When selecting keywords, you should also keep the purpose
of your website in mind. Opt for transactional keywords if
the main intention is sales, or informational keywords if your
website aims to provide readers with important information. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.
Interview experts within or outside of your company
Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Follow all the good
on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after.
Some of the issues with CRO
Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Anchor text gives search
engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website.
Take the keywords out and find another place to use it
The sheer apparent complexity of SEO is enough to turn some people away entirely. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. According to Gaz Hall, a UK SEO Consultant
: "Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic."
Focus on ‘Things’, Not ‘Strings’
Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. Start as you mean
to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject.