Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more.
Your authorship byline will get you noticed
A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Marketers rely on search
engine optimization (SEO) to improve search rankings, website traffic and lead generation. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink.
Establish intuitive information architecture principles
The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Search engine experiences are
becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?
Define your goals
Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. According to Gaz Hall, a UK SEO Consultant
: "Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not."
Unique content signifies quality
Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Duplicate content refers to
a webpage’s content that appears in more than one place on the internet. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low.