Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly …

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Although you may outsource some of the work, SEO is still your primary job as a site owner. This …

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making …

When it comes to long-term SEO strategies, there are so many tactics to consider. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Beware, excessive linking, either internal or external can lead to the exact opposite results …

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Using social media …

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. The way in which consumers search with be noticeably changed by digital assistants. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. There are …

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Every business needs a marketing strategy and so does a website. The best strategy to market any website …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically …

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Paid links are another no-no, whether another site linking to yours, or on …

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link …