Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Community …

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Know where and how to use keywords in your content for maximum searchability. All backlinks are not created equal …

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. A great way to boost your …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the …

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you …

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. 95% of the U.S. Internet browsing population accesses …

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Consider dropping a link back to your main website in any other websites you may be running …

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first …

the title tag will usually appear in the first line of the results.

Finding Expired Domains For Pay Per Lead Marketing

Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Yes, "content is king" – but that's only …

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research …

Find out which channels are driving traffic to your competition . Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to …

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it …

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. With the increase in powers of content, the journey for internet marketing people has taken a knifelike …

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create …

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. In an …

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. As a rule of thumb, the easier you acquire a link, the less value …

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough …

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the …