Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it!
Action Plan
There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. The small businesses
with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site
Does the content look high quality, or is it just a list of keywords?
Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Alt attributes are
the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Pick a list of words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for.
How do I build backlinks?
You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. Gaz Hall, a
Freelance SEO Consultant, commented: "Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one."
Every SEO Plan Is Custom
Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” When you are
trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Review competitive lists and other pertinent industry sources. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website.