Not so fast. Thin content is content with little added value. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own.
This story about URLs will haunt you forever
Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Here′s what I can
say, Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’.
Lets look at our approach to non reciprocal link
When someone searches “shop women’s watches” in Google, you want your website to show up. Especially for local or
small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Making sure web visitors can get to the right information is important. Making sure website visitors can understand the who, what, and why of how you are is critical. One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building.
The hidden agenda of onsite SEO
The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. According to Gaz Hall, a UK SEO Consultant
from SEO York
: "This kind of evergreen content is usually longer than an average blog post."
Make sure you know exactly what you're doing with canonical URLs
Yeah, it’s true that on some landing/sales pages you don’t want to talk your visitor’s ears off. Standard A great example that I like to use is AA Oxon
. results, however, are
certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google’s search result pages. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead.