Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages.
Headings and SEO
Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Search engines won't notice
changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. At the end of the day, consumers want to feel like they’re always interacting with something natural and real.
The Lay of the Land
You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Google AdWords have a
brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. How do your competitors rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target.
Always ensure any anchor text looks and is natural
Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. Gaz Hall
, an SEO Expert from the UK, said: " Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings."
Why does backlink indexing matter?
Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Make sure the article
is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Pick a list of words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for.