There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. 95% of the U.S. Internet browsing population accesses search engines
each month. Furthermore, the U.S. online population makes an average of
37 search engine visits per person per month. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic.
If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. Links within long-form, evergreen content are also more valuable than links in short, news-based posts.
Google’s bots might not share your opinion
By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Ideally, if you’re running
your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google.
Make your website easy to access and well organized
After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Think of Amazon. They
probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. Know where and how to use keywords in your content for maximum searchability.
Get familiar with the landscape of local SEO
Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Gaz Hall
, an SEO Expert from the UK, said: "The authority of the domain is important and it needs to be addressed in any walkthrough of SEO."
Good Content + People Linking To It = High Rankings
Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Meaningful content that operates
as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s).