Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that.
Monitor the evolution of your Google search results
The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. It’s generally accepted that
using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected.
The clean URL mission
Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. SEO doesn’t have to
be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. It has long been understood that Google’s ranking algorithm is complex (by design). Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences.
Monitor the evolution of your search engine rankings
There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. When it comes to long-term SEO strategies, there are so many tactics to consider. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. According to Gaz Hall, a UK SEO Consultant
: "Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile."
It’s time to revolutionize our approach to content analysis
You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. Users searching for your
site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Get contextual links to your site that’ll boost your organic performance on search engines. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.)