SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a …

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant …

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. It’s totally understandable that Google takes user behavior into account in their assessment …

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. With the increase in powers of content, the journey for internet marketing people has taken a knifelike …

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Although you may outsource some of the work, SEO is still your primary job as a site owner. This …

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy …

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. External links are links …

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic …

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. As a rule of thumb, the easier you acquire a link, the less value …

Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. The higher your site ranks in the search engines the more visitors you will get from them. Search engines …

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Your content needs to come together in such a way that it shows a search engine that you …

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically …

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Paid links are another no-no, whether another site linking to yours, or on …

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! The job of an SEO specialist doesn’t stop with …

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get …

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. If you execute …

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits …