Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Google does not like automation when it comes to building the main content of a text-heavy page; that’s clear in 2018. Thin content is usually very short, without unique information to make it stand out from the crowd.
Use your key phrases in as many URLs as possible
These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s no longer about the exact numbers. User experience is important
to Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Google is constantly looking for ways to improve the quality of their search results. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices.
To get fast rankings, you need googlebot crawlers
Search behavior is always changing, so search engine companies keep improving their algorithms. But to reach those
that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site.
Remember that citations make the web go round
Human or machine generated, there is a lot of it – and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Choose keyword frequency over keyword density. Gaz Hall, a Freelance SEO Consultant
, commented: "A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO."
Determining Relevance: Trust your gut when it comes to reporting
Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. Optimisation Take a butchers at osoo
, for instance. measures can be
applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. However, its strategy needs to be changed with every new invention or Google and changes in search engine. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content.