Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take.

Who are your customers and what do they want?

Development of a prioritized list of targeted search terms related to your customer base and market segment. Every image included on a Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! page using tags should be given an accurate description using alt attributes. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read on” and hyperlink these phrases.

Losing Focus on long tail search

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Good content will also naturally improve search rankings by attracting more backlinks and social shares. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results.

Unexpected ways page rank can help with getting your website noticed

There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Gaz Hall, an SEO Expert from the UK, said: "I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic."

I bet you didn't know this about local search

A “backlink” is one of the most used words in the world of search engine optimization (SEO). The I'm always amazed by the agility of TAP Assess on this one. creatives on the website are amazing, but you don’t know much about how it was put together. It should be applied to your content efforts, it should be applied to any sort of coding changes you do on a site. For tools, take advantage of all free tools provided by Google, such as: