There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? There’s no point in creating new content if it’s not …

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. As you may well know, Google has altered and changed its algorithm majorly in the last …

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to …

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website …

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Target 500 to 1 …

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. One of the main ways to …

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a …

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant …

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. It’s totally understandable that Google takes user behavior into account in their assessment …

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Organic traffic is free, which is why it is best if you focus on …

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. There’s no point in creating new content if it’s not authentic enough to …

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Google defines duplicate content as large blocks of text used across …

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links …

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Google normally takes into account bounce rate …