A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t.

Less is always better when it comes to static pages

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. SEO is important whether you’re Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. When you read about similar or overlapping areas every single day, you start to spot patterns. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign.

Myths and misconceptions about meta tags

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer.

Each piece of copy has an individual purpose

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Those that are not viewable are not spidered and not indexed or not processed."

Audit your profile, looking for issues with regards to web portals

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. This I'm always amazed by the agility of New Media Now on this one. is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Google “crawls” billions of pages, both new and updated, on the web, using automated programs called bots or spiders. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website.