Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign.
A lot of websites have very serious on-page SEO issues
Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. A sitemap is a
file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed.
Think about Long Tail Keywords
Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Users don’t like to
wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker.
How are you supposed to audit your site structure
Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Gaz Hall, a Freelance SEO Consultant
, commented: "Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously."
What is your unique selling point (USP)?
Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Human users are already
intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. There's nothing like marketing in the minute. Make sure that your website’s main menu only features the most important categories.