When they are indexing
websites, the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information.
Keywords vs. Topics vs. Relationships
Search engines no longer value pages filled with targeted keywords. Whether you should go
after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries.
implementing Schema is a vital step in the online marketing process
One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Your first question should
be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR.
How do you make a Google friendly site?
Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work."
What exactly are Search Engines?
By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. The following are the
two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers.