Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. This can be a result …

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

Not so fast. Thin content is content with little added value. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So …

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. You …

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. Links and more commonly …

There are more than 13 billion online searches every month. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. While there are not any tools that can tell you if your content is thin …

Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is …

A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. Content "machines" used to develop content primarily for search engines in an automated manner could …

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google …

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. If I can tell this, so can Google. Link outreach …

As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and …

The way in which consumers search with be noticeably changed by digital assistants. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Don’t be …

It’s important to monitor the backlinks your site is accumulating In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Many businesses assume that they don’t need to worry about keyword …

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile …

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag You need to migrate your website from one host to another …

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Community …

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper …

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. If you are currently producing five articles a week …

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still …

If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Excessive link exchange ("Link to me and I'll link to you") or …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Ensure your website is crawlable with the site:yourdomain.com search. Note the number …

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. When you add a …

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search …

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. 95% of the U.S. Internet browsing population accesses …

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Yes, "content is king" – but that's only …

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Target 500 to 1 …

Optimizing your images gives your website an additional chance to be found via image search. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get …

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research …

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Google scores ‘fresh content …

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits …

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types …