All you wanted to know about canonical URLs but were afraid to ask

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product …

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Takeaway tips for CTR

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Reasons that marketers love Google algorithms

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. So if the image is decorative, keep it out the way - either make it …

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Voice Searching Matters

Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is …

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On page optimization is an important component of SEO

A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. Content "machines" used to develop content primarily for search engines in an automated manner could …

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Don’t Let Keyword Stuffing Kill Your SEO

Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social …

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Content repurposing does what content alone fails to do

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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The benefits of walled garden sites to your search marketing strategy

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. You need to build content promotion into your content. This is the foundation …

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Why won’t people engage with my content?

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. As you may well know, Google has altered and changed its algorithm majorly in the last …

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Monitor the evolution of your search engine rankings

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website …

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Google is more forgiving than it has been in the past

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

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Choose your keywords carefully

It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Target 500 to 1 …

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Research semantically related keywords

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. One of the main ways to …

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Create high-quality content on a recurring basis

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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Enhance Your Outreach Strategy

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a …

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High ROI

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant …

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Cross-link relevant content

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. It’s totally understandable that Google takes user behavior into account in their assessment …

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Create an SEO Strategy That Maps to an Audience

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Limit your searches to a specific high level domain

On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Organic traffic is free, which is why it is best if you focus on …

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Why moes SEO matter?

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. There’s no point in creating new content if it’s not authentic enough to …

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Be sure you've considered every possible angle

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Google defines duplicate content as large blocks of text used across …

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Accessibility/spiderability

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links …

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Update and Republish Old Content

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Google normally takes into account bounce rate …

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