Web 2.0 indexing - is it right for you?

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

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Alert The Press And Make Them Link To You

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight …

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Targetting the wrong keywords

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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Every SEO Plan Is Custom

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term …

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Find Questions That Your Buyer Persona is Asking

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Know where and how to use keywords in your content for maximum searchability. All backlinks are not created equal …

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Make basic duplicate listing detection

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs PageSpeed Insights is a powerful tool to analyze the performance of your …

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Backlinks just to your homepage

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Creative, interesting, and informational …

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Understanding the rationale behind search marketing

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first …

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Aligning Questions to Keywords

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

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Make Sure Redirects Persist

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Use sub-directories rather than sub-domains when …

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Review your links — but don’t stress out

When done well, content marketing can contribute to boosting a site’s position in search rankings. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. In many cases, the higher you are on page one …

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Would someone bookmark this or share it with a friend?

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Scan through your website and make a list of all the relatable keywords.Then, make …

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Making Websites More Visible

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Most content creators go for the big, obvious one and two keyword …

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Answer the questions of your potential customers

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself …

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Effect of keyword density on my search rankings

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Hopefully your website …

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Create an e-book or guide every two months

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Many small business owners balk at video marketing because they think that their business isn’t “video …

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Closed groups and group invites

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one …

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Create high-quality content on a recurring basis

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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SEO quality best practice

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. The …

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So, how to start?

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid …

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Determining Relevance in Link Building

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and …

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The most obvious SEO choice

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Stop using keywords in your URLs. Why? Because if you don …

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Do not optimise for irrelevant keyword searches.

A so-called website blocker is something that prevents search engines from accessing the site Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer …

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Repurpose Old Content

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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Wait. Is it really that simple?

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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SEO + design = greatness

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. You need to understand what keyword …

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How are you supposed to audit your website?

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly …

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Create great content people want to read

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

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Be sure you've considered every possible angle

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Google defines duplicate content as large blocks of text used across …

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Accessibility/spiderability

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links …

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Delete toxic links yourself

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. The way in which consumers search with be noticeably changed by digital assistants. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. There are …

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Removing the guesswork from SEO

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Every business needs a marketing strategy and so does a website. The best strategy to market any website …

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Update and Republish Old Content

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Google normally takes into account bounce rate …

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