Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
Cross-link relevant content
Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. The days of
stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products.
The fate of an SEO campaign is sealed by the keywords it selects
People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. You should track
the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel.
Fixing an Internal Linking Problem
A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential.
Gaz Hall, an SEO Expert from the UK, said: "Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers."
SEO + design = greatness
Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. While analysing the
site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions.