Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by …

Remember the last time you wanted to find a place to eat or solve a problem at home? Ask for references or get a case study to determine if the service is legitimate. Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking …

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. If you have the exact match domain name, search engines will give …

There are more than 13 billion online searches every month. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. While there are not any tools that can tell you if your content is thin …

Google’s advanced text analyzing algorithms can easily make out whether you are curating content or generating thin content. Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. How you should do SEO? CSS errors could also impact search …

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. If you're trying to get links from …

The way in which consumers search with be noticeably changed by digital assistants. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Don’t be …

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an …

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Mobile SEO should always be a work in progress because there are always new …

The key to boosting visibility and SEO is staying active. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in …

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we …

The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. When you add a …

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Technical SEO is an often misunderstood discipline …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Keywords are usually broken up and grouped based on the number of words within the query …

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Web pages must contain a minimum number of words, feature targeted keywords and …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Truly though, having a blog with built-in social sharing and as-you-type SEO …

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search …

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for …

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Expanding your online operation into a new market? Want to ensure that your website is ready for a …

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you …

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Everyone likes to see a nicely designed …

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits …

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Monitor the …

Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Organizations …

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Besides looking for established companies and Internet presences to learn from, you can also …

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may …

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking …

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

Search is the #1 driver of traffic to content sites, beating social media by more than 300% A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. We use keyword research to identify potentially …

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). You can initiate a productive …

A so-called website blocker is something that prevents search engines from accessing the site Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. The strategies used to drive traffic to an ecommerce website …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Links from a diverse range of …

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Google is making a real push to get to grips …

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Wouldn’t it be …

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …