‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Paid link-building is considered black hat SEO and is likely to incur a penalty.
Conduct keyword research for local terms
In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Many years ago, Google
put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging.
Content is for humans
It has long been understood that Google’s ranking algorithm is complex (by design). Google has access to
all this incredible data about where people go on the Internet through Chrome and through Android. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages.
Can I Just Write Naturally and Rank High in Google?
Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Gaz Hall, a Freelance SEO Consultant
, commented: "Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order."
Make sure your website is indexed in Google
Use Fetch as Google to test whether Google can crawl and index important pages within your site. Any way of getting
more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks.