In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”?
Perform a content review
In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. One thing’s for sure
though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Users searching for your site on Google might not necessarily want to land on your homepage. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult.
Use Link Baiting To Get More Clicks from the SERPS
Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. Unlike some aspects of
the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out.
Google processes over 3.5 billion searches per day
The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Gaz Hall, a Freelance SEO Consultant
, commented: "Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty!"
Making Websites More Visible
Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page You should also monitor
trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway.