your pages with strong keywords provides an easy-to-follow map of your site. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. <h2>Write about meta tags</h2>If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "As a business owner, you want your site to show up in results when it’s highly relevant to the user." <h2>Use Google Authorship to Guard Your Content</h2>Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Every site, for <a href='http://seoadvice.medianewsonline.com/index27.html'>the</a> purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. </p>Content repurposing does what content alone fails to do2018-03-14T12:15:00+01:002018-03-14T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-14:/Content-repurposing-does-what-content-alone-fails-to-do-1520986502.html<p>For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …</p><p>For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! This, like pay-per-click, <a href='http://zazba.forum-box.com/t5-If-you-use-current-SEO-tactics-that-play-by-the-rules-you-will-get-results-that-last.htm#p5'>can</a> be expensive and may not benefit your website as much as you might expect. Browse through your website and remember to note web pages that have restricted access. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. <h2>Myths and misconceptions about authority sites</h2>It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. The easiest way <a href='http://seohull.strikingly.com/blog/comment-backlinks-for-seo'>to</a> get Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Another example highlights the difference between search engines and social media. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. <h2>When your use of 301 redirects becomes obsessive</h2>Today, in order to create an attractive and appealing landing page, you must invest in the page’s design. Getting a backlink <a href='http://per.wikia.com/wiki/User_blog:Sansara2/Backlinks_a_go-go'>from</a> an authoritative website will benefit you much more than a link from a lower-quality site. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort <h2>Use Link Baiting To Get More Inbound Links</h2>Quality link building is more about creating relationships, not exchanging links. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users." <h2>Content repurposing does what content alone fails to do</h2>If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Americans conduct more <a href='https://medium.com/@alanodale4/stay-focused-on-the-long-term-5d781286f4b6'>than</a> 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 billion unique visitors per month.) Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. </p>This year will be the year of domain authority2018-03-13T12:15:00+01:002018-03-13T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-13:/This-year-will-be-the-year-of-domain-authority-1520900101.html<p>aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In the recent <a href='http://byr.oiran.org/Keep-Your-Company-s-Online-Content-Creation-Momentum-Going-1520036102.html'>years,</a> Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. If you're trying to get links from …</p><p>aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In the recent <a href='http://byr.oiran.org/Keep-Your-Company-s-Online-Content-Creation-Momentum-Going-1520036102.html'>years,</a> Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. <h2>Self-publishing Parasite SEO based purely on gateway sites</h2>An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. Google has stated <a href='http://ww2.kesagiri.net/Use-keywords-and-related-terms-throughout-your-content-1518404221.html'>that</a> meta Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. Removing the duplicate content can have a very positive influence on the rankings of your pages. <h2>How to focus on link exchanges</h2>You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Understanding what your <a href='http://anders32.postbit.com/quality-over-quantity.html'>customers</a> and users want to learn and know is exactly how you should be developing your SEO strategy. Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. <h2>Improve engagement by utilising content</h2>Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site’s link is a vote for you that tells Google your site is trustworthy, credible, and valuable. Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year." <h2>This year will be the year of domain authority</h2>Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. A page that’s <a href='http://ww2.hide-yoshi.net/Understanding-the-rationale-behind-XML-sitemaps-1519760010.html'>no</a> longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. </p>Keep in mind that the purpose is to get your visitors to read the next sentence2018-03-12T12:15:00+01:002018-03-12T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-12:/Keep-in-mind-that-the-purpose-is-to-get-your-visitors-to-read-the-next-sentence-1520813701.html<p>As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and …</p><p>As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. Google RankBrain is <a href='http://contactup.io/_u3891/'>perhaps</a> the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. <h2>Are Press Releases right for SEO?</h2>Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. The navigation should <a href='https://seocrazy.joomla.com/144-utilize-social-media-for-link-building-and-building-a-brand'>help</a> the Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. Bad content truly can do long-lasting damage to your website, brand and business. <h2>Write a keyword-rich introduction about stickiness</h2>Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. Working with so <a href='http://whambam.sdbx.jp/index9.html'>many</a> clients we get access to concrete data on what’s working and what isn’t. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. <h2>Make sure your SEO checklist includes text links for best results</h2>When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo." <h2>Keep in mind that the purpose is to get your visitors to read the next sentence</h2>The convergence of SEO and content has been a driving force in marketing for the past few years. While changing the <a href='https://seocrazy.joomla.com/222-any-seo-power-you-gain-from-links-will-be-centralized'>URL</a> and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. </p>The benefits of walled garden sites to your search marketing strategy2018-03-11T12:15:00+01:002018-03-11T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-11:/The-benefits-of-walled-garden-sites-to-your-search-marketing-strategy-1520727302.html<p>Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Google is looking <a href='http://ww2.ifdef.jp/Fix-all-Broken-links-1520295361.html'>for</a> authoritative sites that are actual businesses that are getting legitimate visitors to their site. You need to build content promotion into your content. This is the foundation …</p><p>Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Google is looking <a href='http://ww2.ifdef.jp/Fix-all-Broken-links-1520295361.html'>for</a> authoritative sites that are actual businesses that are getting legitimate visitors to their site. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. 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Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. <h2>Make mobile search the focal point of your marketing efforts</h2>Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long." <h2>The benefits of walled garden sites to your search marketing strategy</h2>A 301 redirect tells search engines (and human browsers) that content
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domain to escape the worst effects of age deflation. The content on <a href='http://liason.clicforum.com/t3-Review-your-goal-keywords.htm#p3'>your</a> site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. </p>Google guidelines don't agree with your approach2018-03-09T12:15:00+01:002018-03-09T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-09:/Google-guidelines-don-t-agree-with-your-approach-1520554501.html<p>The way in which consumers search with be noticeably changed by digital assistants. You need to <a href='http://intersol.co.uk/Think-about-how-to-incorporate-your-keywords-into-the-post-1517969341.html'>migrate</a> your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Don’t be …</p><p>The way in which consumers search with be noticeably changed by digital assistants. You need to <a href='http://intersol.co.uk/Think-about-how-to-incorporate-your-keywords-into-the-post-1517969341.html'>migrate</a> your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. The key to a successful list post is no more complicated than including a large number of quality items. <h2>Its important to look at the big picture</h2> Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. Google is famously <a href='http://steam.obunko.com/Does-your-site-have-little-or-duplicate-plagiarized-content--1518920881.html'>secretive</a> about Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! how it ranks local businesses. A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. <h2>Create Content With a Purpose</h2>Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. It’s worth noting <a href='http://steam.obunko.com/Make-that-list-bigger--1517970421.html'>that</a> there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. <h2>Design a link-earning strategy</h2>If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Keyword research is one of the highest return SEO activities that is essential for your marketing success. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: " The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust!" <h2>Google guidelines don't agree with your approach</h2>With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Google Panda and <a href='http://pagebin.com/4l9hXusb'>Penguin</a> stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple </p>Add search metrics to your data mix to better understand your audience, see industry trends, and build a better product strategy2018-03-08T12:15:00+01:002018-03-08T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-08:/Add-search-metrics-to-your-data-mix-to-better-understand-your-audience-see-industry-trends-and-build-a-better-product-strategy-1520468101.html<p>Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Most companies use <a href='http://ww2.hide-yoshi.net/SEO-stands-for-Search-Engine-Optimization-1519760014.html'>SEO</a> to increase website traffic, which in turn, increases revenue. When URL parameters are generated using …</p><p>Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Most companies use <a href='http://ww2.hide-yoshi.net/SEO-stands-for-Search-Engine-Optimization-1519760014.html'>SEO</a> to increase website traffic, which in turn, increases revenue. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. In today’s SEO, high-quality and relevant backlinks have the most value.</p>
<p>But how do you build good backlinks?! <h2>Don't try to rank for your URL or business name, as that should come naturally</h2>Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Find a bad <a href='http://ww2.sarashi.com/Use-co-occurring-words-from-pages-that-are-highly-ranked-1520036341.html'>hosting</a> provider, Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. <h2>Don't go overboard at the risk of being penalized for keyword stuffing</h2>Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Wouldn’t it be <a href='http://ww2.karakasa.com/Getting-websites-listed-on-search-engines-1518491401.html'>great</a> to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. <h2>How many clicks get the results on Google's first results page?</h2>There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices." <h2>Add search metrics to your data mix to better understand your audience, see industry trends, and build a better product strategy</h2> How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Do a search <a href='http://barbara.hariko.com/seo-basics/index34.html'>on
both</a> your local Google and Google.com. Cross-reference this with data
from Alexa. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. </p>Use a permalink structure that includes keywords2018-03-07T12:15:00+01:002018-03-07T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-07:/Use-a-permalink-structure-that-includes-keywords-1520381702.html<p>It’s important to monitor the backlinks your site is accumulating In order to <a href='https://medium.com/@gazhallseo/how-do-i-build-backlinks-1203b52ed279'>write</a> the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Many businesses assume that they don’t need to worry about keyword …</p><p>It’s important to monitor the backlinks your site is accumulating In order to <a href='https://medium.com/@gazhallseo/how-do-i-build-backlinks-1203b52ed279'>write</a> the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. <h2>Getting SEO to take off can take time and patience</h2>Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. Google does not <a href='https://seo4u.joomla.com/15-rewrite-tiny-sections-of-the-article'>work</a> only Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. <h2>News Announcements and Press Releases</h2>It helps the search engines quickly determine what the page is about. Think about what <a href='https://dannycraig.typeform.com/to/LEiFO4'>happens</a> when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Web pages containing matching verbiage will have lower visibility in searches. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. <h2>Offer city-, service-, or product-specific specials</h2>Many SEO’s still believe that PR exists in some form. Essentially, PR is a score of the strength of a website’s backlink profile. Did you know that the location of your provider’s servers, at the time of
writing, can make a big impact on your search engine rankings in local
varieties of Google? Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo." <h2>Use a permalink structure that includes keywords</h2>The way in which consumers search with be noticeably changed by digital assistants. Using keywords in <a href='http://topseoblog.blogsky.com/1396/10/24/post-51/Compare-duplicate-content-to-being-on-a-crossing'>your</a> content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Paid
links are links garnered in exchange
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it’s authority in SERPs. Other times, there
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one another. </p>Which principles should SEO copywriters never neglect?2018-03-06T12:15:00+01:002018-03-06T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-06:/Which-principles-should-SEO-copywriters-never-neglect--1520295301.html<p>One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Content marketing is <a href='http://barbara.hariko.com/starting_out/index23.html'>the</a> process of developing unique …</p><p>One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Content marketing is <a href='http://barbara.hariko.com/starting_out/index23.html'>the</a> process of developing unique content that is useful for your target market – often without selling whatsoever. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. <h2>How To Rank in Google NOW: Google Ranking Factors</h2>While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. There is no <a href='http://samely.3rin.net/social/acquiring%20an%20existing%20webs'>such</a> thing Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. SEO can help a growing startup establish its presence and meet business goals. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. <h2>Voice Searching Matters</h2>The page title is one of the most important things that Google and other
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who consistently share your content. Pull together a list of contacts
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your content gets found online. <h2>Search engine spiders travel through links</h2>Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Head terms are <a href='http://ww2.kesagiri.net/Bring-your-customers-back-to-your-site-in-the-form-of-traffic-and-sales-1517713081.html'>searched</a> more Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. <h2>Search Engines are the mastermind behind the games of SEM and SEO!</h2>Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Links from a <a href='http://topseoblog.blogsky.com/1396/09/28/post-12/Determining-Searcher-Intent-and-Delivering-Relevant-Fresh-Content'>diverse</a> range of websites are good, as too many links from the same domain can be seen as spammy. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. <h2>How to Choose the Right Keywords for SEO</h2>While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. It’s also important to know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences." <h2>How important is voice search optimization today?</h2>Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. Your website is <a href='http://indozine.com/Include-media-on-your-website-1518314641.html'>one</a> of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Producing content for search engines is also content marketing, list building, and relationship marketing. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. </p>Predicting Future Trends2018-03-04T12:15:00+01:002018-03-04T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-04:/Predicting-Future-Trends-1520122501.html<p>Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …</p><p>Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. One task the <a href='http://blog.goo.ne.jp/basic0908/e/b721dec7fc50344e34f91fb32678ec21'>search</a> engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. <h2>Is there any obvious reason why the phrase is not bringing in as many visitors as it used to?</h2>With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The robots exclusion <a href='http://newmedianow.co.uk/Make-frequent-link-audits-1519265641.html'>standard</a> or Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. <h2>The clean URL mission</h2>If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Google Plus works <a href='http://semta.ukime.org/Why-should-backlinks-play-such-a-significant-role-in-deciding-the-authority-of-any-website--1519007581.html'>powerfully</a> and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. <h2>Optimize for people</h2>SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry." <h2>Predicting Future Trends</h2>Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Do follow links <a href='http://seoadvice.sdbx.jp/tips/index18.html'>are</a> defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. </p>Keep Your Company’s Online Content Creation Momentum Going2018-03-03T12:15:00+01:002018-03-03T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-03:/Keep-Your-Company-s-Online-Content-Creation-Momentum-Going-1520036102.html<p>With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Search engines have <a href='http://evanesque.sdbx.jp/index1.html'>only</a> recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship …</p><p>With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Search engines have <a href='http://evanesque.sdbx.jp/index1.html'>only</a> recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). <h2>Landing page analysis is important for SEO</h2>People spend very little time engaging with content. The truth about <a href='http://ww2.sarashi.com/Build-authority-to-enhance-search-visibility-1517799901.html'>improving</a> website Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! search engine rankings is writing content that people are searching for and actually want to read. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. <h2>How to Choose the Right Keywords for SEO</h2>Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. For a long <a href='http://alton.mee.nu/searchtips/index29.html'>time</a> Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic. Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. <h2>Natural building blocks for your site</h2>Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Links back to your site from elsewhere online are an important way to improve your search ranking; <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. " <h2>Keep Your Company’s Online Content Creation Momentum Going</h2>Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. The number, accuracy <a href='http://peargreen.byethost15.com/index23.html'>and</a> quality of your business' local citations improve its chances of featuring highly in search results. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. </p>If you aren't producing high-quality content, then you're going to be way behind your competitors that are2018-03-02T12:15:00+01:002018-03-02T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-02:/If-you-aren-t-producing-high-quality-content-then-you-re-going-to-be-way-behind-your-competitors-that-are-1519949701.html<p>Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. As the world <a href='http://ww2.zatunen.com/You-only-get-about-150-characters-that-are-going-to-show-on-the-search-engine-results-page-1518577021.html'>is</a> becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile …</p><p>Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. As the world <a href='http://ww2.zatunen.com/You-only-get-about-150-characters-that-are-going-to-show-on-the-search-engine-results-page-1518577021.html'>is</a> becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. <h2>SEO still has a steep learning curve</h2>If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. Don’t write only <a href='http://seoadvice.sdbx.jp/ideas/index38.html'>for</a> the Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. <h2>People rarely take free SEO advice</h2>The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Enter one of <a href='https://medium.com/@gazhall/focus-on-one-website-first-7630c2d2e8c3'>your</a> keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. <h2>Minimize Duplicate Template Content</h2>Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "To increase your CTR, create a custom description that
describes what your page is about and what the reader
can expect to get out of visiting your page. You also want
to include your target keyword. Think about the searcher’s
intent when crafting this description." <h2>If you aren't producing high-quality content, then you're going to be way behind your competitors that are</h2>Links are integral for connecting each piece of content, ultimately leading to a potential sale. Part of the <a href='http://prometheus.ikaduchi.com/I-am-sure-you-agree-that-every-business-needs-a-website-that-is-found-easily-on-Google--1518029031.html'>reason</a> data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. </p>Use your outreach skills2018-03-01T12:15:00+01:002018-03-01T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-03-01:/Use-your-outreach-skills-1519863301.html<p>Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …</p><p>Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Over time, you’ll <a href='https://ameblo.jp/basic0908/entry-12342443876.html'>gather</a> data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking on your blog from search engine results pages, and changes to these metrics that have occurred over time. <h2>So how does your website look on different devices?</h2>Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Analyze your backlinks <a href='http://topseoblog.blogsky.com/1396/11/08/post-92/Understanding-the-rationale-behind-indexing-backlinks'>to</a> identify Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. <h2>Make your content scannable with keyword-rich headings and helpful visuals</h2>Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. It doesn’t matter <a href='http://zahzah.ultimatefreehost.in/Search-For-Broken-Link-Building-Opportunities-On-Quora-1519582666.html'>how</a> many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. <h2>Google Doesn’t Publish PageRank, So What can We Do?</h2>Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. If you plan to do some basic SEO, it is must that you know how search engines work. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage." <h2>Use your outreach skills</h2>Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. As a digital <a href='http://topseoblog.blogsky.com/1396/10/21/post-42/Technical-aspects-of-link-building'>marketer,</a> one of the most frequent questions I get asked is “how do I get traffic to my website?” Before Google’s Panda updates, SEO efforts largely focused on keywords
(link is external)
, or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. </p>Include Meta tag and Page title inputs in the admin tool2018-02-28T12:15:00+01:002018-02-28T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-28:/Include-Meta-tag-and-Page-title-inputs-in-the-admin-tool-1519776901.html<p>Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. If you website <a href='http://barbara.hariko.com/starting-out-seo/index15.html'>is</a> new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an …</p><p>Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. If you website <a href='http://barbara.hariko.com/starting-out-seo/index15.html'>is</a> new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. <h2>How Google's +1 Button Affects SEO</h2>Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. A form of <a href='http://basic0908.inube.com/blog/7115498/what-is-real-seo/'>content</a> curation Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. <h2>Build links the right way</h2>Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Search Engine Marketing <a href='https://ameblo.jp/basic0908/entry-12344309708.html'>can</a> be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. <h2>Images That Build You Links</h2>If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales." <h2>Include Meta tag and Page title inputs in the admin tool</h2>Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Remember that if <a href='http://ww2.hide-yoshi.net/Create-Search-Engine-User-Friendly-Pages-1519760030.html'>you</a> use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. </p>The goal for your pages2018-02-27T12:15:00+01:002018-02-27T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-27:/The-goal-for-your-pages-1519690502.html<p>SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. It’s generally accepted <a href='http://searchmarketing.strikingly.com/blog/backlinks-matter-don-t-they'>that</a> using copyright notices and legal disclaimers can be seen as a positive …</p><p>SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. It’s generally accepted <a href='http://searchmarketing.strikingly.com/blog/backlinks-matter-don-t-they'>that</a> using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. The semantic analysis of a link’s value does go deeper than just the anchor text Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. <h2>Finding Expired Domains For Pay Per Lead Marketing</h2>You shouldn’t wait passively for people to finally decide to link to you. Implementing the right <a href='https://www.dailystrength.org/journals/how-should-you-use-search-activity-data'>SEO</a> strategy Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. <h2>Link building, of course, is a science in itself</h2>The key to boosting visibility and SEO is staying active. Instead of putting <a href='http://wwwftp.sdbx.jp/index17.html'>a</a> lot of effort on optimization, it is better to take more time creating top-notch content. Google might interpret that important information is available on pages that you link externally through the keywords. People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. <h2>Mobile optimization</h2>Solving real customer problems is a major key to mastering evergreen content marketing. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results." <h2>The goal for your pages</h2>To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. The rise of <a href='https://www.smore.com/t8zpr'>voice</a> search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. </p>Minimize Duplicate Template Content2018-02-26T12:15:00+01:002018-02-26T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-26:/Minimize-Duplicate-Template-Content-1519604101.html<p>The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …</p><p>The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? The days of <a href='http://seoadvice.sdbx.jp/thoughts/index2.html'>stuffing</a> keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. When done well, content marketing can contribute to boosting a site’s position in search rankings. Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. <h2>Build up your cluster content</h2>One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Software programs cannot <a href='http://profilebusiness.co.uk/Link-baiting-for-SEO-1517450461.html'>adequately</a> interpret Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. <h2>Establish intuitive information architecture</h2>Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. You’ve created a <a href='https://seocrazy.joomla.com/165-buying-your-way-to-the-top-with-pay-per-click-advertising'>website</a> and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. <h2>Advanced link building SEO principles</h2>The convergence of SEO and content has been a driving force in marketing for the past few years. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content." <h2>Minimize Duplicate Template Content</h2>You will never get enough traffic on your website. That’s the human nature. We always strive for more. An early part <a href='http://sandybox.sdbx.jp/index4.html'>of</a> the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. </p>As a general rule, nofollow links do not stand on their own2018-02-25T12:15:00+01:002018-02-25T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-25:/As-a-general-rule-nofollow-links-do-not-stand-on-their-own-1519517701.html<p>SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Link building is <a href='http://gaz.cu.ma/marketingtips/index1.html'>a</a> long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings …</p><p>SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Link building is <a href='http://gaz.cu.ma/marketingtips/index1.html'>a</a> long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. <h2>Create strong content for each page that has keyword focus</h2>Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Speed is a <a href='http://seoadvice.sdbx.jp/starter/index21.html'>ranking</a> factor Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. <h2>Why Links Still Rule the Roost</h2>Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. All sites require <a href='http://ww2.chakin.com/Be-adaptable-and-recognise-that-times-change-and-SEO-trends-evolve-1518146760.html'>inbound</a> links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. <h2>Spread the word that rankings were a poor measure of success</h2>Make the content flow easily to keep people intrigued and reading. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count!" <h2>As a general rule, nofollow links do not stand on their own</h2>Small businesses tend to put a lot more into marketing than they get out of it. Paid links are <a href='http://barbara.hariko.com/starting-out-seo/index4.html'>like</a> paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. </p>Basic principles about HTML headings2018-02-24T12:15:00+01:002018-02-24T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-24:/Basic-principles-about-HTML-headings-1519431301.html<p>If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. There are three <a href='http://www.gps-sport.net/users/DanRackety'>different</a> varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. As you know, back in the day we …</p><p>If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. There are three <a href='http://www.gps-sport.net/users/DanRackety'>different</a> varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. <h2>Featuring an adequate number of high-quality links</h2>Having links from more popular websites carry more weight than less popular sites. Google Analytics allows <a href='http://brasta.myartsonline.com/Make-sure-your-website-is-indexed-in-Baidu-1519345561.html'>you</a> to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. <h2>SEO and SEM can work together beautifully</h2>You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. SEO takes time, <a href='https://sansara2.neocities.org/index15.html'>resources,</a> and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. The more you focus on Google and doing the right thing for website visitors,
the more you’ll win at SEO. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. <h2>Let the world know you are creating excellent content</h2>Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read." <h2>Basic principles about HTML headings</h2>To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. Wikipedia actually has <a href='https://seogall.wixsite.com/seotips/single-post/2018/01/08/Backlinks-Important-ranking-factors'>a</a> dedicated page listing every article with a dead link. It could be a good starting point. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. You will never get enough traffic on your website. That’s the human nature. We always strive for more. </p>Chew on that one for a while2018-02-23T12:15:00+01:002018-02-23T12:15:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-23:/Chew-on-that-one-for-a-while-1519344901.html<p>The content needed to fulfill the intent of a search varies based on the type of intent. Link building is <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3133269'>still</a> an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by …</p><p>The content needed to fulfill the intent of a search varies based on the type of intent. Link building is <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3133269'>still</a> an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. <h2>Want to see LSI in action? </h2>If you command authority in your specific niche, Google will always see you as an important asset. Companies that <a href='http://seotip.seesaa.net/article/456573942.html'>repeatedly</a> add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on search engine rankings. <h2>Write a great title for SEO friendly posts</h2>The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Emphasizing fast results <a href='http://unicornwings.jugem.jp/?eid=32'>is</a> what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. <h2>Understanding the rationale behind algorithm updates</h2>Google is getting better and better at recognizing content that truly is useful to people. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "In today’s SEO, high-quality and relevant backlinks have the most value.</p>
<p>But how do you build good backlinks?!" <h2>Chew on that one for a while</h2>95% of the U.S. Internet browsing population accesses search engines
each month. Furthermore, the U.S. online population makes an average of
37 search engine visits per person per month. A large scale <a href='http://barbara.hariko.com/next-stage/index2.html'>of</a> guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. </p>Web 2.0 indexing - is it right for you?2018-02-22T03:50:00+01:002018-02-22T03:50:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-22:/Web-2-0-indexing---is-it-right-for-you--1519314619.html<p>Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …</p><p>Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. Longer content tends <a href='http://seohull.strikingly.com/blog/google-loves-diversity'>to</a> rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. <h2>Create separate pages for your different locations</h2>Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. The goal of <a href='http://lastingsearcher.byethost12.com/index16.html'>SEO</a> is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. <h2>Reap the rewards in the form of traffic and leads long-term</h2>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Frequent link audits <a href='https://www.dailystrength.org/journals/how-to-discover-your-hidden-rankings'>can</a> save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. <h2>now and understand your audience</h2>Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name)." <h2>Web 2.0 indexing - is it right for you?</h2>Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty! While your content <a href='http://seotips.sdbx.jp/index.html'>marketing</a> should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: </p>Broken Inbound Link Building Techniques2018-02-22T03:49:00+01:002018-02-22T03:49:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-22:/Broken-Inbound-Link-Building-Techniques-1519314559.html<p>The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Mobile SEO should <a href='https://ameblo.jp/basic0908/entry-12354623653.html'>always</a> be a work in progress because there are always new …</p><p>The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Mobile SEO should <a href='https://ameblo.jp/basic0908/entry-12354623653.html'>always</a> be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty <h2>What Is a Keyword Worth Targeting?</h2>The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. At some stage <a href='http://cranberry.hatenablog.com/entry/2018/02/02/152733'>you</a> are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. On-page optimization is one part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. <h2>Find a site that’s relevant to your audience</h2>When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. In the early <a href='http://visualizeus.com/profile/seohull'>days</a> of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. <h2>SEO 301 redirect best practice</h2>To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site." <h2>Broken Inbound Link Building Techniques</h2>If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. When you add <a href='http://nunu2.pointblog.net/Having-keywords-in-your-domain-URL-can-also-give-you-a-small-SEO-boost-11483010'>a</a> link to your website, you are inviting users to leave your site. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. </p>Widen the net with a wildcard search2018-02-22T03:49:00+01:002018-02-22T03:49:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-22:/Widen-the-net-with-a-wildcard-search-1519314559.html<p>Links increase the authority and trustworthiness of a page to
search engines, which increases the overall authority of that
website. Your target keywords <a href='https://ameblo.jp/basic0908/entry-12343105320.html'>should</a> also be in the H1 tag, but your H1 can differ from your title tag You need to migrate your website from one host to another …</p><p>Links increase the authority and trustworthiness of a page to
search engines, which increases the overall authority of that
website. Your target keywords <a href='https://ameblo.jp/basic0908/entry-12343105320.html'>should</a> also be in the H1 tag, but your H1 can differ from your title tag You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. <h2>Be helpful by reporting broken links</h2>Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. Google can’t depend <a href='https://ameblo.jp/basic0908/entry-12348674231.html'>on</a> social media signals from platforms it doesn’t own and that are run by competitors like Facebook. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. <h2>Some websites are not as good as they seem</h2>As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Google, the top <a href='http://ww2.sarashi.com/Make-sure-your-byline-name-matches-your-Google-name-1517627221.html'>search</a> engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. <h2>If you don’t know, ask someone or search online</h2>A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Keyword research can be time-consuming, but rewarding when done properly. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords." <h2>Widen the net with a wildcard search</h2>How do you find people who value SEO enough to pay your prices? There is no <a href='http://cranberry.hatenablog.com/entry/2018/01/23/151846'>universal</a> page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. </p>Use Hashtags (Wisely) and Categorize Your Boards2018-02-22T03:47:00+01:002018-02-22T03:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-22:/Use-Hashtags-Wisely-and-Categorize-Your-Boards-1519314439.html<p>The key to boosting visibility and SEO is staying active. As long as <a href='https://www.dailystrength.org/journals/if-it-isn-t-on-google-it-doesn-t-exist'>you</a> provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in …</p><p>The key to boosting visibility and SEO is staying active. As long as <a href='https://www.dailystrength.org/journals/if-it-isn-t-on-google-it-doesn-t-exist'>you</a> provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. <h2>Do A Cross Browser Testing To Check Cross-Browser Compatibility</h2>Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Like desktop content, <a href='http://prometheus.ikaduchi.com/Track-Desktop-and-Mobile-Analytics-and-Metrics-Separately-1518489721.html'>mobile</a> pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). <h2>SEO is Seriously Effortful Optimization</h2>Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Before you publish, <a href='https://seocrazy.joomla.com/107-understanding-the-long-tail-of-search'>please</a> proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. <h2>Optimizing websites for search engines can be quite intimidating if you are new to the topic</h2>Now's the time for any local business to raise its game. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike." <h2>Use Hashtags (Wisely) and Categorize Your Boards</h2>If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Technical WEB optimisation <a href='http://seohull.buffalo.io/big-brands-burst-to-the-top'>is</a> an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. </p>More people use the search engine on their mobile phones than on desktop2018-02-22T02:48:00+01:002018-02-22T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-22:/More-people-use-the-search-engine-on-their-mobile-phones-than-on-desktop-1519267681.html<p>Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Seed keywords are <a href='http://seotips.sdbx.jp/index.html'>the</a> foundation of your keyword …</p><p>Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Seed keywords are <a href='http://seotips.sdbx.jp/index.html'>the</a> foundation of your keyword research. They define your niche and help you identify your competitors. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? <h2>Link building – the definitive guide</h2>Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Choose your keywords. <a href='https://hullseo44.blogspot.co.uk/2017/12/keyword-research-avoid-at-your-peril.html'>Make</a> sure they have good volume, aren’t too difficult, and suit customer intent. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. <h2>Putting it All Together</h2>Link-building can also come from building a targeted and involved
community. The more regular visitors a site has, and the more passionate
those fans are, the more likely webpages will be read, shared, and linked
to. Check the readability <a href='http://sandra.sdbx.jp/index19.html'>score</a> of your content with the Flesch reading ease test, and aim to get above 60% Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” <h2>Reporting and analytics</h2>You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs." <h2>More people use the search engine on their mobile phones than on desktop</h2>If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck! Brainstorm on the <a href='http://seotactics.mywebcommunity.org/index19.html'>inputs,</a> not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. Backlinks give the impression that you're an authority in your given industry. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. </p>Link Reclamation2018-02-21T02:48:00+01:002018-02-21T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-21:/Link-Reclamation-1519181281.html<p>Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Conventional wisdom has <a href='http://samely.3rin.net/content/advanced%20off-site%20seo%20principles'>been</a> that 301 redirects only pass about 85 …</p><p>Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Conventional wisdom has <a href='http://samely.3rin.net/content/advanced%20off-site%20seo%20principles'>been</a> that 301 redirects only pass about 85% of link equity. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long. <h2>SEO is all about marketing</h2>We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. SEO technique that <a href='http://seoadvice.medianewsonline.com/index11.html'>is</a> not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. <h2>Keyword clustering examples</h2>What would you type into a search engine to find your business website or page? Clearly, keywords are <a href='http://sanrasa.onlinewebshop.net/seo4u/index7.html'>important.</a> They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: <h2>Brands who have implemented SEO strategies successfully boast greater brand awareness</h2>Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. " <h2>Link Reclamation</h2>Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. To keep it <a href='http://basic0908.inube.com/blog/7115498/what-is-real-seo/'>simple</a> you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. </p>Contribute to the conversation2018-02-20T02:48:00+01:002018-02-20T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-20:/Contribute-to-the-conversation-1519094881.html<p>From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …</p><p>From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. Google wants to <a href='http://pagebin.com/Eyi7So25'>see</a> that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher. <h2>Bad SEO is not always about a direct violation of search engine rules</h2>Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Running a PBN <a href='https://hullseo44.blogspot.co.uk/2017/12/use-your-outreach-skills.html'>is</a> time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking script. In this way Google analytics will executes an event when a user has spent over a certain amount of time on the page. <h2>Determining Your SEO Objectives</h2>The search engines will act rapidly to penalize sites that contain viruses or trojans. Search engine optimization <a href='http://seotips.sdbx.jp/index28.html'>should</a> be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
<h2>The more keyword phrases you optimize a page for the more targeted search engine traffic you will receive</h2> Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities." <h2>Contribute to the conversation</h2>Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Reviews tell what <a href='http://barbara.hariko.com/more-information/index20.html'>other</a> people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. </p>Removing duplicate content can have a very positive influence on the rankings of your pages2018-02-19T02:48:00+01:002018-02-19T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-19:/Removing-duplicate-content-can-have-a-very-positive-influence-on-the-rankings-of-your-pages-1519008481.html<p>Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. If everybody is <a href='https://balancedview.jimdo.com/beginners-advice/directories/'>linking</a> people from their sites to yours, your site must thus offer …</p><p>Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. If everybody is <a href='https://balancedview.jimdo.com/beginners-advice/directories/'>linking</a> people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. <h2>Monitor the evolution of your search engine rankings</h2>Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. Use the rel=nofollow <a href='http://greendoorseo.byethost5.com/index40.html'>tag</a> in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Both Google and Bing take page-loading speed into account in their website ranking algorithm. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. <h2>Analyze the competitors</h2>Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Start as you <a href='http://stenna.sdbx.jp/index11.html'>mean</a> to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. <h2>Don’t blindly follow every advice about website traffic you can find online</h2>Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty." <h2>Removing duplicate content can have a very positive influence on the rankings of your pages</h2>Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. One thing you <a href='http://steam.obunko.com/Google-guidelines-don-t-agree-with-your-approach-1518488761.html'>want</a> to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. </p>Why should you invest time, effort, and resources on SEO?2018-02-18T02:48:00+01:002018-02-18T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-18:/Why-should-you-invest-time-effort-and-resources-on-SEO--1518922082.html<p>Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. The best way <a href='http://topseoblog.blogsky.com/1396/11/13/post-103/The-Major-Elements-of-Planning'>to</a> figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Community …</p><p>Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. The best way <a href='http://topseoblog.blogsky.com/1396/11/13/post-103/The-Major-Elements-of-Planning'>to</a> figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. <h2>There is a difference between SEO and SEM</h2>Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Once you have <a href='http://harvey.sdbx.jp/index38.html'>someone</a> click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. <h2>Broken Inbound Link Building: How to approach this</h2>You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Site owners must <a href='http://prlog.ru/analysis/gazhall.com'>focus</a> on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. <h2>Google Ranking Factors</h2>Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. The content needed to fulfill the intent of a search varies based on the type of intent. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you?" <h2>Why should you invest time, effort, and resources on SEO?</h2>Putting effort into the offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. White hat, grey <a href='http://basic0908.mihanblog.com/post/84'>hat,</a> and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. </p>Each and every page of your site is a gateway to the rest of the site2018-02-17T02:48:00+01:002018-02-17T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-17:/Each-and-every-page-of-your-site-is-a-gateway-to-the-rest-of-the-site-1518835681.html<p>You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. What SEO practitioners <a href='http://www.whatisdomain.net/gazhall.com/'>are</a> missing is the fact that a highly-ranking search result that does not engage …</p><p>You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. What SEO practitioners <a href='http://www.whatisdomain.net/gazhall.com/'>are</a> missing is the fact that a highly-ranking search result that does not engage offers no value. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. <h2>Humanizing your website is the way to search engine bots’ hearts</h2>Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. There is significant <a href='http://seoadvice.sdbx.jp/ideas/index26.html'>traffic</a> to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. <h2>You should use the same navigation model on all pages</h2>Creating descriptive categories and filenames for the documents on
your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by
search engines. Also, it can create easier, "friendlier" URLs for those
that want to link to your content. Keyword research represents <a href='http://seoadvice.wikidot.com/blog:30'>the</a> very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. <h2>Include internal and external links</h2>Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign." <h2>Each and every page of your site is a gateway to the rest of the site</h2>Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Google Webmaster is <a href='http://seoadvice.sdbx.jp/advice/index27.html'>useful</a> if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. </p>Create Silos For Your Website2018-02-16T02:48:00+01:002018-02-16T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-16:/Create-Silos-For-Your-Website-1518749281.html<p>There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Search engines have <a href='http://seohull.freeforums.net/thread/11/adjust-appearance-search'>been</a> running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper …</p><p>There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Search engines have <a href='http://seohull.freeforums.net/thread/11/adjust-appearance-search'>been</a> running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. <h2>In general, nofollow links do not stand on their own</h2>For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Longer URLs may <a href='http://barbara.hariko.com/beginners-seo/index11.html'>decrease</a> search visibility. Use the main keyword in the URL and keep It short and simple Understanding SEO is crucial to significantly increasing your traffic and brand awareness. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). <h2>Community Hijacking</h2>SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. You may not <a href='http://byr.oiran.org/How-to-Use-Google-Plus-to-Get-Better-Rankings-1518403562.html'>want</a> certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. <h2>What’s Best for Your Business – Paid or Organic Traffic?</h2>Backlinks are commonly referred to as one of the top
factors Google uses in deciding what sites to show in a
search result. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page." <h2>Create Silos For Your Website</h2>By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. In the past, <a href='http://seoadvice.sdbx.jp/thoughts/index20.html'>creating</a> keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. </p>How Can Keywords Inform Your Content Strategy?2018-02-15T02:48:00+01:002018-02-15T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-15:/How-Can-Keywords-Inform-Your-Content-Strategy--1518662881.html<p>SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. If you are <a href='https://balancedview.jimdo.com/technical-advice/lead-generation/'>currently</a> producing five articles a week …</p><p>SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. If you are <a href='https://balancedview.jimdo.com/technical-advice/lead-generation/'>currently</a> producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. <h2>Over-optimizing the internal links on your website will raise a red flag</h2>A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. There are domains <a href='http://barbarella.sdbx.jp/index12.html'>which</a> are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Use internal links with clear and informative anchor text. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. <h2>Make sure your website is indexed in Google</h2>Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. In order to <a href='https://seo4u.joomla.com/2-take-all-data'>improve</a> rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. Sites that aren’t optimized for user intent and mobile SEO will fail. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. <h2>Rank Content in Google's Featured Snippet</h2>Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France." <h2>How Can Keywords Inform Your Content Strategy?</h2>There are two types of backlinks, and they are internal backlinks and external backlinks. While an exact-match <a href='http://prometheus.ikaduchi.com/Learn-all-the-various-on-page-ranking-factors-1518029048.html'>domain</a> can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Meta tags are pieces of HTML code that can be added to the <head> section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). Authority relates to the link profile of any site. But not just the number of links. That bears little importance. </p>Use dynamically generated page titles for database-driven websites2018-02-14T02:48:00+01:002018-02-14T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-14:/Use-dynamically-generated-page-titles-for-database-driven-websites-1518576481.html<p>Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …</p><p>Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. After you complete <a href='http://seotactics.mywebcommunity.org/index33.html'>your</a> Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. <h2>Keyword research is the basis of all search marketing</h2>There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Among many factors <a href='http://cranberry.hatenablog.com/entry/2018/01/16/152003'>that</a> a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. <h2>Free SEO and paid SEM complement each other brilliantly</h2>SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. What is it <a href='http://gaz.cu.ma/seostrategy/index7.html'>about</a> Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. An important aspect of SEO is making your website easy for both users and search engine robots to understand. <h2>Understanding the rationale behind site structure</h2>A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score." <h2>Use dynamically generated page titles for database-driven websites</h2>There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. is of <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3133896'>primary</a> importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. Optimizing page titles for search is best done finding a balance between volume and intent. </p>Leads are the lifeblood of a business2018-02-14T02:47:00+01:002018-02-14T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-14:/Leads-are-the-lifeblood-of-a-business-1518576421.html<p>The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. By regularly auditing <a href='https://mootools.net/forge/profile/freya'>your</a> – or your client’s – sites, you can get a good feel for what you still …</p><p>The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. By regularly auditing <a href='https://mootools.net/forge/profile/freya'>your</a> – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. <h2>Discover the connection between content and user experience</h2>Google is an endless stream of free organic traffic and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. Google’s number-one mission <a href='http://zeus.zatunen.com/SEO-Writing-is-Not-Just-About-Using-Words-to-Get-Rankings-1518057481.html'>is</a> to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. <h2>You don't know how much you are hurting your rankings by not implementing SEO recommendations</h2>Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Remember that keywords <a href='http://intersol.co.uk/-Make-a-good-use-of-your-competitors-keywords-1518574081.html'>or</a> phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. <h2>Organize headings and subheadings with H1, H2, H3 tags</h2>There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "When done well, content marketing can contribute to boosting a site’s position in search rankings." <h2>Leads are the lifeblood of a business</h2>You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. 95% of the <a href='http://intersol.co.uk/A-truly-successful-SEO-headline-is-direct-and-to-the-point-1518487801.html'>U.S.</a> Internet browsing population accesses search engines
each month. Furthermore, the U.S. online population makes an average of
37 search engine visits per person per month. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. </p>Start mapping your SEO needs to pages2018-02-14T02:46:00+01:002018-02-14T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-14:/Start-mapping-your-SEO-needs-to-pages-1518576361.html<p>If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …</p><p>If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. Setting up Google <a href='http://www.toolsmyweb.com/domain/gazhall.com'>My</a> Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. Another tip is to make sure you do your research and examine which terms to target before you set out. Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. <h2>What's the difference between SEO and paid Google ads?</h2>If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. The more you <a href='http://ftp3.blog.shinobi.jp/backlinks/get%20high%20quality%20backlinks'>focus</a> on Google and doing the right thing for website visitors,
the more you’ll win at SEO. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Expect increased conversions, particularly those from visitors who arrived via organic search. <h2>Delete toxic links yourself</h2>While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. The key is <a href='http://ww2.sarashi.com/Make-your-content-much-more-linkable-and-much-more-likable-1517540761.html'>to</a> use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” <h2>Start Writing Better SEO Case Studies</h2>What factors do you need to bear in mind? Does keyword usage still apply? Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites." <h2>Start mapping your SEO needs to pages</h2>Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Keyword Research and <a href='http://www.kaaq.org/index.php?document_srl=2939403'>Implementation</a> is important for making any piece of copy shine, especially in the eyes of search engines. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. </p>Its true content is the reality of SEO2018-02-13T02:48:00+01:002018-02-13T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-13:/Its-true-content-is-the-reality-of-SEO-1518490081.html<p>There have been a number of debates over the years about the SEO value of having keywords in your domain URL. LSI is just <a href='http://tapassess.co.uk/Take-a-quick-look-over-old-articles-1518318121.html'>a</a> fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we …</p><p>There have been a number of debates over the years about the SEO value of having keywords in your domain URL. LSI is just <a href='http://tapassess.co.uk/Take-a-quick-look-over-old-articles-1518318121.html'>a</a> fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. Stop marketing to audiences and instead market to customers at scale. There are two types of backlinks, and they are internal backlinks and external backlinks. <h2>Dumb Mistakes That'll Wreck Your Meta Descriptions</h2>The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. You might think <a href='http://myoldtimer.info/index.php?title=User:Seoadvisor'>that</a> it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. <h2>Think hard about sharing</h2>Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. f you are <a href='http://newmedianow.co.uk/Links-from-other-website-increase-your-total-ranking-potential-1518401521.html'>familiar</a> with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. <h2>Are you planning to use your keywords for advertising?</h2>It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors." <h2>Its true content is the reality of SEO</h2>There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. In general, though, <a href='http://seoadvice.sdbx.jp/starter/index24.html'>focus</a> on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. When pursuing a link, which is more important, relevance or authority? For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. </p>Alert The Press And Make Them Link To You2018-02-13T02:47:00+01:002018-02-13T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-13:/Alert-The-Press-And-Make-Them-Link-To-You-1518490021.html<p>Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. The navigation should <a href='http://blog.goo.ne.jp/basic0908/e/b178df5a88f9d2f8688481762874bae8'>help</a> the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight …</p><p>Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. The navigation should <a href='http://blog.goo.ne.jp/basic0908/e/b178df5a88f9d2f8688481762874bae8'>help</a> the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Where appropriate, you should add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. <h2>Which SEO activities have previously been attempted?</h2>You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. Do not try <a href='http://barbara.hariko.com/beginners-seo/index17.html'>to</a> avoid no-follow links completely. These links may have value in improving your search rank. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. <h2>Pay attention to on-page ranking factors</h2>Personalization is one of the most talked about frontiers in search. Of all the <a href='http://seohull.strikingly.com/blog/the-serp-landscape-is-constantly-changing'>channels</a> we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. The key to a successful list post is no more complicated than including a large number of quality items. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. <h2>SEO content generation best practice</h2>Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. Instead of creating content, a lot of websites should be focused on cleaning content. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users." <h2>Alert The Press And Make Them Link To You</h2>The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Links increase the <a href='http://stenna.sdbx.jp/index39.html'>authority</a> and trustworthiness of a page to
search engines, which increases the overall authority of that
website. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. </p>Closing the Loop2018-02-13T02:46:00+01:002018-02-13T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-13:/Closing-the-Loop-1518489961.html<p>There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. A lot of <a href='http://papyrus19.soup.io/post/640284152/Why-is-SEO-so-talked-about'>SEO</a> has been focused on technical matters and very highly specific ways to configure your website …</p><p>There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. A lot of <a href='http://papyrus19.soup.io/post/640284152/Why-is-SEO-so-talked-about'>SEO</a> has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. <h2>Easy steps you can take to evaluate the credibility of a website</h2>Don't commit the cardinal sin of letting dots ruin your page descriptions It’s hard to <a href='http://cranberry.hatenablog.com/entry/2018/01/03/003000'>imagine</a> that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. <h2>Content repurposing does what content alone fails to do</h2>While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. Get a <a href='http://barbara.hariko.com/facilitate-seo/index6.html'>clear</a> understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! Links at the top of a page carry more weight than those further down. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. <h2>Has your website been pawed to pieces by a panda?</h2>While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "When done well, content marketing can contribute to boosting a site’s position in search rankings." <h2>Closing the Loop</h2>Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. If search engines <a href='http://searchmarketing.strikingly.com/blog/utilizing-social-media-is-a-first-step-for-many-webmasters'>don’t</a> know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. </p>Evaluate Your Site Speed2018-02-12T02:48:00+01:002018-02-12T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-12:/Evaluate-Your-Site-Speed-1518403681.html<p>For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Excessive link exchange <a href='http://seohull.freeforums.net/thread/6/user-friendly-content-matters'>("Link</a> to me and I'll link to you") or …</p><p>For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Excessive link exchange <a href='http://seohull.freeforums.net/thread/6/user-friendly-content-matters'>("Link</a> to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. <h2>Winning at SEO is all about knowing the right tools to use for the right situations</h2>Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. SEO is not <a href='http://cranberry.hatenablog.com/entry/2018/01/31/153520'>the</a> techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. There is no minimum amount of words or text to rank in Google. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. <h2>Other tips and tricks that can help encourage clickthrough</h2>Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. Putting your individuality <a href='https://sansara2.neocities.org/index19.html'>and</a> personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. <h2>Blog Commenting Is More Powerful Than You Think</h2>Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes." <h2>Evaluate Your Site Speed</h2>Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. The navigation of <a href='http://samely.3rin.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/optimize%20all%20your%20images%20t'>a</a> website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. </p>What’s the Take-Away?2018-02-12T02:47:00+01:002018-02-12T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-12:/What-s-the-Take-Away--1518403621.html<p>The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Ensure your website <a href='http://cranberry.hatenablog.com/entry/2018/01/03/013000'>is</a> crawlable with the site:yourdomain.com search. Note the number …</p><p>The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Ensure your website <a href='http://cranberry.hatenablog.com/entry/2018/01/03/013000'>is</a> crawlable with the site:yourdomain.com search. Note the number of results. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. <h2>Where are the best parts of your posts to include these terms so you rank high in search results?</h2>Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. One of the <a href='http://basic0908.bravesites.com/about'>best</a> ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. <h2>Why Guest Posting Is Different from Article Marketing</h2>Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. In the same <a href='http://gaz.cu.ma/marketingtips/index32.html'>way</a> a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. <h2>Content rated as topically relevant significantly outperforms content that doesn't cover a topic in-depth</h2>When selecting keywords, you should also keep the purpose
of your website in mind. Opt for transactional keywords if
the main intention is sales, or informational keywords if your
website aims to provide readers with important information. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content." <h2>What’s the Take-Away?</h2>To be a part of the party, make sure your business website uses structured data markup. Search engine optimization <a href='http://pagebin.com/PdR4NUYz'>is</a> a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. </p>How to Use Google Plus to Get Better Rankings2018-02-12T02:46:00+01:002018-02-12T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-12:/How-to-Use-Google-Plus-to-Get-Better-Rankings-1518403562.html<p>Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search …</p><p>Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. If you are <a href='http://searchmarketing.strikingly.com/blog/seo-specificity-best-practice'>writing</a> a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. <h2>It’s time to revolutionize our approach to relevant fresh content</h2>Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. Stay on top <a href='http://leadlantern.byethost14.com/index9.html'>of</a> relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. <h2>Get listed in local directories</h2>Webpages on HTTPS had positive correlation with higher rankings. Due to Google <a href='http://sansara2.moonfruit.com'>bringing</a> constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. <h2>Why should you invest time, effort, and resources on SEO?</h2>The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Links back to your site from elsewhere online are an important way to improve your search ranking;" <h2>How to Use Google Plus to Get Better Rankings</h2>Local SEO is, inarguably, the best bet for local businesses to grow big. Googlebot uses sitemaps <a href='http://lastingsearcher.byethost12.com/index11.html'>and</a> databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. </p>Easy wins – existing relationships are an instant source of backlinks2018-02-11T02:48:00+01:002018-02-11T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-11:/Easy-wins-existing-relationships-are-an-instant-source-of-backlinks-1518317281.html<p>There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? There’s no point <a href='http://sandra.sdbx.jp/index7.html'>in</a> creating new content if it’s not …</p><p>There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? There’s no point <a href='http://sandra.sdbx.jp/index7.html'>in</a> creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. <h2>You can optimize keywords with your content</h2>Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. External optimization involves <a href='https://seocrazy.joomla.com/138-search-for-broken-link-building-opportunities-on-wikipedia'>optimizing</a> your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. <h2>Snippet Optimization (Also Known as a Meta Description)</h2>You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Google’s robots, or <a href='http://lastingsearcher.byethost12.com/index38.html'>“spiders,”</a> crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. I strongly believe that relevant links have a bigger impact on the algorithm. <h2>Learn all the various on-page ranking factors</h2>Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Paid
links are links garnered in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal." <h2>Easy wins – existing relationships are an instant source of backlinks</h2>SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Google has told <a href='http://samely.3rin.net/contct/it--s%20a%20good%20idea%20to%20get%20y'>the</a> SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. </p>What effect does backlink indexing have?2018-02-11T02:47:00+01:002018-02-11T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-11:/What-effect-does-backlink-indexing-have--1518317221.html<p>Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Submitting a sitemap <a href='http://seohull.strikingly.com/blog/google-loves-diversity'>to</a> search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web …</p><p>Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Submitting a sitemap <a href='http://seohull.strikingly.com/blog/google-loves-diversity'>to</a> search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. <h2>Content Links Are King — Good Writers Are Sorcerers</h2>Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Don ’t keyword <a href='http://harvey.sdbx.jp/index40.html'>stuff</a> – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. <h2>Making your site easy to navigate</h2>In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. The page title <a href='http://apple335.doorblog.jp/archives/6468584.html'>is</a> one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. <h2>I am sure you agree that every business needs a website that is found easily on Google?</h2>When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches." <h2>What effect does backlink indexing have?</h2>Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. At the end <a href='https://plaza.rakuten.co.jp/orange29150/diary/201802010000/'>of</a> the day, consumers want to feel like they’re always interacting with something natural and real. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. </p>Targetting the wrong keywords2018-02-11T02:46:00+01:002018-02-11T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-11:/Targetting-the-wrong-keywords-1518317161.html<p>When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …</p><p>When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. Since heading tags <a href='https://ameblo.jp/basic0908/entry-12350343213.html'>typically</a> make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? <h2>Encourage Comments on Your Site</h2>Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. The quality and <a href='http://seohull.freeforums.net/thread/18/which-seo-activities-previously-attempted'>quantity</a> of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. <h2>Be sure to use the same words you'd use in your anchor text links in your image alt attribute text </h2>Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Every search engine <a href='http://seotips.sdbx.jp/index7.html'>gives</a> different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. <h2>Use keywords in your content in a way that doesn't feel unnatural or forced</h2>As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.
People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis." <h2>Targetting the wrong keywords</h2>For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. See what keywords <a href='http://wasani.sdbx.jp/index36.html'>are</a> most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. </p>Every SEO Plan Is Custom2018-02-10T02:48:00+01:002018-02-10T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-10:/Every-SEO-Plan-Is-Custom-1518230881.html<p>Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Google Analytics will <a href='http://seohull.strikingly.com/blog/structure-of-headings-for-your-category-tag-taxonomy-pages'>be</a> able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term …</p><p>Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Google Analytics will <a href='http://seohull.strikingly.com/blog/structure-of-headings-for-your-category-tag-taxonomy-pages'>be</a> able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! <h2>Action Plan</h2>There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. The small businesses <a href='http://profilebusiness.co.uk/Google-s-algorithms-react-much-faster-to-your-changes-today-1518141661.html'>with</a> a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site <h2>Does the content look high quality, or is it just a list of keywords?</h2>Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Alt attributes are <a href='http://seoadvice.sdbx.jp/thoughts/index28.html'>the</a> text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Pick a list of words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for. <h2>How do I build backlinks?</h2>You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one." <h2>Every SEO Plan Is Custom</h2> Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” When you are <a href='https://www.ideafit.com/user/1781131'>trying</a> to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Review competitive lists and other pertinent industry sources. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. </p>Content rated as topically relevant significantly outperforms content that doesn't cover a topic in-depth2018-02-10T02:47:00+01:002018-02-10T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-10:/Content-rated-as-topically-relevant-significantly-outperforms-content-that-doesn-t-cover-a-topic-in-depth-1518230821.html<p>In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …</p><p>In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Once you have <a href='http://unicornwings.jugem.jp/?eid=2'>someone</a> click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. <h2>Creating a Website on Your Domain</h2>Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. To gain visibility <a href='http://pagebin.com/ryZHlbny'>across</a> search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? <h2>Authority flows through the links on your own website as well</h2>Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page
content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters.
If it doesn’t fit well, work towards a more general keyword. The Internet is <a href='http://seotactics.mywebcommunity.org/index1.html'>a</a> complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. <h2>Use Hyphens To Differentiate Words In URL</h2>Creating descriptive categories and filenames for the documents on
your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by
search engines. Also, it can create easier, "friendlier" URLs for those
that want to link to your content. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Web pages containing matching verbiage will have lower visibility in searches. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance" <h2>Content rated as topically relevant significantly outperforms content that doesn't cover a topic in-depth</h2>When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. You can also <a href='http://www.colourlovers.com/lover/sansara2'>use</a> Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. </p>Made a website, but is not showing in the SERPs?2018-02-10T02:46:00+01:002018-02-10T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-10:/Made-a-website-but-is-not-showing-in-the-SERPs--1518230761.html<p>Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …</p><p>Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. To keep search <a href='http://barbara.hariko.com/facilitate-seo/index12.html'>engines</a> from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. <h2>Links are glue for your site</h2>In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
When working on <a href='http://strawberry9697.blog.shinobi.jp/backlinks/start%20writing%20better%20seo%20c'>your</a> content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. <h2>On-page factors</h2>Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. A focus on <a href='https://ameblo.jp/basic0908/entry-12345216370.html'>the</a> formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. <h2>How to Never Run Out of Content Ideas Again</h2>When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market." <h2>Made a website, but is not showing in the SERPs? </h2>Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Google and other <a href='http://www.kaaq.org/index.php?document_srl=2937398'>search</a> engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. Now, this is an important issue to be addressed. While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. </p>Offer useful information presented in an engaging format to human readers2018-02-09T02:48:00+01:002018-02-09T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-09:/Offer-useful-information-presented-in-an-engaging-format-to-human-readers-1518144481.html<p>The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. When you add <a href='http://basic0908.spruz.com/pt/Check-in-on-your-competitors-strategies.1-12-2018/blog.htm'>a …</a></p><p>The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. When you add <a href='http://basic0908.spruz.com/pt/Check-in-on-your-competitors-strategies.1-12-2018/blog.htm'>a</a> new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. <h2>Perform a link audit and make sure that all links on the page in question really add value</h2>Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Sometimes called curation <a href='https://modernvb.com/entry.php?11185-Search-engines-interpreted-information-solely-on-simple-information'>blogging,</a> content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. <h2>Fulfill your title’s promise</h2>People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. When optimizing for <a href='http://seohull.strikingly.com/blog/optimize-page-titles-for-seo'>search</a> traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. <h2>Why Relevancy Matters in Building Real Links</h2>One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms." <h2>Offer useful information presented in an engaging format to human readers</h2>The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. When a bandwagon <a href='https://clementine55.jimdo.com/onsite-seo/deep-linking/'>is</a> this large and this loud, it’s just about impossible to resist jumping on. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. </p>Get into your customers’ heads2018-02-09T02:47:00+01:002018-02-09T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-09:/Get-into-your-customers-heads-1518144421.html<p>SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Technical SEO is <a href='http://unicornwings.jugem.jp/?eid=31'>an</a> often misunderstood discipline …</p><p>SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Technical SEO is <a href='http://unicornwings.jugem.jp/?eid=31'>an</a> often misunderstood discipline that many find difficult to pin down in exact terms. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. <h2>Outbound links</h2>Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. To keep it <a href='https://www.dailystrength.org/journals/figure-out-who-your-ideal-customer-is'>simple</a> you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. <h2>Real Websites take time to index </h2>Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Remember: Google wants <a href='http://basil4325.karou.jp/index32.html'>to</a> see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Having keywords in your domain URL can also give you a small SEO boost. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). <h2>Finding the 'Low-Hanging Fruit'</h2>A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO." <h2>Get into your customers’ heads</h2>Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? There are many <a href='http://barbara.hariko.com/beginners-seo/index8.html'>other</a> items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. </p>Why won’t people engage with my content?2018-02-09T02:46:00+01:002018-02-09T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-09:/Why-won-t-people-engage-with-my-content--1518144361.html<p>Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. As you may <a href='http://feeds.feedburner.com/intersoluk'>well</a> know, Google has altered and changed its algorithm majorly in the last …</p><p>Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. As you may <a href='http://feeds.feedburner.com/intersoluk'>well</a> know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. <h2>Editorial Links</h2>The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. If you are <a href='http://searchmarketing.strikingly.com/blog/heading-structure-for-your-single-posts'>currently</a> producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. <h2>Social sharing</h2>The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Gaining backlinks <a href='http://peters.sdbx.jp/index17.html'>is</a> tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. <h2>Target website visitors who are going to visit your website and remain there</h2>HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do." <h2>Why won’t people engage with my content?</h2>: Article marketing involves writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. A URL is <a href='http://newmedianow.co.uk/The-Major-Elements-of-Planning-1517451121.html'>more</a> important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. Finding authoritative sites that’ll link back to your pages can be difficult. </p>Ranking high in the search engines is tough.2018-02-08T02:48:00+01:002018-02-08T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-08:/Ranking-high-in-the-search-engines-is-tough--1518058081.html<p>One of the biggest lessons I’ve learned is that keywords can
really keep web pages focused, which is important in SEO. We
look at buyer persona behavior, industry trends, competitors
and more to build a list of targeted terms, and then we focus
on one term per page. In …</p><p>One of the biggest lessons I’ve learned is that keywords can
really keep web pages focused, which is important in SEO. We
look at buyer persona behavior, industry trends, competitors
and more to build a list of targeted terms, and then we focus
on one term per page. In doing so, we can more easily provide
value to our viewers. Have An Effective, <a href='http://vanessa2.blog.fc2.com/blog-entry-12.html'>Personalize</a> Outreach Template SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. <h2>A Crackdown on Low Quality Links</h2>Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. SEO’s need <a href='https://seocrazy.joomla.com/135-don-t-hesitate-to-seek-help-from-seo-agencies-or-freelancers-with-expertise-in-this-area'>to</a> have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Strategically written website copy includes well-thought-out internal links and calls to action. Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. <h2>Don’t blindly follow every advice about website traffic you can find online</h2>Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. One of the <a href='http://barbara.hariko.com/facilitate-seo/index30.html'>best</a> tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Using structured data, you can serve Google your address details in the most convenient way. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. <h2>Quality pages are what Google wants to rank</h2>Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right? Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back." <h2>Ranking high in the search engines is tough.</h2>The cornerstone of a successful organic search campaign has always been technical SEO. When they are <a href='http://altisidora.guhaw.com/blogs/minimize%20site%20load%20time%20fo'>indexing
websites,</a> the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. </p>Include bios of different staff at different locations2018-02-08T02:47:00+01:002018-02-08T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-08:/Include-bios-of-different-staff-at-different-locations-1518058021.html<p>It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Keywords are usually <a href='http://seoadvice.sdbx.jp/ideas/index15.html'>broken</a> up and grouped based on the number of words within the query …</p><p>It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Keywords are usually <a href='http://seoadvice.sdbx.jp/ideas/index15.html'>broken</a> up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. <h2>Becoming an SEO thought leader</h2>Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Once you have <a href='http://seoguide4u.angelfire.com/keywords.html'>your</a> on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. <h2>Check your Backend: Schema.org, Microformats and Rich Snippets</h2>When building your content, it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. Anchor text to <a href='https://seo4u.joomla.com/13-nail-down-the-art-of-quality-content'>specific</a> webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. <h2>Which page on my site is most relevant for that phrase?</h2>Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Paid links are like paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better." <h2>Include bios of different staff at different locations</h2>Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Search engines drive <a href='https://www.dailystrength.org/journals/start-by-creating-true-10x-content'>dramatic</a> quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. </p>Do the split testing method2018-02-08T02:46:00+01:002018-02-08T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-08:/Do-the-split-testing-method-1518057961.html<p>A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …</p><p>A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Launching a new <a href='http://www.bibsonomy.org/user/seohull'>website</a> without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. <h2>Use Short And Descriptive URL Permalink</h2>When done well, content marketing can contribute to boosting a site’s position in search rankings. You can de-index <a href='http://topseoblog.blogsky.com/1396/10/25/post-56/Toxic-links-and-their-cure'>any</a> types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. A major consideration when creating internal backlinks is how you link different assets together. <h2>SEO page title best practice</h2>Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Sometimes knowing why <a href='http://opal-festival.com/wiki/index.php?title=Utilisateur:SEO_Advice'>you’re</a> doing something can make all the difference. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. <h2>The most time consuming aspect is writing content</h2>Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. It’s important to monitor the backlinks your site is accumulating Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others." <h2>Do the split testing method</h2>I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Google won’t penalise <a href='http://alton.mee.nu/searchtips/index33.html'>duplicate</a> content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. </p>Find Questions That Your Buyer Persona is Asking2018-02-07T02:48:00+01:002018-02-07T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-07:/Find-Questions-That-Your-Buyer-Persona-is-Asking-1517971681.html<p>Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Know where and <a href='http://barbara.hariko.com/starting-out-seo/index34.html'>how</a> to use keywords in your content for maximum searchability. All backlinks are not created equal …</p><p>Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Know where and <a href='http://barbara.hariko.com/starting-out-seo/index34.html'>how</a> to use keywords in your content for maximum searchability. All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? <h2>Google always prefers the website that loads quickly</h2>The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. The structure of <a href='http://seoadvice.sdbx.jp/starter/index8.html'>your</a> URL can affect both your page’s ranking, but also the user experience. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. <h2>The power of inbound links.</h2>After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Even though Google <a href='http://wasani.sdbx.jp/index6.html'>search</a> is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. <h2>The majority of your backlinks should be branded</h2>Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. " <h2>Find Questions That Your Buyer Persona is Asking</h2>Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. In link analysis, <a href='http://samely.3rin.net/contct/make%20sure%20contact%20forms%20an'>search</a> engines measure who is linking to a site or page and what they are saying about that site/page. Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. </p>Focus on ‘Things’, Not ‘Strings’2018-02-07T02:47:00+01:002018-02-07T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-07:/Focus-on-Things-Not-Strings--1517971621.html<p>When selecting keywords, you should also keep the purpose
of your website in mind. Opt for transactional keywords if
the main intention is sales, or informational keywords if your
website aims to provide readers with important information. Web pages must <a href='http://basic0908.inube.com/blog/7115498/what-is-real-seo/'>contain</a> a minimum number of words, feature targeted keywords and …</p><p>When selecting keywords, you should also keep the purpose
of your website in mind. Opt for transactional keywords if
the main intention is sales, or informational keywords if your
website aims to provide readers with important information. Web pages must <a href='http://basic0908.inube.com/blog/7115498/what-is-real-seo/'>contain</a> a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. <h2> Interview experts within or outside of your company</h2>Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Follow all the <a href='http://seoadvice.sdbx.jp/starter/index35.html'>good</a> on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. <h2>Some of the issues with CRO </h2>Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Anchor text gives <a href='http://barbara.hariko.com/beginners-seo/index35.html'>search</a> engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. <h2>Take the keywords out and find another place to use it</h2>The sheer apparent complexity of SEO is enough to turn some people away entirely. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic." <h2>Focus on ‘Things’, Not ‘Strings’</h2>Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. Start as you <a href='http://searchmarketing.strikingly.com/blog/what-online-marketing-tools-do-you-use'>mean</a> to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. </p>How many words does your competition have on the page that is ranking?2018-02-07T02:46:00+01:002018-02-07T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-07:/How-many-words-does-your-competition-have-on-the-page-that-is-ranking--1517971561.html<p>Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. The search engine <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801180000/'>crawler</a> analyzes the raw HTML form of a web page. If you want …</p><p>Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. The search engine <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801180000/'>crawler</a> analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. <h2>Add valuable insight</h2>Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. Links have always <a href='https://searchmarketeer.jimdo.com/services/redirection/'>been</a> a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. <h2>SEO is cheaper than PPC</h2>Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. Setting up, planning <a href='http://barbara.hariko.com/starting_out/index10.html'>and</a> executing an SEO campaign might well seem like an insurmountable obstacle. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: <h2>Developing an SEO Plan Prior to Site Development</h2>There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break." <h2>How many words does your competition have on the page that is ranking?</h2>Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. When SEO isn’t <a href='http://searchmarketing.strikingly.com/blog/take-a-monetisation-first-approach-to-seo'>done</a> right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. </p>Design a link-earning strategy2018-02-06T02:48:00+01:002018-02-06T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-06:/Design-a-link-earning-strategy-1517885281.html<p>One of the most common misconceptions is that blogging on your own site is going to help your SEO. Blog comments are <a href='http://barbara.hariko.com/next-stage/index15.html'>a</a> great way to promote content, diversify anchor text and build out a natural link profile. Truly though, having a blog with built-in social sharing and as-you-type SEO …</p><p>One of the most common misconceptions is that blogging on your own site is going to help your SEO. Blog comments are <a href='http://barbara.hariko.com/next-stage/index15.html'>a</a> great way to promote content, diversify anchor text and build out a natural link profile. Truly though, having a blog with built-in social sharing and as-you-type SEO
recommendations definitely helps. With or without that kind of technology,
however, there are some steps you can take to leverage the growing use
of social search. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. <h2>Boost your site speed indefinitely</h2>On-page optimization is one part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. Competitor Analysis can <a href='http://gaz.cu.ma/seostrategy/index34.html'>help</a> you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. <h2>Find words within a Web address</h2>Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. While most of <a href='http://cranberry.hatenablog.com/entry/2018/01/31/153520'>the</a> links to your site will be gained gradually, as people
discover your content through search or other ways and link to it,
Google understands that you'd like to let others know about the hard
work you've put into your content. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. <h2>Is the traffic converting into leads?</h2>Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Similar to writing an outline for a large paper, put some thought into what the main points and subpoints
of the content on the page will be and decide where to use heading tags appropriately" <h2>Design a link-earning strategy</h2>A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Imagine for a <a href='https://medium.com/@gazhall/seo-success-relies-heavily-on-the-keywords-you-choose-to-target-37c39f0dfa55'>moment,</a> a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. </p>What's the difference between SEO and paid Google ads?2018-02-06T02:47:00+01:002018-02-06T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-06:/What-s-the-difference-between-SEO-and-paid-Google-ads--1517885221.html<p>Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Your content needs <a href='http://gaz.cu.ma/marketingtips/index10.html'>to</a> come together in such a way that it shows a search engine that you are …</p><p>Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Your content needs <a href='http://gaz.cu.ma/marketingtips/index10.html'>to</a> come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Local SEO is, inarguably, the best bet for local businesses to grow big. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. <h2>Pay attention to your monthly click-through rate</h2>Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. We use keyword <a href='http://profilebusiness.co.uk/Implement-responsive-design-1517364002.html'>research</a> to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. <h2>What is the number of domains that link to your target page?</h2>Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. A URL is <a href='http://martina32.blog2learn.com/9676305/seo-is-one-of-the-most-significant-marketing-activity-for-modern-marketers'>one</a> of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. <h2>Conduct keyword research for local terms</h2>People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you." <h2>What's the difference between SEO and paid Google ads?</h2>SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Don’t try <a href='http://seohull.strikingly.com/blog/use-engaging-language-for-effective-seo'>to</a> improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. </p>Offer tips that apply to specific geographic or demographic audiences2018-02-06T02:46:00+01:002018-02-06T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-06:/Offer-tips-that-apply-to-specific-geographic-or-demographic-audiences-1517885161.html<p>The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Domain Authority <a href='https://seocrazy.joomla.com/38-relevance-is-the-key-issue'>is</a> a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result …</p><p>The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Domain Authority <a href='https://seocrazy.joomla.com/38-relevance-is-the-key-issue'>is</a> a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Search engines want to deliver the best results to searchers based on the search terms visitors enter. <h2>Ensure every piece of content you write concludes with a call to action</h2>The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. The basic premise <a href='http://seoguide4u.angelfire.com/inbound-links.html'>is</a> that a page will show up in search engine results
because the website had mentioned the terms that were being searched
for on the website page. Of course, many websites use the same keywords
on the same page. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. <h2>Relevance is the key issue here</h2>Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. With for instance <a href='http://qtwork.tudelft.nl/qtlab/index.php/SEO-Advice'>the</a> rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. <h2>Search engine health check</h2>No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. The purchase cycle can sometimes involve a large number of clicks. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google." <h2>Offer tips that apply to specific geographic or demographic audiences</h2>With responsive design, the only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh. The semantic analysis <a href='http://blog.goo.ne.jp/fandango88/e/736f6535f0eddb3c67cdd6f4444c1701'>of</a> a link’s value does go deeper than just the anchor text There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. </p>Make sure you know exactly who you will target with your content2018-02-05T02:48:00+01:002018-02-05T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-05:/Make-sure-you-know-exactly-who-you-will-target-with-your-content-1517798881.html<p>Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. While the Meta <a href='https://ccswrm.kku.ac.th/wiki/index.php/User:Gazhall'>keyword</a> and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to …</p><p>Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. While the Meta <a href='https://ccswrm.kku.ac.th/wiki/index.php/User:Gazhall'>keyword</a> and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. <h2>Keyword clustering examples</h2>To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. When you have <a href='http://searchmarketing.strikingly.com/blog/make-sure-that-your-website-is-friendly-to-search-engines'>submitted</a> your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. <h2>Start searching the targeted keyword</h2>SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Competing business demands <a href='http://seoadvice.sdbx.jp/tips/index29.html'>force</a> marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. <h2>Competitor Link Analysis for SEO</h2>There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest." <h2>Make sure you know exactly who you will target with your content</h2>It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. Think long term <a href='http://searchmarketing.strikingly.com/blog/do-not-duplicate-meta-descriptions'>rather</a> than short term. Short term will get you nowhere with SEO. Do
you have enough pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
page -> related topic listing -> specific topic)? Do you have hundreds
of different products that need to be classified under multiple
category and subcategory pages? If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. </p>Analysing The Data2018-02-05T02:47:00+01:002018-02-05T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-05:/Analysing-The-Data-1517798821.html<p>The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. When people conduct <a href='https://seo4u.joomla.com/15-rewrite-tiny-sections-of-the-article'>research,</a> they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search …</p><p>The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. When people conduct <a href='https://seo4u.joomla.com/15-rewrite-tiny-sections-of-the-article'>research,</a> they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. <h2>Include relevant keywords into your site headings</h2>95% of the U.S. Internet browsing population accesses search engines
each month. Furthermore, the U.S. online population makes an average of
37 search engine visits per person per month. Keyword research is <a href='http://lastingsearcher.byethost12.com/index30.html'>the</a> process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. <h2>Footer links are an excellent environment for usability</h2>Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. SEO-friendly URLs may <a href='http://listgeeks.com/#!/seohull'>not</a> be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. <h2>Better content title and descriptions</h2>Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords." <h2>Analysing The Data</h2>Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. When you are <a href='https://ameblo.jp/basic0908/entry-12348287745.html'>brought</a> on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. </p>It’s time to revolutionize our approach to content analysis2018-02-05T02:46:00+01:002018-02-05T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-05:/It-s-time-to-revolutionize-our-approach-to-content-analysis-1517798762.html<p>Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Outbound links to <a href='http://newmedianow.co.uk/What-is-with-this-hue-cry-about-backlinks--1517451241.html'>related</a> pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. A great way to boost your …</p><p>Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Outbound links to <a href='http://newmedianow.co.uk/What-is-with-this-hue-cry-about-backlinks--1517451241.html'>related</a> pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. <h2>Monitor the evolution of your Google search results</h2>The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. It’s generally accepted <a href='http://barbara.hariko.com/beginners-seo/index10.html'>that</a> using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. <h2>The clean URL mission</h2>Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. SEO doesn’t have <a href='http://semta.ukime.org/Hummingbird-is-more-about-being-able-to-understand-search-queries-better-1517279461.html'>to</a> be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. It has long been understood that Google’s ranking algorithm is complex (by design). Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. <h2>Monitor the evolution of your search engine rankings</h2>There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. When it comes to long-term SEO strategies, there are so many tactics to consider. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile." <h2>It’s time to revolutionize our approach to content analysis</h2>You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. Users searching for <a href='http://seotips.sdbx.jp/index15.html'>your</a> site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Get contextual links to your site that’ll boost your organic performance on search engines. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) </p>Learn SEO the hard way2018-02-04T02:48:00+01:002018-02-04T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-04:/Learn-SEO-the-hard-way-1517712481.html<p>Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Although the role <a href='https://medium.com/@Sansara2Sam/dissecting-your-seo-competitors-d28526ac9bc'>of</a> keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the …</p><p>Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Although the role <a href='https://medium.com/@Sansara2Sam/dissecting-your-seo-competitors-d28526ac9bc'>of</a> keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. <h2>Anatomy of a Keyword</h2>Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. For years, we’ve <a href='http://barbara.hariko.com/starting_out/index1.html'>viewed</a> off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. <h2>Unblock JavaScript and CSS from Robots.txt File</h2>Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Google’s featured snippets, <a href='https://www.gitbook.com/book/gazhall/seo-help-and-advice/details'>also</a> known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. <h2>Low Text-to-HTML Ratio</h2>After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher." <h2>Learn SEO the hard way</h2>While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. In other <a href='https://seocrazy.joomla.com/20-seo-for-lead-generation-and-direct-marketing'>words,</a> for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. </p>Monitor the evolution of your search engine rankings2018-02-04T02:47:00+01:002018-02-04T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-04:/Monitor-the-evolution-of-your-search-engine-rankings-1517712421.html<p>You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. With the vastly <a href='http://stenna.sdbx.jp/index20.html'>reduced</a> price of international communication and shipping, a logical next step is to launch a multilingual website …</p><p>You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. With the vastly <a href='http://stenna.sdbx.jp/index20.html'>reduced</a> price of international communication and shipping, a logical next step is to launch a multilingual website. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). <h2>How Google's +1 Button Affects SEO</h2>The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. If your site <a href='http://gaz.cu.ma/marketingtips/index.html'>is</a> littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your site pages, restructuring your URLs should definitely be a
priority during your next website redesign. Wondering where SEO comes into play
here? While just like the searchers themselves, search engines prefer URLs that
make it easy to understand what your page content is all about. The day may come when links are less important to rankings, but that day hasn’t arrived yet. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. <h2>Removing unnecessary plugins from Wordpress</h2>To be a part of the party, make sure your business website uses structured data markup. The key to <a href='http://barbarella.sdbx.jp/index23.html'>a</a> successful list post is no more complicated than including a large number of quality items. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. <h2>Consumers trust authority</h2>The sheer apparent complexity of SEO is enough to turn some people away entirely. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages." <h2>Monitor the evolution of your search engine rankings</h2>Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Even though it <a href='https://issuu.com/gazhall6/docs/backlink-indexing'>is</a> not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. </p>Make basic duplicate listing detection2018-02-04T02:46:00+01:002018-02-04T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-04:/Make-basic-duplicate-listing-detection--1517712361.html<p>A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Much of digital <a href='http://searchmarketing.strikingly.com/blog/every-business-needs-a-marketing-strategy-and-so-does-a-website'>marketing</a> has revolved around getting found by search engines and coming up within the first page of the SERPs PageSpeed Insights is a powerful tool to analyze the performance of your …</p><p>A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Much of digital <a href='http://searchmarketing.strikingly.com/blog/every-business-needs-a-marketing-strategy-and-so-does-a-website'>marketing</a> has revolved around getting found by search engines and coming up within the first page of the SERPs PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. <h2>Finding Pages to Push Internal Links From</h2>While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. All Javascript and <a href='http://alton.mee.nu/searchtips/index3.html'>CSS</a> files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. <h2>Link, link and link some more</h2>The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. A negative SEO <a href='http://lastingsearcher.byethost12.com/index28.html'>strategy</a> involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. <h2>Double check for broken links and other crawl errors</h2>More and more, search engines have begun to incorporate social context
into their search results. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of favour with search engines. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google may penalize specific tactics, but they will never penalize quality." <h2>Make basic duplicate listing detection </h2>You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). With all that <a href='https://issuu.com/gazhall6/docs/local-search'>said…SEO</a> is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. </p>Your content marketing campaign will fail unless you integrate SEO2018-02-03T02:48:00+01:002018-02-03T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-03:/Your-content-marketing-campaign-will-fail-unless-you-integrate-SEO-1517626081.html<p>Another tip is to make sure you do your research and examine which terms to target before you set out. Though you can <a href='http://greendoorseo.byethost5.com/index25.html'>simply</a> just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it …</p><p>Another tip is to make sure you do your research and examine which terms to target before you set out. Though you can <a href='http://greendoorseo.byethost5.com/index25.html'>simply</a> just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. <h2>The first indication should be navigation</h2>Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. You should use <a href='http://basic0908.mihanblog.com/post/47'>large</a> header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. <h2>Have you thought about optimizing your TF-IDF scores?</h2>To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. Most people look <a href='http://indozine.com/Are-Keywords-and-Keyword-Research-Dead--1517191441.html'>at</a> SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. <h2>Hummingbird also impacts long-tailed search queries</h2>In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices." <h2>Your content marketing campaign will fail unless you integrate SEO</h2>SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. Recognizing intent will <a href='http://pagebin.com/pRzlMi9d'>allow</a> you to improve keyword selection decisions and better serve your target audience. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. </p>Content must be appropriate in length and appealing in structure2018-02-03T02:47:00+01:002018-02-03T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-03:/Content-must-be-appropriate-in-length-and-appealing-in-structure-1517626021.html<p>Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …</p><p>Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. A simple site <a href='https://ameblo.jp/basic0908/entry-12341011248.html'>map</a> page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. <h2>Have a go at optimizing your TF-IDF scores</h2>The key to quality SEO is all about research research research. If you're anything <a href='https://hullseo44.blogspot.co.uk/2017/12/keyword-research-avoid-at-your-peril.html'>like</a> me, then you're looking to understand why certain things work the way they do. Despite all the changes, the fundamentals of search engines remain the same. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. <h2>Understand your website to generate your keyword goal</h2>When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Designing your website <a href='http://gaz.cu.ma/seostrategy/index11.html'>with</a> mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. <h2>Have a better chance of getting that click through</h2>Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "While you can’t always control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it." <h2>Content must be appropriate in length and appealing in structure</h2>Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. The truth is <a href='http://basic0908.inube.com/blog/7115512/domain-to-page-relevance/'>that</a> working on the search optimisation for your website is not a guaranteed source of traffic. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. </p>Review page content2018-02-03T02:46:00+01:002018-02-03T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-03:/Review-page-content--1517625961.html<p>When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. SEO takes some <a href='http://seoadvice.sdbx.jp/advice/index2.html'>time.</a> There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you …</p><p>When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. SEO takes some <a href='http://seoadvice.sdbx.jp/advice/index2.html'>time.</a> There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. <h2>Link out only to relevant websites</h2>Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Search engine algorithms <a href='http://topseoblog.blogsky.com/1396/11/09/post-93/Images-That-Build-You-Links'>are</a> designed to detect content that was written for the sole purpose of boosting search engine traffic. Create and submit sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. <h2>Create Better Content</h2>f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. On-site optimization is <a href='https://modernvb.com/entry.php?7294-Making-content-for-SEO'>all</a> about publishing awesome stuff in the first place. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. <h2>Cut Back Costs with SEO</h2>In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "With responsive design, the only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh." <h2>Review page content </h2>Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. We all know <a href='http://wiki.floksociety.org/w/Usuario:Seoadvisor'>that</a> when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Duplicative or unnecessary website content can also hold you back from your true ranking potential. </p>Good Content + People Linking To It = High Rankings2018-02-02T02:48:00+01:002018-02-02T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-02:/Good-Content-People-Linking-To-It-High-Rankings-1517539681.html<p>There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. 95% of the <a href='http://seoadvice.sdbx.jp/advice/index40.html'>U.S.</a> Internet browsing population accesses …</p><p>There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. 95% of the <a href='http://seoadvice.sdbx.jp/advice/index40.html'>U.S.</a> Internet browsing population accesses search engines
each month. Furthermore, the U.S. online population makes an average of
37 search engine visits per person per month. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic.
If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. <h2>Google’s bots might not share your opinion</h2>By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Ideally, if you’re <a href='http://seoadvice.wikidot.com/blog:61'>running</a> your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. <h2>Make your website easy to access and well organized</h2>After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Think of Amazon. <a href='http://seotip.seesaa.net/article/456596918.html'>They</a> probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. Know where and how to use keywords in your content for maximum searchability. <h2>Get familiar with the landscape of local SEO</h2>Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The authority of the domain is important and it needs to be addressed in any walkthrough of SEO." <h2>Good Content + People Linking To It = High Rankings</h2>Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Meaningful content that <a href='http://seoadvice.sdbx.jp/tips/index17.html'>operates</a> as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). </p>Page load is an important SEO factor2018-02-02T02:47:00+01:002018-02-02T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-02:/Page-load-is-an-important-SEO-factor-1517539622.html<p>Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. The best ways <a href='http://seoadvice.wikidot.com/blog:60'>to</a> get do follow links is the …</p><p>Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. The best ways <a href='http://seoadvice.wikidot.com/blog:60'>to</a> get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Duplicative or unnecessary website content can also hold you back from your true ranking potential. <h2>Widen the net with a wildcard search</h2>When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Keyword stuffing, hiding <a href='https://seo4u.joomla.com/2-take-all-data'>keywords</a> in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Make sure that your website’s main menu only features the most important categories. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. <h2>Try to target a hungry crowd</h2>Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. When you are <a href='http://neopilot.net/qna/3061340'>trying</a> to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? <h2>Google Doesn’t Publish PageRank, So What can We Do?</h2>When pursuing a link, which is more important, relevance or authority? You might get caught up in creating different versions of content for your locale
sites. But remember, creating remarkable and unique content should be your
highest priority, above any other off-page seo tips. Create interesting and
valuable content that other people will want to link to, no matter where they
live. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. " <h2>Page load is an important SEO factor</h2>If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Artificial intelligence will <a href='http://indozine.com/What-search-engines-cannot-see-1517191561.html'>become</a> more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. </p>Backlinks just to your homepage2018-02-02T02:46:00+01:002018-02-02T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-02:/Backlinks-just-to-your-homepage-1517539561.html<p>Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Creative, interesting, and <a href='http://cranberry.hatenablog.com/entry/2018/01/09/010000'>informational …</a></p><p>Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Creative, interesting, and <a href='http://cranberry.hatenablog.com/entry/2018/01/09/010000'>informational</a> articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. <h2>Implementing Schema is still a vital step in the online marketing process</h2>On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Don't limit your <a href='http://seoadvice.medianewsonline.com/index8.html'>ideas;</a> brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. <h2>Alert The Press And Make Them Link To You</h2> Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. Link building is <a href='http://searchmarketing.strikingly.com/blog/what-online-marketing-tools-do-you-use'>still</a> an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. <h2>Avoid multiple H1 tags, and assign a unique H1 tag to each webpage</h2>People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries." <h2>Backlinks just to your homepage</h2>Stick to these good practices and you’ll be on your way to free traffic. A page that <a href='https://balancedview.jimdo.com/technical-advice/user-generated-content/'>doesn’t</a> meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. </p>Canvas your competitors2018-02-01T02:48:00+01:002018-02-01T02:48:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-01:/Canvas-your-competitors-1517453281.html<p>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …</p><p>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Although you may <a href='http://www1.tickipedia.net/wiki/User:Gazhall'>outsource</a> some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. <h2>Do you run A/B testing on a regular basis?</h2> Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. By sharing <a href='http://barbara.hariko.com/facilitate-seo/index32.html'>content</a> that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. <h2>Engage with influencers</h2>When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. Off-page SEO factors <a href='http://profilebusiness.co.uk/What-s-the-Take-Away--1517364061.html'>are</a> as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. <h2>Action Plan</h2>When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. " <h2>Canvas your competitors</h2>In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Optimizing your <a href='http://barbara.hariko.com/next-stage/index28.html'>website</a> will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. </p>Use your key phrases in as many URLs as possible2018-02-01T02:47:00+01:002018-02-01T02:47:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-01:/Use-your-key-phrases-in-as-many-URLs-as-possible-1517453221.html<p>Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Think about SEO <a href='https://larshanson.typeform.com/to/OWxef9'>from</a> the perspective of the minds behind Google. Through deep learning, the goals of the developers behind …</p><p>Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Think about SEO <a href='https://larshanson.typeform.com/to/OWxef9'>from</a> the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. <h2>Only build citations for real physical locations</h2>Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. If you want <a href='http://www.imxprs.com/free/seohull/seo-hull'>to</a> get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. <h2>Page load is an important SEO factor</h2>Search engines don’t like familiar or generic content. Work with Google <a href='https://github.com/sandyroc/sandyroc.github.io/wiki'>to</a> provide your users with the most relevant, well-informed and entertaining answers to their questions. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. <h2>Look at underperforming but related posts on your site</h2>Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: " If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business." <h2>Use your key phrases in as many URLs as possible</h2>Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Earning links is <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3150347'>not</a> about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. </p>Grooving to the Search Engine's tunes!2018-02-01T02:46:00+01:002018-02-01T02:46:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-02-01:/Grooving-to-the-Search-Engine-s-tunes--1517453161.html<p>Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. <a href='https://balancedview.jimdo.com/beginners-advice/directories/'>A</a> simple seo rule – use keywords …</p><p>Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. <a href='https://balancedview.jimdo.com/beginners-advice/directories/'>A</a> simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. <h2>Link from authoritative posts to your product or service pages</h2>Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Even though it <a href='http://www.watpho.com/reply.php?id=11097'>is</a> not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Machines are writing stories and that is often something Google is not a fan of. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. <h2>Keep your title tag under 55 characters</h2>Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. How do you <a href='https://sansara2.neocities.org/index.html'>work</a> out the price of SEO packages? The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. <h2>How will SEO help my business?</h2> If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. Users searching for your site on Google might not necessarily want to land on your homepage. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless." <h2>Grooving to the Search Engine's tunes!</h2>Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Make sure that <a href='http://seotip.seesaa.net/article/456384403.html'>your</a> website’s main menu only features the most important categories. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. </p>Understanding the rationale behind search marketing2018-01-28T00:00:00+01:002018-01-28T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-28:/Understanding-the-rationale-behind-search-marketing-1517399799.html<p>As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Keyword relevancy and <a href='http://barbara.hariko.com/beginners-seo/index12.html'>placement</a> is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first …</p><p>As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Keyword relevancy and <a href='http://barbara.hariko.com/beginners-seo/index12.html'>placement</a> is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) <h2>Focus on topic depth vs. backlinks</h2>Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. PageSpeed Insights is <a href='http://searchmarketing.strikingly.com/blog/how-is-your-bounce-rate-determined'>a</a> powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. <h2>What are your most popular pages/items about?</h2>Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. The authority of <a href='http://topseoblog.blogsky.com/1396/09/23/post-7/Provide-value-information-rooted'>the</a> website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. <h2>Simply put, people don’t know what they don’t know</h2>Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Search engines don’t like familiar or generic content. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage" <h2>Understanding the rationale behind search marketing</h2>Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Stay on top <a href='http://searchmarketing.beep.com/why-are-my-links-gone-2017-12-14.htm'>of</a> relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. </p>Aligning Questions to Keywords2018-01-27T00:00:00+01:002018-01-27T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-27:/Aligning-Questions-to-Keywords-1517399847.html<p>Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will …</p><p>Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Linking to authority <a href='http://leadlantern.byethost14.com/index38.html'>sites</a> helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. <h2>Basic principles about HTML headings</h2>You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. There is significant <a href='http://frances.bloggersdelight.dk/2017/12/30/who-links-back-to-my-site/'>traffic</a> to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. <h2>Distribute your content effectively</h2>Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? The shift to <a href='http://barbara.hariko.com/starting-out-seo/index37.html'>mobile</a> devices has caused Google to change the methodology behind how it indexes and ranks websites. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. <h2>SEO has a wide range of other benefits for your business</h2>No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site." <h2>Aligning Questions to Keywords</h2>When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. The best practice <a href='http://basic0908.mihanblog.com/post/68'>for</a> internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. </p>Make Sure Redirects Persist2018-01-26T00:00:00+01:002018-01-26T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-26:/Make-Sure-Redirects-Persist-1517399782.html<p>Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Creating evergreen content <a href='https://seotipsandtricks.neocities.org/index25.html'>is</a> as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Use sub-directories rather than sub-domains when …</p><p>Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Creating evergreen content <a href='https://seotipsandtricks.neocities.org/index25.html'>is</a> as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. <h2>Adopt a responsive design</h2>A simple site map page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. So you want <a href='https://github.com/sandyroc/sandyroc.github.io/blob/master/README.md'>your</a> site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. <h2>Optimization ensures the Website publishes unique, valuable content</h2>Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. You may usually <a href='http://cranberry.hatenablog.com/entry/2018/01/12/003624'>think</a> about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. <h2>Praise and Link</h2>Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Adjusting your keyword distribution gives you power to change your campaign over time." <h2>Make Sure Redirects Persist</h2>One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. It’s important to <a href='http://basil4325.karou.jp/index14.html'>make</a> sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. </p>Use both internal and external links to add further value2018-01-26T00:00:00+01:002018-01-26T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-26:/Use-both-internal-and-external-links-to-add-further-value-1517399822.html<p>Description meta tags are important because Google might use
them as snippets for your pages. Note that we say "might" because
Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query. Utilise existing relationships …</p><p>Description meta tags are important because Google might use
them as snippets for your pages. Note that we say "might" because
Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query. Utilise existing relationships <a href='https://www.dailystrength.org/journals/understanding-your-competitive-landscape'>with</a> suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. <h2>The first choice should be SEO</h2>It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. If you want <a href='http://barbara.hariko.com/starting_out/index4.html'>to</a> score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. <h2>Getting websites on search engines</h2> If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. There is no <a href='http://kyushowiki.info/User:Gazhall'>single</a> place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. <h2>The Cleanup process</h2>A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority." <h2>Use both internal and external links to add further value</h2>If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Always ensure that <a href='http://seoadvice.sdbx.jp/starter/index12.html'>your</a> keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Despite all the changes, the fundamentals of search engines remain the same. </p>Can Images Help Improve My Website’s Search Engine Placement?2018-01-24T00:00:00+01:002018-01-24T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-24:/Can-Images-Help-Improve-My-Website-s-Search-Engine-Placement--1517399798.html<p>SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Visual content is …</p><p>SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Visual content is <a href='http://seoadvice.medianewsonline.com/index39.html'>more</a> important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. <h2>Obtain Quality Links</h2>Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. NAP stands for <a href='http://barbara.hariko.com/beginners-seo/index9.html'>Name,</a> Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. <h2>Provide explosive growth for your clients and you</h2>Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. Being aware of <a href='https://www.google.com.af/url?q=https://gazhall.com'>how</a> SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! <h2>SEO Metatags Best Practices</h2>When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards." <h2>Can Images Help Improve My Website’s Search Engine Placement?</h2>The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. If you are <a href='http://barbara.hariko.com/starting-out-seo/index17.html'>new</a> in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. </p>Creativity will take courage2018-01-24T00:00:00+01:002018-01-24T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-24:/Creativity-will-take-courage-1517399827.html<p>There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If Google decides <a href='http://barbara.hariko.com/facilitate-seo/index38.html'>a</a> site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for …</p><p>There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If Google decides <a href='http://barbara.hariko.com/facilitate-seo/index38.html'>a</a> site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. <h2>The Role of Social Media</h2>Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Now's the time <a href='http://harvey.sdbx.jp/index23.html'>for</a> any local business to raise its game. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. <h2>Re-think your blog’s headers</h2>On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Heading tags (not <a href='http://seohull.strikingly.com/blog/your-readers-are-more-important-than-search-engines'>to</a> be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. <h2>Authority flows through the links on your website as well</h2>Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get." <h2>Creativity will take courage</h2>A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. Google wants to <a href='https://seotips4pros.neocities.org/index39.html'>see</a> that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. Expect increased conversions, particularly those from visitors who arrived via organic search. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. </p>Understanding the rationale behind outbound links2018-01-23T00:00:00+01:002018-01-23T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-23:/Understanding-the-rationale-behind-outbound-links-1517399843.html<p>Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. Consider dropping a <a href='http://anders32.postbit.com/words-and-phrases-keep-people-engaged.html'>link</a> back to your main website in any other websites you may be running …</p><p>Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. Consider dropping a <a href='http://anders32.postbit.com/words-and-phrases-keep-people-engaged.html'>link</a> back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. <h2>Transcribe Your Video Content for SEO Benefits</h2>The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. As you begin <a href='http://seohull.strikingly.com/blog/try-to-follow-an-on-site-seo-checklist'>using</a> proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. <h2>Search engine health check</h2>The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Since the ascent <a href='https://modernvb.com/entry.php?13450-Is-SEO-the-answer-to-your-problems'>of</a> Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. <h2>How does a small local business compete with a major national chain?</h2>Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site." <h2>Understanding the rationale behind outbound links</h2>Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Only link to <a href='http://profilebusiness.co.uk/Finding-Long-Tail-Keywords-1517277601.html'>pages</a> on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. </p>Review your links — but don’t stress out2018-01-22T00:00:00+01:002018-01-22T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-22:/Review-your-links-but-don-t-stress-out-1517399795.html<p>When done well, content marketing can contribute to boosting a site’s position in search rankings. It’s possible to <a href='http://pagebin.com/Mo8l9BTa'>rank</a> number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. In many cases, the higher you are on page one …</p><p>When done well, content marketing can contribute to boosting a site’s position in search rankings. It’s possible to <a href='http://pagebin.com/Mo8l9BTa'>rank</a> number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. <h2>Will having a mobile-friendly website give me better rankings?</h2>Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Engagement with a <a href='http://peters.sdbx.jp/index13.html'>website</a> began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. <h2>On its own, content does nothing for your business</h2>Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Stop looking for <a href='http://barbara.hariko.com/facilitate-seo/index5.html'>quick</a> wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. <h2>Edit heavily to avoid repetition</h2>If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "A great and fast way to convey your goal is by using headlines and taglines." <h2>Review your links — but don’t stress out</h2>Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Follow all the <a href='https://ameblo.jp/basic0908/entry-12345744669.html'>good</a> on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. </p>Don’t put all your eggs in Google’s basket2018-01-21T00:00:00+01:002018-01-21T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-21:/Don-t-put-all-your-eggs-in-Google-s-basket-1517399838.html<p>When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Expanding your online <a href='http://seoadvice.sdbx.jp/ideas/index35.html'>operation</a> into a new market? Want to ensure that your website is ready for a …</p><p>When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Expanding your online <a href='http://seoadvice.sdbx.jp/ideas/index35.html'>operation</a> into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. <h2>Content repurposing does what content alone fails to do</h2> Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. The only thing <a href='http://seoadvice.sdbx.jp/thoughts/index26.html'>you</a> can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Stick to these good practices and you’ll be on your way to free traffic. <h2>Make Mobile SEO A Priority</h2>Using structured data, you can serve Google your address details in the most convenient way. A negative SEO <a href='http://seoadvice.medianewsonline.com/index33.html'>strategy</a> involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. <h2>Removing unnecessary plugins</h2>Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved." <h2>Don’t put all your eggs in Google’s basket</h2>Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. Go out of <a href='http://barbara.hariko.com/starting_out/index26.html'>your</a> way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. </p>Buying Your Way To the Top With Pay Per Click Advertising2018-01-20T00:00:00+01:002018-01-20T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-20:/Buying-Your-Way-To-the-Top-With-Pay-Per-Click-Advertising-1517399788.html<p>Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Keyword selection is <a href='http://searchmarketing.beep.com/make-your-existing-web-pages-much-longer-2017-12-31.htm'>the</a> starting …</p><p>Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Keyword selection is <a href='http://searchmarketing.beep.com/make-your-existing-web-pages-much-longer-2017-12-31.htm'>the</a> starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. <h2>Keep the length of your post in mind</h2>Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Linking out to <a href='https://seocrazy.joomla.com/15-make-your-site-fast'>well-respected</a> authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. <h2>Remove anything that slows down your website</h2>The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. The world is <a href='http://leadlantern.byethost14.com/index40.html'>always</a> changing, and you have to keep up. If you do, the rewards can be great. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. <h2>Don;t forget to unblock search engines from crawling your site</h2>. If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis." <h2>Buying Your Way To the Top With Pay Per Click Advertising</h2>Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. You need <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801240000/'>to</a> utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. </p>Place Your Site’s Content Above The Fold2018-01-20T00:00:00+01:002018-01-20T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-20:/Place-Your-Site-s-Content-Above-The-Fold-1517399792.html<p>Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Every SERP is <a href='http://sansaraevens.postach.io/post/bring-your-customers-back'>unique,</a> even for search queries performed on the same search engine using the same keywords …</p><p>Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Every SERP is <a href='http://sansaraevens.postach.io/post/bring-your-customers-back'>unique,</a> even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search
terms. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. <h2>Make sure your site is optimized for mobile</h2>When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Often, the best <a href='http://blog.goo.ne.jp/basic0908/e/5f57b2c260beed59e320aef513f2ae0c'>SEO</a> strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. <h2>Research semantically related keywords</h2>The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. If your website <a href='http://blog.goo.ne.jp/basic0908/e/dc835689cc3d4f255e9938966207a13e'>is</a> trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. <h2>Site Architecture for Newbies</h2>A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap." <h2>Place Your Site’s Content Above The Fold</h2> To
achieve and maintain good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
penalized. Google is getting <a href='http://seoblog.wikidot.com/blog:1'>better</a> every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. </p>Faked and manipulated website content can harm a website’s SEO2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-18:/Faked-and-manipulated-website-content-can-harm-a-website-s-SEO-1517399810.html<p>Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. So you want <a href='http://seoadvice.medianewsonline.com/index24.html'>your</a> site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first …</p><p>Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. So you want <a href='http://seoadvice.medianewsonline.com/index24.html'>your</a> site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. The main text content on the page must be unique to avoid Google’s page quality algorithms. <h2>Pay attention to on-page ranking factors</h2>Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Is your product <a href='http://semta.ukime.org/Segmentation-might-not-pan-across-each-social-media-network-successfully-1517279581.html'>/</a> service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. <h2>Drop Keyword in First 100 Words</h2>What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. The sitemap tells <a href='http://altisidora.guhaw.com/blogs/minimize%20site%20load%20time%20fo'>search</a> engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. <h2>The best way to escape Google’s Panda penalty</h2>If you have different sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Any discrepancies might cause Google to NOT show your business' information on a search result page." <h2>Faked and manipulated website content can harm a website’s SEO</h2>Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Relevance versus authority: <a href='http://www.kaaq.org/index.php?document_srl=2924682'>these</a> two metrics are always at the forefront of a link builder’s mind. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. </p>Refresh your website to match your message2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-18:/Refresh-your-website-to-match-your-message-1517399785.html<p>People spend very little time engaging with content. If your website <a href='http://seohull.fr.gd/More-backlinks.htm'>is</a> trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. SEO moves fast. It …</p><p>People spend very little time engaging with content. If your website <a href='http://seohull.fr.gd/More-backlinks.htm'>is</a> trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing. <h2>Revel in constraints (not restraints)</h2>Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. A page’s title <a href='http://searchmarketing.strikingly.com/blog/mobile-search-implications'>tag</a> is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. <h2>Aligning Questions to Keywords</h2>Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. One task the <a href='https://www.dailystrength.org/journals/start-simple'>search</a> engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. A natural link profile has variety. The links come from different domains and links will have different strengths. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. <h2>Build Authority online through outreach campaigns and Digital PR</h2>All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer." <h2>Refresh your website to match your message</h2>Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Your website must <a href='http://seoadvice.wikidot.com/blog:4'>be</a> set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Setting the value of the "rel" attribute of a link to "nofollow" will
tell Google that certain links on your site shouldn't be followed
or pass your page's reputation to the pages linked to.
Nofollowing a link is adding rel="nofollow" inside of the link's anchor
tag. </p>Would someone bookmark this or share it with a friend?2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-18:/Would-someone-bookmark-this-or-share-it-with-a-friend--1517399804.html<p>Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Scan through your <a href='https://seocrazy.joomla.com/101-link-acquisition-is-an-ongoing-investment'>website</a> and make a list of all the relatable keywords.Then, make …</p><p>Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Scan through your <a href='https://seocrazy.joomla.com/101-link-acquisition-is-an-ongoing-investment'>website</a> and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. <h2>Set a bare minimum expectation for repurposed content</h2>SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Link building happens <a href='http://seoadvice.sdbx.jp/starter/index35.html'>when</a> you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. <h2>Poor Migration</h2>Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The more a <a href='http://peargreen.byethost15.com/index31.html'>site</a> is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. <h2>Minify CSS and JS</h2>Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals." <h2>Would someone bookmark this or share it with a friend?</h2>The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Once you are <a href='http://seoadvice.sdbx.jp/ideas/index4.html'>done</a> with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. </p>Its true content is the reality of optimisation2018-01-16T00:00:00+01:002018-01-16T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-16:/Its-true-content-is-the-reality-of-optimisation-1517399840.html<p>Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 The search engines <a href='http://sansaraevens.postach.io/post/submit-to-google-local-listing'>attempt</a> to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the …</p><p>Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 The search engines <a href='http://sansaraevens.postach.io/post/submit-to-google-local-listing'>attempt</a> to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. <h2>This is the first impression that your site visitors will have</h2>Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Based on some <a href='http://basil4325.karou.jp/index4.html'>online</a> surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. <h2>Claim and finetune your Google My Business listing</h2>Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. Link Building is <a href='http://barbara.hariko.com/more-information/index8.html'>arguably</a> one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. <h2>Title Tag Issues</h2>SEO is connected to strong sales funnels and often shows a high return on investment (ROI). With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The size of your images can have a big impact on your overall site speed (which is an important search ranking factor)." <h2>Its true content is the reality of optimisation</h2>Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. In order <a href='https://seotipsandtricks.neocities.org/index22.html'>to</a> get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. </p>Making Websites More Visible2018-01-16T00:00:00+01:002018-01-16T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-16:/Making-Websites-More-Visible-1517399787.html<p>In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Most content creators <a href='http://www.alicia22.loxblog.com/post/9/SEO%20is%20a%20fast-changing%20marketing%20activity.htm'>go</a> for the big, obvious one and two keyword …</p><p>In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Most content creators <a href='http://www.alicia22.loxblog.com/post/9/SEO%20is%20a%20fast-changing%20marketing%20activity.htm'>go</a> for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? <h2>Perform a content review </h2>In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. One thing’s for <a href='http://searchmarketing.strikingly.com/blog/optimize-for-people-not-google'>sure</a> though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Users searching for your site on Google might not necessarily want to land on your homepage. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. <h2>Use Link Baiting To Get More Clicks from the SERPS</h2>Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. Unlike some aspects <a href='http://saveourschools.co.uk/Relevance-is-the-key-issue-for-link-building-1517192281.html'>of</a> the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. <h2>Google processes over 3.5 billion searches per day</h2>The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty!" <h2>Making Websites More Visible</h2>Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page You should also <a href='https://seocrazy.joomla.com/99-link-exchange-schemes-good-for-seo'>monitor</a> trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. </p>Google is more forgiving than it has been in the past2018-01-15T00:00:00+01:002018-01-15T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-15:/Google-is-more-forgiving-than-it-has-been-in-the-past-1517399774.html<p>Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting …</p><p>Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. There is no <a href='http://seoadvice.sdbx.jp/advice/index5.html'>minimum</a> amount of words or text to rank in Google. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! <h2>How to promote your local business online</h2>Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. SEO and content <a href='http://barbara.hariko.com/starting_out/index32.html'>marketing</a> both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. <h2>Keyword research is the basis of all search marketing</h2>Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Before you decide <a href='http://alton.mee.nu/searchtips/index16.html'>which</a> keywords are right for your brand, spend some time thinking about what your SEO goals are. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. <h2>Expand as necessary.</h2>Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well." <h2>Google is more forgiving than it has been in the past</h2>Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. Consumer behavior has <a href='http://seotips.zohosites.eu/relevant-content.html'>rapidly</a> matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness </p>Real results you say?2018-01-15T00:00:00+01:002018-01-15T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-15:/Real-results-you-say--1517399813.html<p>the title tag will usually appear in the first line of the results. <h2>Finding Expired Domains For Pay Per Lead Marketing</h2>By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. While your content …</p><p>the title tag will usually appear in the first line of the results. <h2>Finding Expired Domains For Pay Per Lead Marketing</h2>By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. While your content <a href='http://cranberry.hatenablog.com/entry/2018/01/13/020000'>marketing</a> should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. <h2>Duplicate content causes problems</h2>It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste." <h2>Real results you say?</h2>Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Make sure that <a href='http://barbarella.sdbx.jp/index4.html'>your</a> site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. </p>Are you using Shared web hosting?2018-01-13T00:00:00+01:002018-01-13T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-13:/Are-you-using-Shared-web-hosting--1517399803.html<p>Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Although search engines <a href='http://basic0908.mihanblog.com/post/10'>can</a> read text, they can’t …</p><p>Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Although search engines <a href='http://basic0908.mihanblog.com/post/10'>can</a> read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Domain to page relevancy means the page linking to your website is relevant to your domain. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. <h2>Aim to be in the top 3 positions, not just in the first page</h2>The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Millions of businesses <a href='http://barbara.hariko.com/beginners-seo/index11.html'>and</a> individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. <h2>Create great content people want to read</h2>Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Link building has <a href='http://stenna.sdbx.jp/index9.html'>always</a> been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. <h2>Bring your customers back to your site in the form of traffic and sales</h2>A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human." <h2>Are you using Shared web hosting?</h2>Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. There aren’t many <a href='http://gaz.cu.ma/seostrategy/index33.html'>free,</a> intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Links help search engines connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination </p>Indexing requirements often conflict with aesthetic requirements2018-01-13T00:00:00+01:002018-01-13T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-13:/Indexing-requirements-often-conflict-with-aesthetic-requirements-1517399833.html<p>Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. If you have <a href='http://basic0908.mihanblog.com/post/54'>different</a> sections of your …</p><p>Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. If you have <a href='http://basic0908.mihanblog.com/post/54'>different</a> sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. <h2>Usurp The SERP</h2>As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Search engine optimization <a href='http://seohull.strikingly.com/blog/invest-in-longer-posts-for-your-future'>is</a> often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. <h2>Avoid SEO Attacks</h2>Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Search engines have <a href='http://seoadvice.sdbx.jp/ideas/index17.html'>made</a> it clear: a vitally important part of the future of search is “rich results.” You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. <h2>Authority flows through the links on your website as well</h2>Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. " <h2>Indexing requirements often conflict with aesthetic requirements</h2>As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. Social media sharing <a href='https://www.versti.eu/TranslateProxy/https/plus.google.com/+GaryHall66'>has</a> become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. </p>The Major Elements of Planning2018-01-13T00:00:00+01:002018-01-13T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-13:/The-Major-Elements-of-Planning-1517399822.html<p>Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Link building refers <a href='http://seoadvice.sdbx.jp/advice/index.html'>to</a> building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be …</p><p>Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Link building refers <a href='http://seoadvice.sdbx.jp/advice/index.html'>to</a> building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. Make it easy for users to distinguish between regular text and the anchor text of your links. Your
content becomes less useful if users miss the links or accidentally click them. <h2>Avoidance of unnecessary subdomains</h2>How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Some users might <a href='https://hullseo44.blogspot.co.uk/2017/12/where-you-can-find-great-links.html'>link</a> to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Be Yourself. Write about what you know and
make it a conversation with your readers. Keep it natural.
People will find your content because they speak the same
language and seek your advice. <h2>Link Outreach</h2>Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. While building backlinks, <a href='https://seogall.wixsite.com/blog/single-post/2017/12/12/Incorporate-relevant-keywords-in-your-post'>developing</a> your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. <h2>Understanding the rationale behind sitelinks</h2>Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "It may not be a good idea to link to the website from footers or sidebars." <h2>The Major Elements of Planning</h2>It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. The ability for <a href='http://barbarella.sdbx.jp/index20.html'>a</a> piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. If you create high-quality pieces of informative content on your website page-to-page, you will rank. </p>Google ranking factors2018-01-11T00:00:00+01:002018-01-11T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-11:/Google-ranking-factors-1517399826.html<p>Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines Audit your site <a href='http://gaz.cu.ma/seostrategy/index34.html'>using</a> tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You …</p><p>Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines Audit your site <a href='http://gaz.cu.ma/seostrategy/index34.html'>using</a> tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… Anyone with a site that provides useful content and has the right network can now drive organic traffic. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. <h2>Quality over Quantity</h2>One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. Stay on top <a href='http://stenna.sdbx.jp/index38.html'>of</a> relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted. <h2>Checking for Links for SEO</h2>Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Many website owners <a href='http://basic0908.mihanblog.com/post/70'>neglect</a> to spend the time analyzing how their page structure actually looks and works for the visitor. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! <h2>How To Analyse Backlinks</h2>When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike." <h2>Google ranking factors</h2>When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. As we know <a href='http://stenna.sdbx.jp/index12.html'>that</a> Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. </p>reating quality content is the surest path to sustainable web traffic2018-01-11T00:00:00+01:002018-01-11T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-11:/reating-quality-content-is-the-surest-path-to-sustainable-web-traffic-1517399794.html<p>If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. If you’re in …</p><p>If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. If you’re in <a href='http://enjoy-swim.info/wiki/index.php?Ableford'>an</a> industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. <h2>Will the methods of SEO change over time?</h2>From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. While building a <a href='http://topseoblog.blogsky.com/1396/10/26/post-59/Setting-up-an-internal-linking-strategy'>better</a> search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. <h2>Analyze the competitors</h2> The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Giving readers relevant <a href='http://barbara.hariko.com/facilitate-seo/index19.html'>information</a> and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. <h2>The most time consuming aspect is link building</h2>One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate." <h2>reating quality content is the surest path to sustainable web traffic</h2>At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. Sometimes called curation <a href='https://seocrazy.joomla.com/'>blogging,</a> content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. </p>You can optimize keywords with your content2018-01-10T00:00:00+01:002018-01-10T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-10:/You-can-optimize-keywords-with-your-content-1517399795.html<p>Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t …</p><p>Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. If you once <a href='http://publish.lycos.com/gretels/2018/01/23/the-seo-cleanup-process/'>had</a> a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score <h2>Understanding the rationale behind link intersects</h2>While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. Keyword research is <a href='http://seoadvice.sdbx.jp/ideas/index36.html'>absolutely</a> critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. <h2>Looking at Competitors’ Authority and Trust</h2> When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. SEO practitioners, before <a href='https://seocrazy.joomla.com/48-social-signals-impact-search-engine-rankings'>deploying</a> any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. <h2>Indexing requirements often conflict with aesthetic requirements</h2>Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.)" <h2>You can optimize keywords with your content</h2>When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Focus on keywords <a href='http://topseoblog.blogsky.com/1396/09/30/post-16/Canonicalising-URLs-and-SEO'>that</a> have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. </p>Answer the questions of your potential customers2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-09:/Answer-the-questions-of-your-potential-customers-1517399780.html<p>A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. The search engines <a href='https://seohullblog.wordpress.com/2018/01/11/deciphering-user-intent/'>attempt</a> to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself …</p><p>A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. The search engines <a href='https://seohullblog.wordpress.com/2018/01/11/deciphering-user-intent/'>attempt</a> to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. <h2>Optimization ensures the Website complies with search engine guidelines</h2>The world is always changing, and you have to keep up. If you do, the rewards can be great. Before entering a <a href='http://www.ya.lt/user/basic0908/'>new</a> market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. <h2>There are over 1.4 billion searches conducted every hour</h2>A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. We all know <a href='http://searchmarketing.strikingly.com/blog/google-retrieves-the-most-relevant-pages-from-its-databases'>that</a> search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. A breadcrumb is a row of internal links at the top or bottom of the
page that allows visitors to quickly navigate back to a previous
section or the root page. Many breadcrumbs have the most
general page (usually the root page) as the first, left-most link and list
the more specific sections out to the right. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. <h2>Using page speed in mobile search ranking</h2>Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site. " <h2>Answer the questions of your potential customers</h2>Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Users searching for <a href='http://seoadvice.sdbx.jp/thoughts/index23.html'>your</a> site on Google might not necessarily want to land on your homepage. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. </p>How much time and effort are you putting into an SEO campaign?2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-09:/How-much-time-and-effort-are-you-putting-into-an-SEO-campaign--1517399819.html<p>Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Content simply refers <a href='http://papyrus19.soup.io/post/640284034/SEO-idealism'>to</a> the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the …</p><p>Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Content simply refers <a href='http://papyrus19.soup.io/post/640284034/SEO-idealism'>to</a> the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Make the content flow easily to keep people intrigued and reading. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms <h2>Focus on doing the right thing and helping Google do its job</h2>Top-ranking webpages in Google have shorter URLs. Search engines typically <a href='http://www.webestools.com/ftp/ybouane/scripts_tutorials/php/forum/forum/read_topic.php?id=23470'>prioritize</a> site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. <h2>What Are Keywords, and Why Do They Matter?</h2>Inbound links can come from your own website (linking from one page to another) or other web properties you control. At the heart <a href='http://seoguide4u.angelfire.com/index.html'>of</a> it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. You should see improvements in website traffic, a key indicator of progress for your keywords. <h2>Snappy results and SEO</h2>Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Contextual link building is the quickest way to boost your site’s search performance." <h2>How much time and effort are you putting into an SEO campaign?</h2>Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. On the internet, <a href='https://sansara2.neocities.org/index24.html'>you</a> can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Search engines have made it clear: a vitally important part of the future of search is “rich results.” It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. </p>Librarians to marketers2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-09:/Librarians-to-marketers-1517399815.html<p>An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Website Optimization is <a href='http://takeposo.sakura.ne.jp/wiki/index.php?SEO_Matters'>about</a> more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their …</p><p>An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Website Optimization is <a href='http://takeposo.sakura.ne.jp/wiki/index.php?SEO_Matters'>about</a> more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. Search engines have a limited ability to recognize images, animation, video and audio. <h2>How do you make a Google friendly subheading?</h2>Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. It’s a new <a href='http://lastingsearcher.byethost12.com/index.html'>era</a> for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. Think of outreach as a brand awareness campaign for your most authoritative audience. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. <h2>How Google's Semantic Search Will Change SEO</h2>Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. The goal of <a href='https://seotips4pros.neocities.org/index26.html'>search</a> engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. <h2>Quality content gives you authority</h2>There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it." <h2>Librarians to marketers</h2>The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. A popular practice,
and <a href='https://modernvb.com/entry.php?9551-Get-mentioned-throughout-a-variety-of-platforms'>thought</a> to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. </p>Link, link and link some more2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-09:/Link-link-and-link-some-more-1517399846.html<p>Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. The main text <a href='http://newmedianow.co.uk/Asking-your-suppliers-to-provide-a-link-to-your-site-using-local-chambers-of-commerce-and-guest-posting-on-industry-relevant-blogs-are-all-strategies-that-we-d-recommend-if-you-re-looking-to-gain-more-backlinks-for-your-business--1517278321.html'>content</a> on the page must be unique to avoid Google’s …</p><p>Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. The main text <a href='http://newmedianow.co.uk/Asking-your-suppliers-to-provide-a-link-to-your-site-using-local-chambers-of-commerce-and-guest-posting-on-industry-relevant-blogs-are-all-strategies-that-we-d-recommend-if-you-re-looking-to-gain-more-backlinks-for-your-business--1517278321.html'>content</a> on the page must be unique to avoid Google’s page quality algorithms. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. <h2>Essential indexes for your backlinks</h2>What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. There are some <a href='http://basic0908.mihanblog.com/post/32'>legitimate</a> concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. <h2>Add a blog to your website and start writing</h2>Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. SEO means Search <a href='http://topseoblog.blogsky.com/1396/11/02/post-75/Linking-out-to-relevant-external-websites'>Engine</a> Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. <h2>Alert The Press And Make Them Link To You</h2> While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France." <h2>Link, link and link some more</h2>Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Different search queries <a href='http://seoadvice.sdbx.jp/thoughts/index24.html'>with</a> different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. SEO is
a long-term strategy for your business and when
done correctly (with the proper amount of time and
resources allocated to it), it will produce consistent
long-term value in the form of higher rankings and
increased traffic. </p>Unique content signifies quality2018-01-08T00:00:00+01:002018-01-08T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-08:/Unique-content-signifies-quality-1517399793.html<p>Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A key lesson <a href='http://dllstore.net/UserProfile/tabid/57/userId/10259872/Default.aspx'>to</a> apply to pretty much every aspect of SEO, is not to get carried away when you …</p><p>Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A key lesson <a href='http://dllstore.net/UserProfile/tabid/57/userId/10259872/Default.aspx'>to</a> apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. <h2>Your authorship byline will get you noticed</h2>A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Marketers rely on <a href='http://basic0908.mihanblog.com/post/40'>search</a> engine optimization (SEO) to improve search rankings, website traffic and lead generation. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. <h2>Establish intuitive information architecture principles</h2>The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Search engine experiences <a href='http://barbara.hariko.com/facilitate-seo/index33.html'>are</a> becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? <h2>Define your goals</h2> Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not." <h2>Unique content signifies quality</h2>Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Duplicate content refers <a href='http://seoguide4u.angelfire.com/backlinks.html'>to</a> a webpage’s content that appears in more than one place on the internet. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. </p>You should do anything you can to give your content depth and make it more valuable for readers2018-01-05T00:00:00+01:002018-01-05T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-05:/You-should-do-anything-you-can-to-give-your-content-depth-and-make-it-more-valuable-for-readers-1517399782.html<p>The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. The truth is <a href='http://feeds.feedburner.com/blogspot/MqbDLy'>that</a> working on the search optimisation for your website is not a guaranteed source of …</p><p>The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. The truth is <a href='http://feeds.feedburner.com/blogspot/MqbDLy'>that</a> working on the search optimisation for your website is not a guaranteed source of traffic. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. <h2>How do You Know Your Website Has Been Attacked?</h2>A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Some sites have <a href='http://searchmarketing.strikingly.com/blog/focus-on-conversions-not-rankings'>the</a> same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. <h2>Keep Your Content Updated</h2>Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs Although it may <a href='https://ameblo.jp/basic0908/entry-12343620180.html'>feel</a> like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Development of a prioritized list of targeted search terms related to your customer base and market segment. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. <h2>Quality over Quantity</h2>The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today." <h2>You should do anything you can to give your content depth and make it more valuable for readers</h2>When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Write legible, readable <a href='https://seotipsandtricks.neocities.org/index29.html'>copy,</a> and treat the meta description as if it’s an advert for your web-page Where are you seeing the fastest movement in the SERP’s? If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. </p>Organic search leads have a high close rate2018-01-03T00:00:00+01:002018-01-03T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-03:/Organic-search-leads-have-a-high-close-rate-1517399797.html<p>Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …</p><p>Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. A fantastic and <a href='https://balancedview.jimdo.com/beginners-advice/keywords/'>free</a> way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. <h2>Benchmarking Current Traffic Sources and Volume</h2>While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Don't commit the <a href='http://seoadvice.medianewsonline.com/index24.html'>cardinal</a> sin of letting dots ruin your page descriptions A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. But here’s the thing: it takes time for search engines to discover (and index) new websites. <h2>Evaluate the credibility of a website using a simple approach</h2>The more you focus on Google and doing the right thing for website visitors,
the more you’ll win at SEO. Search engines decide <a href='http://topseoblog.blogsky.com/1396/11/01/post-73/Do-not-hesitate-to-expand-your-niche-area'>rankings</a> on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. <h2>Gather social media accounts and email addresses for each influencer</h2>SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google." <h2>Organic search leads have a high close rate</h2>Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. If you want <a href='http://www.liveinternet.ru/users/hansel23/profile/'>to</a> get loads of quality traffic to your website you have to work a lot or invest a lot. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. </p>Link Building (Off-Page SEO) For Local SEO Affiliate Marketing2018-01-02T00:00:00+01:002018-01-02T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-02:/Link-Building-Off-Page-SEO-For-Local-SEO-Affiliate-Marketing-1517399791.html<p>The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Your online presence <a href='http://platitude.bigcartel.com/product/luz-ojos'>goes</a> way beyond your site. The problem is that we tend to forget …</p><p>The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Your online presence <a href='http://platitude.bigcartel.com/product/luz-ojos'>goes</a> way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. <h2>SEO stands for Search Engine Optimization</h2>Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Make sure that <a href='http://apple335.doorblog.jp/archives/6294431.html'>your</a> site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. <h2>See which keywords send traffic to your site</h2>If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! On-page optimization is <a href='https://ameblo.jp/seotips4u/entry-12343771482.html'>one</a> part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. <h2>More value in your subheadings</h2>Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant." <h2>Link Building (Off-Page SEO) For Local SEO Affiliate Marketing</h2>Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. Optimizing performance, however, <a href='http://seoadvice.sdbx.jp/tips/index.html'>is</a> a continuous process. Your site will never be fast enough because there’s always more to improve. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within </p>Link building for local businesses on a budget2018-01-02T00:00:00+01:002018-01-02T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2018-01-02:/Link-building-for-local-businesses-on-a-budget-1517399775.html<p>There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. The overall objective <a href='http://seoadvice.sdbx.jp/tips/index39.html'>of</a> SEO is to optimise a website for search engines like Google, Bing and Yahoo. Linking …</p><p>There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. The overall objective <a href='http://seoadvice.sdbx.jp/tips/index39.html'>of</a> SEO is to optimise a website for search engines like Google, Bing and Yahoo. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. <h2>Add Content Expiry Headers</h2>When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. While variety is <a href='https://blogs.sap.com/2014/01/15/why-you-should-think-beyond-a-social-media-strategy/'>the</a> spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. <h2>Chase down citations and local links</h2>If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Make a list <a href='http://hullseo44.blogspot.com/2017/12/keyword-mapping-for-seo.html'>of</a> the top 10 business directories and build an engaging, content-rich business profiles on each of them. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. <h2>On page optimization techniques for better rankings</h2>Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well." <h2>Link building for local businesses on a budget</h2>Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. From a quality <a href='http://gaz.cu.ma/marketingtips/index36.html'>page</a> point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. </p>Effect of keyword density on my search rankings2017-12-31T00:00:00+01:002017-12-31T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-31:/Effect-of-keyword-density-on-my-search-rankings-1517399834.html<p>Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. A page that’s <a href='https://sites.google.com/view/seo-hull/seo-content'>no</a> longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Hopefully your website …</p><p>Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. A page that’s <a href='https://sites.google.com/view/seo-hull/seo-content'>no</a> longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. <h2>Keep an eye on what other firms are doing</h2>When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. Make sure at <a href='http://topseoblog.blogsky.com/1396/11/06/post-89/Don-t-over-optimize-anchor-text'>least</a> one image file name includes your target keyword and that your target keyword is part of your image Alt Text. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages <h2>Google Identifies CTR and User Experience as Major Ranking Factors</h2>Keyword research is one of the highest return SEO activities that is essential for your marketing success. Improving visibility and <a href='http://barbara.hariko.com/starting-out-seo/index32.html'>driving</a> traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. <h2>Use an SEO Service for Link Building</h2>If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization." <h2>Effect of keyword density on my search rankings</h2>Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Important elements of <a href='http://semta.ukime.org/Avoid-duplicate-content-1517365861.html'>a</a> website redesign oftentimes get
pushed to the side when timeframes are constrained. One of
the most important components of a new design project is to
take time at the beginning to analyze current traffic to ensure
current visitors are not lost. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. </p>Minimize link depth2017-12-31T00:00:00+01:002017-12-31T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-31:/Minimize-link-depth-1517399814.html<p>Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Yes, "content is <a href='http://seoadvice.sdbx.jp/ideas/index32.html'>king"</a> – but that's only …</p><p>Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Yes, "content is <a href='http://seoadvice.sdbx.jp/ideas/index32.html'>king"</a> – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. <h2>Does my content convert?</h2>Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. All too often, <a href='http://seoadvice.sdbx.jp/ideas/index28.html'>when</a> we’re brought in for SEO work on a redesign,
it’s often late in the process, such as when the site is being
coded or even totally complete. “Hey, we should probably
have the SEO guy take a look at this before we launch,” but by
then, it’s too late. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. <h2>Links are glue for your web prescence</h2>Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Spam links often <a href='https://seocrazy.joomla.com/21-keyword-driven-anchor-text-reigns-supreme'>go</a> both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. <h2>Try to target a hungry crowd</h2>If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority." <h2>Minimize link depth</h2>Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. The easiest way <a href='http://barbara.hariko.com/starting_out/index16.html'>to</a> build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. </p>How are you supposed to do this?2017-12-27T00:00:00+01:002017-12-27T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-27:/How-are-you-supposed-to-do-this--1517399784.html<p>SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …</p><p>SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. It’s important to <a href='http://seotips.sdbx.jp/index17.html'>target</a> websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. SEO success relies heavily on the keywords you choose to target. <h2>Keep Your Content Simple</h2>SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. So one of <a href='http://strawberry9697.blog.shinobi.jp/seo/domain%20to%20page%20relevance'>the</a> best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. <h2>When to Consolidate Content for Maximum Impact</h2>Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Company blogs have <a href='http://blog.goo.ne.jp/basic0908/e/3191bd971e6c46681b68864fe555a318'>been</a> proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. <h2>Action Plan</h2>The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "An SEO specialist should know how long content needs to be and to avoid keyword stuffing." <h2>How are you supposed to do this?</h2>It’s also important to know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). SEO will never <a href='http://basic0908.eklablog.com/affiliate-links-and-auto-generated-content-a135483728'>die!</a> As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. </p>Anchor text links from a variety of different domains correlate with higher rankings in Google2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-25:/Anchor-text-links-from-a-variety-of-different-domains-correlate-with-higher-rankings-in-Google--1517399808.html<p>Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. How do your <a href='http://alton.mee.nu/searchtips/index13.html'>competitors</a> rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there …</p><p>Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. How do your <a href='http://alton.mee.nu/searchtips/index13.html'>competitors</a> rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. <h2>Market Segmentation</h2>You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Search Engine Optimization <a href='https://seocrazy.joomla.com/123-sprinkle-lsi-keywords-all-over'>is</a> a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. The sheer apparent complexity of SEO is enough to turn some people away entirely. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. <h2>How are you supposed to audit your content?</h2>SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. RankBrain analyzes keywords <a href='http://barbara.hariko.com/starting_out/index20.html'>against</a> searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? <h2>Consistent doesn't mean identical.</h2>If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database." <h2>Anchor text links from a variety of different domains correlate with higher rankings in Google </h2>Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. To rank locally <a href='http://seoadvice.wikidot.com/blog:52'>it</a> is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. </p>Quality content takes time and money2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-25:/Quality-content-takes-time-and-money-1517399830.html<p>is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …</p><p>is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). Think of yourself <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/1365985/Default.aspx'>as</a> an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. <h2>Look at underperforming but related posts on your site</h2> When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Prove that you <a href='http://seohull.strikingly.com/blog/sign-up-for-press-request-alerts-for-seo-benefits'>are</a> trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Choose your keywords carefully, and keep user intent as your primary goal. The day may come when links are less important to rankings, but that day hasn’t arrived yet. <h2>Empty content pages which exist simply to link to other pages</h2>The page title is one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short. The Google Search <a href='http://seohull.strikingly.com/blog/why-google-authorship-is-so-important-for-the-content-you-create-and-how-to'>Console</a> is an important basis for website
monitoring. Not only is the sitemap.xml uploaded to the
Search Console, you also obtain important data about the
most common keywords used to find the website on Google.
In addition, the Search Console also informs you about
hacked websites and warnings to unnatural links. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. <h2>Boost Site Speed</h2>Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry." <h2>Quality content takes time and money</h2>Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Millions of businesses <a href='http://basic0908.mihanblog.com/post/30'>and</a> individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. </p>How can you enhance the user experience?2017-12-24T00:00:00+01:002017-12-24T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-24:/How-can-you-enhance-the-user-experience--1517399848.html<p>With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …</p><p>With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Stop buying links <a href='http://sitiweb.targnet.it/?your_URL=http://library.csu.edu/mediawiki/index.php/User:Basic0908'>in</a> an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. <h2>Generalized or broad keywords or short tail keywords</h2> The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Always Add <a href='http://seoadvice.wikidot.com/blog:21'>Value.</a> Add value in every blog post,
blog comment, social media update and web page. Don’t
worry about backlinks or keyword rank. People will read and
share your valuable content, and the rest will take care of itself. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. <h2>Widen the net with a wildcard search</h2>Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. If you do <a href='http://basic0908.spruz.com/pt/Dont-Quit-Your-Day-Job.1-6-2018/blog.htm'>decide</a> to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Development of a prioritized list of targeted search terms related to your customer base and market segment. <h2>How do you find people who value SEO enough to pay your prices?</h2>In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots." <h2>How can you enhance the user experience?</h2>Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. f someone is <a href='http://www.magcloud.com/user/bartyw'>more</a> actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. When you add a link to your website, you are inviting users to leave your site. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. </p>How do you find people who value SEO enough to pay your prices?2017-12-24T00:00:00+01:002017-12-24T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-24:/How-do-you-find-people-who-value-SEO-enough-to-pay-your-prices--1517399817.html<p>Add structured data markup in your website's code to include vital business information for Google to find and showcase. It’s important to <a href='http://vanessa2.blog.fc2.com/blog-entry-7.html'>have</a> breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s …</p><p>Add structured data markup in your website's code to include vital business information for Google to find and showcase. It’s important to <a href='http://vanessa2.blog.fc2.com/blog-entry-7.html'>have</a> breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. <h2>Optimizing for semantic language and understanding the context of keywords is key </h2>Have An Effective, Personalize Outreach Template For brands that <a href='http://barbarella.sdbx.jp/index36.html'>can’t</a> afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
<h2>Bring your customers back to your site in the form of traffic and sales</h2>If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. While developing your <a href='http://available.edoblog.net/headlines/keep%20an%20eye%20on%20your%20site%E2%80%99s'>mobile</a> site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. <h2>Why does content matter?</h2>The cornerstone of a successful organic search campaign has always been technical SEO. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy." <h2>How do you find people who value SEO enough to pay your prices?</h2>Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. SEO isn’t just <a href='https://modernvb.com/entry.php?9559-Failing-To-Optimize-Keywords'>for</a> large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. </p>Some keywords don’t deserve their own page2017-12-24T00:00:00+01:002017-12-24T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-24:/Some-keywords-don-t-deserve-their-own-page-1517399783.html<p>URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. Search engines were <a href='https://seotips4pros.neocities.org/index23.html'>nothing</a> new; the first one was Archie created back in 1990, and there had been …</p><p>URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. Search engines were <a href='https://seotips4pros.neocities.org/index23.html'>nothing</a> new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. <h2>It’s time to revolutionize our approach to SEO</h2>Search engines are invested in providing users a great mobile experience. Make sure that <a href='http://vanessa2.blog.fc2.com/blog-entry-23.html'>your</a> site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. <h2>Monitor the evolution of your search engine rankings</h2>Write locally oriented content: It’s one of the best things you can do to improve local rankings. Standard SEO advice <a href='http://barbara.hariko.com/next-stage/index23.html'>is</a> to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. <h2>It’s easier when you look at an example</h2>With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. SEO is alive and well, and its just as powerful as it ever was. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals." <h2>Some keywords don’t deserve their own page</h2>Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. You may usually <a href='https://ameblo.jp/basic0908/entry-12347877187.html'>think</a> about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. </p>Keyword driven anchor text reigns supreme2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-23:/Keyword-driven-anchor-text-reigns-supreme-1517399821.html<p>Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Everyone likes to <a href='http://barbara.hariko.com/beginners-seo/index27.html'>see</a> a nicely designed …</p><p>Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Everyone likes to <a href='http://barbara.hariko.com/beginners-seo/index27.html'>see</a> a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. <h2>Discover the connection between content and user experience</h2>White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Go out of <a href='http://oksone.new21.org/xe/?mid=flash_ict&document_srl=91381'>your</a> way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. For experienced marketing teams, the content creation process has become a high-level assembly line. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. <h2>Take some action to bolster your SEO efforts</h2>As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Measure everything about <a href='http://barbara.hariko.com/starting_out/index12.html'>your</a> content, aligning KPIs with your business goals and see how customers interact with your material. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. <h2>Effect of keyword density on my rankings</h2>Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Using different tags and elements on your page will help search engines understand which parts of the content are
connected to each other, and which are separate. Long Tail SEO is a really useful technique to generate organic search traffic for your website. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images." <h2>Keyword driven anchor text reigns supreme</h2>HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Longer URLs tend <a href='http://strawberry9697.blog.shinobi.jp/markup/social%20media%20signals%20have'>to</a> look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. </p>Choose your keywords carefully2017-12-19T00:00:00+01:002017-12-19T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-19:/Choose-your-keywords-carefully-1517399828.html<p>It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Target 500 to <a href='http://unicornwings.jugem.jp/?eid=16'>1 …</a></p><p>It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Target 500 to <a href='http://unicornwings.jugem.jp/?eid=16'>1,000</a> words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Without considering a search engine user's intent, you will attract too much unqualified traffic. <h2>Add relevant links where necessary</h2>SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. Backlinks are commonly <a href='https://ameblo.jp/basic0908/entry-12343104928.html'>referred</a> to as one of the top
factors Google uses in deciding what sites to show in a
search result. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. <h2>SEO Errors and How to Remedy Them</h2>Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. If you are <a href='https://sansara2.neocities.org/index36.html'>new</a> in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. <h2>It’s when you don’t have enough leads that when the troubles start</h2>Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Top-ranking webpages in Google have shorter URLs." <h2>Choose your keywords carefully</h2>When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. While Google is <a href='http://seoadvice.medianewsonline.com/index7.html'>the</a> big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. </p>Images That Build You Links2017-12-18T00:00:00+01:002017-12-18T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-18:/Images-That-Build-You-Links-1517399823.html<p>Optimizing your images gives your website an additional chance to be found via image search. While there plenty <a href='https://seotipsandtricks.neocities.org/index3.html'>of</a> differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get …</p><p>Optimizing your images gives your website an additional chance to be found via image search. While there plenty <a href='https://seotipsandtricks.neocities.org/index3.html'>of</a> differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. <h2>The most important part of SEO is creating quality content</h2>It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. You may usually <a href='http://belzec.phorum.pl/memberlist.php?mode=viewprofile&u=4577'>think</a> about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result. <h2>Understanding searcher intent</h2>You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. When I am <a href='https://hub.docker.com/r/basil432/mechanicalfulcrumsupport/'>reading</a> articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. <h2>It’s time to revolutionize our approach to anchor text diversification</h2>As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "So how do you determine your competition? What should you be looking for?" <h2>Images That Build You Links</h2>You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. The days of <a href='http://seoadvice.medianewsonline.com/index18.html'>keyword</a> “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. </p>Create an e-book or guide every two months2017-12-17T00:00:00+01:002017-12-17T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-17:/Create-an-e-book-or-guide-every-two-months-1517399824.html<p>Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Many small business <a href='http://seohullblog.wordpress.com/2017/12/27/what-is-it-about-google-algorithm-updates/'>owners</a> balk at video marketing because they think that their business isn’t “video …</p><p>Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Many small business <a href='http://seohullblog.wordpress.com/2017/12/27/what-is-it-about-google-algorithm-updates/'>owners</a> balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. <h2>All Attention is Good Attention Isn't It?</h2>Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Do the main <a href='http://seoadvice.wikidot.com/blog:43'>pages</a> of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. <h2>Understand Google’s Ranking Algorithm</h2>Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. How SEO works <a href='https://sansara2.neocities.org/index3.html'>for</a> a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. <h2>Frequently Update Content/Blogs</h2>One of the biggest mistakes marketers make when redesigning
websites is that they change their site architecture (create new
pages to replace old ones) and do away with old website pages
that they no longer want to include in their site. These “abandoned”
pages might rank in search engine results pages or may have
backlinks. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites." <h2>Create an e-book or guide every two months</h2>SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Company blogs have <a href='http://pagebin.com/2a46FWvZ'>been</a> proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. How do you educate people so they do value it? Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. </p>Real Websites index faster2017-12-17T00:00:00+01:002017-12-17T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-17:/Real-Websites-index-faster-1517399792.html<p>By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …</p><p>By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Check to see <a href='https://seocrazy.joomla.com/94-google-can-t-guarantee-that-your-ajax-based-websites-or-applications-will-be-properly-cached'>if</a> the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. The way in which consumers search with be noticeably changed by digital assistants. <h2>Craft an enticing title</h2>There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. Quality is always <a href='http://topseoblog.blogsky.com/1396/11/01/post-72/Increase-the-likelihood-that-people-will-share-your-content'>important</a> when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms <h2>What is the relevancy of the content between the linking page and your target page?</h2>On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. Avoid unwieldy phrases <a href='http://seoadvice.sdbx.jp/starter/index22.html'>and</a> unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. <h2>The role of SEO</h2>HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles." <h2>Real Websites index faster</h2>Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. Off-Page SEO is <a href='https://ameblo.jp/basic0908/entry-12345482203.html'>made</a> up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, </p>What should you look for?2017-12-14T00:00:00+01:002017-12-14T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-14:/What-should-you-look-for--1517399815.html<p>Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Many SEO campaigns <a href='http://stenna.sdbx.jp/index1.html'>start</a> with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research …</p><p>Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Many SEO campaigns <a href='http://stenna.sdbx.jp/index1.html'>start</a> with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. <h2>Add valuable insight to your creative content</h2>Keyword-based titles help establish page theme and direction for your keywords. But all too <a href='http://blog.goo.ne.jp/basic0908/e/83c89a9df39396ca6cc6fed9c5fb129b'>often,</a> when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. <h2>Keep your title tag under 55 characters</h2>A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Thanks to Penguin, <a href='http://adops.morrisdigitalworks.com/w/index.php/User:Gazhall'>if</a> you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Spend a little time thinking about how you can get inbound links for your
website. Write informative, high-quality blog entries and share them on
social networks. Another great way to get inbound links is to write blog
entries about current events or news. This will increase the probability
of getting links from media outlets or opinion shapers. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. <h2>Tap Into YouTube</h2>If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users." <h2>What should you look for?</h2>The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. It’s also important <a href='http://sansara2.soup.io/post/640283545/Optimising-images'>to</a> know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). On-site optimization is all about publishing awesome stuff in the first place. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. </p>Make sure your website is indexed in Google2017-12-13T00:00:00+01:002017-12-13T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-13:/Make-sure-your-website-is-indexed-in-Google-1517399797.html<p>‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …</p><p>‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. Search engines like <a href='https://vimeo.com/seohull'>unique</a> content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Paid link-building is considered black hat SEO and is likely to incur a penalty. <h2>Conduct keyword research for local terms</h2>In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Many years ago, <a href='http://seohull.strikingly.com/blog/what-promise-do-you-make-to-your-customers'>Google</a> put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. <h2>Content is for humans</h2>It has long been understood that Google’s ranking algorithm is complex (by design). Google has access <a href='https://balancedview.jimdo.com/technical-advice/higher-roi/'>to</a> all this incredible data about where people go on the Internet through Chrome and through Android. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. <h2>Can I Just Write Naturally and Rank High in Google?</h2>Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order." <h2>Make sure your website is indexed in Google</h2>Use Fetch as Google to test whether Google can crawl and index important pages within your site. Any way of <a href='http://seohull.strikingly.com/blog/a-site-can-never-have-enough-content'>getting</a> more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. </p>Write two high-quality blog posts of more than 1,000 words each week2017-12-11T00:00:00+01:002017-12-11T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-11:/Write-two-high-quality-blog-posts-of-more-than-1-000-words-each-week-1517399779.html<p>In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …</p><p>In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Do some keyword <a href='https://www.gitbook.com/book/gazhall/seo-help-and-advice/details'>research</a> and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. <h2>Set a bare minimum expectation for backlink partners</h2>Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. One of the <a href='https://www.dailystrength.org/journals/make-mobile-a-priority'>most</a> common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. <h2>Shorter Page Titles and URLs Work Best</h2>Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. One of two <a href='http://available.edoblog.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/create%20high-quality%20conten'>things</a> can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. <h2>Have a Fast Load Time</h2>If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck! Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "SEO is connected to strong sales funnels and often shows a high return on investment (ROI)." <h2>Write two high-quality blog posts of more than 1,000 words each week</h2>Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Avoid elements that <a href='http://seoadvice.sdbx.jp/starter/index20.html'>annoy</a> visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. Finding authoritative sites that’ll link back to your pages can be difficult. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. </p>Closed groups and group invites2017-12-10T00:00:00+01:002017-12-10T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-10:/Closed-groups-and-group-invites-1517399805.html<p>Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. While developing your <a href='http://harvey.sdbx.jp/index5.html'>mobile</a> site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one …</p><p>Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. While developing your <a href='http://harvey.sdbx.jp/index5.html'>mobile</a> site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi <h2>Set up 301 redirects</h2>Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Buying backlinks can <a href='http://basic0908.spruz.com/pt/Incorporate-relevant-keywords.12-12-2017/blog.htm'>and</a> does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. <h2>Define your goal</h2>Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Dynamic serving takes <a href='http://lastingsearcher.byethost12.com/index34.html'>a</a> different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. <h2>How Search Engines Evaluate Authority</h2>Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: " When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations." <h2>Closed groups and group invites</h2>SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Anchor text has <a href='http://basic0908.eklablog.com/beware-google-treats-dashes-as-separators-a135498210'>been</a> a huge talking point within SEO for many years now. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. </p>Supplemental Content for SEO2017-12-10T00:00:00+01:002017-12-10T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-10:/Supplemental-Content-for-SEO-1517399835.html<p>Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just …</p><p>Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. What would you <a href='http://www.kaaq.org/index.php?document_srl=2949509'>type</a> into a search engine to find your business website or page? Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. <h2>Build a unique set of citations </h2>Organizations should take many factors into account when pursuing an SEO strategy. Having a company <a href='http://cranberry.hatenablog.com/entry/2018/01/21/204432'>blog</a> can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Competitor analysis is a lot easier when you have the right tools. <h2>Google might discount irrelevant links</h2>Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. There are an <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801200002/'>awful</a> lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. Links at the top of a page carry more weight than those further down. SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of
competing pages and the competitor businesses behind them. <h2>Try optimizing your TF-IDF scores</h2>Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam." <h2>Supplemental Content for SEO</h2>We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! Off-page SEO factors <a href='http://basil4325.karou.jp/index7.html'>are</a> as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. </p>Stay Focused on the Long-Term2017-12-07T00:00:00+01:002017-12-07T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-07:/Stay-Focused-on-the-Long-Term-1517399767.html<p>The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Link …</p><p>The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Link Building is <a href='https://seocrazy.joomla.com/70-seo-is-a-clean-lean-marketing-machine'>arguably</a> one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. <h2>Is your website too Dynamic for SEO?</h2>Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) When content is <a href='http://seotrainingtips.byethost13.com/index7.html'>optimized</a> for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Links are integral for connecting each piece of content, ultimately leading to a potential sale. <h2>Shift the focus from only SEO to provide a better user experience</h2>Search engines no longer value pages filled with targeted keywords. Search Console shows <a href='https://www.gitbook.com/book/gazhall/seo-advisory/details'>your</a> average position for each of the keywords you rank for and how many impressions and clicks this brings you. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. <h2>It’s time to revolutionize our approach to meta tags</h2>If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search." <h2>Stay Focused on the Long-Term</h2>Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. SEO closely aligns <a href='http://topseoblog.blogsky.com/1396/10/22/post-45/Keyword-Research-for-titles-of-pages'>with</a> so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. </p>Research semantically related keywords2017-12-05T00:00:00+01:002017-12-05T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-05:/Research-semantically-related-keywords-1517399802.html<p>When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. One of the <a href='http://per.wikia.com/wiki/URL_refining'>main</a> ways to …</p><p>When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. One of the <a href='http://per.wikia.com/wiki/URL_refining'>main</a> ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. <h2>When you use a keyword, you can use associated properties from knowledge bases</h2>Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. After the work <a href='http://sandra.sdbx.jp/index14.html'>to</a> check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Search engines like aged domains, and give them more authority over newer sites. The canonical URL tells you / Google what the source of a page is. <h2>Refocus your marketing message on problems, not solutions</h2>SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. Which relevant search <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801310001/'>terms</a> are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. <h2>Make your existing pages longer</h2>Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand." <h2>Research semantically related keywords</h2>Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Google does not <a href='http://prlog.ru/analysis/gazhall.com'>always</a> show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. </p>High quality links matter and make a huge difference2017-12-04T00:00:00+01:002017-12-04T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-04:/High-quality-links-matter-and-make-a-huge-difference-1517399778.html<p>Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …</p><p>Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. The following are <a href='http://seohull.fr.gd/SEO-Tips.htm'>the</a> two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. <h2>Has Google indexed you already? </h2>Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. There are as <a href='http://searchmarketing.strikingly.com/blog/publish-the-usual-static-pages'>many</a> ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. <h2>Authorship may be the future of search</h2>Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. The better <a href='https://www.dailystrength.org/journals/the-importance-of-keyword-reviews'>people</a> with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. <h2>Ensure every piece of content you write concludes with a call to action</h2>Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in." <h2>High quality links matter and make a huge difference</h2>Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Always remember, “Content <a href='http://harvey.sdbx.jp/index6.html'>is</a> King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. There was a time when “keyword density” meant something for SEO content. </p>Include relevant keywords into headings and subheadings2017-12-04T00:00:00+01:002017-12-04T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-04:/Include-relevant-keywords-into-headings-and-subheadings-1517399808.html<p>There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …</p><p>There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Fully optimizing for <a href='http://barbarella.sdbx.jp/index10.html'>user</a> intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. Spend a little time thinking about how you can get inbound links for your
website. Write informative, high-quality blog entries and share them on
social networks. Another great way to get inbound links is to write blog
entries about current events or news. This will increase the probability
of getting links from media outlets or opinion shapers. <h2>Make sure any new content links to appropriate other pages</h2>One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. To
achieve and <a href='http://regnum.gamigo.com/de/forum/user/146759-marty23/'>maintain</a> good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
penalized. Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. <h2>Use social media to find content creators in your niche</h2>Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Over the years <a href='http://wiki.typhoon.gov.cn/index.php?title=User_talk:Dani32'>I've</a> seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. <h2>Understanding Your Audience and Finding Your Niche</h2>Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information." <h2>Include relevant keywords into headings and subheadings</h2>To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. When a search <a href='http://stenna.sdbx.jp/index17.html'>query</a> is being typed,
the search engine looks in its index,
even while it is being entered, for the
most relevant information and displays
the results in the SERPs. The results are
then sorted by relevance. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. </p>What is your unique selling point (USP)?2017-12-04T00:00:00+01:002017-12-04T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-04:/What-is-your-unique-selling-point-USP--1517399823.html<p>Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Google scores ‘fresh <a href='http://wiki.ngcms.ru/index.php/%D0%A3%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA:SEO_Advice'>content …</a></p><p>Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Google scores ‘fresh <a href='http://wiki.ngcms.ru/index.php/%D0%A3%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA:SEO_Advice'>content’</a> that’s updated regularly in a different way to a news article that doesn’t change. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. <h2>A lot of websites have very serious on-page SEO issues</h2>Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. A sitemap is <a href='https://www.google.com.ar/url?q=https://gazhall.com'>a</a> file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. <h2>Think about Long Tail Keywords</h2>Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Users don’t like <a href='http://cranberry.hatenablog.com/entry/2018/01/22/160657'>to</a> wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. <h2>How are you supposed to audit your site structure</h2>Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously." <h2>What is your unique selling point (USP)?</h2>Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Human users are <a href='http://takeposo.sakura.ne.jp/wiki/index.php?Search_Later'>already</a> intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. There's nothing like marketing in the minute. Make sure that your website’s main menu only features the most important categories. </p>Create high-quality content on a recurring basis2017-12-03T00:00:00+01:002017-12-03T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-03:/Create-high-quality-content-on-a-recurring-basis-1517399769.html<p>For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …</p><p>For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. Generally speaking you <a href='http://basic0908.spruz.com/pt/A-Few-Reasons-Why-Algorithms-Sometimes-Fail.1-9-2018/blog.htm'>want</a> to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. <h2>Build backlinks</h2>The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Link to page <a href='http://unicornwings.jugem.jp/?eid=33'>relevance</a> is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. <h2>Use quality hosting and CDN</h2>Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. User-generated content can <a href='https://basic0908.jimdo.com/2017/11/14/focus-on-one-topic/'>increase</a> the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. <h2>We want to come at this from all angles</h2>Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things." <h2>Create high-quality content on a recurring basis</h2>Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Your URL’s should <a href='http://greendoorseo.byethost5.com/index18.html'>include</a> your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. </p>Determining Relevance: Trust Your Gut2017-12-03T00:00:00+01:002017-12-03T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-03:/Determining-Relevance-Trust-Your-Gut-1517399850.html<p>By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Analyze search engine <a href='http://searchmarketing.strikingly.com/blog/attaining-a-list-of-keywords-is-easier-than-knowing-what-to-do-with-them'>rankings</a> and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of …</p><p>By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Analyze search engine <a href='http://searchmarketing.strikingly.com/blog/attaining-a-list-of-keywords-is-easier-than-knowing-what-to-do-with-them'>rankings</a> and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. <h2>Incorrect Language Declaration</h2>I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Having a strong <a href='http://searchmarketing.strikingly.com/blog/make-sure-that-your-website-is-friendly-to-search-engines'>SEO</a> campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. You will never get enough traffic on your website. That’s the human nature. We always strive for more. <h2>The Role of Anchor Text</h2>SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Google’s featured snippet <a href='http://basil4325.karou.jp/index32.html'>is</a> a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. <h2>What have you tried that doesn’t work?</h2>Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages" <h2>Determining Relevance: Trust Your Gut</h2>An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Marketers rely on <a href='http://bastille24.site.pro/Links/'>search</a> engine optimization (SEO) to improve search rankings, website traffic and lead generation. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. </p>More value in your subheadings2017-12-03T00:00:00+01:002017-12-03T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-03:/More-value-in-your-subheadings-1517399818.html<p>Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. As you begin <a href='https://storify.com/ghall88'>using</a> proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits …</p><p>Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. As you begin <a href='https://storify.com/ghall88'>using</a> proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. When done well, content marketing can contribute to boosting a site’s position in search rankings. <h2>The Importance of Keyword Reviews</h2>It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile is, the higher you will rank. The benefits of <a href='http://greendoorseo.byethost5.com/index26.html'>guest</a> blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Before you start with mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. <h2>Relevance is the key issue for link building</h2>Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. The days of <a href='https://sansara2.neocities.org/index15.html'>self-serving,</a> scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. Integrate selected keywords into your website source code and existing content on designated pages. Google is pretty good at understanding the general context of a site’s content. <h2>How do your SEO and content marketing efforts complement each other?</h2>The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar." <h2>More value in your subheadings</h2>Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. While an exact-match <a href='http://barbara.hariko.com/starting-out-seo/index16.html'>domain</a> can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. </p>SEO quality best practice2017-12-03T00:00:00+01:002017-12-03T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-03:/SEO-quality-best-practice-1517399784.html<p>I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. The …</p><p>I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. The proliferation of <a href='http://strawberry9697.blog.shinobi.jp/seo/domain%20to%20page%20relevance'>smartphones</a> and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. <h2>Do not use dashes in the domain name itself</h2> It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Off-Page SEO is <a href='http://seotips.sdbx.jp/index24.html'>made</a> up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. <h2>Use Google’s Disavow Tool To Improve Ranking</h2> Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. You want your <a href='https://www.yumpu.com/user/basic0908'>page</a> title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? <h2>SERP Analysis</h2>Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google." <h2>SEO quality best practice</h2>Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Aside from on-site <a href='http://seoadvice.sdbx.jp/tips/index31.html'>optimization</a> and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. </p>So, how to start?2017-12-03T00:00:00+01:002017-12-03T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-03:/So-how-to-start--1517399841.html<p>There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. If you're a <a href='http://barbara.hariko.com/next-stage/index4.html'>relatively</a> new blog & would be willing to write a blog post for the sake of getting one solid …</p><p>There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. If you're a <a href='http://barbara.hariko.com/next-stage/index4.html'>relatively</a> new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. <h2>The Concept of Trust</h2>Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? A web page <a href='http://searchmarketing.strikingly.com/blog/content-marketing-serves-more-than-one-very-useful-purpose'>can</a> be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. <h2>Focus on a one keyword per page strategy</h2>As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Duplicative or unnecessary <a href='https://www.google.com.ar/url?q=https://gazhall.com'>website</a> content can also hold you back from your true ranking potential. We know consumers want personal interactions with brands, but they also want them in real time It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. <h2>New page creation</h2>Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "A local business competitor might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks." <h2>So, how to start?</h2>A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. If you’re familiar <a href='http://peargreen.byethost15.com/index17.html'>with</a> SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. </p>What Does It Mean for SEO?2017-12-03T00:00:00+01:002017-12-03T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-03:/What-Does-It-Mean-for-SEO--1517399796.html<p>Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …</p><p>Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. If you <a href='https://www.dailystrength.org/journals/if-you-don-t-have-backlinks-you-re-not-going-to-rank'>can’t</a> meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Personalization is one of the most talked about frontiers in search. <h2>How many words does your competition have on the page that is ranking?</h2>Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. Google prefers sites <a href='http://seoadvice.sdbx.jp/advice/index3.html'>that</a> are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. <h2>Try New Things</h2>Links increase the authority and trustworthiness of a page to
search engines, which increases the overall authority of that
website. If you’re familiar <a href='http://cranberry.hatenablog.com/entry/2018/01/11/013000'>with</a> SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. <h2>Set up 301 redirects</h2>A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for." <h2>What Does It Mean for SEO?</h2>Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Every Search Engines <a href='http://searchmarketing.strikingly.com/blog/be-mindful-of-site-structure'>use</a> different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. </p>Fix all Broken links2017-12-02T00:00:00+01:002017-12-02T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-02:/Fix-all-Broken-links-1517399837.html<p>Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Monitor the …</p><p>Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Monitor the keywords, <a href='https://hub.docker.com/r/basil432/leverswitch34/'>the</a> site’s stats, the levels of engagement on each topic and find what users really expect from your page. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. <h2>Earning backlinks from multiple domains is invaluable</h2>SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. When Google returns <a href='http://seohull.freeforums.net/thread/11/adjust-appearance-search'>its</a> search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. <h2>Do Your Research</h2>We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. As I mentioned, <a href='http://peargreen.byethost15.com/index26.html'>SEO</a> is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. <h2>Organic SEO is a lengthy process</h2>There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Add internal links to the taxonomies the post belongs to You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place." <h2>Fix all Broken links</h2>Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. The cleaner the <a href='http://seoadvice.sdbx.jp/starter/index9.html'>code</a> on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. </p>Space Management or Page Segmentation2017-12-02T00:00:00+01:002017-12-02T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-12-02:/Space-Management-or-Page-Segmentation-1517399776.html<p>If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …</p><p>If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. There are many <a href='http://stenna.sdbx.jp/index27.html'>subtle</a> nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. <h2>Don;t leave shady backlinks in place</h2>If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. When it comes <a href='http://seotip.seesaa.net/article/456243081.html'>to</a> search engine optimisation the information available can be a minefield. The rank is the position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. <h2>Getting More Value Out of Your SEO Campaigns</h2>It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. In the same <a href='https://seotips4pros.neocities.org/index9.html'>way</a> a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. <h2>Make sure your titles are concise and compelling</h2>Ensure the number of visits and new visitors from within your target market is increasing. You may not have the resources to create locale sites for each country or
language you want to target. In that case, add Google Translate to your site to
ensure that your website visitors can see your content in their language (even
if it’s not a perfect translation). The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business." <h2>Space Management or Page Segmentation</h2>After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Higher volumes of <a href='http://searchmarketing.strikingly.com/blog/publish-the-usual-static-pages'>backlinks</a> are great, but combining that with high diversity is what’s really going to move the needle. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. </p>Trust and Relationships2017-11-30T00:00:00+01:002017-11-30T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-30:/Trust-and-Relationships-1517399825.html<p>Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …</p><p>Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? If you’re trying <a href='http://topseoblog.blogsky.com/1396/10/04/post-19/High-quality-links-matter-and-make-a-huge-difference'>to</a> build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. <h2>Content is for humans</h2>If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. You need to <a href='http://mathsman.soup.io/post/640056715/Some-Maths-SEO-ideas'>be</a> placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. Without considering a search engine user's intent, you will attract too much unqualified traffic. If you are focused on a local market, it is also important to get connected with local businesses and organizations. <h2>Don’t blindly follow every advice about website traffic you can find online</h2>While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. Google is good <a href='http://wiki.typhoon.gov.cn/index.php?title=User:Marci93&variant=zh'>at</a> crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. <h2>Connect your trigger mechanism to the copy that’s on your landing page</h2>Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles." <h2>Trust and Relationships</h2>If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Find out which <a href='http://barbarella.sdbx.jp/index37.html'>keywords</a> and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). </p>Keyword at the Beginning of URL2017-11-29T00:00:00+01:002017-11-29T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-29:/-Keyword-at-the-Beginning-of-URL-1517399847.html<p>Having links from more popular websites carry more weight than less popular sites. Site speed is <a href='http://seoadvice.sdbx.jp/advice/index11.html'>an</a> essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Links aren't everything in …</p><p>Having links from more popular websites carry more weight than less popular sites. Site speed is <a href='http://seoadvice.sdbx.jp/advice/index11.html'>an</a> essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. <h2>Businesses rely on their websites so it’s vital to get SEO right</h2>Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Social media networks <a href='https://sansara2.neocities.org/index3.html'>can</a> help you to give your content the initial boost it requires before the media and other interested users find it. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. <h2>Make your content much more linkable and much more likable</h2>It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. A better average <a href='http://library.csu.edu/mediawiki/index.php/User:Basic0908'>time</a> on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. <h2>Make Mobile SEO A Priority</h2>The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. As Google’s preferred configuration for mobile-optimized websites, responsive
design is your best option for delivering a great search and browsing experience to
mobile users. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet." <h2> Keyword at the Beginning of URL</h2>A strong linking structure and other internal SEO best practices can provide that. If you produce <a href='https://seo4u.joomla.com/5-enhance-user-experience'>great</a> content, but no one’s there to see it, does it acquire links? White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. </p>Avoid multiple H1 tags, and assign a unique H1 tag to each webpage2017-11-29T00:00:00+01:002017-11-29T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-29:/Avoid-multiple-H1-tags-and-assign-a-unique-H1-tag-to-each-webpage-1517399791.html<p>There's nothing like marketing in the minute. In a Searchmetrics <a href='http://searchmarketing.strikingly.com/blog/focus-on-conversions-not-rankings'>2016</a> study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and …</p><p>There's nothing like marketing in the minute. In a Searchmetrics <a href='http://searchmarketing.strikingly.com/blog/focus-on-conversions-not-rankings'>2016</a> study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. <h2>Create an interactive tool for good SEO</h2>Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Ask your customers <a href='http://topseoblog.blogsky.com/1396/10/15/post-25/SEO-advice-was-to-get-as-many-links-as-possible'>for</a> reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. <h2>What factors affect a search?</h2>You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? Would you rather <a href='http://leadlantern.byethost14.com/index16.html'>read</a> 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. <h2>Once you have someone click on your site, usability becomes your most vital factor</h2>Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics." <h2>Avoid multiple H1 tags, and assign a unique H1 tag to each webpage</h2>From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. A strong linking <a href='http://seoadvice.wikidot.com/blog:17'>structure</a> and other internal SEO best practices can provide that. A marketer who dives deep on this topic can find dozens of opportunities
to enhance their listing and earn more traffic. Because these days, it’s not
enough to rank. The rank is the position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has. </p>Editorial Links2017-11-28T00:00:00+01:002017-11-28T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-28:/Editorial-Links-1517399848.html<p>Find out which channels are driving traffic to your competition . Organic traffic refers <a href='https://sansara2.neocities.org/index29.html'>to</a> visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits
are free. Search engine optimisation (SEO) is your means to maximising your access to …</p><p>Find out which channels are driving traffic to your competition . Organic traffic refers <a href='https://sansara2.neocities.org/index29.html'>to</a> visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits
are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Top-ranking webpages in Google have shorter URLs. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. <h2>Indexing requirements often conflict with aesthetic requirements</h2>By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. An SEO strategy <a href='http://sansaraevens.postach.io/post/backlink-ranking-factors'>that</a> builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. <h2>Hire the Right SEO Company for Your Business</h2>If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Recognizing intent will <a href='http://altisidora.guhaw.com/content/keyword%20research%20%E2%80%94%20avoid%20a'>allow</a> you to improve keyword selection decisions and better serve your target audience. Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. <h2>Build links the right way</h2>If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck! A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better." <h2>Editorial Links</h2>Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. If you’re a <a href='http://seoadvice.wikidot.com/blog:35'>bit</a> familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. SEO changes quickly. Information that was true six months ago, may not be true today. </p>Align your SEO copywriting efforts with the conversion funnel2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-27:/Align-your-SEO-copywriting-efforts-with-the-conversion-funnel-1517399831.html<p>Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …</p><p>Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Most businesses understand <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/write-catchy-seo-friendly-headlines/'>the</a> importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. <h2>Basic on-page SEO factors to look for</h2>Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Make sure you <a href='https://seotips4pros.neocities.org/index38.html'>spend</a> time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. <h2>Is the content of each page relevant to that SEO term?</h2>Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Today, due to <a href='http://basil4325.karou.jp/index13.html'>the</a> way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. <h2>Blow out LSI keywords to build rich content pages</h2>Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times." <h2>Align your SEO copywriting efforts with the conversion funnel</h2>A variety of studies support the idea that Google incorporate social signals when ranking a webpage. For experienced marketing <a href='http://seotip.seesaa.net/article/456286256.html'>teams,</a> the content creation process has become a high-level assembly line. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. </p>Keywords are used by search engines as an indication as to what a page is offering2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-27:/Keywords-are-used-by-search-engines-as-an-indication-as-to-what-a-page-is-offering-1517399783.html<p>SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. One of the <a href='http://seotactics.mywebcommunity.org/index35.html'>recommendations</a> I frequently give as an SEO consultant is to optimize …</p><p>SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. One of the <a href='http://seotactics.mywebcommunity.org/index35.html'>recommendations</a> I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! <h2>The Role of Relevance</h2>Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Search engines like <a href='http://leadlantern.byethost14.com/index.html'>aged</a> domains, and give them more authority over newer sites. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. <h2>Does the content look high quality, or is it just a list of keywords?</h2>Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. The secret to <a href='https://sansara2.neocities.org/index25.html'>building</a> a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. <h2>The Value of “Big” Content</h2>As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site." <h2>Keywords are used by search engines as an indication as to what a page is offering</h2>Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Google has become <a href='http://altisidora.guhaw.com/blogs/don--t%20leave%20shady%20backlin'>tremendously</a> more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. </p>Generate interest, give information or persuade2017-11-25T00:00:00+01:002017-11-25T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-25:/Generate-interest-give-information-or-persuade-1517399794.html<p>A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. <a href='http://greendoorseo.byethost5.com/index26.html'>A</a> page consisting of just a few sentences is less likely to …</p><p>A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. <a href='http://greendoorseo.byethost5.com/index26.html'>A</a> page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. <h2>Easy steps you can take to evaluate the credibility of a website</h2>Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Search engines have <a href='http://hullseo44.blogspot.com/2017/12/from-librarians-to-marketers.html'>only</a> recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. <h2>Start mapping your SEO needs to pages</h2>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link To keep search <a href='http://basic0908.bravesites.com/about'>engines</a> from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. <h2>SEO stands for Search Engine Optimization</h2>One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered." <h2>Generate interest, give information or persuade</h2> In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Content curation is <a href='http://sansaraevens.postach.io/post/submit-to-google-local-listing'>a</a> common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in the same niche as the website, their audience are more likely to enjoy your content and start following you too. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. </p>Search For Broken Link Building Opportunities On Yahoo2017-11-25T00:00:00+01:002017-11-25T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-25:/Search-For-Broken-Link-Building-Opportunities-On-Yahoo-1517399807.html<p>Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Page content refers <a href='https://balancedview.jimdo.com/intermediate-advice/'>to</a> all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Organizations …</p><p>Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Page content refers <a href='https://balancedview.jimdo.com/intermediate-advice/'>to</a> all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Organizations should take many factors into account when pursuing an SEO strategy. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. <h2>Basic off-page SEO factors to look for when gaging your competition</h2> Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Ranking in the <a href='http://seoadvice.sdbx.jp/advice/index37.html'>search</a> engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. <h2>So what is Google authorship?</h2>Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. You want to <a href='http://www.colourlovers.com/lover/sansara2'>give</a> the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. <h2>Use Headers — Wisely</h2>The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing." <h2>Search For Broken Link Building Opportunities On Yahoo</h2>Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Every website page, <a href='https://medium.com/@gazhallseo/choose-your-keywords-really-carefully-58754595563'>including</a> your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. </p>Go forth and broadcast your knowledge and reap the benefits of your labor2017-11-24T00:00:00+01:002017-11-24T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-24:/Go-forth-and-broadcast-your-knowledge-and-reap-the-benefits-of-your-labor-1517399832.html<p>There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …</p><p>There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. Link building has <a href='https://basic0908.jimdo.com/2018/01/10/seo-makes-dollars-sense/'>no</a> single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. <h2>With Meta tags, focus on the top, most important pages first</h2>Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Once upon a <a href='https://modernvb.com/entry.php?12064-Invest-in-Great-Content-for-humans-and-SEO'>time,</a> marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). Start focusing on your visitors, on the people that want to buy your product or services. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. <h2>Linking to related posts</h2>Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. The problem with <a href='http://harvey.sdbx.jp/index2.html'>directories:</a> A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. <h2>Monitor your SEO copywriting success</h2>One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Local SEO is, inarguably, the best bet for local businesses to grow big. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle." <h2>Go forth and broadcast your knowledge and reap the benefits of your labor</h2>The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. All your citations <a href='https://seotips4pros.neocities.org/index3.html'>(an</a> online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? </p>Do Forum Posting To Increase Brand Awareness2017-11-23T00:00:00+01:002017-11-23T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-23:/Do-Forum-Posting-To-Increase-Brand-Awareness-1517399812.html<p>Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. SEO is the <a href='http://kyushowiki.info/User:Gazhall'>process</a> of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on …</p><p>Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. SEO is the <a href='http://kyushowiki.info/User:Gazhall'>process</a> of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. <h2>So, how to start?</h2>One of the most common misconceptions is that blogging on your own site is going to help your SEO. SEO and content <a href='https://www.kiwibox.com/basic0908/blog/entry/142909327/search-engines-are-able-to-analyze-the-contents-of-each-p/?pPage=0'>marketing</a> are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. <h2>SEO is leading the way</h2>when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. Google is also <a href='http://pagebin.com/HRGjVR9P'>now</a> looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. <h2>Backlinks are still the most powerful tools in your kitbag</h2>Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Machines are writing stories and that is often something Google is not a fan of. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites." <h2>Do Forum Posting To Increase Brand Awareness</h2>If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. If a search <a href='http://seoadvice.wikidot.com/blog:21'>engine</a> makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? </p>Enhance Your Outreach Strategy2017-11-23T00:00:00+01:002017-11-23T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-23:/Enhance-Your-Outreach-Strategy-1517399837.html<p>The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. A great way <a href='https://ameblo.jp/basic0908/entry-12341013044.html'>to</a> up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a …</p><p>The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. A great way <a href='https://ameblo.jp/basic0908/entry-12341013044.html'>to</a> up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. <h2>Search For Broken Link Building Opportunities On Yahoo</h2>The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. SEO is very <a href='http://akihiro-i.net/~akihiro-i/wiki/index.php?Search-the-clock'>simple,</a> and unless you’re a very large company it’s probably not worth hiring somebody else to do. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. <h2>The most obvious SEO choice</h2>Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Although it may <a href='http://seohull.strikingly.com/blog/google-loves-diversity'>feel</a> like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source <h2>Competitor Link Analysis for SEO</h2>User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Using structured data, you can serve Google your address details in the most convenient way." <h2>Enhance Your Outreach Strategy</h2>Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. SEO is about <a href='http://pagebin.com/Ld42QkmP'>providing</a> value, not tricking search engines into ranking you higher. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. </p>Multiply your keyword ideas2017-11-23T00:00:00+01:002017-11-23T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-23:/Multiply-your-keyword-ideas-1517399849.html<p>The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Besides looking for <a href='http://available.edoblog.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/create%20high-quality%20conten'>established</a> companies and Internet presences to learn from, you can also …</p><p>The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Besides looking for <a href='http://available.edoblog.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/create%20high-quality%20conten'>established</a> companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. <h2>Include your primary keyword phrase in the title tag</h2>If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Stop words are <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/User:Gazhall'>the</a> small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. A local business competitor might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. <h2>Ensure that you get language declaration right</h2> The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Much of the <a href='https://seocrazy.joomla.com/16-preserve-your-valuable-links'>time,</a> it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. <h2>A few tips how to create engaging conten</h2>SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms." <h2>Multiply your keyword ideas</h2>The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. Measuring the results <a href='https://seocrazy.joomla.com/83-the-cleanup-process'>of</a> SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? </p>Poor Migration2017-11-22T00:00:00+01:002017-11-22T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-22:/Poor-Migration-1517399800.html<p>If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. The addition of <a href='http://sansara2.soup.io/post/640283364/SEO-Consultant'>internal</a> links – links from your own domain – to your content can be very …</p><p>If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. The addition of <a href='http://sansara2.soup.io/post/640283364/SEO-Consultant'>internal</a> links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
especially on some devices that might not handle Flash or JavaScript. <h2>Transcribe Your Video Content for SEO Benefits</h2>For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. ou should always <a href='http://www.soleermetico.com/inclusiveyouthwork/index.php?title=User:SEO_Advice'>do</a> your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. What Google wants to see is authoritative and relatable links talking about your site. <h2>Why Google authorship is so important for the content you create and how to set it up</h2>Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. The best part <a href='http://strawberry9697.blog.shinobi.jp/markup/use%20schema%20markup%20of%20your'>about</a> SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. <h2>Move as much programming code as possible to external files</h2>Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. Search engine algorithms will continue to become more sophisticated. People spend very little time engaging with content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience." <h2>Poor Migration</h2>A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. You can’t master <a href='http://barbara.hariko.com/facilitate-seo/index16.html'>SEO</a> in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. </p>What to Do?2017-11-19T00:00:00+01:002017-11-19T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-19:/What-to-Do--1517399800.html<p>The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. Check to see <a href='https://information.za.org/article.php?id=25274'>if</a> the domain is indexed by putting “site:example.com” in the Google search bar. If it …</p><p>The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. Check to see <a href='https://information.za.org/article.php?id=25274'>if</a> the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. Search engines no longer value pages filled with targeted keywords. <h2>Links from other website increase your total ranking potential</h2>It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. While there are <a href='http://adops.morrisdigitalworks.com/w/index.php/User:Randolph'>numerous</a> duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. <h2>The Concept of Trust</h2>The purchase cycle can sometimes involve a large number of clicks. If a URL <a href='http://seotip.seesaa.net/article/456486092.html'>is</a> too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: <h2>Avoid duplicate content</h2>Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades." <h2>What to Do?</h2>If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Most blogs and <a href='http://searchmarketing.strikingly.com/blog/be-mobile-friendly'>websites</a> have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. </p>Determining Relevance in Link Building2017-11-18T00:00:00+01:002017-11-18T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-18:/Determining-Relevance-in-Link-Building-1517399771.html<p>Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Build a list <a href='https://www.dailystrength.org/journals/real-search-results-you-say'>of</a> other niche blogs in your field. Start commenting on their blogs
with insightful comments, and …</p><p>Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Build a list <a href='https://www.dailystrength.org/journals/real-search-results-you-say'>of</a> other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. <h2>What industry jargon is common among your buyers? </h2>If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. Search engine optimization <a href='http://barbara.hariko.com/facilitate-seo/index20.html'>has</a> significantly changed in recent years much to the amiss of Google’s guidelines Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. <h2>It can be a great strategy to focus on long tail keywords</h2>After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. There are an <a href='http://greendoorseo.byethost5.com/index1.html'>awful</a> lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. While you can’t always control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. <h2>Landing page and site user experience</h2>Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used." <h2>Determining Relevance in Link Building</h2>Backlinks are the foundation of Google's algorithm for determining a site’s page rank. To ensure consistently <a href='http://seotip.seesaa.net/article/456175422.html'>high</a> quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. </p>The most obvious SEO choice2017-11-18T00:00:00+01:002017-11-18T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-18:/The-most-obvious-SEO-choice-1517399824.html<p>Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Stop using keywords <a href='http://www.kaaq.org/index.php?document_srl=2943274'>in</a> your URLs. Why? Because if you don …</p><p>Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Stop using keywords <a href='http://www.kaaq.org/index.php?document_srl=2943274'>in</a> your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. <h2>Refresh your website to match your message</h2>White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Google does not <a href='http://altisidora.guhaw.com/marketing/diversify%20your%20linking%20profile'>work</a> only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. <h2>Less is always better</h2>when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. Yes, contextual link <a href='https://ameblo.jp/basic0908/entry-12344951704.html'>building</a> is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. <h2>Review your goal keywords</h2>Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: " The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche." <h2>The most obvious SEO choice</h2>The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. If your content <a href='http://barbara.hariko.com/starting_out/index39.html'>is</a> hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). </p>Go forth and broadcast your knowledge and reap the benefits of your labor2017-11-17T00:00:00+01:002017-11-17T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-17:/Go-forth-and-broadcast-your-knowledge-and-reap-the-benefits-of-your-labor-1517399846.html<p>Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Don’t try <a href='http://seotip.seesaa.net/article/456355983.html'>to</a> improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types …</p><p>Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Don’t try <a href='http://seotip.seesaa.net/article/456355983.html'>to</a> improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. <h2>Incorporate relevant keywords</h2>There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Meta tags are <a href='http://seohull.strikingly.com/blog/improve-engagement-to-improve-rankings'>the</a> HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Whenever doing a website redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project! <h2>Monitor Google My Business</h2> Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. Use search engine <a href='http://topseoblog.blogsky.com/1396/11/06/post-89/Don-t-over-optimize-anchor-text'>friendly</a> permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. <h2>How to Choose a Domain Name for Maximum SEO</h2>Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Ensure the number of visits and new visitors from within your target market is increasing. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same." <h2>Go forth and broadcast your knowledge and reap the benefits of your labor</h2>Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Keyword research is <a href='https://www.dailystrength.org/journals/make-mobile-a-priority'>the</a> practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. </p>Every web page is an opportunity to capture a customer.2017-11-14T00:00:00+01:002017-11-14T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-14:/Every-web-page-is-an-opportunity-to-capture-a-customer--1517399809.html<p>‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. SEO is an <a href='http://sitiweb.targnet.it/?your_URL=https://gazhall.com/category/seo-advice/'>ever</a> changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may …</p><p>‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. SEO is an <a href='http://sitiweb.targnet.it/?your_URL=https://gazhall.com/category/seo-advice/'>ever</a> changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. The cornerstone of a successful organic search campaign has always been technical SEO. <h2>Natural building blocks for your site</h2>Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? Trust an SEO <a href='https://seogall.wixsite.com/blog/single-post/2017/12/10/Avoid-thin-content'>expert</a> who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. <h2>Build a mobile-friendly site</h2>Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Check forums, online <a href='http://gaz.cu.ma/marketingtips/index22.html'>communities</a> and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Google is constantly evolving to better understand the context and intent of user behaviour. <h2>Content Resources</h2>If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Start focusing on your visitors, on the people that want to buy your product or services. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free." <h2>Every web page is an opportunity to capture a customer.</h2>Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. NAP stands for <a href='http://www.kaaq.org/index.php?document_srl=3006448'>Name,</a> Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. </p>Submit a XML Sitemap To Speed Up Indexing2017-11-14T00:00:00+01:002017-11-14T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-14:/Submit-a-XML-Sitemap-To-Speed-Up-Indexing-1517399786.html<p>A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Linking out is <a href='https://sansara2.neocities.org/index5.html'>huge.</a> Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking …</p><p>A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Linking out is <a href='https://sansara2.neocities.org/index5.html'>huge.</a> Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results <h2>Answer the questions of your potential customers</h2>Be Yourself. Write about what you know and
make it a conversation with your readers. Keep it natural.
People will find your content because they speak the same
language and seek your advice. Cloaking is when <a href='http://basic0908.mihanblog.com/post/45'>you</a> present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. You can use off-page optimization to improve your website’s reputation and authority. This
depends mainly on inbound links. Off-page optimization involves measures which ensure that
good-quality, relevant backlinks are created in the long term. This is also referred to as “link
building.” <h2>How do I build backlinks?</h2>SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? Nofollow links do <a href='http://barbara.hariko.com/seo-basics/index10.html'>not</a> allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). <h2>Do an audit of your existing site</h2>Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today." <h2>Submit a XML Sitemap To Speed Up Indexing</h2>Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Do a thorough <a href='http://basic0908.mihanblog.com/post/8'>check</a> of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. </p>Web search optimization techniques2017-11-14T00:00:00+01:002017-11-14T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-14:/Web-search-optimization-techniques-1517399782.html<p>SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Many webmasters see <a href='https://www.minds.com/blog/view/792295847213268992'>Panda</a> as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a …</p><p>SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Many webmasters see <a href='https://www.minds.com/blog/view/792295847213268992'>Panda</a> as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score <h2>Review page content </h2>Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Backlinks are commonly <a href='http://basic0908.bravesites.com/'>referred</a> to as one of the top
factors Google uses in deciding what sites to show in a
search result. You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. <h2>Build local relationships with content creators</h2>With responsive design, the only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh. Google will be <a href='http://seoadvice.sdbx.jp/starter/index32.html'>looking</a> to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. <h2>How to Create the Right Meta Description</h2>While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Now's the time for any local business to raise its game. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers." <h2>Web search optimization techniques</h2> In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. The online audience <a href='http://floraseo.simplesite.com/438382971'>has</a> evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. You should see improvements in website traffic, a key indicator of progress for your keywords. </p>Let the world know you are creating excellent content2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-13:/Let-the-world-know-you-are-creating-excellent-content-1517399843.html<p>Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …</p><p>Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. DA/PA and CT/TF <a href='http://searchmarketing.strikingly.com/blog/don-t-do-it-one-off'>are</a> all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. <h2>Understanding the long tail of search</h2>WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. Go after more <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801200000/'>long</a> tail and less competitive search terms if your website is too small to compete with the websites in the search results. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. <h2>Choose a host with an excellent uptime track record</h2>The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. The barriers to <a href='https://hullseo44.blogspot.co.uk/2017/12/research-where-your-competitors-are.html'>SEO</a> are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. <h2>Optimization ensures the Website is relevant to queries people use to find its content</h2>An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest." <h2>Let the world know you are creating excellent content</h2>Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. To achieve long-term <a href='http://seohull.strikingly.com/blog/what-are-the-benefits-of-selling-leads-online-through-a-pay-per-lead'>SEO</a> results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. </p>Use a better caching plugin2017-11-11T00:00:00+01:002017-11-11T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-11:/Use-a-better-caching-plugin--1517399832.html<p>Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Most webmasters believe <a href='http://seotips.sdbx.jp/index23.html'>Google</a> crawls their website in one go and will continue until everything’s crawled. An authority website doesn’t necessarily have to be one of the …</p><p>Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Most webmasters believe <a href='http://seotips.sdbx.jp/index23.html'>Google</a> crawls their website in one go and will continue until everything’s crawled. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. <h2>The myth of free and fast traffic</h2>Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. If you are <a href='http://basil4325.karou.jp/index30.html'>writing</a> a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. <h2>The first indication should be hosting location</h2>A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. One of the <a href='http://cranberry.hatenablog.com/entry/2018/01/12/145646'>best</a> ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. <h2>Never ever sacrifice the quality of your copy for the sake of the search engines</h2>The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things." <h2>Use a better caching plugin </h2>Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Monitor the keywords, <a href='http://pagebin.com/IteD9YrL'>the</a> site’s stats, the levels of engagement on each topic and find what users really expect from your page. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. </p>Check which of your keywords are already used2017-11-08T00:00:00+01:002017-11-08T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-08:/Check-which-of-your-keywords-are-already-used--1517399816.html<p>Search is the #1 driver of traffic to content sites, beating social media by more than 300% A backlink is <a href='https://basic0908.jimdo.com/2017/12/13/the-importance-of-keyword-reviews/'>basically</a> someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. We use keyword research to identify potentially …</p><p>Search is the #1 driver of traffic to content sites, beating social media by more than 300% A backlink is <a href='https://basic0908.jimdo.com/2017/12/13/the-importance-of-keyword-reviews/'>basically</a> someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. <h2>Learn more about Page speed and SEO</h2>Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Although Google Plus <a href='http://peters.sdbx.jp/index9.html'>might</a> be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! <h2>Get some paid social media promotion</h2>One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Artificial intelligence will <a href='https://seocrazy.joomla.com/25-is-google-likely-to-consider-your-site-low-quality'>become</a> more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. <h2>Authority flows through the links on your website as well</h2>Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Most companies use SEO to increase website traffic, which in turn, increases revenue." <h2>Check which of your keywords are already used </h2>Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Web users <a href='http://seotactics.mywebcommunity.org/index.html'>are</a> busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. </p>Every web page is an opportunity to capture a customer.2017-11-05T00:00:00+01:002017-11-05T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-11-05:/Every-web-page-is-an-opportunity-to-capture-a-customer--1517399819.html<p>Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Increase visibility <a href='http://barbara.hariko.com/starting_out/index4.html'>to</a> new content you create by sharing it on social networks and building links to your content (both internally and from external sites). You can initiate a productive …</p><p>Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Increase visibility <a href='http://barbara.hariko.com/starting_out/index4.html'>to</a> new content you create by sharing it on social networks and building links to your content (both internally and from external sites). You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. <h2>Content repurposing does what content alone fails to do</h2>Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. The search engines <a href='https://hullseo44.blogspot.co.uk/2017/12/duplicate-content-checks.html'>have</a> an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. <h2>Content Resources</h2>Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. If you recently <a href='http://harvey.sdbx.jp/index16.html'>moved</a> to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Search engines simply want to deliver the most relevant results to their users based on search queries. <h2>User Experience and SEO</h2>Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms." <h2>Every web page is an opportunity to capture a customer.</h2>If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Your Title Tags <a href='http://seoadvice.medianewsonline.com/index35.html'>are</a> far-and-away the most important places to put your keywords. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. </p>Strategic partnerships are already available that can easily triple your monthly retainers2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Clara Higginbottomtag:byr.oiran.org,2017-10-31:/Strategic-partnerships-are-already-available-that-can-easily-triple-your-monthly-retainers-1517399838.html<p>Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Using SEO best <a href='http://ausis.edu.au/forum/member.php?action=profile&uid=489913'>practices</a> should be a part of your foundation when it comes …</p><p>Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Using SEO best <a href='http://ausis.edu.au/forum/member.php?action=profile&uid=489913'>practices</a> should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. <h2>Low hanging linkbait fruit</h2>Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… You want your <a href='https://seogall.wixsite.com/blog/single-post/2017/12/10/Linking-to-authority-sites'>company’s</a> name to be one of the first results that they see. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines <h2>Competitive keywords</h2>Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Local businesses can’t <a href='http://peargreen.byethost15.com/index10.html'>be</a> fully evaluated on the basis of links. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. <h2> Keyword at the Beginning of URL</h2>Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business." <h2>Strategic partnerships are already available that can easily triple your monthly retainers</h2>Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Adding a single <a href='http://pagebin.com/4N6PvzSA'>search</a> bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. </p>What exactly are Search Engines?2017-10-29T00:00:00+02:002017-10-29T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-29:/What-exactly-are-Search-Engines--1517399845.html<p>When they are indexing
websites, the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance …</p><p>When they are indexing
websites, the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. Whether you purchase <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801170000/'>a</a> separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. <h2>Keywords vs. Topics vs. Relationships</h2>Search engines no longer value pages filled with targeted keywords. Whether you should <a href='http://barbara.hariko.com/next-stage/index20.html'>go</a> after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. <h2>implementing Schema is a vital step in the online marketing process</h2>One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Your first question <a href='http://seo4u5.webnode.com/l/set-up-alerts-for-brand-mentions/'>should</a> be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. <h2>How do you make a Google friendly site?</h2>Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work." <h2>What exactly are Search Engines?</h2>By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. The following are <a href='http://steam.obunko.com/Review-your-links-but-don-t-stress-out-1517365681.html'>the</a> two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. </p>Do not optimise for irrelevant keyword searches.2017-10-27T00:00:00+02:002017-10-27T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-27:/Do-not-optimise-for-irrelevant-keyword-searches--1517399834.html<p>A so-called website blocker is something that prevents search engines from accessing the site Many website owners <a href='http://searchmarketing.strikingly.com/blog/average-monthly-search-volume'>neglect</a> to spend the time analyzing how their page structure actually looks and works for the visitor. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer …</p><p>A so-called website blocker is something that prevents search engines from accessing the site Many website owners <a href='http://searchmarketing.strikingly.com/blog/average-monthly-search-volume'>neglect</a> to spend the time analyzing how their page structure actually looks and works for the visitor. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. <h2>Avoid Downtime By Choosing Reliable Host</h2>In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. Maintaining a marketing <a href='http://barbara.hariko.com/facilitate-seo/index31.html'>strategy</a> that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. <h2>Add a call to action at the end</h2>SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. If everybody is <a href='https://hullseo44.blogspot.co.uk/2017/12/the-importance-of-keyword-reviews.html'>linking</a> people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. <h2>SEO Metatags Best Practices</h2>Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through." <h2>Do not optimise for irrelevant keyword searches.</h2>Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. If you want <a href='https://www.kiwibox.com/basic0908/blog/entry/142937079/search-engines-don-t-like-familiar-or-generic-content/?pPage=0'>to</a> populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. </p>Keyword groups are ready already2017-10-27T00:00:00+02:002017-10-27T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-27:/Keyword-groups-are-ready-already-1517399839.html<p>Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Your URL’s should <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801220001/'>include</a> your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Google is pretty good …</p><p>Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Your URL’s should <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801220001/'>include</a> your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Google is pretty good at understanding the general context of a site’s content. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. <h2>Link building strategies</h2>Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. A well-structured and <a href='http://seoadvice.sdbx.jp/ideas/index1.html'>easy</a> to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs <h2>Authority Websites through Google Search Console</h2>A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. You’re ultimately looking <a href='http://seoguide4u.angelfire.com/outbound-links.html'>to</a> rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. <h2>It’s time to revolutionize our approach to long term SEO benefits</h2>Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. When it comes to search engine optimisation the information available can be a minefield. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? " <h2>Keyword groups are ready already</h2>A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. While it is <a href='http://seoadvice.sdbx.jp/tips/index13.html'>possible</a> to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. </p>Gather social media accounts and email addresses for each influencer2017-10-25T00:00:00+02:002017-10-25T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-25:/Gather-social-media-accounts-and-email-addresses-for-each-influencer-1517399821.html<p>High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. The strategies used <a href='http://leadlantern.byethost14.com/index35.html'>to</a> drive traffic to an ecommerce website …</p><p>High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. The strategies used <a href='http://leadlantern.byethost14.com/index35.html'>to</a> drive traffic to an ecommerce website can differ based on the type of product you sell. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. <h2>If it isn’t on Google, it doesn’t exist</h2>If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Most people never <a href='http://peters.sdbx.jp/index14.html'>click</a> beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. A natural link profile has variety. The links come from different domains and links will have different strengths. <h2>Carrying out competitor research is crucial to any SEO campaign</h2>The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to
1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural. According to research <a href='https://seocrazy.joomla.com/101-link-acquisition-is-an-ongoing-investment'>by</a> Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. <h2>Add valuable insight to your creative content</h2>If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Educational content can be described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to." <h2>Gather social media accounts and email addresses for each influencer</h2>Using a lot of engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. It is advisable <a href='http://frances.bloggersdelight.dk/2018/01/12/what-is-your-website-content-about/'>to</a> check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. </p>Auditing an Existing Site to Identify SEO Problems2017-10-24T00:00:00+02:002017-10-24T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-24:/Auditing-an-Existing-Site-to-Identify-SEO-Problems-1517399801.html<p>Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. How powerful is <a href='http://stenna.sdbx.jp/index17.html'>your</a> domain name? How well does it rank in those all-important search engines? The measure …</p><p>Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. How powerful is <a href='http://stenna.sdbx.jp/index17.html'>your</a> domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Putting effort into the offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query <h2>Avoidance of unnecessary subdomains</h2>Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Google is acutely <a href='https://ccswrm.kku.ac.th/wiki/index.php/SEO-Advice'>concerned</a> about the user's experience. It has been for a long time and this is nothing new. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. <h2>How to Create the Right Meta Description</h2>The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Your website is <a href='http://seoadvice.sdbx.jp/starter/index33.html'>your</a> primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Off-Page SEO is made up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. <h2> Look for Broken Link Opportunities</h2>When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website." <h2>Auditing an Existing Site to Identify SEO Problems</h2>There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. Meta descriptions are <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/User:SEO_Advisor'>technically</a> HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders.
Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. </p>High ROI2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-23:/High-ROI-1517399836.html<p>A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. On-page SEO is <a href='http://cranberry.hatenablog.com/entry/2018/01/21/204432'>the</a> practice of optimizing individual web pages in order to rank higher and earn more relevant …</p><p>A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. On-page SEO is <a href='http://cranberry.hatenablog.com/entry/2018/01/21/204432'>the</a> practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. <h2>Why should you invest time, effort, and resources on SEO?</h2>In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Ensure the number <a href='http://barbarella.sdbx.jp/index38.html'>of</a> visits and new visitors from within your target market is increasing. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. <h2>Track the Results and Scale It</h2>Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Cornerstone content (in <a href='http://intersol.co.uk/Keep-up-to-date-with-the-latest-SEO-news-and-trends-1517278201.html'>short:</a> assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. <h2>Why Google authorship is so important for the content you create and how to set it up</h2>Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO can help a growing startup establish its presence and meet business goals." <h2>High ROI</h2>Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Knowing where to <a href='http://seoadvice.wikidot.com/blog:7'>find</a> good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Page load speed is also a ranking factor, especially for mobile. </p>Number of backlinks to the domain2017-10-22T00:00:00+02:002017-10-22T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-22:/Number-of-backlinks-to-the-domain-1517399772.html<p>Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Links from a <a href='http://semta.ukime.org/Mix-the-methods-up-1517193061.html'>diverse</a> range of …</p><p>Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Links from a <a href='http://semta.ukime.org/Mix-the-methods-up-1517193061.html'>diverse</a> range of websites are good, as too many links from the same domain can be seen as spammy. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. <h2>Technical aspects of search engine marketing</h2>Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. If you perform <a href='http://basic0908.mihanblog.com/post/41'>an</a> SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. <h2> Reduce PopUps or Distracting Ads</h2>Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Write “linkbait” articles <a href='http://www.apbb.de/wiki/index.php/Benutzer:Seoadvice'>that</a> will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. <h2>Implementing Schema is still a vital step in the online marketing process</h2>While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups." <h2>Number of backlinks to the domain</h2>People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. The best way <a href='https://ragnarokofzodiac.com/wiki/index.php/User:Gazhall'>to</a> secure high quality links is by creating strong content that sources will naturally want to connect their readership to. You should see improvements in website traffic, a key indicator of progress for your keywords. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. </p>Decrease your landing page loading time2017-10-20T00:00:00+02:002017-10-20T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-20:/Decrease-your-landing-page-loading-time-1517399844.html<p>The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. If you’re not <a href='https://ameblo.jp/basic0908/entry-12341012029.html'>blessed</a> with excellent writing skills, outsource this job …</p><p>The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. If you’re not <a href='https://ameblo.jp/basic0908/entry-12341012029.html'>blessed</a> with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. <h2>Data Mining – Release the Scrapers</h2>External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. But the blogging <a href='http://www.seospot.org/gazhall.com'>holy</a> grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. If your current website isn’t using HTTPS then you should start scoping out a migration. <h2>Make frequent link audits</h2>Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? SEO strategies are <a href='http://seoadvice.sdbx.jp/thoughts/index36.html'>most</a> effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. <h2>Trends That Will Shape Your Marketing Efforts</h2>Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Sites that aren’t optimized for user intent and mobile SEO will fail." <h2>Decrease your landing page loading time</h2>As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. White hat, grey <a href='http://leadlantern.byethost14.com/index7.html'>hat,</a> and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. </p>Use Short And Descriptive URL Permalink2017-10-18T00:00:00+02:002017-10-18T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-18:/Use-Short-And-Descriptive-URL-Permalink-1517399770.html<p>If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! You can no <a href='http://barbara.hariko.com/next-stage/index27.html'>longer</a> present less information on your mobile site …</p><p>If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! You can no <a href='http://barbara.hariko.com/next-stage/index27.html'>longer</a> present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. <h2>Data Mining – Release the Scrapers</h2>The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Don't use any <a href='https://www.ecured.cu/Usuario:Gazhall'>shady</a> tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. <h2>Never back down from a challenge</h2>How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Inbound links can <a href='http://publish.lycos.com/gretels/2017/12/15/be-mobile-friendly/'>come</a> from your own website (linking from one page to another) or other web properties you control. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. <h2>Unblock JavaScript and CSS from Robots.txt File</h2>Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword." <h2>Use Short And Descriptive URL Permalink</h2>Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Make it easy <a href='http://seotips.myblog.de/seotips/art/10938331/Single-keyword-SEO-has-been-a-staple-for-a-long-time'>for</a> users to distinguish between regular text and the anchor text of your links. Your
content becomes less useful if users miss the links or accidentally click them. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. </p>Google Panda is part of the algo that is specific to the quality of content2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-15:/Google-Panda-is-part-of-the-algo-that-is-specific-to-the-quality-of-content-1517399826.html<p>Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Google is making <a href='https://seotipsandtricks.neocities.org/index17.html'>a</a> real push to get to grips …</p><p>Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Google is making <a href='https://seotipsandtricks.neocities.org/index17.html'>a</a> real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. <h2>Check what’s happening in your streams</h2>The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. It has been <a href='http://seotip.seesaa.net/article/456156665.html'>commonly</a> known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. <h2>Check browser and screen resolution compatibility</h2>With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Maintaining a marketing <a href='https://seotips4pros.neocities.org/index25.html'>strategy</a> that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. <h2>Adjust your appearance in search</h2>Educational content can be described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area." <h2>Google Panda is part of the algo that is specific to the quality of content</h2>At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. You have pages <a href='http://barbara.hariko.com/seo-basics/index36.html'>and</a> posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. </p>Multiply your keyword ideas2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-15:/Multiply-your-keyword-ideas-1517399844.html<p>SEO is a long-term strategy, so it sometimes takes months before you start seeing results. After the emergence <a href='http://seohull.strikingly.com/blog/expand-as-necessary'>of</a> major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings …</p><p>SEO is a long-term strategy, so it sometimes takes months before you start seeing results. After the emergence <a href='http://seohull.strikingly.com/blog/expand-as-necessary'>of</a> major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. <h2>Publish Unique Data</h2>In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Great content marketing <a href='http://intersol.co.uk/Attract-links-stop-chasing-links-1517278081.html'>isn’t</a> self-promotional. It’s useful and meaningful to the target audience. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. <h2>Get a Column on an Industry Publication</h2>The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. A common way <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801250002/'>to</a> judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A
site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. <h2>Understanding the rationale behind XML sitemaps</h2>As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "When it comes to search engine optimisation the information available can be a minefield." <h2>Multiply your keyword ideas</h2>Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. On the web, <a href='http://seotips.zohosites.eu/optimising.html'>sole</a> traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. </p>Make sure your business categories are accurate in directories2017-10-13T00:00:00+02:002017-10-13T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-13:/Make-sure-your-business-categories-are-accurate-in-directories-1517399807.html<p>Instead of creating content, a lot of websites should be focused on cleaning content. The addition of <a href='https://www.dailystrength.org/journals/longer-urls-may-decrease-search-visibility'>internal</a> links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as …</p><p>Instead of creating content, a lot of websites should be focused on cleaning content. The addition of <a href='https://www.dailystrength.org/journals/longer-urls-may-decrease-search-visibility'>internal</a> links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. <h2>How do search engines determine relevance and popularity amongst such a large number of results?</h2>Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. Domain Authority is <a href='http://harvey.sdbx.jp/index40.html'>a</a> score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. <h2>Ensure your images are SEO-optimised</h2>Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Content marketing can <a href='https://www.dailystrength.org/journals/the-main-aim-of-your-content-is-humans'>be</a> very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. <h2>Get some paid social media promotion</h2>Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.”" <h2>Make sure your business categories are accurate in directories</h2>Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Make the content <a href='http://seoadvice.sdbx.jp/tips/index5.html'>flow</a> easily to keep people intrigued and reading. See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. </p>Repurpose Old Content2017-10-13T00:00:00+02:002017-10-13T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-13:/Repurpose-Old-Content-1517399798.html<p>Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …</p><p>Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. A greater number <a href='http://greendoorseo.byethost5.com/index35.html'>of</a> people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. <h2>Affiliate links and auto generated content</h2>Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. SEO is not <a href='http://seotips.sdbx.jp/index5.html'>about</a> one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. <h2>The first choice should be reporting</h2>Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. It’s possible to <a href='http://wiki.floksociety.org/w/Usuario:Seoadvisor'>rank</a> number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. <h2>How To Spot DoFollow Link Opportunities</h2>Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Add internal links to the taxonomies the post belongs to Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. " <h2>Repurpose Old Content</h2>As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Over the past <a href='https://hullseo44.blogspot.co.uk/2017/12/caption-everything-you-can.html'>couple</a> of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. </p>Group your target keywords into 3 different buckets2017-10-12T00:00:00+02:002017-10-12T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-12:/Group-your-target-keywords-into-3-different-buckets-1517399790.html<p>Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …</p><p>Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. When it comes <a href='http://basic0908.spruz.com/pt/Analysing-The-Data-with-Analytics.1-10-2018/blog.htm'>to</a> search engine optimization, creating a mobile site should be at the core of any solid SEO plan. You will never get enough traffic on your website. That’s the human nature. We always strive for more. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. <h2>Consistently Keep an Eye on Your Links</h2>SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Metadata is what <a href='http://barbarella.sdbx.jp/index38.html'>appears</a> on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. In theory, it is important for domain popularity
that as many backlinks as possible link to
a website. However, in the past, backlink
quantity caused webmasters to manipulate
link building. So these days, link volume is no
longer weighted as heavily as it was when the
commercial Internet age first began. Google
now categorizes links that are bought from
other sites, links from online catalogs and
mass-created links from blogs as spam. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. <h2>SEO tactics that work</h2>Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. If your site <a href='https://seotipsandtricks.neocities.org/index40.html'>uses</a> a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! <h2>Your SEO campaign will fail unless you integrate content marketing</h2>Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. If your current website isn’t using HTTPS then you should start scoping out a migration. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page." <h2>Group your target keywords into 3 different buckets</h2>f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. Due to Google <a href='http://barbara.hariko.com/starting-out-seo/index20.html'>bringing</a> constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. </p>Wait. Is it really that simple?2017-10-12T00:00:00+02:002017-10-12T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-12:/Wait-Is-it-really-that-simple--1517399803.html<p>It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …</p><p>It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Google is looking <a href='http://belzec.phorum.pl/viewtopic.php?f=11&t=1018473&p=1022776#p1022776'>for</a> authoritative sites that are actual businesses that are getting legitimate visitors to their site. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Search drives an incredible amount of both online and offline economic activity. <h2>Setting up an internal linking strategy</h2>Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. There’s no need <a href='http://www.ehstours.com/index.php/component/kunena/18-asia-south-east-asia-mainland/5706-almost-time-for-christmas'>to</a> spend more time on the optimisation if your content is not appealing enough for your audience. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. <h2>Finding Questions Being Asked to Target</h2>In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Long tail keywords <a href='http://checkwebsiteprice.com/it/cost/gazhall.com'>might</a> not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. <h2>SEO great content best practice</h2>A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves." <h2>Wait. Is it really that simple?</h2>It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. A major consideration <a href='https://balancedview.jimdo.com/advanced-advice/canonization/'>when</a> creating internal backlinks is how you link different assets together. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Ideally page titles should include the search term for which the website has been optimized. </p>SEO states the requirements. Content marketing fulfills them2017-10-08T00:00:00+02:002017-10-08T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-08:/SEO-states-the-requirements-Content-marketing-fulfills-them-1517399811.html<p>A 301 redirect is a permanent redirect from one URL to another. Whether you’re
switching domain names, restructuring your URLs (more on that in the next section),
or consolidating content as part of your website redesign, setting up 301 redirects is
crucial to ensuring any “SEO juice” from your …</p><p>A 301 redirect is a permanent redirect from one URL to another. Whether you’re
switching domain names, restructuring your URLs (more on that in the next section),
or consolidating content as part of your website redesign, setting up 301 redirects is
crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new
URLs. To best understand <a href='http://peters.sdbx.jp/index34.html'>your</a> backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. <h2>implementing Schema is an important step in the online marketing process</h2>Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Metadata is what <a href='https://hub.docker.com/r/basil432/leverswitch35/'>appears</a> on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Relevance is the key issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better. <h2>You have to start your SEO copywriting process here</h2>Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. There are two <a href='http://lastingsearcher.byethost12.com/index33.html'>types</a> of backlinks, and they are internal backlinks and external backlinks. Start focusing on your visitors, on the people that want to buy your product or services. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. <h2>Is your content marketing strategy consistent with your traffic and conversion goal?</h2>SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries." <h2>SEO states the requirements. Content marketing fulfills them</h2>An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Maintaining a marketing <a href='http://gaz.cu.ma/seostrategy/index21.html'>strategy</a> that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. </p>Search Engines- Helping us since ages!2017-10-08T00:00:00+02:002017-10-08T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-08:/Search-Engines--Helping-us-since-ages--1517399732.html<p>By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Fully optimizing for <a href='https://ameblo.jp/basic0908/entry-12341013044.html'>user</a> intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that …</p><p>By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Fully optimizing for <a href='https://ameblo.jp/basic0908/entry-12341013044.html'>user</a> intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. <h2>Create an interactive tool for good SEO</h2>If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. On page SEO <a href='https://www.google.ae/url?q=https://gazhall.com'>deals</a> with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. <h2>Use Cases</h2>Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Since Google is <a href='http://barbara.hariko.com/next-stage/index4.html'>the</a> number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. <h2>Should I start with a blog?</h2>If you're anything like me, then you're looking to understand why certain things work the way they do. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high." <h2>Search Engines- Helping us since ages!</h2>SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Site speed is <a href='http://barbara.hariko.com/seo-basics/index36.html'>an</a> essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. To be a part of the party, make sure your business website uses structured data markup. </p>SEO + design = greatness2017-10-07T00:00:00+02:002017-10-07T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-07:/SEO-design-greatness-1517399831.html<p>Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The quality and <a href='http://peters.sdbx.jp/index23.html'>quantity</a> of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. You need to understand what keyword …</p><p>Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The quality and <a href='http://peters.sdbx.jp/index23.html'>quantity</a> of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
<h2>Cross-link relevant content</h2>Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. The days of <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/site-changes-seo/'>stuffing</a> keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. <h2>The fate of an SEO campaign is sealed by the keywords it selects</h2>People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. You should track <a href='http://gaz.cu.ma/marketingtips/index8.html'>the</a> traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. <h2>Fixing an Internal Linking Problem</h2>A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers." <h2>SEO + design = greatness</h2>Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. While analysing the <a href='https://seocrazy.joomla.com/123-sprinkle-lsi-keywords-all-over'>site</a> for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. </p>Has your website been pawed to pieces by a panda?2017-10-06T00:00:00+02:002017-10-06T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-06:/Has-your-website-been-pawed-to-pieces-by-a-panda--1517399768.html<p>Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Wouldn’t it be …</p><p>Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Wouldn’t it be <a href='https://searchmarketeer.jimdo.com/services/marketing/'>cool</a> if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. <h2>Poor Migration causes major headaches</h2>SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. The structure of <a href='http://barbara.hariko.com/beginners-seo/index12.html'>your</a> URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. <h2>Using page speed in mobile search ranking</h2>Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Over the years <a href='https://balancedview.jimdo.com/advanced-advice/xml/'>many</a> people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. <h2>Creativity always takes courage</h2>Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. " <h2>Has your website been pawed to pieces by a panda?</h2>When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. There’s little worse <a href='http://searchmarketing.strikingly.com/blog/take-a-monetisation-first-approach-to-seo'>than</a> being notified your website has spam or seeing an alert in search results that your website might have been hacked. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. </p>Businesses rely on their websites so it’s vital to get SEO right2017-10-05T00:00:00+02:002017-10-05T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-05:/Businesses-rely-on-their-websites-so-it-s-vital-to-get-SEO-right-1517399830.html<p>Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …</p><p>Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. In the past, <a href='http://seo4u5.webnode.com/l/gathering-your-social-profile-linking-domains/'>creating</a> keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. People spend very little time engaging with content. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). <h2>Make sure your site is optimized for mobile</h2>If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Setting up Google <a href='https://mootools.net/forge/profile/argebanton'>My</a> Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. <h2>Optimize page titles</h2>Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Voice search is <a href='http://topseoblog.blogsky.com/1396/11/09/post-93/Images-That-Build-You-Links'>picking</a> up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. <h2>Understanding the rationale behind SEO</h2>If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop." <h2>Businesses rely on their websites so it’s vital to get SEO right</h2>Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Search engines reward <a href='http://www.kaaq.org/index.php?document_srl=2939403'>sites</a> that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. </p>Cross-link relevant content2017-10-05T00:00:00+02:002017-10-05T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-05:/Cross-link-relevant-content-1517399845.html<p>If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. It’s totally understandable <a href='http://cranberry.hatenablog.com/entry/2018/01/20/172639'>that</a> Google takes user behavior into account in their assessment …</p><p>If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. It’s totally understandable <a href='http://cranberry.hatenablog.com/entry/2018/01/20/172639'>that</a> Google takes user behavior into account in their assessment of which result to rank highest. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. <h2>Searches coming from a mobile device now outnumber searches on a desktop</h2>SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. According to research <a href='http://seoadvice.sdbx.jp/thoughts/index16.html'>by</a> Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. <h2>Make sure your business categories are accurate in directories</h2>The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. The cleaner the <a href='http://seohull.strikingly.com/blog/update-and-republish-old-content'>code</a> on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. <h2>Carrying out competitor research is crucial to any SEO campaign</h2>Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Paid link-building is considered black hat SEO and is likely to incur a penalty. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Use it before it ceases to be an enabler of competitive advantage." <h2>Cross-link relevant content</h2>A Google study showed that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the local search. The online visit is a basis for
more customers and more sales. Stop marketing to <a href='http://whois.chinaz.com/gazhall.com'>audiences</a> and instead market to customers at scale. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. </p>Page load time2017-10-05T00:00:00+02:002017-10-05T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-05:/Page-load-time-1517399828.html<p>Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. With the increase <a href='http://seoadvice.sdbx.jp/thoughts/index18.html'>in</a> powers of content, the journey for internet marketing people has taken a knifelike …</p><p>Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. With the increase <a href='http://seoadvice.sdbx.jp/thoughts/index18.html'>in</a> powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. <h2>Try optimizing your TF-IDF scores</h2>You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. While Google is <a href='https://seocrazy.joomla.com/87-are-you-generating-results-for-your-keyword'>the</a> big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. <h2>Understanding the rationale behind link intersects</h2>Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. Learn which industry <a href='http://gaz.cu.ma/marketingtips/index33.html'>ranking</a> factors are important to your business and how to improve your online rankings. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. <h2>Use your key phrases in as many URLs as possible</h2>All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases." <h2>Page load time</h2> Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. Build a list <a href='http://peargreen.byethost15.com/index18.html'>of</a> other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. Think long term rather than short term. Short term will get you nowhere with SEO. When building your content, it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. </p>How are you supposed to audit your website?2017-10-03T00:00:00+02:002017-10-03T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-03:/How-are-you-supposed-to-audit-your-website--1517399777.html<p>Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. SERPs will get <a href='https://balancedview.jimdo.com/beginners-advice/site-maps/'>more</a> personalized and will take into account users’ interests, hobbies, location, search history, and certainly …</p><p>Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. SERPs will get <a href='https://balancedview.jimdo.com/beginners-advice/site-maps/'>more</a> personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. <h2>Monitor Google My Business</h2>Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Your first question <a href='http://sandra.sdbx.jp/index18.html'>should</a> be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. <h2>Do an audit of your existing site</h2>If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. Due to Google <a href='https://www.accountingweb.co.uk/profile/basic0908'>bringing</a> constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Another tip is to make sure you do your research and examine which terms to target before you set out. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. <h2>Off page optimisation techniques for better rankings</h2>To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave." <h2>How are you supposed to audit your website?</h2>Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Keyword research is <a href='http://seotactics.mywebcommunity.org/index32.html'>one</a> of the highest return SEO activities that is essential for your marketing success. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. </p>You’re not an SEO, unless you’re also a content marketer2017-10-03T00:00:00+02:002017-10-03T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-03:/You-re-not-an-SEO-unless-you-re-also-a-content-marketer-1517399839.html<p>A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Although you may <a href='http://gaz.cu.ma/marketingtips/index5.html'>outsource</a> some of the work, SEO is still your primary job as a site owner. This …</p><p>A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Although you may <a href='http://gaz.cu.ma/marketingtips/index5.html'>outsource</a> some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. <h2>Featured snippet opportunities</h2>Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. While you want <a href='http://barbara.hariko.com/seo-basics/index23.html'>your</a> sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. You may not have the resources to create locale sites for each country or
language you want to target. In that case, add Google Translate to your site to
ensure that your website visitors can see your content in their language (even
if it’s not a perfect translation). Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. <h2>Intrigue your audience to stick around</h2>In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs The search industry <a href='http://cranberry.hatenablog.com/entry/2018/01/20/162805'>is</a> constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. <h2>Praise and Link</h2>Make it easier for search engines to index your website. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices." <h2>You’re not an SEO, unless you’re also a content marketer</h2>Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. It’s important to <a href='https://information.za.org/article.php?id=17516'>monitor</a> the backlinks your site is accumulating A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. </p>Easy wins – existing relationships are an instant source of backlinks2017-10-01T00:00:00+02:002017-10-01T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-01:/Easy-wins-existing-relationships-are-an-instant-source-of-backlinks-1517399834.html<p>How do you educate people so they do value it? Links may very <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2713219'>well</a> become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. It isn't just about …</p><p>How do you educate people so they do value it? Links may very <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2713219'>well</a> become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? <h2>The most obvious SEO choice</h2>Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Meta tags are <a href='http://gaz.cu.ma/marketingtips/index40.html'>pieces</a> of HTML code that can be added to the <head> section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. <h2>Linking Out To Relevant & Authority Sites</h2>Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Page copy should <a href='http://all4webs.com/clovermoon/backlinks.htm'>be</a> informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. <h2>The issue of full posts on archive pages</h2>Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those." <h2>Easy wins – existing relationships are an instant source of backlinks</h2>Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Link building is <a href='http://www.kaaq.org/index.php?mid=Queenskoreatown&listStyle=list&sort_index=readed_count&order_type=desc&page=8469&act=dispMemberInfo'>definitely</a> one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. To be a part of the party, make sure your business website uses structured data markup. When you delete one or more posts or pages from your site, there’s often collateral damage. </p>Using social media for local SEO2017-10-01T00:00:00+02:002017-10-01T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-10-01:/Using-social-media-for-local-SEO-1517399800.html<p>How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal …</p><p>How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. Search engine do <a href='http://apple335.doorblog.jp/archives/6353788.html'>not</a> give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. <h2>Keep Your Content Simple</h2>Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. SEO is connected <a href='http://seotrainingtips.byethost13.com/index5.html'>to</a> strong sales funnels and often shows a high return on investment (ROI). he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. <h2>Write Meta Data for Real People</h2>Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Search engine optimization <a href='http://gaz.cu.ma/seostrategy/index28.html'>should</a> be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. You want your company’s name to be one of the first results that they see. <h2>Make Mobile SEO A Priority</h2>More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching." <h2>Using social media for local SEO</h2>A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. Over the past <a href='http://seoadvice.sdbx.jp/ideas/index24.html'>couple</a> of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. </p>Losing Focus on Information Content2017-09-30T00:00:00+02:002017-09-30T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-30:/Losing-Focus-on-Information-Content-1517399841.html<p>If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Search is very, <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2713219'>very</a> popular. Growing strong at nearly 20% a year, it reaches nearly every online …</p><p>If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Search is very, <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2713219'>very</a> popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. <h2>The clean URL mission</h2>The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. Links aren’t just <a href='https://www.google.co.uk/url?q=https://gazhall.com'>for</a> navigation; they are also a tool for guiding potential customers through the marketing funnel. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. <h2>Interview experts outside of your company</h2>While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. The Google-led open <a href='https://sites.google.com/view/seo-hull/seo-backlinks'>source</a> project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. <h2>Local SEO is way more than Google</h2>With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones." <h2>Losing Focus on Information Content</h2>Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). From a quality <a href='http://barbara.hariko.com/next-stage/index20.html'>page</a> point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. </p>Add mobile URLs to Sitemap for SEO2017-09-29T00:00:00+02:002017-09-29T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-29:/Add-mobile-URLs-to-Sitemap-for-SEO-1517399772.html<p>Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Each time you <a href='http://oksone.new21.org/xe/?mid=flash_ict&document_srl=91481'>write</a> an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making …</p><p>Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Each time you <a href='http://oksone.new21.org/xe/?mid=flash_ict&document_srl=91481'>write</a> an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted <h2>Write Benefit-Focused Content</h2>As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. Search Engine Optimisation <a href='http://seoadvice.wikidot.com/blog:32'>(SEO)</a> is a key part of any digital marketing campaign and needs the right expertise to make it happen. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. <h2>Duplicate content checks</h2>There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. In organic search, <a href='http://seohull.buffalo.io/finding-backlink-opportunities'>you</a> don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). The source of a link matters a great deal to how much weight it carries in Google’s algorithm. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” <h2>The need to quantify quality</h2>You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would." <h2>Add mobile URLs to Sitemap for SEO</h2>You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Relevance versus authority <a href='http://seoadvice.sdbx.jp/ideas/index35.html'>can</a> be particularly challenging for beginner link builders as they begin the arduous process of securing links Now, this is an important issue to be addressed. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. </p>More about the pros and cons of curated content2017-09-28T00:00:00+02:002017-09-28T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-28:/More-about-the-pros-and-cons-of-curated-content--1517399837.html<p>When it comes to long-term SEO strategies, there are so many tactics to consider. Share your good <a href='http://mmwg.com/UserProfile/tabid/61/userId/8134147/Default.aspx'>posts.</a> Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Beware, excessive linking, either internal or external can lead to the exact opposite results …</p><p>When it comes to long-term SEO strategies, there are so many tactics to consider. Share your good <a href='http://mmwg.com/UserProfile/tabid/61/userId/8134147/Default.aspx'>posts.</a> Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. <h2>Technical aspects of search engine marketing</h2>When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? The focus on <a href='http://seohull.strikingly.com/blog/build-on-the-trust-of-your-existing-content'>the</a> right audience and the right content brings an understanding of the content that they’re more likely to consume. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. <h2>Make sure your byline name matches your Google+ name</h2>Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Remember how people <a href='http://basil4325.karou.jp/index10.html'>say,</a> "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. <h2>You ask what is slow?</h2>Choose your keywords carefully, and keep user intent as your primary goal. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today." <h2>More about the pros and cons of curated content
</h2>Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. A few years <a href='http://searchmarketing.beep.com/keyword-research-is-the-basis-of-all-search-marketing-2017-12-18.htm'>ago,</a> a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: Search engines don’t like familiar or generic content. </p>Reasons for executing a domain migration2017-09-28T00:00:00+02:002017-09-28T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-28:/Reasons-for-executing-a-domain-migration-1517399773.html<p>Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Being on Yahoo <a href='http://barbarella.sdbx.jp/index18.html'>or</a> Google’s front …</p><p>Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Being on Yahoo <a href='http://barbarella.sdbx.jp/index18.html'>or</a> Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. <h2>Use, but don’t overuse your popular phrases</h2>Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Just as Google <a href='http://seotip.seesaa.net/article/456331294.html'>has</a> always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. With responsive design, the only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh. <h2>Search engines will read whatever you put in your title tag</h2>SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. The modern user <a href='http://seoadvice.sdbx.jp/ideas/index39.html'>has</a> a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. People spend very little time engaging with content. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. <h2>Optimize all your images to gain new opportunities for search ranking.</h2>Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "When a search query is being typed,
the search engine looks in its index,
even while it is being entered, for the
most relevant information and displays
the results in the SERPs. The results are
then sorted by relevance." <h2>Reasons for executing a domain migration</h2>Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! The search engines <a href='http://sansaraevens.postach.io/post/watch-your-grammar-and-spelling'>will</a> act rapidly to penalize sites that contain viruses or trojans. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. Search engines no longer value pages filled with targeted keywords. </p>Template footprint leaving a low ratio of original content2017-09-26T00:00:00+02:002017-09-26T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-26:/Template-footprint-leaving-a-low-ratio-of-original-content-1517399814.html<p>Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Links may very <a href='https://basic0908.jimdo.com/2018/01/10/seo-makes-dollars-sense/'>well</a> become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet …</p><p>Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Links may very <a href='https://basic0908.jimdo.com/2018/01/10/seo-makes-dollars-sense/'>well</a> become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. <h2>Keep an eye on what other firms are doing</h2>Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Make it easy <a href='http://peters.sdbx.jp/index5.html'>for</a> users to distinguish between regular text and the anchor text of your links. Your
content becomes less useful if users miss the links or accidentally click them. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. <h2>Check your website’s main pages for outdated information</h2> is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). When you architect <a href='https://seocrazy.joomla.com/88-your-content-strategy-could-use-a-facelift'>a</a> website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. <h2>Attach yourself to someone or a something with a large relevant audience</h2>Google continues to use natural, quality inbound links as a main ranking factor. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them." <h2>Template footprint leaving a low ratio of original content</h2>Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Honestly, I wouldn’t <a href='https://ameblo.jp/basic0908/entry-12347358517.html'>suggest</a> moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. </p>Is there a further shift towards user focussed factors?2017-09-25T00:00:00+02:002017-09-25T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-25:/Is-there-a-further-shift-towards-user-focussed-factors--1517399790.html<p>Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Although SEO marketing <a href='http://alton.mee.nu/searchtips/index16.html'>tactics</a> take a long time to show impact and ranking against high-power competitors isn’t an easy …</p><p>Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Although SEO marketing <a href='http://alton.mee.nu/searchtips/index16.html'>tactics</a> take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. If your document appears in a search results page, the contents of
the title tag will usually appear in the first line of the results. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. <h2>Use Responsive Design</h2>One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. So one of <a href='http://topseoblog.blogsky.com/1396/10/16/post-28/'>the</a> best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. <h2>Optimize your content around a topic, not around a single keyword</h2> Do
you have enough pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
page -> related topic listing -> specific topic)? Do you have hundreds
of different products that need to be classified under multiple
category and subcategory pages? Quality will win <a href='http://seotip.seesaa.net/article/456175458.html'>over</a> quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. <h2>SEO is not about stuffing a paragraph full of links and keywords</h2> After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used." <h2>Is there a further shift towards user focussed factors?</h2>Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Smart content is <a href='https://mootools.net/forge/profile/AndyB12'>about</a> taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). </p>The next step is often forgotten2017-09-25T00:00:00+02:002017-09-25T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-25:/The-next-step-is-often-forgotten-1517399825.html<p>To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …</p><p>To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. Set up a <a href='http://seotip.seesaa.net/article/456356583.html'>Google</a> Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. <h2>Competitor Link Analysis for SEO</h2>A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! When your schedule <a href='http://pagebin.com/vfA5HSQc'>is</a> manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. <h2>Why should you invest time, effort, and resources on SEO?</h2>All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Trustworthy sites tend <a href='http://sandra.sdbx.jp/index18.html'>to</a> link to other trusted sites, while spammy sites receive very few links from trusted sources. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. <h2>Be authentic</h2>Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work!" <h2>The next step is often forgotten</h2>If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Take a look <a href='http://barbara.hariko.com/starting-out-seo/index21.html'>at</a> your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. </p>How do you make a Google friendly heading?2017-09-24T00:00:00+02:002017-09-24T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-24:/How-do-you-make-a-Google-friendly-heading--1517399818.html<p>Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. The days of <a href='https://seotips4pros.neocities.org/index14.html'>stuffing</a> keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your …</p><p>Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. The days of <a href='https://seotips4pros.neocities.org/index14.html'>stuffing</a> keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. <h2>Acquiring an Existing Website for SEO Purposes</h2>There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. With the proliferation <a href='http://bbs.100.com/thread-140762-1-1.html'>of</a> smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. <h2>Create an interactive tool for good SEO</h2>Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Writing for your <a href='http://searchmarketing.strikingly.com/blog/develop-a-comprehensive-internal-linking-structure'>customers</a> is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. <h2>Paginated URLs for SEO</h2>If your current website isn’t using HTTPS then you should start scoping out a migration. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "More and more, search engines have begun to incorporate social context
into their search results. " <h2>How do you make a Google friendly heading?</h2>You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. The most effective <a href='http://seotactics.mywebcommunity.org/index38.html'>way</a> to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. </p>Advanced content analysis SEO principles2017-09-23T00:00:00+02:002017-09-23T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-23:/Advanced-content-analysis-SEO-principles-1517399832.html<p>When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Google has access <a href='http://seotip.seesaa.net/article/456243099.html'>to</a> all this incredible data about where people go on the Internet through Chrome and through Android. External links are links …</p><p>When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Google has access <a href='http://seotip.seesaa.net/article/456243099.html'>to</a> all this incredible data about where people go on the Internet through Chrome and through Android. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. <h2>Cut Back Costs with SEO</h2>Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Every piece of <a href='https://cdn.retnid.network/wiki/index.php/User:Gazhall'>content</a> should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. <h2>Ask and Answer Important Questions</h2>Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. The truth about <a href='http://gaz.cu.ma/seostrategy/index9.html'>improving</a> website search engine rankings is writing content that people are searching for and actually want to read. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. <h2>Google Panda takes the quality of a site’s content into account when ranking sites in the search results</h2>When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else." <h2>Advanced content analysis SEO principles</h2>Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. While your company <a href='http://seotip.seesaa.net/article/456156652.html'>may</a> have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. </p>Google always prefers the website that loads quickly2017-09-23T00:00:00+02:002017-09-23T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-23:/Google-always-prefers-the-website-that-loads-quickly-1517399849.html<p>Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Because there has <a href='http://lastingsearcher.byethost12.com/index23.html'>been</a> quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Community hijacking involves …</p><p>Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Because there has <a href='http://lastingsearcher.byethost12.com/index23.html'>been</a> quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. <h2>SEO off-page best practice</h2>Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. Long form content <a href='http://cranberry.hatenablog.com/entry/2017/12/19/000000'>is</a> an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). <h2>Site owners should always research an SEO consultant or SEO agency before hiring</h2>Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. To do the <a href='https://balancedview.jimdo.com/intermediate-advice/evergreen-content/'>broken</a> link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. <h2>Low-quality content just isn’t going to cut it</h2>A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The basic premise is that a page will show up in search engine results
because the website had mentioned the terms that were being searched
for on the website page. Of course, many websites use the same keywords
on the same page." <h2>Google always prefers the website that loads quickly</h2>Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Building backlinks involves <a href='http://www.purevolume.com/GazHall'>great</a> time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. </p>The title should be true to the content found on the page2017-09-22T00:00:00+02:002017-09-22T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-22:/The-title-should-be-true-to-the-content-found-on-the-page-1517399789.html<p>Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Most companies use <a href='http://searchmarketing.strikingly.com/blog/a-backlink-is-one-of-the-most-important-factors'>SEO</a> to increase website traffic, which in turn, increases revenue. Great content never sleeps, never needs a …</p><p>Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Most companies use <a href='http://searchmarketing.strikingly.com/blog/a-backlink-is-one-of-the-most-important-factors'>SEO</a> to increase website traffic, which in turn, increases revenue. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. <h2>Low Text-to-HTML Ratio</h2>We know consumers want personal interactions with brands, but they also want them in real time An SEO campaign <a href='http://sandra.sdbx.jp/index17.html'>can</a> deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. <h2>Build an on-site blog</h2>Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? Duplicate content is <a href='http://strawberry9697.blog.shinobi.jp/content/making%20websites%20more%20visible'>your</a> website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. <h2>Make sure your website is indexed in Duck Duck Go</h2>Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements." <h2>The title should be true to the content found on the page</h2>Keyword research is one of the highest return SEO activities that is essential for your marketing success. On-site optimization is <a href='http://seotips.sdbx.jp/index5.html'>all</a> about publishing awesome stuff in the first place. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Even though it seems logical, initially, to strive for
a ranking using high-traffic keywords and terms,
this will most likely result in a lot of frustration and
wasted resources. Moreover, the traffic that you
will get from a highly competitive keyword, will
probably be of poor quality. </p>Create Long & Statistics Based Content2017-09-20T00:00:00+02:002017-09-20T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-20:/Create-Long-Statistics-Based-Content-1517399842.html<p>Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. Right now, using <a href='http://barbarella.sdbx.jp/index26.html'>structured</a> data and rich snippets …</p><p>Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. Right now, using <a href='http://barbarella.sdbx.jp/index26.html'>structured</a> data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. <h2>First, your content needs to be on the first page</h2>One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Use the rel=nofollow <a href='https://seocrazy.joomla.com/82-think-like-a-human-not-a-spider'>tag</a> in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. <h2>Reasons for executing a domain migration</h2>Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Metadata is what <a href='http://basic0908.inube.com/blog/7275260/google-values-the-languages-that-you-use/'>appears</a> on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. <h2>There are over 1.4 billion searches conducted every hour</h2>Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design." <h2>Create Long & Statistics Based Content</h2>Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines. SEO changes quickly. <a href='https://seocrazy.joomla.com/88-your-content-strategy-could-use-a-facelift'>Information</a> that was true six months ago, may not be true today. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). </p>Do a spring cleaning2017-09-18T00:00:00+02:002017-09-18T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-18:/Do-a-spring-cleaning--1517399835.html<p>Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. There's nothing like <a href='http://seohull.strikingly.com/blog/do-not-duplicate-meta-descriptions'>marketing …</a></p><p>Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. There's nothing like <a href='http://seohull.strikingly.com/blog/do-not-duplicate-meta-descriptions'>marketing</a> in the minute. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. <h2>The headings for your homepage</h2>SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. One day it’s <a href='http://harvey.sdbx.jp/index34.html'>perfectly</a> OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. <h2>Target your website to your audience</h2>The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. The only thing <a href='https://modernvb.com/entry.php?9550-Increase-organic-traffic'>you</a> can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. <h2>What Are The Benefits Of Selling Leads Online through A Pay Per Lead Affiliate Marketing Network?</h2>In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Important elements of a website redesign oftentimes get
pushed to the side when timeframes are constrained. One of
the most important components of a new design project is to
take time at the beginning to analyze current traffic to ensure
current visitors are not lost. " <h2>Do a spring cleaning </h2>A variety of studies support the idea that Google incorporate social signals when ranking a webpage. We all know <a href='https://www.dailystrength.org/journals/isn-t-it-stranfe'>that</a> getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) For years, we’ve viewed off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. </p>Set-up Search Console (Webmaster Tools) Account2017-09-18T00:00:00+02:002017-09-18T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-18:/Set-up-Search-Console-Webmaster-Tools-Account-1517399816.html<p>In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …</p><p>In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. To be sure, <a href='https://seotips4pros.neocities.org/index38.html'>stealing</a> and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. A natural link profile has variety. The links come from different domains and links will have different strengths. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. <h2>Promote your content via social media (and beyond</h2>Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. The easiest way <a href='https://www.gitbook.com/book/gazhall/seo-advisory/details'>to</a> get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. <h2>Do prospects come to my content?</h2>Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Keyword selection is <a href='http://barbara.hariko.com/facilitate-seo/index28.html'>the</a> starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. <h2>How Should You Use Search Activity Data?</h2>Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy." <h2>Set-up Search Console (Webmaster Tools) Account</h2>It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. If you’re thinking <a href='https://hullseo44.blogspot.co.uk/2017/12/ranking-high-in-search-engines-is-tough.html'>about</a> using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Link building is also spreading brand awareness and capturing referral traffic. </p>Create an SEO Strategy That Maps to an Audience2017-09-15T00:00:00+02:002017-09-15T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-15:/Create-an-SEO-Strategy-That-Maps-to-an-Audience-1517399828.html<p>Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …</p><p>Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. If your current <a href='http://topseoblog.blogsky.com/1396/10/16/post-28/'>website</a> isn’t using HTTPS then you should start scoping out a migration. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. <h2>The bottom line is, the SEO effects of a +1 are very indirect</h2>The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Make sure to <a href='http://saveourschools.co.uk/Opting-for-Effective-Search-Engine-Optimization-1517365021.html'>apply</a> a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Successful search engine optimization does
not consist of short-term actions to achieve
good rankings rapidly. Rather, SEO is a constant
process, in which you are continually changing
your website. <h2>SEO LSI keyword best practice</h2>Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. SEO projects require <a href='http://topseoblog.blogsky.com/1396/10/13/post-23/Local-businesses-can-not-be-fully-evaluated-on-the-basis-of-links'>forethought</a> and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. Link building is also spreading brand awareness and capturing referral traffic. <h2>Your Customers are searching their query in different ways</h2>While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind." <h2>Create an SEO Strategy That Maps to an Audience</h2>Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. SEO is important <a href='https://sansara2.neocities.org/index7.html'>for</a> every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines </p>Make your website easy to access and well organized2017-09-15T00:00:00+02:002017-09-15T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-15:/Make-your-website-easy-to-access-and-well-organized-1517399810.html<p>Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Google has given <a href='http://seoadvice.sdbx.jp/advice/index33.html'>significant</a> backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it …</p><p>Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Google has given <a href='http://seoadvice.sdbx.jp/advice/index33.html'>significant</a> backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. The key to quality SEO is all about research research research. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. <h2>How does cross linking work?</h2>Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. A sitemap is <a href='http://sandra.sdbx.jp/index18.html'>a</a> lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. The cornerstone of a successful organic search campaign has always been technical SEO. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. <h2>Its important to look at the big picture</h2>: Article marketing involves writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. A website redesign <a href='http://seoadvice.medianewsonline.com/index25.html'>presents</a> the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms <h2>Landing page and site user experience</h2>Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. " <h2>Make your website easy to access and well organized</h2>If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Search engines were <a href='http://barbara.hariko.com/next-stage/index13.html'>nothing</a> new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. </p>Limit your searches to a specific high level domain2017-09-14T00:00:00+02:002017-09-14T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-14:/Limit-your-searches-to-a-specific-high-level-domain-1517399801.html<p>On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Organic traffic is <a href='http://barbara.hariko.com/beginners-seo/index25.html'>free,</a> which is why it is best if you focus on …</p><p>On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Organic traffic is <a href='http://barbara.hariko.com/beginners-seo/index25.html'>free,</a> which is why it is best if you focus on attaining it for your web page. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. The search engines will act rapidly to penalize sites that contain viruses or trojans. <h2>Find Keywords People Already Use for Your Business</h2>Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Websites with fresh <a href='http://seotrainingtips.byethost13.com/index31.html'>content</a> added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. A Google research recently revealed that four out of five users trust search engines for local searches Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. <h2> Leverage the power of social media and watch your rankings soar!</h2>People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Using social media <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=4133151'>for</a> your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. <h2>All Attention is Good Attention</h2>It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Develop SEO-enabled content from creation that is ready to deliver across all devices. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free." <h2>Limit your searches to a specific high level domain</h2>Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. The key is <a href='http://topseoblog.blogsky.com/1396/11/05/post-86/Why-Do-SEOs-Use-Keyword-Phrases'>to</a> consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. </p>Mobile Friendliness2017-09-14T00:00:00+02:002017-09-14T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-14:/Mobile-Friendliness-1517399821.html<p>The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic …</p><p>The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. There is significant <a href='http://pagebin.com/dxC9jhbQ'>traffic</a> to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Personalization is one of the most talked about frontiers in search. <h2>Beauty is important and usability is even more critical</h2>Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Cloaking is a <a href='http://unicornwings.jugem.jp/?eid=27'>method</a> which gives search engines the impression that a website carries content that is different to what users actually see: Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. <h2>It’s time to revolutionize our approach to web analytics</h2>If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Linking to authority <a href='https://ameblo.jp/basic0908/entry-12348287745.html'>sites</a> helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. <h2>Monitor the evolution of your search results</h2>It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same." <h2>Mobile Friendliness</h2>Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Google’s shifts and <a href='http://seohull.strikingly.com/blog/engagement-is-the-ability-to-hold-a-user-s-attention'>tweaks</a> on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). </p>implementing Schema is a simple step in the online marketing process2017-09-14T00:00:00+02:002017-09-14T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-14:/implementing-Schema-is-a-simple-step-in-the-online-marketing-process-1517399779.html<p>A good trick is to dig into your Google Analytics to see the top visited pages on your site. Links aren’t the <a href='http://gpra.jpn.org/gunpra/yybbs/read.cgi?list=tree&no=4201391'>only</a> factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Using social media …</p><p>A good trick is to dig into your Google Analytics to see the top visited pages on your site. Links aren’t the <a href='http://gpra.jpn.org/gunpra/yybbs/read.cgi?list=tree&no=4201391'>only</a> factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. While you can’t always control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. <h2>Be Active On Quora To Improve Ranking</h2>Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. If your blog <a href='http://seoadvice.sdbx.jp/advice/index6.html'>lists</a> your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. <h2>Monitor the evolution of your Google rankings </h2>Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Sometimes knowing why <a href='http://gaz.cu.ma/seostrategy/index.html'>you’re</a> doing something can make all the difference. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year <h2>Make basic duplicate listing detection </h2>Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Google is pretty good at understanding the general context of a site’s content. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality." <h2>implementing Schema is a simple step in the online marketing process</h2>The search engines must execute multiple tasks very well to provide relevant search results. Producing content for <a href='http://seohull.strikingly.com/blog/more-content-equals-better-rankings-and-more-links'>search</a> engines is also content marketing, list building, and relationship marketing. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. </p>Authorship may be the future of search2017-09-13T00:00:00+02:002017-09-13T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-13:/Authorship-may-be-the-future-of-search-1517399813.html<p>Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …</p><p>Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. How do you <a href='http://pagebin.com/wBdFB7aV'>write</a> a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. <h2>Search Engines are the mastermind behind the games of SEM and SEO!</h2>Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. The entire mentality <a href='http://www.kaaq.org/index.php?document_srl=2970462'>of</a> a search engine is to provide the
best possible result to the searcher that satisfies their
original search query. They do this by evaluating a site’s
content in reference to the search and the quality of the
site and its content. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. <h2>Don’t guess your site speed problems; diagnose</h2>Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. Many moons have <a href='https://sansara2.neocities.org/index18.html'>passed</a> since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. <h2>Social sharing</h2>Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content." <h2>Authorship may be the future of search</h2>Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. There are many <a href='https://balancedview.jimdo.com/advanced-advice/backlink-research/'>ways</a> to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. </p>Make sure you know exactly who you will target with your content2017-09-13T00:00:00+02:002017-09-13T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-13:/Make-sure-you-know-exactly-who-you-will-target-with-your-content-1517399781.html<p>Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …</p><p>Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. Schema.org is a <a href='http://basic0908.bravesites.com/entries/general/establish-the-credibility-of-your-business-in-google-s-eyes'>code</a> protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites Evaluating keywords for relative opportunities is still very tough. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. <h2>Delete toxic links yourself</h2>Google tends to prefer Featured Snippet content that begin logically as an answer would. Off-Page SEO is <a href='http://frances.bloggersdelight.dk/2018/01/02/optimize-images-with-your-key-term/'>made</a> up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. <h2>Use a shallow depth navigation structure</h2>Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Find a niche <a href='http://basic0908.spruz.com/pt/Which-version-is-more-relevant.12-31-2017/blog.htm'>directory</a> you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. <h2>Create a roadmap for linking between your own articles</h2>Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO." <h2>Make sure you know exactly who you will target with your content</h2>Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Responsive design — <a href='http://topseoblog.blogsky.com/1396/09/29/post-14/Auditing-an-Existing-Site-to-Identify-SEO-Problems'>or,</a> in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. </p>Create great content people want to read2017-09-12T00:00:00+02:002017-09-12T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-12:/Create-great-content-people-want-to-read-1517399827.html<p>We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your …</p><p>We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) One of the <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/AnalyticsRuleMe'>primary</a> triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. <h2>Publish Unique Data</h2>When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Don't fill your <a href='http://barbara.hariko.com/facilitate-seo/index24.html'>page</a> with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. <h2>Tap Into YouTube</h2>One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Increasingly Google is <a href='https://seotipsandtricks.neocities.org/index16.html'>moving</a> away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Measure and monitor what is working and update your strategy on the fly. <h2>Does my content convert?</h2>Make sure that your website’s main menu only features the most important categories. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially." <h2>Create great content people want to read</h2>It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. On-page optimisation refers <a href='http://blog.goo.ne.jp/basic0908/e/5e5cdf91afd19233f7c18e60e08288ac'>to</a> the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. </p>Optimization ensures the Website is easy to index2017-09-12T00:00:00+02:002017-09-12T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-12:/Optimization-ensures-the-Website-is-easy-to-index-1517399776.html<p>Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. SEO has tremendously <a href='http://barbarella.sdbx.jp/index23.html'>grown</a> over the …</p><p>Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. SEO has tremendously <a href='http://barbarella.sdbx.jp/index23.html'>grown</a> over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Links at the top of a page carry more weight than those further down. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. <h2>Forum signatures build SEO links</h2>Make sure that your website’s main menu only features the most important categories. A lot of <a href='http://www.cherokeecounty-nc.gov/redirect.aspx?url=https://gazhall.com'>SEOs</a> will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. <h2>More value in your subheadings</h2>Educational content can be described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to. Never sell yourself <a href='http://searchmarketing.beep.com/be-clear-truthful-and-accurate-2017-12-16.htm'>short</a> and never assume anyone knows your business better than you. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. <h2>The Value of “Big” Content</h2>A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture." <h2>Optimization ensures the Website is easy to index</h2>Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Analysing a competitor’s <a href='http://unicornwings.jugem.jp/?eid=30'>recurring</a> backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. </p>The need to quantify quality2017-09-12T00:00:00+02:002017-09-12T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-12:/The-need-to-quantify-quality-1517399796.html<p>Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. You want to <a href='http://seohull.fr.gd/Accueil.htm'>give</a> the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create …</p><p>Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. You want to <a href='http://seohull.fr.gd/Accueil.htm'>give</a> the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. <h2>Include media on your website</h2>Long Tail SEO is a really useful technique to generate organic search traffic for your website. Review your blog <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=4124889'>content</a> to make sure articles are more than 300 words and are highly valuable to your visitors Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. <h2>Content is for humans</h2>Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. You need to <a href='https://www.yumpu.com/xx/document/view/59677213/hull-seo'>understand</a> where you are now in order to accurately assess your future rankings. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. <h2>Links coming from sites which have link networks</h2>In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "If your current website isn’t using HTTPS then you should start scoping out a migration." <h2>The need to quantify quality</h2>While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Directory Submission is <a href='http://seoadvice.medianewsonline.com/index25.html'>important</a> to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. Use it before it ceases to be an enabler of competitive advantage. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. </p>Create Images That Attract Links2017-09-10T00:00:00+02:002017-09-10T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-10:/Create-Images-That-Attract-Links-1517399829.html<p>Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. In an …</p><p>Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. In an SEO <a href='http://eleanorbates.angelfire.com/'>scenario,</a> Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. <h2>Make Your Website More Friendly to Search Engines</h2>While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. SEO experts have <a href='http://unicornwings.jugem.jp/?eid=7'>been</a> talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. <h2>Improve engagement to improve rankings</h2>Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! When you start <a href='http://seoadvice.sdbx.jp/ideas/index6.html'>reading</a> all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. <h2>Improve site speed</h2>Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead!" <h2>Create Images That Attract Links</h2>Authority is created over time. It can't be rushed. Having quality inbound <a href='http://basic0908.spruz.com/pt/How-to-Earn-Backlinks-from-Multiple-Domains-/blog.htm'>links</a> is thus, a crucial SEO technique that only increases the authority and credibility of your website. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. </p>Why it’s important to use the right anchor text2017-09-10T00:00:00+02:002017-09-10T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-10:/Why-it-s-important-to-use-the-right-anchor-text-1517399798.html<p>Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. As a rule <a href='http://saveourschools.co.uk/Which-SEO-activities-have-previously-been-attempted--1517278621.html'>of</a> thumb, the easier you acquire a link, the less value …</p><p>Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. As a rule <a href='http://saveourschools.co.uk/Which-SEO-activities-have-previously-been-attempted--1517278621.html'>of</a> thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. <h2>Backlinks just to your homepage</h2>To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Use Google’s Mobile-Friendly <a href='http://topseoblog.blogsky.com/1396/11/10/post-97/Optimize-for-Yahoo-Bing-and-Others'>and</a> Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. <h2>Make Use Of Bullets & Numbers While Writing</h2>Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Write a good, <a href='http://basic0908.mihanblog.com/post/15'>high-quality</a> blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. <h2>Schema mark-up is a requirement for your content</h2>Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Which keywords are the fastest to page 1? Fastest to the top 5? We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty" <h2>Why it’s important to use the right anchor text</h2>It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. It’s entirely possible <a href='http://cranberry.hatenablog.com/entry/2018/01/11/010000'>that</a> Google actually uses some sort of hidden sliding scale to determine its quality score. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. </p>“Niche down” approach2017-09-09T00:00:00+02:002017-09-09T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-09:/-Niche-down-approach-1517399799.html<p>Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. The higher your <a href='http://cranberry.hatenablog.com/entry/2018/01/24/155427'>site</a> ranks in the search engines the more visitors you will get from them. Search engines …</p><p>Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. The higher your <a href='http://cranberry.hatenablog.com/entry/2018/01/24/155427'>site</a> ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. <h2>Google Doesn’t Publish PageRank, So What can We Do?</h2>We know consumers want personal interactions with brands, but they also want them in real time It’s OK to <a href='http://barbara.hariko.com/starting-out-seo/index40.html'>do</a> promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. <h2>Keyword groups are ready already</h2>You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Offsite references, reviews, <a href='http://sansaraevens.postach.io/post/can-seo-be-the-solution-to-our-problems'>and</a> social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. <h2>Make the website about one thing</h2>Relevance is the key issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better. Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Keyword research can be time-consuming, but rewarding when done properly. " <h2>“Niche down” approach</h2>Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Your content needs <a href='http://semta.ukime.org/Mix-the-methods-up-1517193061.html'>to</a> come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. </p>Why moes SEO matter?2017-09-09T00:00:00+02:002017-09-09T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-09:/Why-moes-SEO-matter--1517399842.html<p>To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. There’s no point <a href='http://seoblog.wikidot.com/blog:8'>in</a> creating new content if it’s not authentic enough to …</p><p>To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. There’s no point <a href='http://seoblog.wikidot.com/blog:8'>in</a> creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. <h2>Search For Broken Link Building Opportunities On Bing</h2>Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Integrate keywords, not <a href='http://gaz.cu.ma/marketingtips/index32.html'>only</a> into the content itself, but also into the title, the meta description and even the canonical URL. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. <h2>How does a small local business compete with a major national chain?</h2>You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Modern commercial search <a href='http://www.magcloud.com/user/bartyw'>engines</a> rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Exact match Domains (EMD) <h2>Gathering your social profile linking domains</h2>Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically." <h2>Why moes SEO matter?</h2>Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Ensure that you <a href='http://seoadvice.sdbx.jp/advice/index34.html'>do</a> not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. </p>Be sure you've considered every possible angle2017-09-08T00:00:00+02:002017-09-08T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-08:/Be-sure-you-ve-considered-every-possible-angle-1517399805.html<p>As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Find out which <a href='http://seotips.zohosites.eu/search-engines.html'>pages</a> on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Google defines duplicate content as large blocks of text
used across …</p><p>As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Find out which <a href='http://seotips.zohosites.eu/search-engines.html'>pages</a> on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. <h2>Advanced off-site SEO principles</h2>Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. It’s vital to <a href='http://seoadvice.medianewsonline.com/index4.html'>double-check</a> spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." To be a part of the party, make sure your business website uses structured data markup. <h2>Use dynamically generated page titles for database-driven websites</h2>There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. Search Engine Marketing <a href='http://seotip.seesaa.net/article/456232978.html'>can</a> be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. <h2>Compare duplicate content to being on a crossroad</h2>An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. The key to boosting visibility and SEO is staying active. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings." <h2>Be sure you've considered every possible angle</h2>Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” But the blogging <a href='https://www.dailystrength.org/journals/the-most-time-consuming-aspect-is-checking-statistics'>holy</a> grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Using structured data, you can serve Google your address details in the most convenient way. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. </p>It’s time to revolutionize our approach to long term SEO2017-09-08T00:00:00+02:002017-09-08T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-08:/It-s-time-to-revolutionize-our-approach-to-long-term-SEO-1517399820.html<p>If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …</p><p>If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. Timely topics are <a href='http://seoadvice.sdbx.jp/advice/index26.html'>seasonal</a> (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer. <h2>Are you focussing on the right keywords?</h2>Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. So most people <a href='http://seohull.strikingly.com/blog/linking-out-to-relevant-external-websites-does-not-directly-impact-your'>don’t</a> have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. <h2>Align your SEO copywriting efforts with the conversion funnel</h2>Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Just like you <a href='https://ameblo.jp/basic0908/entry-12341013234.html'>should</a> interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. <h2>The Presence of Keywords in the Page Title and URL is Crucial</h2>Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Modern SEO is about so much more than keywords and meta tags." <h2>It’s time to revolutionize our approach to long term SEO</h2>Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. A few years <a href='https://seotipsandtricks.neocities.org/index10.html'>ago,</a> a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. If the wrong people are hitting your website, it's all for nothing </p>Why does backlink indexing matter?2017-09-07T00:00:00+02:002017-09-07T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-07:/Why-does-backlink-indexing-matter--1517399804.html<p>Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …</p><p>Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Try to ensure <a href='http://seoadvice.sdbx.jp/advice/index24.html'>the</a> key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. <h2>Headings and SEO</h2>Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Search engines won't <a href='https://ccswrm.kku.ac.th/wiki/index.php/User:SEO_Advice'>notice</a> changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. <h2>The Lay of the Land</h2>You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Google AdWords have <a href='https://seotipsandtricks.neocities.org/index29.html'>a</a> brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. How do your competitors rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. <h2>Always ensure any anchor text looks and is natural</h2>Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: " Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings." <h2>Why does backlink indexing matter?</h2>Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Make sure the <a href='http://seohull.buffalo.io/assessing-historical-progress-of-your-seo-campaign'>article</a> is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Pick a list of words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for. </p>Why it’s important to use the right anchor text2017-09-06T00:00:00+02:002017-09-06T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-06:/Why-it-s-important-to-use-the-right-anchor-text-1517399773.html<p>The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Examination of content <a href='https://clementine55.jimdo.com/technical-seo/url-structure/'>keywords</a> and present engine rankings of competitive websites to determine an effective engine positioning strategy. Links are the key to ranking well in Google, but what marketers …</p><p>The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Examination of content <a href='https://clementine55.jimdo.com/technical-seo/url-structure/'>keywords</a> and present engine rankings of competitive websites to determine an effective engine positioning strategy. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. <h2>Focus on YouTube SEO</h2>Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Backlinks are links <a href='https://www.kiwibox.com/basic0908/'>from</a> outside domains that point to pages on your domain; essentially linking back from their domain to yours. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. <h2>Avoidance of unnecessary subdomains</h2>Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. There are literally <a href='http://gaz.cu.ma/marketingtips/index40.html'>hundreds</a> of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Really good SEO is a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing out what
you’re going to do, documenting yourself along the way, and executing step
by step. <h2>Don;t leave shady backlinks in place</h2>If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs." <h2>Why it’s important to use the right anchor text</h2>Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Review your blog <a href='http://alicia22.loxblog.com/post/2/Create%20great%20content%20that%20people%20want%20to%20link%20to.htm'>content</a> to make sure articles are more than 300 words and are highly valuable to your visitors If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. </p>Get high quality backlinks from trusted sources2017-09-04T00:00:00+02:002017-09-04T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-04:/Get-high-quality-backlinks-from-trusted-sources-1517399802.html<p>Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Your content needs <a href='http://all4webs.com/clovermoon/keywords.htm'>to</a> come together in such a way that it shows a search engine that you …</p><p>Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Your content needs <a href='http://all4webs.com/clovermoon/keywords.htm'>to</a> come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. There are two types of backlinks, and they are internal backlinks and external backlinks. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. <h2>Domain Age Is More Important For Backlinks</h2>Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. You shouldn’t only <a href='https://sansara2.neocities.org/index40.html'>target</a> 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. After you publish a blog post, share it on your social networks and then engage when people engage with you. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. <h2>Google Doesn’t Publish PageRank, So What can We Do?</h2>No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. Would you rather <a href='https://seotips4pros.neocities.org/index.html'>read</a> 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. <h2>Boost Underperforming Content</h2>Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication." <h2>Get high quality backlinks from trusted sources</h2>Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. Search engines display <a href='http://seoadvice.sdbx.jp/starter/index8.html'>page</a> titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! </p>Monitor Google My Business2017-09-04T00:00:00+02:002017-09-04T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-04:/Monitor-Google-My-Business-1517399793.html<p>SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …</p><p>SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. The type of <a href='https://seocrazy.joomla.com/19-defining-your-site-s-audience'>traffic</a> we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. Search engines simply want to deliver the most relevant results to their users based on search queries. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. <h2>Keep your title tag under 55 characters</h2>t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. A lot of <a href='http://topseoblog.blogsky.com/1396/10/22/post-45/Keyword-Research-for-titles-of-pages'>SEOs</a> will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. The sheer apparent complexity of SEO is enough to turn some people away entirely. <h2>Creating inspiring content for your business</h2>Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. If you’re not <a href='http://barbara.hariko.com/next-stage/index27.html'>blessed</a> with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. <h2>Authority metrics are only barometers</h2>If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales." <h2>Monitor Google My Business</h2> Blogging is a great way to stay up to date while
easily generating new, relevant content. Blogging
regularly (ideally once a week at a minimum) can have
significant implications for search engine optimization,
since each new blog entry represents a new web page. The main heading <a href='http://vanessa2.blog.fc2.com/blog-entry-27.html'>of</a> your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. </p>Accessibility/spiderability2017-09-03T00:00:00+02:002017-09-03T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-03:/Accessibility-spiderability-1517399793.html<p>Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. With all that <a href='http://barbara.hariko.com/seo-basics/index7.html'>said…SEO</a> is still all about content and links. Without amazing content, you’ll never get links …</p><p>Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. With all that <a href='http://barbara.hariko.com/seo-basics/index7.html'>said…SEO</a> is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. <h2>What is the single best piece of SEO advice?</h2>Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Keyword relevancy and <a href='http://seoadvice.sdbx.jp/advice/index39.html'>placement</a> is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). <h2>Hire the Most Experienced People</h2>Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. Focus on producing <a href='http://seohull.strikingly.com/blog/linking-out-to-relevant-external-websites-does-not-directly-impact-your'>content</a> on your site that educates and engages your prospective customers so they keep coming back to learn more. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Rankings matter. But they’re not the metric you should be focusing on. <h2>Universal Search/Blended Search</h2>For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. Learn which industry ranking factors are important to your business and how to improve your online rankings. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear." <h2>Accessibility/spiderability</h2>The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Always remember, “Content <a href='https://seotipsandtricks.neocities.org/index26.html'>is</a> King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. </p>Delete toxic links yourself2017-09-03T00:00:00+02:002017-09-03T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-03:/Delete-toxic-links-yourself-1517399789.html<p>User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. The way in <a href='http://barbara.hariko.com/starting_out/index10.html'>which</a> consumers search with be noticeably changed by digital assistants. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. There are …</p><p>User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. The way in <a href='http://barbara.hariko.com/starting_out/index10.html'>which</a> consumers search with be noticeably changed by digital assistants. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. <h2>The issue of full posts on archive pages</h2>Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Google has come <a href='https://modernvb.com/entry.php?9927-SEO-Makes-Dollars-amp-Sense'>out</a> and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. <h2>The role of SEO</h2>Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Links are integral <a href='http://barbara.hariko.com/starting-out-seo/index17.html'>for</a> connecting each piece of content, ultimately leading to a potential sale. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. <h2>Competitor link profile analysis</h2>Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. If your site is littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your site pages, restructuring your URLs should definitely be a
priority during your next website redesign. Wondering where SEO comes into play
here? While just like the searchers themselves, search engines prefer URLs that
make it easy to understand what your page content is all about. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you." <h2>Delete toxic links yourself</h2>Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. The age of <a href='http://seoadvice.sdbx.jp/thoughts/index22.html'>backlinks</a> matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. </p>Removing the guesswork from SEO2017-09-03T00:00:00+02:002017-09-03T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-03:/Removing-the-guesswork-from-SEO-1517399817.html<p>If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Every business needs <a href='http://basil4325.karou.jp/index40.html'>a</a> marketing strategy and so does a website. The best strategy to market any website …</p><p>If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Every business needs <a href='http://basil4325.karou.jp/index40.html'>a</a> marketing strategy and so does a website. The best strategy to market any website is through SEO management. It has long been understood that Google’s ranking algorithm is complex (by design). For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero. <h2>How do you make a Google friendly site?</h2>If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Keyword selection requires <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801260000/'>its</a> due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. <h2>Identify and remove duplicate content</h2>Optimizing page titles for search is best done finding a balance between volume and intent. I’d rather have <a href='http://seoadvice.sdbx.jp/tips/index29.html'>a</a> more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. Google tends to prefer Featured Snippet content that begin logically as an answer would. Instead of creating content, a lot of websites should be focused on cleaning content. <h2>Auditing Existing Content</h2>Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about." <h2>Removing the guesswork from SEO</h2>Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Did you migrate <a href='http://barbara.hariko.com/facilitate-seo/index33.html'>from</a> HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. Stop marketing to audiences and instead market to customers at scale. </p>You’re not a content marketer, unless you’re also an SEO2017-09-01T00:00:00+02:002017-09-01T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-09-01:/You-re-not-a-content-marketer-unless-you-re-also-an-SEO-1517399781.html<p>Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Google reported an <a href='http://cherokeecounty-nc.gov/redirect.aspx?url=https://gazhall.com'>incredible</a> hike of the key search term ‘near me’ in recent years, showing that customers are specifically …</p><p>Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Google reported an <a href='http://cherokeecounty-nc.gov/redirect.aspx?url=https://gazhall.com'>incredible</a> hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. <h2>Picking Profitable Local SEO Lead Generation Niches</h2>The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Before you publish, <a href='http://jimmy.cos-live.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/extremely%20low-quality%20cont'>please</a> proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. <h2>Use keywords wisely</h2>Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. After conducting <a href='http://vanessa2.blog.fc2.com/blog-entry-24.html'>some</a> keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. <h2>Optimization ensures the Website is organized efficiently and succinctly</h2>Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites." <h2>You’re not a content marketer, unless you’re also an SEO</h2>As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. It appears that <a href='http://anders32.postbit.com/quality-over-quantity.html'>when</a> attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. </p>Take some action to bolster your SEO efforts2017-08-27T00:00:00+02:002017-08-27T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-27:/Take-some-action-to-bolster-your-SEO-efforts-1517399812.html<p>If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! On average, the <a href='http://cranberry.hatenablog.com/entry/2018/01/29/021537'>higher</a> up page 1 the result is, the …</p><p>If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! On average, the <a href='http://cranberry.hatenablog.com/entry/2018/01/29/021537'>higher</a> up page 1 the result is, the greater the number of linking domains that the webpage has. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. <h2>User-generated content + communities</h2>Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. On the web, <a href='http://greendoorseo.byethost5.com/index21.html'>sole</a> traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. <h2>Is the content of each page relevant to that SEO term?</h2>The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? By now, you <a href='http://seotrainingtips.byethost13.com/index14.html'>should</a> be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Think of SEO as one small part of a much more cohesive marketing strategy. <h2>SEO has truly come into its own as a marketing channel</h2>Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. If you are focused on a local market, it is also important to get connected with local businesses and organizations. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free." <h2>Take some action to bolster your SEO efforts</h2>More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. As Google has <a href='http://sansaraevens.postach.io/post/never-back-down-from-a-challenge'>become</a> quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. Mobile is becoming more popular every year. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. </p>Find the Right Keyword to Content Ratio2017-08-26T00:00:00+02:002017-08-26T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-26:/Find-the-Right-Keyword-to-Content-Ratio-1517399796.html<p>Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …</p><p>Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. Meaningful content that <a href='http://cranberry.hatenablog.com/entry/2017/12/16/000000'>operates</a> as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. <h2>Create strong content for each page that has keyword focus</h2>Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. The basic thing <a href='http://pagebin.com/IteD9YrL'>you</a> need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. : Article marketing involves writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. <h2>Content is for humans</h2>Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Your site navigation <a href='http://seoadvice.sdbx.jp/starter/index10.html'>should</a> be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. <h2>Use basic math to narrow down your search results</h2>Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Modern link-building focuses on high-quality, original content that provides
value to users and incorporates an involved audience." <h2>Find the Right Keyword to Content Ratio</h2>SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Create good <a href='https://clementine55.jimdo.com/technical-seo/'>content</a> and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. </p>Make sure your byline name matches your Google+ name2017-08-25T00:00:00+02:002017-08-25T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-25:/Make-sure-your-byline-name-matches-your-Google-name-1517399830.html<p>It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Google is acutely <a href='http://seotips.sdbx.jp/index39.html'>concerned</a> about the user's experience. It has been for a long time and this is nothing new. Understanding and recognizing how …</p><p>It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Google is acutely <a href='http://seotips.sdbx.jp/index39.html'>concerned</a> about the user's experience. It has been for a long time and this is nothing new. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? <h2>Aligning Your Content</h2>The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. HTTPS secures the <a href='https://medium.com/@BeverleyGuide/the-seo-benefits-of-social-media-441cf23b5674'>connection</a> to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. <h2>Identify (and include) commonly searched keywords</h2>An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. If you aren’t <a href='https://seotips4pros.neocities.org/index11.html'>seeing</a> a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. One of the most time-consuming parts about link-building is actually finding places that will give you links. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. <h2>Competitor Link Analysis for SEO</h2>There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. SEO success relies heavily on the keywords you choose to target. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer." <h2>Make sure your byline name matches your Google+ name</h2>It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. The more you <a href='https://seo4u5.webnode.com/l/link-exchanges-can-be-good-too/'>focus</a> on Google and doing the right thing for website visitors,
the more you’ll win at SEO. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. </p>Where in search results does my content appear?2017-08-24T00:00:00+02:002017-08-24T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-24:/Where-in-search-results-does-my-content-appear--1517399788.html<p>Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The mechanism of <a href='http://seohull.strikingly.com/blog/increase-visibility-to-new-content-you-create'>a</a> backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough …</p><p>Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The mechanism of <a href='http://seohull.strikingly.com/blog/increase-visibility-to-new-content-you-create'>a</a> backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. <h2>If it isn’t on Google, it doesn’t exist</h2>Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. The header text, <a href='http://kyushowiki.info/User:Gazhall'>or</a> H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. <h2>Add a Pin It plugin to your site</h2>If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. A clear, direct <a href='http://www.linkddl.com/site/gazhall.com'>URL</a> is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. <h2>One single domain is enough</h2>Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. " <h2>Where in search results does my content appear?</h2>Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Trust an SEO <a href='http://barbara.hariko.com/beginners-seo/index10.html'>expert</a> who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. </p>Update and Republish Old Content2017-08-23T00:00:00+02:002017-08-23T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-23:/Update-and-Republish-Old-Content-1517399829.html<p>The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. It does not <a href='http://wiki.typhoon.gov.cn/index.php?title=User_talk:Dani32'>matter</a> if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Google normally takes into account bounce rate …</p><p>The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. It does not <a href='http://wiki.typhoon.gov.cn/index.php?title=User_talk:Dani32'>matter</a> if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Content curation is a common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. <h2>Try to Go for Longer, Scannable Posts</h2>Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Content syndication is <a href='http://anders32.postbit.com/have-a-fast-load-time-to-optimise-seo.html'>the</a> term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. <h2>Create Silos For Your Website</h2>RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Linking out is <a href='https://seocrazy.joomla.com/28-study-your-niche'>huge.</a> Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). <h2>Good content + bad design = failure</h2>Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "You might get caught up in creating different versions of content for your locale
sites. But remember, creating remarkable and unique content should be your
highest priority, above any other off-page seo tips. Create interesting and
valuable content that other people will want to link to, no matter where they
live." <h2>Update and Republish Old Content</h2>Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. Looking at a <a href='http://seotrainingtips.byethost13.com/index38.html'>website’s</a> backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. </p>People use different wording to name the same thing2017-08-22T00:00:00+02:002017-08-22T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-22:/People-use-different-wording-to-name-the-same-thing--1517399809.html<p>Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Paid links are <a href='http://seohull.strikingly.com/blog/avoid-duplicate-content-in-your-blog'>another</a> no-no, whether another site linking to yours, or on …</p><p>Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Paid links are <a href='http://seohull.strikingly.com/blog/avoid-duplicate-content-in-your-blog'>another</a> no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. <h2>Specific is the new epic content</h2>Currently more than half of searches account for mobile devices. Google’s Search Console <a href='http://sandra.sdbx.jp/index25.html'>(previously</a> known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. <h2>When are you supposed to do it?</h2> If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Longer URLs may <a href='http://indozine.com/Is-the-content-on-different-pages-original--1517277841.html'>decrease</a> search visibility. Use the main keyword in the URL and keep It short and simple Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. <h2>Build a unique set of citations </h2>A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source." <h2>People use different wording to name the same thing </h2>Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) A big part <a href='http://web.wbsa.co.za/MediaWiki/index.php/SEO_advice'>of</a> Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. One of the most time-consuming parts about link-building is actually finding places that will give you links. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. </p>Main keywords and sub-keywords2017-08-20T00:00:00+02:002017-08-20T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-20:/Main-keywords-and-sub-keywords-1517399786.html<p>Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Standard SEO advice <a href='http://seotips.myblog.de/seotips/art/10981651/The-more-backlinks-you-have-the-higher-you-rank-on-Google-Search'>is</a> to keep the site architecture as flat as possible …</p><p>Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Standard SEO advice <a href='http://seotips.myblog.de/seotips/art/10981651/The-more-backlinks-you-have-the-higher-you-rank-on-Google-Search'>is</a> to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) <h2>Don’t jump in blind</h2>If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Prevent duplicate content. <a href='http://lastingsearcher.byethost12.com/index.html'>Don’t</a> confuse Google with almost similar pages. Those serve no one. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. <h2>Focus on conversions, not rankings</h2>Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Getting high-quality links <a href='https://sansara2.neocities.org/index20.html'>from</a> outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. <h2>Humanizing your website is the way to search engine bots’ hearts</h2>Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines." <h2>Main keywords and sub-keywords</h2>Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. Here′s what I <a href='https://sansara2.neocities.org/index27.html'>can</a> say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. </p>Your content marketing campaign will fail unless you integrate SEO2017-08-19T00:00:00+02:002017-08-19T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-19:/Your-content-marketing-campaign-will-fail-unless-you-integrate-SEO-1517399780.html<p>Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …</p><p>Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. You need to <a href='http://topseoblog.blogsky.com/1396/10/21/post-43/Check-for-301-and-302-redirects'>migrate</a> your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. The way in which consumers search with be noticeably changed by digital assistants. <h2>Focus on doing the right thing and helping Google do its job</h2>By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Another quick and <a href='http://pagebin.com/Ld42QkmP'>easy</a> strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. <h2>Connect your trigger mechanism to the copy that’s on your landing page</h2>Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Remember, Google doesn’t <a href='http://altisidora.guhaw.com/blogs/20180125'>like</a> content written for SEO purposes. SEO can help a growing startup establish its presence and meet business goals. Modern SEO is about so much more than keywords and meta tags. <h2>Basic off-page SEO factors to look for when gaging your competition</h2>You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages." <h2>Your content marketing campaign will fail unless you integrate SEO</h2>If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. Long-format articles in <a href='http://seotips.sdbx.jp/index22.html'>excess</a> of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. </p>What promise do you make?2017-08-18T00:00:00+02:002017-08-18T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-18:/What-promise-do-you-make--1517399774.html<p>As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. If you think <a href='http://basic0908.spruz.com/pt/Incorporate-relevant-keywords.12-12-2017/blog.htm'>about</a> it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a …</p><p>As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. If you think <a href='http://basic0908.spruz.com/pt/Incorporate-relevant-keywords.12-12-2017/blog.htm'>about</a> it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. <h2>Here is your opportunity to write something and rank</h2>Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Gone are the <a href='http://www.kaaq.org/index.php?document_srl=2949509'>days</a> when you have to mention exact keyword phrases a specific number of times at a certain frequency. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. The search engines continuously invest in improving their ability to better process the content of web pages <h2>Do-Not dump the anchored links with keywords</h2>According to Google, natural links leading back to your site are definitely something to strive for. Keyword research is <a href='https://seohullblog.wordpress.com/2018/01/11/deciphering-user-intent/'>the</a> root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. <h2>Learn SEO the hard way</h2>Think long term rather than short term. Short term will get you nowhere with SEO. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels." <h2>What promise do you make?</h2>The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Take an aspect <a href='http://seohull.strikingly.com/blog/adopt-a-responsive-design-for-your-business-profile'>of</a> your niche that people find difficult and create the most comprehensive tutorial there is on the subject. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.
If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. </p>Actively seeking links can and should penalize your website2017-08-17T00:00:00+02:002017-08-17T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-17:/Actively-seeking-links-can-and-should-penalize-your-website-1517399785.html<p>Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! The job of <a href='https://www.dailystrength.org/journals/link-reclamation-1'>an</a> SEO specialist doesn’t stop with …</p><p>Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! The job of <a href='https://www.dailystrength.org/journals/link-reclamation-1'>an</a> SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. <h2>Social media signals have always invited contradicting opinions</h2>Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Although Google hasn’t <a href='https://hullseo.tumblr.com/'>officially</a> declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. <h2>Learn more about Page speed and SEO</h2>Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Instead of creating <a href='http://unicornwings.jugem.jp/?eid=18'>content,</a> a lot of websites should be focused on cleaning content. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. <h2>Use Social Sharing Buttons</h2>Long Tail SEO is a really useful technique to generate organic search traffic for your website. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings." <h2>Actively seeking links can and should penalize your website</h2>Webpages on HTTPS had positive correlation with higher rankings. Duplicate content refers <a href='http://peargreen.byethost15.com/index33.html'>to</a> a webpage’s content that appears in more than one place on the internet. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. There are far more unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. </p>Have a Site Map and Text-only Navigation2017-08-17T00:00:00+02:002017-08-17T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-17:/Have-a-Site-Map-and-Text-only-Navigation-1517399787.html<p>Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. On-page optimization is <a href='https://seo4u5.webnode.com/l/great-images-compliment-great-website-copy/'>one</a> part of search engine optimization and, as the name suggests,
it covers all the …</p><p>Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. On-page optimization is <a href='https://seo4u5.webnode.com/l/great-images-compliment-great-website-copy/'>one</a> part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. <h2>Just take care of the Penguin consequences</h2>The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. SEO metrics give <a href='https://balancedview.jimdo.com/advanced-advice/xml/'>you</a> an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. <h2>Aim to be in the top 3 positions, not just in the first page</h2>Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Getting the technical <a href='http://sandra.sdbx.jp/index20.html'>details</a> of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. <h2>Analysing The Data</h2>SEO success relies heavily on the keywords you choose to target. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages." <h2>Have a Site Map and Text-only Navigation</h2>The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Long tail keywords <a href='https://seotips4pros.neocities.org/index2.html'>are</a> essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Keyword research can be time-consuming, but rewarding when done properly. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. </p>Siphon a small percentage of the production searches to the new search engine2017-08-17T00:00:00+02:002017-08-17T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-17:/Siphon-a-small-percentage-of-the-production-searches-to-the-new-search-engine-1517399849.html<p>There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If content fails <a href='http://basic0908.spruz.com/pt/Drop-Keyword-in-First-100-Words/blog.htm'>to</a> align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link …</p><p>There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If content fails <a href='http://basic0908.spruz.com/pt/Drop-Keyword-in-First-100-Words/blog.htm'>to</a> align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. <h2>Make your website easy to access and well organized</h2>When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. Integrate keywords, not <a href='http://www.kaaq.org/index.php?document_srl=2882385'>only</a> into the content itself, but also into the title, the meta description and even the canonical URL. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. Ensure that your site loads quickly, not just where you're located, but from around the world. <h2>Backlinks, backlinks, backlinks!</h2>Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. I’d rather have <a href='http://seoadvice.medianewsonline.com/index23.html'>a</a> more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. <h2>Diversify your linking profile</h2>Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for." <h2>Siphon a small percentage of the production searches to the new search engine</h2>The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. “Link building” is <a href='http://basic0908.mihanblog.com/post/6'>a</a> term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Redesigning your site gives you the perfect opportunity to
make sure your URLs are optimized for UX and for search
engines. Your URLs play a significant role in your SEO success.
Your URLs must contain targeted and relevant keywords. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. </p>Keep your Anchor texts natural2017-08-16T00:00:00+02:002017-08-16T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-16:/Keep-your-Anchor-texts-natural-1517399833.html<p>Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …</p><p>Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Link signals tend <a href='http://seohull.strikingly.com/blog/analysing-the-raw-data-on-campaign-performance-helps-you-determine-which'>to</a> decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. <h2>Optimise your website navigation</h2>When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. It will be <a href='https://www.digibritain.co.uk/gaz-hall-27003.html'>hard</a> to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. <h2>Have you considered why it’s important to have quality outbound links from your website?</h2>This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. If you have <a href='http://publish.lycos.com/gretels/2018/01/23/the-seo-cleanup-process/'>covered</a> the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. You may not have the resources to create locale sites for each country or
language you want to target. In that case, add Google Translate to your site to
ensure that your website visitors can see your content in their language (even
if it’s not a perfect translation). Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. <h2>Websites which are not yet indexed by Google</h2>When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only." <h2>Keep your Anchor texts natural</h2>The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. SEO isn’t magic <a href='http://handofaa.org/index.php?title=User:Gazhall'>or</a> voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
If you have several versions of your site in different languages, add visual
cues linking to your multilingual content in or near your top navigation. For
example, you can use flag icons to link to each country or language’s site.
Apple even has a page that lists all the countries for which they provide a
website version. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. </p>What does your audience expect from you?2017-08-16T00:00:00+02:002017-08-16T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-16:/What-does-your-audience-expect-from-you--1517399806.html<p>Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. As it may <a href='http://searchmarketing.strikingly.com/blog/search-engines-are-not-impressed-by-a-vast-vocabulary'>seem</a> obvious by now, there is more to writing SEO-friendly content than ensuring you get …</p><p>Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. As it may <a href='http://searchmarketing.strikingly.com/blog/search-engines-are-not-impressed-by-a-vast-vocabulary'>seem</a> obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. <h2>Keywords vs. Topics vs. Relationships</h2>Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. In order <a href='http://alton.mee.nu/searchtips/index29.html'>to</a> get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. <h2>For Quick page load time, remove everything that slows down your website</h2>Social networks are an important source of traffic. Good
content significantly raises the probability of the posts being
frequently shared organically on social networks which
helps you expand your reach. At the same time, you can also
generate additional traffic through social channels. Social
interactions are also registered by Google and can help
the search engine review the relevance and quality of your
content. Google scores ‘fresh <a href='http://basic0908.spruz.com/pt/Google-is-getting-smarter--to-the-point-of-becoming-an-AI.12-22-2017/blog.htm'>content’</a> that’s updated regularly in a different way to a news article that doesn’t change. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: <h2>Basic principles about HTML headings</h2>Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: " Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy." <h2>What does your audience expect from you?</h2>Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Always remember that <a href='http://seohull.strikingly.com/blog/google-recommends-quality-content'>the</a> success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. </p>Shift the focus from only SEO to provide a better user experience2017-08-14T00:00:00+02:002017-08-14T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-14:/Shift-the-focus-from-only-SEO-to-provide-a-better-user-experience-1517399804.html<p>When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Search engines want <a href='http://searchmarketing.strikingly.com/blog/usurp-the-serp'>to</a> show the best content based on context relevance …</p><p>When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Search engines want <a href='http://searchmarketing.strikingly.com/blog/usurp-the-serp'>to</a> show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. <h2>Why are title tags important?</h2>Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. See what keywords <a href='https://balancedview.jimdo.com/advanced-advice/'>are</a> most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! <h2>What Are Keywords, and Why Do They Matter?</h2>As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. As other search <a href='http://greendoorseo.byethost5.com/index1.html'>engines</a> become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. Make it easier for search engines to index your website. <h2>Going deep into the aspects of Search Engine Marketing</h2>Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users." <h2>Shift the focus from only SEO to provide a better user experience</h2>People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. It’s also important <a href='http://kiehlmann.co.uk/User:Danny24'>to</a> know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). The more you focus on Google and doing the right thing for website visitors,
the more you’ll win at SEO. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. </p>Link to Influencers Within Your Content2017-08-12T00:00:00+02:002017-08-12T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-12:/Link-to-Influencers-Within-Your-Content-1517399836.html<p>Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. SEO criteria frequently <a href='http://basic0908.bravesites.com/entries/general/establish-the-credibility-of-your-business-in-google-s-eyes'>changes</a> and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. If you execute …</p><p>Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. SEO criteria frequently <a href='http://basic0908.bravesites.com/entries/general/establish-the-credibility-of-your-business-in-google-s-eyes'>changes</a> and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. <h2>Understand Why Keyword Stuffing is Bad</h2>When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Have you ever <a href='http://intersol.co.uk/Backlinks-backlinks-backlinks--1517191801.html'>monitored</a> the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source <h2>Target the community with content to earn local links</h2>Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. If you're anything <a href='http://kiehlmann.co.uk/User:Danny24'>like</a> me, then you're looking to understand why certain things work the way they do. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. <h2>SEO on-page best practice</h2>Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer." <h2>Link to Influencers Within Your Content</h2>Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Cloaking is when <a href='http://www.kaaq.org/index.php?document_srl=2882491'>you</a> present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. </p>Optimizing for conversational search is easier than it sounds2017-08-09T00:00:00+02:002017-08-09T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-09:/Optimizing-for-conversational-search-is-easier-than-it-sounds-1517399850.html<p>Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Get specific by <a href='http://seohull.strikingly.com/blog/what-promise-do-you-make-to-your-customers'>taking</a> a structured approach. It’s not …</p><p>Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Get specific by <a href='http://seohull.strikingly.com/blog/what-promise-do-you-make-to-your-customers'>taking</a> a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. <h2>Consolidate Cannibalising Content with Redirects</h2>Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Google wants to <a href='http://basic0908.spruz.com/pt/Are-Keywords--and-Keyword-Research--Dead.12-12-2017/blog.htm'>retain</a> its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. When it comes to choosing keywords, it’s important that they are not too specific or too broad. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. <h2>Think of People, not Robots, When Optimizing Keywords</h2>Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. A holistic approach <a href='http://greendoorseo.byethost5.com/index35.html'>to</a> organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Integrate selected keywords into your website source code and existing content on designated pages. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. <h2>Finding Long Tail Keywords</h2>Ensure the number of visits and new visitors from within your target market is increasing. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag." <h2>Optimizing for conversational search is easier than it sounds</h2>Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords. Like desktop content, <a href='https://modernvb.com/entry.php?13542-A-quality-blog-improves-your-Google-ranking'>mobile</a> pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. </p>So Keywords and Keyword Research2017-08-09T00:00:00+02:002017-08-09T00:00:00+02:00Clara Higginbottomtag:byr.oiran.org,2017-08-09:/So-Keywords-and-Keyword-Research-1517399770.html<p>Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. A great way <a href='http://belzec.phorum.pl/viewtopic.php?f=11&t=1018473&p=1022776#p1022776'>to</a> incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits …</p><p>Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. A great way <a href='http://belzec.phorum.pl/viewtopic.php?f=11&t=1018473&p=1022776#p1022776'>to</a> incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. <h2>See what keywords your competitors are ranking for</h2>When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Getting your business <a href='https://ccswrm.kku.ac.th/wiki/index.php/User:SEO_Advice'>included</a> in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. <h2>Faked and manipulated website content can harm a website’s SEO</h2>A so-called website blocker is something that prevents search engines from accessing the site Off page SEO <a href='http://barbara.hariko.com/next-stage/index27.html'>is</a> a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. <h2>Google Ranking Factors</h2>Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. Use it before it ceases to be an enabler of competitive advantage. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking." <h2>So Keywords and Keyword Research</h2>If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. An internal <a href='http://seotrainingtips.byethost13.com/index28.html'>link</a> connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. </p>