Mobile users are spending more and more of their time on fewer platforms. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what …

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by …

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Rather than evaluate all results on the page at once, we first evaluate a …

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. We recommend a minimum of 300 words per page as a rough guideline …

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. There are several main types of search behaviour when it comes to online retail, and you need to make …

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Keyword selection is the starting point of the small business SEO …

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when …

Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Google does not like automation when it …

It consists of all the information on all the web pages or websites that the search engine was able to browse. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Internal backlinks essentially connect …

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. With the rise of the mobile device, more and more individuals are searching on the go. Search engine algorithms are continually updated to produce better results. Rankings are currently in turmoil, with …

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. You need to build content promotion into your content. This is the foundation …

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Content marketing is the process of developing unique …

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive …

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage …

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website …

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web …

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Keywords are usually broken up and grouped based on the number of words within the query …

Another tip is to make sure you do your research and examine which terms to target before you set out. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it …

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first …

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Although search engines can read text, they can’t …

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you …

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. The truth is that working on the search optimisation for your website is not a guaranteed source of …

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

Add structured data markup in your website's code to include vital business information for Google to find and showcase. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s …

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Monitor the …

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

Having links from more popular websites carry more weight than less popular sites. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Links aren't everything in …

There's nothing like marketing in the minute. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and …

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on …

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. The addition of internal links – links from your own domain – to your content can be very …

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it …