I bet you didn't know this about local search

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when …

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Do users like my content?

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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Don’t forget meta tags

Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. When Google returns its search results, it produce two types of results: organic results and paid …

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Use a permalink structure that includes keywords

It’s important to monitor the backlinks your site is accumulating In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Many businesses assume that they don’t need to worry about keyword …

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As a general rule, nofollow links do not stand on their own

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings …

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Can Images Help Improve My Website’s Search Engine Placement?

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Visual content is …

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Librarians to marketers

An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their …

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How can you enhance the user experience?

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

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Images That Build You Links

Optimizing your images gives your website an additional chance to be found via image search. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get …

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Real Websites index faster

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

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Include relevant keywords into headings and subheadings

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Space Management or Page Segmentation

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Avoid multiple H1 tags, and assign a unique H1 tag to each webpage

There's nothing like marketing in the minute. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and …

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Poor Migration

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. The addition of internal links – links from your own domain – to your content can be very …

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Auditing an Existing Site to Identify SEO Problems

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. How powerful is your domain name? How well does it rank in those all-important search engines? The measure …

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Search Engines- Helping us since ages!

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that …

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The title should be true to the content found on the page

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Most companies use SEO to increase website traffic, which in turn, increases revenue. Great content never sleeps, never needs a …

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Create Long & Statistics Based Content

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. Right now, using structured data and rich snippets …

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Why it’s important to use the right anchor text

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Links are the key to ranking well in Google, but what marketers …

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Monitor Google My Business

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Take some action to bolster your SEO efforts

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! On average, the higher up page 1 the result is, the …

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Make sure your byline name matches your Google+ name

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Understanding and recognizing how …

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Link to Influencers Within Your Content

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. If you execute …

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