Alert The Press And Make Them Link To You

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight …

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What’s the Take-Away?

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Ensure your website is crawlable with the site:yourdomain.com search. Note the number …

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Made a website, but is not showing in the SERPs?

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

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Make Sure Redirects Persist

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Use sub-directories rather than sub-domains when …

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Making Websites More Visible

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Most content creators go for the big, obvious one and two keyword …

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Stay Focused on the Long-Term

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Link …

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What is your unique selling point (USP)?

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Google scores ‘fresh content …

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Determining Relevance: Trust Your Gut

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of …

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So, how to start?

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid …

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Is there a further shift towards user focussed factors?

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy …

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The next step is often forgotten

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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Main keywords and sub-keywords

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Standard SEO advice is to keep the site architecture as flat as possible …

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