Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. As brands across industries continue to see the …

House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or ecommerce properties (or with PPC to also manage). A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. You cannot …

If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Even then, the first three spots in the search …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them …

Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. The internet gets the most angry when it feels lied to. A successful search acquisition strategy involves more than just someone at the company …

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to …

Original Content Is King, they say. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other …

Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. All sites require inbound links to get recognized by search engines. It’s rare these days that you …

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. With top-notch content, visitors get more meaning because their issues …

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Having a sitemap for your website plays a crucial role in SEO. It …

Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. When Google returns its search results, it produce two types of results: organic results and paid …

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results At …

There are hundreds of factors that are involved when search engines rank websites in an organic search. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content …

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. If you're trying to get links from …

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Most companies use SEO to increase website traffic, which in turn, increases revenue. When URL parameters are generated using …

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an …

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings …

The content needed to fulfill the intent of a search varies based on the type of intent. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by …

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Mobile SEO should always be a work in progress because there are always new …

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search …

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? There’s no point in creating new content if it’s not …

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Technical SEO is an often misunderstood discipline …

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. As you may well know, Google has altered and changed its algorithm majorly in the last …

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Web pages must contain a minimum number of words, feature targeted keywords and …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Truly though, having a blog with built-in social sharing and as-you-type SEO …

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Your content needs to come together in such a way that it shows a search engine that you are …

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result …

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to …

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. A great way to boost your …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the …

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website …

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. The best ways to get do follow links is the …

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. A simple seo rule – use keywords …

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Consider dropping a link back to your main website in any other websites you may be running …

People spend very little time engaging with content. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. SEO moves fast. It …

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be …

If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. If you’re in …