White Hat Zone

How to survive your first encounter with backlinks

Clara Higginbottom — Wed, 23 May 2018 12:15:00 +0200

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. In a Searchmetrics 2016 study into ranking factors, there was an “extremely …

Assessing historical progress and how you've been helped by domain authority

Clara Higginbottom — Tue, 22 May 2018 12:15:00 +0200

Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. My friend, if you want to get …

Try to target a hungry crowd by paying attention to page impressions

Clara Higginbottom — Mon, 21 May 2018 12:15:00 +0200

Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. This can be a result …

It’s a win-win strategy with an emphasis on LSI

Clara Higginbottom — Sun, 20 May 2018 12:15:00 +0200

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

If your internal links look spammy and manipulative, search engines might penalize your website

Clara Higginbottom — Sat, 19 May 2018 12:15:00 +0200

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. As brands across industries continue to see the …

Write a 1000+ words article about RSS feeds

Clara Higginbottom — Fri, 18 May 2018 12:15:00 +0200

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

Make sure you know exactly what you're doing with canonical URLs

Clara Higginbottom — Thu, 17 May 2018 12:15:00 +0200

Not so fast. Thin content is content with little added value. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So …

Top trends in backlinks to watch

Clara Higginbottom — Wed, 16 May 2018 12:15:00 +0200

Mobile users are spending more and more of their time on fewer platforms. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what …

Follow a consistent cadence towards bread crumbs

Clara Higginbottom — Tue, 15 May 2018 12:15:00 +0200

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by …

When your use of metrics becomes obsessive

Clara Higginbottom — Mon, 14 May 2018 12:15:00 +0200

With so much crap content on the web, Google doesn’t want to waste space indexing it. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content …

Your marketing strategy could use a facelift - consider including widgets to adhere to best practise SEO principles

Clara Higginbottom — Sun, 13 May 2018 12:15:00 +0200

House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or ecommerce properties (or with PPC to also manage). A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. You cannot …

Creativity can take courage

Clara Higginbottom — Sat, 12 May 2018 12:15:00 +0200

Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill …

Clarification about ROI

Clara Higginbottom — Fri, 11 May 2018 12:15:00 +0200

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Rather than evaluate all results on the page at once, we first evaluate a …

Discover the connection between user experience gateway sites

Clara Higginbottom — Thu, 10 May 2018 12:15:00 +0200

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. In 2013, Google announced an update to its algorithm that became …

Adopt a customer centric view of widgets

Clara Higginbottom — Wed, 09 May 2018 12:15:00 +0200

That’s easy. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and …

How you will benefit from page impressions

Clara Higginbottom — Tue, 08 May 2018 12:15:00 +0200

Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. If you use an image without the proper accreditation, then you could …

Having fun with widgets

Clara Higginbottom — Mon, 07 May 2018 12:15:00 +0200

In these cases, you’ll see very few competitors to benchmark against. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web …

A focus on metrics to benefit search engine placement

Clara Higginbottom — Sun, 06 May 2018 12:15:00 +0200

If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Even then, the first three spots in the search …

Why has html been so popular?

Clara Higginbottom — Sat, 05 May 2018 12:15:00 +0200

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them …

Improve engagement by utilising user generated content

Clara Higginbottom — Fri, 04 May 2018 12:15:00 +0200

SEO gives opportunities of substantial levels of free advertising; You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Keyword-based titles help establish page theme and …

Create an Engaging Web Presence by the use of link research

Clara Higginbottom — Thu, 03 May 2018 12:15:00 +0200

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

Keep an eye on onsite SEO

Clara Higginbottom — Wed, 02 May 2018 12:15:00 +0200

Remember the last time you wanted to find a place to eat or solve a problem at home? Ask for references or get a case study to determine if the service is legitimate. Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking …

Audit your profile, looking for issues with regards to web portals

Clara Higginbottom — Tue, 01 May 2018 12:15:00 +0200

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Your SEO efforts are really only as good as the …

Don’t forget about meta tags

Clara Higginbottom — Mon, 30 Apr 2018 12:15:00 +0200

Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely …

Use Videos, Charts, Infographics

Clara Higginbottom — Sun, 29 Apr 2018 12:15:00 +0200

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. We recommend a minimum of 300 words per page as a rough guideline …

We've reached a tipping point when it comes to reporting

Clara Higginbottom — Sat, 28 Apr 2018 12:15:00 +0200

Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. The internet gets the most angry when it feels lied to. A successful search acquisition strategy involves more than just someone at the company …

Your marketing strategy could use a facelift - consider including analysis to adhere to best practise SEO principles

Clara Higginbottom — Fri, 27 Apr 2018 12:15:00 +0200

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. If you have the exact match domain name, search engines will give …

Find a simple guide to CTR and read up about it

Clara Higginbottom — Thu, 26 Apr 2018 12:15:00 +0200

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and …

When someone mentions LSI do you think about search engine optimisation?

Clara Higginbottom — Wed, 25 Apr 2018 12:15:00 +0200

Search engines also don’t espouse that the sky is blue. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. One thing’s for sure though, Google is getting smarter. It’s now …

The mysterious world of non reciprocal links

Clara Higginbottom — Tue, 24 Apr 2018 12:15:00 +0200

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. There are several main types of search behaviour when it comes to online retail, and you need to make …

Write a keyword-rich introduction about web 2.0

Clara Higginbottom — Mon, 23 Apr 2018 12:15:00 +0200

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

Use subheadings

Clara Higginbottom — Sun, 22 Apr 2018 12:15:00 +0200

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. You …

Search engine health checks should look at organic links

Clara Higginbottom — Sat, 21 Apr 2018 12:15:00 +0200

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. Links and more commonly …

Clarification about duplication

Clara Higginbottom — Fri, 20 Apr 2018 12:15:00 +0200

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Maybe this campaign was your baby? Broken links affect site experience, and, say it out loud, Google …

Bucket brigades based on hits

Clara Higginbottom — Thu, 19 Apr 2018 12:15:00 +0200

There are more than 13 billion online searches every month. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. While there are not any tools that can tell you if your content is thin …

Using traffic estimation tools in conjunction with webmaster tools

Clara Higginbottom — Wed, 18 Apr 2018 12:15:00 +0200

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Optimizing your images gives your website an additional chance to be found via image search …

Search marketing implications related to site submissions

Clara Higginbottom — Tue, 17 Apr 2018 12:15:00 +0200

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Keyword selection is the starting point of the small business SEO …

All you wanted to know about canonical URLs but were afraid to ask

Clara Higginbottom — Mon, 16 Apr 2018 12:15:00 +0200

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product …

Disambiguation, and diversity are important when it comes to 301 redirects

Clara Higginbottom — Sun, 15 Apr 2018 12:15:00 +0200

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

Analyse your existing page rank

Clara Higginbottom — Sat, 14 Apr 2018 12:15:00 +0200

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …

Unexpected ways search queries can help with getting your website noticed

Clara Higginbottom — Fri, 13 Apr 2018 12:15:00 +0200

What if your competitor is way more descriptive and helpful? There is a chance that you already have evergreen content on your blog. The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. They go the distance, train, research their enemies’ capabilities, properly …

Useful tips from experts in ROI

Clara Higginbottom — Thu, 12 Apr 2018 12:15:00 +0200

Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also …

Adopy a monetisation first approach before putting efforts into SEM

Clara Higginbottom — Wed, 11 Apr 2018 12:15:00 +0200

A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. The ‘no-follow’ breaks the connection you are trying to make between …

I bet you didn't know this about local search

Clara Higginbottom — Tue, 10 Apr 2018 12:15:00 +0200

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when …

Tell me more about link building

Clara Higginbottom — Mon, 09 Apr 2018 12:15:00 +0200

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to …

Do users like my content?

Clara Higginbottom — Sun, 08 Apr 2018 12:15:00 +0200

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

Tell me more about SEM

Clara Higginbottom — Sat, 07 Apr 2018 12:15:00 +0200

Original Content Is King, they say. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other …

Adopt a customer centric view of link research

Clara Higginbottom — Fri, 06 Apr 2018 12:15:00 +0200

Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. All sites require inbound links to get recognized by search engines. It’s rare these days that you …

Determining Relevance: Trust your gut when it comes to reporting

Clara Higginbottom — Thu, 05 Apr 2018 12:15:00 +0200

Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Google does not like automation when it …

Create content about canonical URLs

Clara Higginbottom — Wed, 04 Apr 2018 12:15:00 +0200

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. With top-notch content, visitors get more meaning because their issues …

Takeaway tips for CTR

Clara Higginbottom — Tue, 03 Apr 2018 12:15:00 +0200

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

How Working Memory Plays into Evaluating Search Results

Clara Higginbottom — Mon, 02 Apr 2018 12:15:00 +0200

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Having a sitemap for your website plays a crucial role in SEO. It …

Reasons that marketers love Google algorithms

Clara Higginbottom — Sun, 01 Apr 2018 12:15:00 +0200

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. So if the image is decorative, keep it out the way - either make it …

Voice Searching Matters

Clara Higginbottom — Sat, 31 Mar 2018 12:15:00 +0200

Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is …

This year will be the year of LSI

Clara Higginbottom — Fri, 30 Mar 2018 12:15:00 +0200

Google’s advanced text analyzing algorithms can easily make out whether you are curating content or generating thin content. Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. How you should do SEO? CSS errors could also impact search …

On page optimization is an important component of SEO

Clara Higginbottom — Thu, 29 Mar 2018 12:15:00 +0200

A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. Content "machines" used to develop content primarily for search engines in an automated manner could …

Pay particular attention to RSS feeds when performing an audit

Clara Higginbottom — Wed, 28 Mar 2018 12:15:00 +0200

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

Don’t forget meta tags

Clara Higginbottom — Tue, 27 Mar 2018 12:15:00 +0200

Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. When Google returns its search results, it produce two types of results: organic results and paid …

Provide value information rooted in your initial strategy and use white hat SEO as part of this

Clara Higginbottom — Mon, 26 Mar 2018 12:15:00 +0200

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start …

Focus on ROI Instead of long tail search

Clara Higginbottom — Sun, 25 Mar 2018 12:15:00 +0200

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or …

Be clear, truthful and accurate when it comes to plugins

Clara Higginbottom — Sat, 24 Mar 2018 12:15:00 +0100

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results At …

Provide value information rooted in your initial strategy and use scraping as part of this

Clara Higginbottom — Fri, 23 Mar 2018 12:15:00 +0100

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google …

Self-publishing Parasite SEO based purely on javascript

Clara Higginbottom — Thu, 22 Mar 2018 12:15:00 +0100

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it …

Make text links the main focus of your marketing tactics

Clara Higginbottom — Wed, 21 Mar 2018 12:15:00 +0100

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

I bet you didn't know this about indexed pages

Clara Higginbottom — Tue, 20 Mar 2018 12:15:00 +0100

It consists of all the information on all the web pages or websites that the search engine was able to browse. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Internal backlinks essentially connect …

The worst advice I've heard about LSI

Clara Higginbottom — Mon, 19 Mar 2018 12:15:00 +0100

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

Don’t forget reporting

Clara Higginbottom — Sun, 18 Mar 2018 12:15:00 +0100

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. With the rise of the mobile device, more and more individuals are searching on the go. Search engine algorithms are continually updated to produce better results. Rankings are currently in turmoil, with …

Repurpose old landing pages

Clara Higginbottom — Sun, 18 Mar 2018 08:05:00 +0100

There are hundreds of factors that are involved when search engines rank websites in an organic search. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content …

Don’t Let Keyword Stuffing Kill Your SEO

Clara Higginbottom — Sat, 17 Mar 2018 12:15:00 +0100

Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social …

Questions to ask about authority sites

Clara Higginbottom — Fri, 16 Mar 2018 12:15:00 +0100

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. If I can tell this, so can Google. Link outreach …

Use Google Authorship to Guard Your Content

Clara Higginbottom — Thu, 15 Mar 2018 12:15:00 +0100

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

Content repurposing does what content alone fails to do

Clara Higginbottom — Wed, 14 Mar 2018 12:15:00 +0100

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

This year will be the year of domain authority

Clara Higginbottom — Tue, 13 Mar 2018 12:15:00 +0100

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. If you're trying to get links from …

Keep in mind that the purpose is to get your visitors to read the next sentence

Clara Higginbottom — Mon, 12 Mar 2018 12:15:00 +0100

As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and …

The benefits of walled garden sites to your search marketing strategy

Clara Higginbottom — Sun, 11 Mar 2018 12:15:00 +0100

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. You need to build content promotion into your content. This is the foundation …

Google guidelines don't agree with your approach

Clara Higginbottom — Fri, 09 Mar 2018 12:15:00 +0100

The way in which consumers search with be noticeably changed by digital assistants. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Don’t be …

Add search metrics to your data mix to better understand your audience, see industry trends, and build a better product strategy

Clara Higginbottom — Thu, 08 Mar 2018 12:15:00 +0100

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Most companies use SEO to increase website traffic, which in turn, increases revenue. When URL parameters are generated using …

Use a permalink structure that includes keywords

Clara Higginbottom — Wed, 07 Mar 2018 12:15:00 +0100

It’s important to monitor the backlinks your site is accumulating In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Many businesses assume that they don’t need to worry about keyword …

Which principles should SEO copywriters never neglect?

Clara Higginbottom — Tue, 06 Mar 2018 12:15:00 +0100

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Content marketing is the process of developing unique …

How important is voice search optimization today?

Clara Higginbottom — Mon, 05 Mar 2018 12:15:00 +0100

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

Predicting Future Trends

Clara Higginbottom — Sun, 04 Mar 2018 12:15:00 +0100

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

Keep Your Company’s Online Content Creation Momentum Going

Clara Higginbottom — Sat, 03 Mar 2018 12:15:00 +0100

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship …

If you aren't producing high-quality content, then you're going to be way behind your competitors that are

Clara Higginbottom — Fri, 02 Mar 2018 12:15:00 +0100

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile …

Use your outreach skills

Clara Higginbottom — Thu, 01 Mar 2018 12:15:00 +0100

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

Include Meta tag and Page title inputs in the admin tool

Clara Higginbottom — Wed, 28 Feb 2018 12:15:00 +0100

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an …

The goal for your pages

Clara Higginbottom — Tue, 27 Feb 2018 12:15:00 +0100

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive …

Minimize Duplicate Template Content

Clara Higginbottom — Mon, 26 Feb 2018 12:15:00 +0100

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

As a general rule, nofollow links do not stand on their own

Clara Higginbottom — Sun, 25 Feb 2018 12:15:00 +0100

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings …

Basic principles about HTML headings

Clara Higginbottom — Sat, 24 Feb 2018 12:15:00 +0100

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. As you know, back in the day we …

Chew on that one for a while

Clara Higginbottom — Fri, 23 Feb 2018 12:15:00 +0100

The content needed to fulfill the intent of a search varies based on the type of intent. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by …

Web 2.0 indexing - is it right for you?

Clara Higginbottom — Thu, 22 Feb 2018 03:50:00 +0100

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

Broken Inbound Link Building Techniques

Clara Higginbottom — Thu, 22 Feb 2018 03:49:00 +0100

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Mobile SEO should always be a work in progress because there are always new …

Widen the net with a wildcard search

Clara Higginbottom — Thu, 22 Feb 2018 03:49:00 +0100

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag You need to migrate your website from one host to another …

Use Hashtags (Wisely) and Categorize Your Boards

Clara Higginbottom — Thu, 22 Feb 2018 03:47:00 +0100

The key to boosting visibility and SEO is staying active. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in …

More people use the search engine on their mobile phones than on desktop

Clara Higginbottom — Thu, 22 Feb 2018 02:48:00 +0100

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Seed keywords are the foundation of your keyword …

Link Reclamation

Clara Higginbottom — Wed, 21 Feb 2018 02:48:00 +0100

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Conventional wisdom has been that 301 redirects only pass about 85 …

Contribute to the conversation

Clara Higginbottom — Tue, 20 Feb 2018 02:48:00 +0100

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

Removing duplicate content can have a very positive influence on the rankings of your pages

Clara Higginbottom — Mon, 19 Feb 2018 02:48:00 +0100

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. If everybody is linking people from their sites to yours, your site must thus offer …

Why should you invest time, effort, and resources on SEO?

Clara Higginbottom — Sun, 18 Feb 2018 02:48:00 +0100

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Community …

Each and every page of your site is a gateway to the rest of the site

Clara Higginbottom — Sat, 17 Feb 2018 02:48:00 +0100

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage …

Create Silos For Your Website

Clara Higginbottom — Fri, 16 Feb 2018 02:48:00 +0100

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper …

How Can Keywords Inform Your Content Strategy?

Clara Higginbottom — Thu, 15 Feb 2018 02:48:00 +0100

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. If you are currently producing five articles a week …

Use dynamically generated page titles for database-driven websites

Clara Higginbottom — Wed, 14 Feb 2018 02:48:00 +0100

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

Leads are the lifeblood of a business

Clara Higginbottom — Wed, 14 Feb 2018 02:47:00 +0100

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still …

Start mapping your SEO needs to pages

Clara Higginbottom — Wed, 14 Feb 2018 02:46:00 +0100

If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …

Its true content is the reality of SEO

Clara Higginbottom — Tue, 13 Feb 2018 02:48:00 +0100

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we …

Alert The Press And Make Them Link To You

Clara Higginbottom — Tue, 13 Feb 2018 02:47:00 +0100

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight …

Closing the Loop

Clara Higginbottom — Tue, 13 Feb 2018 02:46:00 +0100

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website …

Evaluate Your Site Speed

Clara Higginbottom — Mon, 12 Feb 2018 02:48:00 +0100

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Excessive link exchange ("Link to me and I'll link to you") or …

What’s the Take-Away?

Clara Higginbottom — Mon, 12 Feb 2018 02:47:00 +0100

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Ensure your website is crawlable with the site:yourdomain.com search. Note the number …

How to Use Google Plus to Get Better Rankings

Clara Higginbottom — Mon, 12 Feb 2018 02:46:00 +0100

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search …

Easy wins – existing relationships are an instant source of backlinks

Clara Higginbottom — Sun, 11 Feb 2018 02:48:00 +0100

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? There’s no point in creating new content if it’s not …

What effect does backlink indexing have?

Clara Higginbottom — Sun, 11 Feb 2018 02:47:00 +0100

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web …

Targetting the wrong keywords

Clara Higginbottom — Sun, 11 Feb 2018 02:46:00 +0100

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

Every SEO Plan Is Custom

Clara Higginbottom — Sat, 10 Feb 2018 02:48:00 +0100

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term …

Content rated as topically relevant significantly outperforms content that doesn't cover a topic in-depth

Clara Higginbottom — Sat, 10 Feb 2018 02:47:00 +0100

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

Made a website, but is not showing in the SERPs?

Clara Higginbottom — Sat, 10 Feb 2018 02:46:00 +0100

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

Offer useful information presented in an engaging format to human readers

Clara Higginbottom — Fri, 09 Feb 2018 02:48:00 +0100

The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. When you add a …

Get into your customers’ heads

Clara Higginbottom — Fri, 09 Feb 2018 02:47:00 +0100

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Technical SEO is an often misunderstood discipline …

Why won’t people engage with my content?

Clara Higginbottom — Fri, 09 Feb 2018 02:46:00 +0100

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. As you may well know, Google has altered and changed its algorithm majorly in the last …

Ranking high in the search engines is tough.

Clara Higginbottom — Thu, 08 Feb 2018 02:48:00 +0100

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

Include bios of different staff at different locations

Clara Higginbottom — Thu, 08 Feb 2018 02:47:00 +0100

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Keywords are usually broken up and grouped based on the number of words within the query …

Do the split testing method

Clara Higginbottom — Thu, 08 Feb 2018 02:46:00 +0100

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

Find Questions That Your Buyer Persona is Asking

Clara Higginbottom — Wed, 07 Feb 2018 02:48:00 +0100

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Know where and how to use keywords in your content for maximum searchability. All backlinks are not created equal …

Focus on ‘Things’, Not ‘Strings’

Clara Higginbottom — Wed, 07 Feb 2018 02:47:00 +0100

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Web pages must contain a minimum number of words, feature targeted keywords and …

How many words does your competition have on the page that is ranking?

Clara Higginbottom — Wed, 07 Feb 2018 02:46:00 +0100

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. The search engine crawler analyzes the raw HTML form of a web page. If you want …

Design a link-earning strategy

Clara Higginbottom — Tue, 06 Feb 2018 02:48:00 +0100

One of the most common misconceptions is that blogging on your own site is going to help your SEO. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Truly though, having a blog with built-in social sharing and as-you-type SEO …

What's the difference between SEO and paid Google ads?

Clara Higginbottom — Tue, 06 Feb 2018 02:47:00 +0100

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Your content needs to come together in such a way that it shows a search engine that you are …

Offer tips that apply to specific geographic or demographic audiences

Clara Higginbottom — Tue, 06 Feb 2018 02:46:00 +0100

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result …

Make sure you know exactly who you will target with your content

Clara Higginbottom — Mon, 05 Feb 2018 02:48:00 +0100

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to …

Analysing The Data

Clara Higginbottom — Mon, 05 Feb 2018 02:47:00 +0100

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search …

It’s time to revolutionize our approach to content analysis

Clara Higginbottom — Mon, 05 Feb 2018 02:46:00 +0100

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. A great way to boost your …

Learn SEO the hard way

Clara Higginbottom — Sun, 04 Feb 2018 02:48:00 +0100

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the …

Monitor the evolution of your search engine rankings

Clara Higginbottom — Sun, 04 Feb 2018 02:47:00 +0100

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website …

Make basic duplicate listing detection

Clara Higginbottom — Sun, 04 Feb 2018 02:46:00 +0100

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs PageSpeed Insights is a powerful tool to analyze the performance of your …

Your content marketing campaign will fail unless you integrate SEO

Clara Higginbottom — Sat, 03 Feb 2018 02:48:00 +0100

Another tip is to make sure you do your research and examine which terms to target before you set out. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it …

Content must be appropriate in length and appealing in structure

Clara Higginbottom — Sat, 03 Feb 2018 02:47:00 +0100

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

Review page content

Clara Higginbottom — Sat, 03 Feb 2018 02:46:00 +0100

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you …

Good Content + People Linking To It = High Rankings

Clara Higginbottom — Fri, 02 Feb 2018 02:48:00 +0100

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. 95% of the U.S. Internet browsing population accesses …

Page load is an important SEO factor

Clara Higginbottom — Fri, 02 Feb 2018 02:47:00 +0100

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. The best ways to get do follow links is the …

Backlinks just to your homepage

Clara Higginbottom — Fri, 02 Feb 2018 02:46:00 +0100

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Creative, interesting, and informational …

Canvas your competitors

Clara Higginbottom — Thu, 01 Feb 2018 02:48:00 +0100

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

Use your key phrases in as many URLs as possible

Clara Higginbottom — Thu, 01 Feb 2018 02:47:00 +0100

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind …

Grooving to the Search Engine's tunes!

Clara Higginbottom — Thu, 01 Feb 2018 02:46:00 +0100

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. A simple seo rule – use keywords …

Understanding the rationale behind search marketing

Clara Higginbottom — Sun, 28 Jan 2018 00:00:00 +0100

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first …

Aligning Questions to Keywords

Clara Higginbottom — Sat, 27 Jan 2018 00:00:00 +0100

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

Make Sure Redirects Persist

Clara Higginbottom — Fri, 26 Jan 2018 00:00:00 +0100

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Use sub-directories rather than sub-domains when …

Use both internal and external links to add further value

Clara Higginbottom — Fri, 26 Jan 2018 00:00:00 +0100

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Utilise existing relationships …

Can Images Help Improve My Website’s Search Engine Placement?

Clara Higginbottom — Wed, 24 Jan 2018 00:00:00 +0100

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Visual content is …

Creativity will take courage

Clara Higginbottom — Wed, 24 Jan 2018 00:00:00 +0100

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for …

Understanding the rationale behind outbound links

Clara Higginbottom — Tue, 23 Jan 2018 00:00:00 +0100

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Consider dropping a link back to your main website in any other websites you may be running …

Review your links — but don’t stress out

Clara Higginbottom — Mon, 22 Jan 2018 00:00:00 +0100

When done well, content marketing can contribute to boosting a site’s position in search rankings. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. In many cases, the higher you are on page one …

Don’t put all your eggs in Google’s basket

Clara Higginbottom — Sun, 21 Jan 2018 00:00:00 +0100

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Expanding your online operation into a new market? Want to ensure that your website is ready for a …

Buying Your Way To the Top With Pay Per Click Advertising

Clara Higginbottom — Sat, 20 Jan 2018 00:00:00 +0100

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Keyword selection is the starting …

Place Your Site’s Content Above The Fold

Clara Higginbottom — Sat, 20 Jan 2018 00:00:00 +0100

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Every SERP is unique, even for search queries performed on the same search engine using the same keywords …

Faked and manipulated website content can harm a website’s SEO

Clara Higginbottom — Thu, 18 Jan 2018 00:00:00 +0100

Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first …

Refresh your website to match your message

Clara Higginbottom — Thu, 18 Jan 2018 00:00:00 +0100

People spend very little time engaging with content. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. SEO moves fast. It …

Would someone bookmark this or share it with a friend?

Clara Higginbottom — Thu, 18 Jan 2018 00:00:00 +0100

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Scan through your website and make a list of all the relatable keywords.Then, make …

Its true content is the reality of optimisation

Clara Higginbottom — Tue, 16 Jan 2018 00:00:00 +0100

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the …

Making Websites More Visible

Clara Higginbottom — Tue, 16 Jan 2018 00:00:00 +0100

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Most content creators go for the big, obvious one and two keyword …

Google is more forgiving than it has been in the past

Clara Higginbottom — Mon, 15 Jan 2018 00:00:00 +0100

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

Real results you say?

Clara Higginbottom — Mon, 15 Jan 2018 00:00:00 +0100

the title tag will usually appear in the first line of the results.

Finding Expired Domains For Pay Per Lead Marketing

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. While your content …

Are you using Shared web hosting?

Clara Higginbottom — Sat, 13 Jan 2018 00:00:00 +0100

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Although search engines can read text, they can’t …

Indexing requirements often conflict with aesthetic requirements

Clara Higginbottom — Sat, 13 Jan 2018 00:00:00 +0100

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. If you have different sections of your …

The Major Elements of Planning

Clara Higginbottom — Sat, 13 Jan 2018 00:00:00 +0100

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be …

Google ranking factors

Clara Higginbottom — Thu, 11 Jan 2018 00:00:00 +0100

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You …

reating quality content is the surest path to sustainable web traffic

Clara Higginbottom — Thu, 11 Jan 2018 00:00:00 +0100

If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. If you’re in …

You can optimize keywords with your content

Clara Higginbottom — Wed, 10 Jan 2018 00:00:00 +0100

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

Answer the questions of your potential customers

Clara Higginbottom — Tue, 09 Jan 2018 00:00:00 +0100

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself …

How much time and effort are you putting into an SEO campaign?

Clara Higginbottom — Tue, 09 Jan 2018 00:00:00 +0100

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the …

Librarians to marketers

Clara Higginbottom — Tue, 09 Jan 2018 00:00:00 +0100

An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their …

Link, link and link some more

Clara Higginbottom — Tue, 09 Jan 2018 00:00:00 +0100

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. The main text content on the page must be unique to avoid Google’s …

Unique content signifies quality

Clara Higginbottom — Mon, 08 Jan 2018 00:00:00 +0100

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you …

You should do anything you can to give your content depth and make it more valuable for readers

Clara Higginbottom — Fri, 05 Jan 2018 00:00:00 +0100

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. The truth is that working on the search optimisation for your website is not a guaranteed source of …

Organic search leads have a high close rate

Clara Higginbottom — Wed, 03 Jan 2018 00:00:00 +0100

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

Link Building (Off-Page SEO) For Local SEO Affiliate Marketing

Clara Higginbottom — Tue, 02 Jan 2018 00:00:00 +0100

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Your online presence goes way beyond your site. The problem is that we tend to forget …

Link building for local businesses on a budget

Clara Higginbottom — Tue, 02 Jan 2018 00:00:00 +0100

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Linking …

Effect of keyword density on my search rankings

Clara Higginbottom — Sun, 31 Dec 2017 00:00:00 +0100

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Hopefully your website …

Minimize link depth

Clara Higginbottom — Sun, 31 Dec 2017 00:00:00 +0100

Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Yes, "content is king" – but that's only …

How are you supposed to do this?

Clara Higginbottom — Wed, 27 Dec 2017 00:00:00 +0100

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

Anchor text links from a variety of different domains correlate with higher rankings in Google

Clara Higginbottom — Mon, 25 Dec 2017 00:00:00 +0100

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there …

Quality content takes time and money

Clara Higginbottom — Mon, 25 Dec 2017 00:00:00 +0100

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

How can you enhance the user experience?

Clara Higginbottom — Sun, 24 Dec 2017 00:00:00 +0100

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

How do you find people who value SEO enough to pay your prices?

Clara Higginbottom — Sun, 24 Dec 2017 00:00:00 +0100

Add structured data markup in your website's code to include vital business information for Google to find and showcase. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s …

Some keywords don’t deserve their own page

Clara Higginbottom — Sun, 24 Dec 2017 00:00:00 +0100

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Search engines were nothing new; the first one was Archie created back in 1990, and there had been …

Keyword driven anchor text reigns supreme

Clara Higginbottom — Sat, 23 Dec 2017 00:00:00 +0100

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Everyone likes to see a nicely designed …

Choose your keywords carefully

Clara Higginbottom — Tue, 19 Dec 2017 00:00:00 +0100

It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Target 500 to 1 …

Images That Build You Links

Clara Higginbottom — Mon, 18 Dec 2017 00:00:00 +0100

Optimizing your images gives your website an additional chance to be found via image search. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get …

Create an e-book or guide every two months

Clara Higginbottom — Sun, 17 Dec 2017 00:00:00 +0100

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Many small business owners balk at video marketing because they think that their business isn’t “video …

Real Websites index faster

Clara Higginbottom — Sun, 17 Dec 2017 00:00:00 +0100

By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

What should you look for?

Clara Higginbottom — Thu, 14 Dec 2017 00:00:00 +0100

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research …

Make sure your website is indexed in Google

Clara Higginbottom — Wed, 13 Dec 2017 00:00:00 +0100

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

Write two high-quality blog posts of more than 1,000 words each week

Clara Higginbottom — Mon, 11 Dec 2017 00:00:00 +0100

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

Closed groups and group invites

Clara Higginbottom — Sun, 10 Dec 2017 00:00:00 +0100

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one …

Supplemental Content for SEO

Clara Higginbottom — Sun, 10 Dec 2017 00:00:00 +0100

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just …

Stay Focused on the Long-Term

Clara Higginbottom — Thu, 07 Dec 2017 00:00:00 +0100

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Link …

Research semantically related keywords

Clara Higginbottom — Tue, 05 Dec 2017 00:00:00 +0100

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. One of the main ways to …

High quality links matter and make a huge difference

Clara Higginbottom — Mon, 04 Dec 2017 00:00:00 +0100

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

Include relevant keywords into headings and subheadings

Clara Higginbottom — Mon, 04 Dec 2017 00:00:00 +0100

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

What is your unique selling point (USP)?

Clara Higginbottom — Mon, 04 Dec 2017 00:00:00 +0100

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Google scores ‘fresh content …

Create high-quality content on a recurring basis