Original Content Is King, they say. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other …

Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Google does not like automation when it …

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Having a sitemap for your website plays a crucial role in SEO. It …

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. If I can tell this, so can Google. Link outreach …

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship …

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Ensure your website is crawlable with the site:yourdomain.com search. Note the number …

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. The search engine crawler analyzes the raw HTML form of a web page. If you want …

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Use sub-directories rather than sub-domains when …

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Most content creators go for the big, obvious one and two keyword …

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Your online presence goes way beyond your site. The problem is that we tend to forget …

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Link …

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Google scores ‘fresh content …

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of …

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy …

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Standard SEO advice is to keep the site architecture as flat as possible …