Clarification about ROI

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Rather than evaluate all results on the page at once, we first evaluate a …

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How you will benefit from page impressions

Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. If you use an image without the proper accreditation, then you could …

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Having fun with widgets

In these cases, you’ll see very few competitors to benchmark against. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web …

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Clarification about duplication

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Maybe this campaign was your baby? Broken links affect site experience, and, say it out loud, Google …

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Analyse your existing page rank

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …

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Useful tips from experts in ROI

Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also …

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Tell me more about link building

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to …

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Its true content is the reality of SEO

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we …

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Focus on ‘Things’, Not ‘Strings’

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Web pages must contain a minimum number of words, feature targeted keywords and …

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Analysing The Data

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search …

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Content must be appropriate in length and appealing in structure

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

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Unique content signifies quality

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you …

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Quality content takes time and money

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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Make sure your website is indexed in Google

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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More value in your subheadings

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits …

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Search For Broken Link Building Opportunities On Yahoo

Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Organizations …

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Multiply your keyword ideas

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Besides looking for established companies and Internet presences to learn from, you can also …

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Every web page is an opportunity to capture a customer.

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may …

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Let the world know you are creating excellent content

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

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Every web page is an opportunity to capture a customer.

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). You can initiate a productive …

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Do not optimise for irrelevant keyword searches.

A so-called website blocker is something that prevents search engines from accessing the site Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer …

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Gather social media accounts and email addresses for each influencer

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. The strategies used to drive traffic to an ecommerce website …

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Add mobile URLs to Sitemap for SEO

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making …

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More about the pros and cons of curated content

When it comes to long-term SEO strategies, there are so many tactics to consider. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Beware, excessive linking, either internal or external can lead to the exact opposite results …

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Removing the guesswork from SEO

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Every business needs a marketing strategy and so does a website. The best strategy to market any website …

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People use different wording to name the same thing

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Paid links are another no-no, whether another site linking to yours, or on …

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