A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs PageSpeed Insights is a powerful tool to analyze the performance of your …

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. The best ways to get do follow links is the …

When done well, content marketing can contribute to boosting a site’s position in search rankings. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. In many cases, the higher you are on page one …

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Keyword selection is the starting …

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be …

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there …

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Search engines were nothing new; the first one was Archie created back in 1990, and there had been …

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on …

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. An authority website doesn’t necessarily have to be one of the …

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! You can no longer present less information on your mobile site …

Instead of creating content, a lot of websites should be focused on cleaning content. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as …

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Your content needs to come together in such a way that it shows a search engine that you …

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! The job of an SEO specialist doesn’t stop with …

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Search engines want to show the best content based on context relevance …