Focus on ROI Instead of long tail search

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or …

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Use your outreach skills

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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The goal for your pages

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive …

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Chew on that one for a while

The content needed to fulfill the intent of a search varies based on the type of intent. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by …

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Targetting the wrong keywords

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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Aligning Questions to Keywords

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

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Use both internal and external links to add further value

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Utilise existing relationships …

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Refresh your website to match your message

People spend very little time engaging with content. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. SEO moves fast. It …

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Are you using Shared web hosting?

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Although search engines can read text, they can’t …

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Link building for local businesses on a budget

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Linking …

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SEO quality best practice

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. The …

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Trust and Relationships

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

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Web search optimization techniques

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a …

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How do you make a Google friendly heading?

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your …

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Do a spring cleaning

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. There's nothing like marketing …

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Set-up Search Console (Webmaster Tools) Account

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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Mobile Friendliness

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic …

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Optimization ensures the Website is easy to index

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. SEO has tremendously grown over the …

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It’s time to revolutionize our approach to long term SEO

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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