As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.
Here is your opportunity to write something and rank
Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Gone are the days
when you have to mention exact keyword phrases a specific number of times at a certain frequency. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. The search engines continuously invest in improving their ability to better process the content of web pages
Do-Not dump the anchored links with keywords
According to Google, natural links leading back to your site are definitely something to strive for. Keyword research is the
root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot.
Learn SEO the hard way
Think long term rather than short term. Short term will get you nowhere with SEO. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page According to Gaz Hall, a UK SEO Consultant
: "It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels."
What promise do you make?
The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Take an aspect of
your niche that people find difficult and create the most comprehensive tutorial there is on the subject. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.
If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you.