A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic.
Use Short And Descriptive URL Permalink
When done well, content marketing can contribute to boosting a site’s position in search rankings. You can de-index any
types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. A major consideration when creating internal backlinks is how you link different assets together.
SEO page title best practice
Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Sometimes knowing why you’re
doing something can make all the difference. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website.
The most time consuming aspect is writing content
Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. It’s important to monitor the backlinks your site is accumulating Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Gaz Hall, a Freelance SEO Consultant
, commented: "Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others."
Do the split testing method
I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Google won’t penalise duplicate
content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement.