Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Know where and how to use keywords in your content for maximum searchability. All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed?
Google always prefers the website that loads quickly
The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. The structure of your
URL can affect both your page’s ranking, but also the user experience. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content.
The power of inbound links.
After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Even though Google search
is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user.
The majority of your backlinks should be branded
Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. "
Find Questions That Your Buyer Persona is Asking
Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. In link analysis, search
engines measure who is linking to a site or page and what they are saying about that site/page. Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors.