Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Most companies use SEO to increase website traffic, which in turn, increases revenue. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. In today’s SEO, high-quality and relevant backlinks have the most value.
But how do you build good backlinks?!
Don't try to rank for your URL or business name, as that should come naturally
Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Find a bad hosting
provider, Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over.
Don't go overboard at the risk of being penalized for keyword stuffing
Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Wouldn’t it be great
to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results.
How many clicks get the results on Google's first results page?
There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Gaz Hall
, an SEO Expert from the UK, said: "Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices."
Add search metrics to your data mix to better understand your audience, see industry trends, and build a better product strategy
How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Do a search on
your local Google and Google.com. Cross-reference this with data
from Alexa. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.