The mysterious world of non reciprocal links

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. There are several main types of search behaviour when it comes to online retail, and you need to make …

more ...

Search marketing implications related to site submissions

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Keyword selection is the starting point of the small business SEO …

more ...

I bet you didn't know this about local search

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when …

more ...

Determining Relevance: Trust your gut when it comes to reporting

Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Google does not like automation when it …

more ...

I bet you didn't know this about indexed pages

It consists of all the information on all the web pages or websites that the search engine was able to browse. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Internal backlinks essentially connect …

more ...

Don’t forget reporting

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. With the rise of the mobile device, more and more individuals are searching on the go. Search engine algorithms are continually updated to produce better results. Rankings are currently in turmoil, with …

more ...

Use Google Authorship to Guard Your Content

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

more ...

The benefits of walled garden sites to your search marketing strategy

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. You need to build content promotion into your content. This is the foundation …

more ...

Which principles should SEO copywriters never neglect?

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Content marketing is the process of developing unique …

more ...

Predicting Future Trends

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

more ...

The goal for your pages

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive …

more ...


Closing the Loop

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website …

more ...

What effect does backlink indexing have?

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web …

more ...


Ranking high in the search engines is tough.

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

more ...

Include bios of different staff at different locations

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Keywords are usually broken up and grouped based on the number of words within the query …

more ...


Review page content

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you …

more ...

Canvas your competitors

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

more ...


Are you using Shared web hosting?

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Although search engines can read text, they can’t …

more ...

Unique content signifies quality

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you …

more ...


Organic search leads have a high close rate

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

more ...

How are you supposed to do this?

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

more ...


Make sure your website is indexed in Google

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

more ...


Fix all Broken links

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Monitor the …

more ...

Space Management or Page Segmentation

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

more ...

Keyword at the Beginning of URL

Having links from more popular websites carry more weight than less popular sites. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Links aren't everything in …

more ...

Avoid multiple H1 tags, and assign a unique H1 tag to each webpage

There's nothing like marketing in the minute. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and …

more ...

Do Forum Posting To Increase Brand Awareness

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on …

more ...

Poor Migration

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. The addition of internal links – links from your own domain – to your content can be very …

more ...

What to Do?

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it …

more ...

Web search optimization techniques

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a …

more ...

High ROI

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant …

more ...

Cross-link relevant content

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. It’s totally understandable that Google takes user behavior into account in their assessment …

more ...

Page load time

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. With the increase in powers of content, the journey for internet marketing people has taken a knifelike …

more ...