A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters.

Optimization ensures the Website complies with search engine guidelines

The world is always changing, and you have to keep up. If you do, the rewards can be great. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts.

There are over 1.4 billion searches conducted every hour

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process.

Using page speed in mobile search ranking

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. "

Answer the questions of your potential customers

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Users searching for your site on Google might not necessarily want to land on your homepage. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy.