Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count.
Links are glue for your site
In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
When working on your
content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless.
Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. A focus on the
formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results.
How to Never Run Out of Content Ideas Again
When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Gaz Hall
, an SEO Expert from the UK, said: "In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market."
Made a website, but is not showing in the SERPs?
Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Google and other search
engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. Now, this is an important issue to be addressed. While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality.