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From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Create Silos For Your Website

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper …

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How Can Keywords Inform Your Content Strategy?

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. If you are currently producing five articles a week …

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Start mapping your SEO needs to pages

If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …

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Closing the Loop

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website …

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Evaluate Your Site Speed

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Excessive link exchange ("Link to me and I'll link to you") or …

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How to Use Google Plus to Get Better Rankings

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search …

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What effect does backlink indexing have?

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web …

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Every SEO Plan Is Custom

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term …

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Ranking high in the search engines is tough.

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

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Do the split testing method

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

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What's the difference between SEO and paid Google ads?

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Your content needs to come together in such a way that it shows a search engine that you are …

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Offer tips that apply to specific geographic or demographic audiences

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result …

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Backlinks just to your homepage

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Creative, interesting, and informational …

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Canvas your competitors

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Use your key phrases in as many URLs as possible

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind …

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Would someone bookmark this or share it with a friend?

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Scan through your website and make a list of all the relatable keywords.Then, make …

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Its true content is the reality of optimisation

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the …

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Google ranking factors

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You …

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Link, link and link some more

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. The main text content on the page must be unique to avoid Google’s …

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Organic search leads have a high close rate

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

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Effect of keyword density on my search rankings

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Hopefully your website …

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How are you supposed to do this?

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Create an e-book or guide every two months

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Many small business owners balk at video marketing because they think that their business isn’t “video …

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Closed groups and group invites

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one …

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Supplemental Content for SEO

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just …

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High quality links matter and make a huge difference

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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Keyword at the Beginning of URL

Having links from more popular websites carry more weight than less popular sites. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Links aren't everything in …

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Generate interest, give information or persuade

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. A page consisting of just a few sentences is less likely to …

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Go forth and broadcast your knowledge and reap the benefits of your labor

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

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The most obvious SEO choice

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Stop using keywords in your URLs. Why? Because if you don …

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Go forth and broadcast your knowledge and reap the benefits of your labor

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types …

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