Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. In a Searchmetrics 2016 study into ranking factors, there was an “extremely …

Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill …

Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and …

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. Links and more commonly …

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when …

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. When Google returns its search results, it produce two types of results: organic results and paid …

As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and …

It’s important to monitor the backlinks your site is accumulating In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Many businesses assume that they don’t need to worry about keyword …

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings …

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Visual content is …

An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their …

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

Optimizing your images gives your website an additional chance to be found via image search. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get …

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

There's nothing like marketing in the minute. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and …

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. One of the recommendations I frequently give as an SEO consultant is to optimize …

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. The addition of internal links – links from your own domain – to your content can be very …

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. How powerful is your domain name? How well does it rank in those all-important search engines? The measure …

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that …

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Most companies use SEO to increase website traffic, which in turn, increases revenue. Great content never sleeps, never needs a …

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. Right now, using structured data and rich snippets …

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Links are the key to ranking well in Google, but what marketers …

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! On average, the higher up page 1 the result is, the …

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Understanding and recognizing how …

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. If you execute …