Get into your customers’ heads

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Technical SEO is an often misunderstood discipline …

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Include bios of different staff at different locations

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Keywords are usually broken up and grouped based on the number of words within the query …

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Design a link-earning strategy

One of the most common misconceptions is that blogging on your own site is going to help your SEO. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Truly though, having a blog with built-in social sharing and as-you-type SEO …

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Understanding the rationale behind search marketing

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first …

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Creativity will take courage

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for …

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Don’t put all your eggs in Google’s basket

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Expanding your online operation into a new market? Want to ensure that your website is ready for a …

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Keyword driven anchor text reigns supreme

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Everyone likes to see a nicely designed …

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Fix all Broken links

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Monitor the …

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Submit a XML Sitemap To Speed Up Indexing

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking …

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Check which of your keywords are already used

Search is the #1 driver of traffic to content sites, beating social media by more than 300% A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. We use keyword research to identify potentially …

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Number of backlinks to the domain

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Links from a diverse range of …

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Has your website been pawed to pieces by a panda?

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Wouldn’t it be …

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How are you supposed to audit your website?

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly …

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Authorship may be the future of search

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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Delete toxic links yourself

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. The way in which consumers search with be noticeably changed by digital assistants. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. There are …

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