While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. If I can tell this, so can Google. Link outreach is a bit “old school” but can still be quite powerful. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search.

Don't put the SEO cart before the content horse

Backlinks can bring in highly targeted, valuable traffic from referring websites. Optimizing for user intent is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. There is no minimum amount of words or text to rank in Google. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog.

Boost site speed and utilise webmaster tools

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Search engines want to deliver the best results to searchers based on the search terms visitors enter.

When someone mentions trust rank do you think about search engine optimisation?

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Gaz Hall, a Freelance SEO Consultant, commented: "See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. "

Questions to ask about authority sites

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve.