Creativity can take courage

Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill …

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Discover the connection between user experience gateway sites

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. In 2013, Google announced an update to its algorithm that became …

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How you will benefit from page impressions

Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. If you use an image without the proper accreditation, then you could …

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Improve engagement by utilising user generated content

SEO gives opportunities of substantial levels of free advertising; You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Keyword-based titles help establish page theme and …

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Create an Engaging Web Presence by the use of link research

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

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Keep an eye on onsite SEO

Remember the last time you wanted to find a place to eat or solve a problem at home? Ask for references or get a case study to determine if the service is legitimate. Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking …

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Write a keyword-rich introduction about web 2.0

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Do users like my content?

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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Takeaway tips for CTR

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Reasons that marketers love Google algorithms

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. So if the image is decorative, keep it out the way - either make it …

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Make text links the main focus of your marketing tactics

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

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The worst advice I've heard about LSI

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

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Content repurposing does what content alone fails to do

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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How important is voice search optimization today?

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

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Basic principles about HTML headings

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. As you know, back in the day we …

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Web 2.0 indexing - is it right for you?

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

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Alert The Press And Make Them Link To You

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight …

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Targetting the wrong keywords

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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Every SEO Plan Is Custom

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term …

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Find Questions That Your Buyer Persona is Asking

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Know where and how to use keywords in your content for maximum searchability. All backlinks are not created equal …

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Make basic duplicate listing detection

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs PageSpeed Insights is a powerful tool to analyze the performance of your …

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Backlinks just to your homepage

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Creative, interesting, and informational …

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Understanding the rationale behind search marketing

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first …

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Aligning Questions to Keywords

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

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Make Sure Redirects Persist

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Use sub-directories rather than sub-domains when …

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Review your links — but don’t stress out

When done well, content marketing can contribute to boosting a site’s position in search rankings. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. In many cases, the higher you are on page one …

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Would someone bookmark this or share it with a friend?

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Scan through your website and make a list of all the relatable keywords.Then, make …

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Making Websites More Visible

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Most content creators go for the big, obvious one and two keyword …

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Answer the questions of your potential customers

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself …

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Effect of keyword density on my search rankings

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Hopefully your website …

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Create an e-book or guide every two months

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Many small business owners balk at video marketing because they think that their business isn’t “video …

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Closed groups and group invites

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one …

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