Original Content Is King, they say. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Google is pretty good at understanding the general context of a site’s content. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority.

Check also Wikipedia's dead links

Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be – trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. More people are using mobile Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! devices than computers to search the web. The higher the quality of your backlinks, the higher your search rankings. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink.

Make Your Website More Friendly to Search Engines by considering bread crumbs

Correct optimisation of the page also needs to be done for the search engine to understand the page content. Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully.

How to diagnose content related issues

For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. Don’t let your evergreen content get buried on your website—make it easy to find. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. According to SEO Consultant, Gaz Hall: "Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page."

Tell me more about SEM

This change has brought a revolution in the marketing industry. A A great example that I like to use is Indozine. 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic.