The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked.

Search For Broken Link Building Opportunities On Yahoo

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around.

The most obvious SEO choice

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source

Competitor Link Analysis for SEO

User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Gaz Hall, from SEO Hull, had the following to say: "Using structured data, you can serve Google your address details in the most convenient way."

Enhance Your Outreach Strategy

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. SEO is about providing value, not tricking search engines into ranking you higher. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content.