Use Hashtags (Wisely) and Categorize Your Boards

The key to boosting visibility and SEO is staying active. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in …

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Link Reclamation

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Conventional wisdom has been that 301 redirects only pass about 85 …

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Its true content is the reality of SEO

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we …

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Do the split testing method

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

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Use your key phrases in as many URLs as possible

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind …

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Use both internal and external links to add further value

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Utilise existing relationships …

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Can Images Help Improve My Website’s Search Engine Placement?

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Visual content is …

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Creativity will take courage

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for …

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Don’t put all your eggs in Google’s basket

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Expanding your online operation into a new market? Want to ensure that your website is ready for a …

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Buying Your Way To the Top With Pay Per Click Advertising

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Keyword selection is the starting …

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Place Your Site’s Content Above The Fold

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Every SERP is unique, even for search queries performed on the same search engine using the same keywords …

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Its true content is the reality of optimisation

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the …

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Real results you say?

the title tag will usually appear in the first line of the results.

Finding Expired Domains For Pay Per Lead Marketing

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. While your content …

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Google ranking factors

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You …

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You can optimize keywords with your content

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Link, link and link some more

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. The main text content on the page must be unique to avoid Google’s …

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Link building for local businesses on a budget

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Linking …

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Some keywords don’t deserve their own page

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Search engines were nothing new; the first one was Archie created back in 1990, and there had been …

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Keyword driven anchor text reigns supreme

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Everyone likes to see a nicely designed …

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Supplemental Content for SEO

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just …

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Research semantically related keywords

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. One of the main ways to …

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Trust and Relationships

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

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Generate interest, give information or persuade

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. A page consisting of just a few sentences is less likely to …

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Enhance Your Outreach Strategy

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a …

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Multiply your keyword ideas

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Besides looking for established companies and Internet presences to learn from, you can also …

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Use a better caching plugin

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. An authority website doesn’t necessarily have to be one of the …

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What exactly are Search Engines?

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Keyword groups are ready already

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Google is pretty good …

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Gather social media accounts and email addresses for each influencer

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. The strategies used to drive traffic to an ecommerce website …

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Auditing an Existing Site to Identify SEO Problems

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. How powerful is your domain name? How well does it rank in those all-important search engines? The measure …

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Number of backlinks to the domain

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Links from a diverse range of …

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Has your website been pawed to pieces by a panda?

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Wouldn’t it be …

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More about the pros and cons of curated content

When it comes to long-term SEO strategies, there are so many tactics to consider. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Beware, excessive linking, either internal or external can lead to the exact opposite results …

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Reasons for executing a domain migration

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Being on Yahoo or Google’s front …

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