When your use of metrics becomes obsessive

With so much crap content on the web, Google doesn’t want to waste space indexing it. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content …

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We've reached a tipping point when it comes to reporting

Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. The internet gets the most angry when it feels lied to. A successful search acquisition strategy involves more than just someone at the company …

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The mysterious world of non reciprocal links

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. There are several main types of search behaviour when it comes to online retail, and you need to make …

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The worst advice I've heard about LSI

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

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Link Reclamation

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Conventional wisdom has been that 301 redirects only pass about 85 …

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Leads are the lifeblood of a business

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still …

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Grooving to the Search Engine's tunes!

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. A simple seo rule – use keywords …

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Place Your Site’s Content Above The Fold

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Every SERP is unique, even for search queries performed on the same search engine using the same keywords …

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Answer the questions of your potential customers

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself …

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Keyword groups are ready already

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Google is pretty good …

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Multiply your keyword ideas

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings …

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Wait. Is it really that simple?

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Reasons for executing a domain migration

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Being on Yahoo or Google’s front …

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What does your audience expect from you?

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get …

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