If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language.
The clean URL mission
The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. Links aren’t just for
navigation; they are also a tool for guiding potential customers through the marketing funnel. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page.
Interview experts outside of your company
While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. The Google-led open source
project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change.
Local SEO is way more than Google
With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones."
Losing Focus on Information Content
Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). From a quality page
point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published.