Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. The main text content on the page must be unique to avoid Google’s …

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Linking …

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Search engines were nothing new; the first one was Archie created back in 1990, and there had been …

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Everyone likes to see a nicely designed …

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just …

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. One of the main ways to …

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. A page consisting of just a few sentences is less likely to …

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a …

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Besides looking for established companies and Internet presences to learn from, you can also …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. An authority website doesn’t necessarily have to be one of the …

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Google is pretty good …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. The strategies used to drive traffic to an ecommerce website …

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. How powerful is your domain name? How well does it rank in those all-important search engines? The measure …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Links from a diverse range of …

Instead of creating content, a lot of websites should be focused on cleaning content. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as …

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Wouldn’t it be …

When it comes to long-term SEO strategies, there are so many tactics to consider. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Beware, excessive linking, either internal or external can lead to the exact opposite results …

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Being on Yahoo or Google’s front …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Community hijacking involves …

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. Right now, using structured data and rich snippets …

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. There's nothing like marketing …

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it …

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. There’s no point in creating new content if it’s not authentic enough to …

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Links are the key to ranking well in Google, but what marketers …

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! On average, the higher up page 1 the result is, the …

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Understanding and recognizing how …

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough …

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …