I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content.
Do not use dashes in the domain name itself
It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Off-Page SEO is
made up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings.
Use Google’s Disavow Tool To Improve Ranking
Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. You want your
page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages?
SERP Analysis
Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. According to
SEO Consultant, Gaz Hall: "Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google."
SEO quality best practice
Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Aside from on-site
optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience.