For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. The …

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid …

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. One of the recommendations I frequently give as an SEO consultant is to optimize …

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and …

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Stop using keywords in your URLs. Why? Because if you don …

A so-called website blocker is something that prevents search engines from accessing the site Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer …

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Google is making a real push to get to grips …

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. You need to understand what keyword …

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly …

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Google defines duplicate content as large blocks of text used across …

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links …

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. The way in which consumers search with be noticeably changed by digital assistants. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. There are …

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Every business needs a marketing strategy and so does a website. The best strategy to market any website …

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Google normally takes into account bounce rate …

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Search engines want to show the best content based on context relevance …